St.Ives Brewery
St. Ives Brewery is a Cornwall-based craft beer producer founded in 2010, operating a Hayle brewhouse, two St Ives taprooms, a Shopify DTC shop, and trade distribution, selling core and seasonal beers, ciders, merchandise, brewery tours, and wedding venue services to UK consumers and regional on-trade accounts.
- Company typePrivate
- Founded2010
- HeadquartersHayle, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What St.Ives Brewery does
St. Ives Brewery is a Cornwall, UK-based craft beer producer founded in 2010, operating a 60-hectoliter brewhouse at Unit 5, Marsh Lane Industrial Estate, Hayle, plus two additional physical venues in St Ives (the Art of Brewing Micro Taproom at 30 Fore Street and the Brewhouse Cafe on Trewidden Road). Headcount is reported in the 11-50 range. The core product range includes Porth Pilsner, Meor IPA, Alba IPA, and Hella GF Pale Ale, supported by a rotating seasonal slate (Slipway Session NE IPA, Slipway 0.5%, Knill West Coast DIPA, Destination DIPA, Mean As DDH NZ IPA, Alora DDH IPA, That's My Jam Fruited Sour, Zennor Oatmeal Stout, Drift Amber Ale, Helles Mouth Lager, Summer Hazy IPA, Whistling Up The Wind IPA) and two Gibson's ciders. Distribution blends direct-to-consumer (Shopify-powered online shop with free UK delivery over £50, taproom sales), regional wholesale to pubs and retailers in Devon and Cornwall, and national trade access via SIBA and Eebria platforms. Revenue is complemented by ancillary lines including brewery merchandise, gift vouchers, £18 brewery tours (capacity 12), and wedding venue hire at the Hayle Taproom priced at £3,000-£4,500 depending on season, with capacity for up to 300 guests.
The business model is multi-stream but consumer-anchored: beer sales at unit prices of £15.95-£31.95 per multi-pack, mixed cases from £22-£45, one-time merch purchases (£6.95-£25.95), per-head tour fees, and bespoke event contracts. Go-to-market combines content marketing (blog, Instagram, Facebook, Twitter, email newsletter) with experiential taproom marketing (live music, food trucks, record fairs) and trade enablement through dedicated sales contacts and platform integrations. Notable collaborations include a co-development partnership with Vocation Brewery on sour and DDH IPA releases, and a content partnership with The Sloop Inn providing live webcam content on the brewery website. No external funding, parent company, or institutional ownership is disclosed; the business is privately held and independently operated.
St.Ives Brewery firmographics
Firmographics- Name
- St.Ives Brewery
- Legal name
- St Ives Brewery
- Website
- https://stives-brewery.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St. Ives Brewery is a Cornwall-based craft beer producer founded in 2010, operating a Hayle brewhouse, two St Ives taprooms, a Shopify DTC shop, and trade distribution, selling core and seasonal beers, ciders, merchandise, brewery tours, and wedding venue services to UK consumers and regional on-trade accounts.
- Ownership category
- akta.pro rank
St.Ives Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where St.Ives Brewery is headquartered
LocationHeadquarters
- HQ city
- Hayle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
St.Ives Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Direct Beer Sales: Direct-to-consumer beer sales through e-commerce shop and taprooms. Products sold in individual units (330ml, 440ml cans; 500ml bottles) and mixed case bundles. One-time purchase model for each transaction.
- Merchandise Sales: Official brewery merchandise including clothing (t-shirts, hats), glassware (pint glasses, tumbler glasses), accessories (bottle openers, tote bags, beanie hats), sold through online shop.
- Wedding Venue Hire: Hayle Taproom available for private wedding events and venue hire. Low season (March/April, October) at £3,000; High season (May, September) at £4,500. Includes tables, chairs, linen, tableware, and Sonos Sound System.
- Brewery Tours: Exclusive brewery tours at £18 per person, including behind-the-scenes access, tasting session, and 10% discount in taproom bar. Tours available every Friday and Saturday, 3pm-5pm.
- Trade/Wholesale: Wholesale beer sales to trade customers (pubs, restaurants, retailers) in Devon and Cornwall. Products available in kegs, casks, cans, and bottles through sales office and trade platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Beer Units - Cans and Bottles |
| Unit Pricing | Pay-as-you-go | Mixed Beer Case Bundles |
| Unit Pricing | Pay-as-you-go | Brewery Merchandise |
| Other | Multi-year contract | Wedding Venue Hire Package |
| Unit Pricing | Pay-as-you-go | Brewery Tour Experience |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
St.Ives Brewery product offering
Product offeringCore offering
St.Ives Brewery is a Cornish craft brewery that produces and sells a range of craft beers (IPAs, Pilsners, Stouts, Pale Ales, Sours) and ciders through its own e-commerce shop, three physical taproom venues in Hayle and St Ives, and trade/wholesale distribution to pubs and restaurants in Devon and Cornwall. The brewery also operates a brewery tour experience and rents out the Hayle Taproom as a wedding and private event venue.
Product overview
St Ives Brewery is a craft beer producer founded in 2010 in Cornwall, UK, offering a portfolio of beers centered around its core range (Alba IPA, Porth Pilsner, Meor Session IPA, Hella GF Pale Ale) supplemented by seasonal and limited-edition releases. The brewery operates three physical venues (Hayle Taproom & Brewery, Art of Brewing Micro Taproom in St Ives, and Brewhouse Cafe) alongside an e-commerce online shop. Product lines include individual beers in bottles and cans, mixed beer cases, ciders (Gibson's Gold and Gibson's Berry), brewery merchandise, gift vouchers, and venue services including brewery tours and wedding hire. The brewery is known for its flagship Slipway NE IPA and positions itself around the Cornish coastal lifestyle.
Differentiator
Problem solved
Functional benefit
Brands
- Art of Brewing: Micro Taproom and Shop located at 30 Fore Street, St Ives, Cornwall TR26 1HE. An intimate spot celebrating the artistry behind great beer with a rotating selection of 4 brews on tap.
- Hayle Taproom
- Brewhouse Cafe
Products and services
- Porth Pilsner A crisp 4.4% ABV Pilsner lager brewed on the Cornish coast with delicate floral and fruity notes. Sold in 12x500ml bottles and 330ml cans to individual beer drinkers.
- Meor IPA A 4.8% ABV modern session IPA brewed with Cascade, Chinook, Simcoe and Mosaic hops, featuring tropical fruit, citrus and warming spice notes. Sold in 12x500ml bottles and 330ml cans.
- Alba IPA A bold 5.2% ABV fruity and piney IPA with Chinook, Cascade, Crystal and Mosaic hops delivering notes of toffee and burnt caramel. Sold in 12x500ml bottles.
- Hella GF Pale Ale A 4.2% ABV gluten-free pale ale with strawberries and summer fruit notes, balanced malt and a clean finish. Sold in 12x500ml bottles and 330ml cans.
- Slipway Session NE IPA A juicy 5% ABV New England IPA brewed with Citra and Simcoe hops featuring tropical fruit, peach and grapefruit aromas. Sold in 440ml cans.
- Slipway IPA 0.5% A 0.5% ABV low-alcohol version of the flagship Slipway IPA using Simcoe and Idaho 7 hops, delivering full flavour and haze in a non-alcoholic format. Sold in 440ml cans.
- Gibson's Gold Cider A crisp, golden 4.5% ABV medium-dry cider crafted from handpicked West Country apples, sold in 12x500ml bottles.
- Gibson's Berry Cider A 3.4% ABV refreshing berry cider blending West Country apples with blackberries, raspberries and strawberries, sold in 12x500ml bottles.
- 6 Craft Selection Mixed Case A curated selection of 6 craft beers including Knill West Coast DIPA, Whistling Up The Wind IPA, Mean As DDH IPA, Helles Mouth Lager, That's My Jam and Zennor Stout.
- 12 Hazy Bundle Mixed Case
Quantifiable outcome
- Free shipping on orders over £50
Companies that use St.Ives Brewery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
St.Ives Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
St.Ives Brewery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Vocation BrewerycoreCollaboration partnership for sour beer production. First collaboration was 'That's My Jam' Fruited Sour (second collaboration with Vocation), utilizing their expertise in sour beer brewing. Also collaborated on 'Alora DDH IPA' as first collaboration featuring new hop varieties Alora and Sultana.
- The Sloop InnminorPartnership for webcam content at Porthmeor Beach. The Sloop Inn provides webcam footage overlooking Porthmeor beach, which St Ives Brewery embeds on their website to showcase their hometown surfing and coastal lifestyle connection.
- SIBA (Society of Independent Brewers)coreTrade platform partnership enabling SIBA members to order St Ives Brewery products direct. Trade customers with SIBA accounts can order through the app.sellar.io platform.
- Eebria TrademinorTrade platform partnership for wholesale customers located outside Devon and Cornwall to browse and purchase St Ives Brewery beers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
St.Ives Brewery competitors and assessment
Company assessmentDirect peers
- Vocation Brewery: Vocation Brewery is a UK craft brewery focused on hop-forward IPAs and bold styles, with national distribution and a collaboration partnership with St Ives Brewery. The product positioning, scale, and channel mix are closely comparable.
- St Austell Brewery: St Austell Brewery is a Cornish regional brewer with a similar heritage positioning, multi-venue taproom strategy, and direct-to-consumer wholesale model. Both brands compete in the Cornish identity-led craft segment and share Devon/Cornwall wholesale distribution channels.
- Penzance Brewing Co: Penzance Brewing Co is a small Cornish craft brewery operating in West Cornwall with taproom sales and local wholesale distribution. It is a direct regional competitor sharing the same geography, customer base, and venue-based business model.
- Sharp's Brewery: Sharp's Brewery is a Cornish craft brewer (now part of Molson Coors) producing Doom Bar and a portfolio of cask and bottled beers. It is directly comparable in terms of Cornish provenance branding, UK-wide wholesale distribution, and taproom presence in the same regional geography.
- Skinner's Brewery: Skinner's Brewery is a Cornish craft brewer producing a diverse cask and bottled beer range with strong regional identity. It directly competes in the same wholesale and on-trade channels in Cornwall and shares comparable production scale and headcount.
- Cornish Orchards: Cornish Orchards is a Cornish producer of ciders and soft drinks with national retail and hospitality distribution. It is directly comparable to St Ives Brewery's cider line (Gibson's Gold and Gibson's Berry), sharing West Country provenance and similar wholesale channels.
- Harbour Brewing Co: Harbour Brewing Co is an independent Cornish craft brewer producing a portfolio of IPAs and seasonal beers with direct-to-consumer e-commerce and on-site taproom. Its product mix, coastal lifestyle branding, and scale are highly comparable to St Ives Brewery.
Broad incumbents
- Camden Town Brewery: Camden Town Brewery is a London-based UK craft brewery with national distribution, a flagship taproom, and a diverse beer range. It serves overlapping on-trade and DTC customers as St Ives Brewery but at materially greater scale and brand reach.
- Beavertown Brewery: Beavertown Brewery is a UK craft brewery (part of Heineken) known for hop-forward IPAs and a strong London taproom/brewery experience. It competes for the same craft beer consumer across UK-wide retail and on-trade channels, with similar IPA-forward product positioning.
- BrewDog: BrewDog is the largest UK craft brewery with national distribution, dozens of taproom bars, and a broad product portfolio. It competes with St Ives Brewery across DTC e-commerce, on-trade, and the broader UK craft beer consumer, but at significantly greater scale and capital intensity.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
St.Ives Brewery social profiles
Digital presenceSt.Ives Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
St.Ives Brewery leadership team
Management profileNumber of profiles
St.Ives Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St.Ives Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St.Ives Brewery
What does St.Ives Brewery do?
St.Ives Brewery is a Cornish craft brewery that produces and sells a range of craft beers (IPAs, Pilsners, Stouts, Pale Ales, Sours) and ciders through its own e-commerce shop, three physical taproom venues in Hayle and St Ives, and trade/wholesale distribution to pubs and restaurants in Devon and Cornwall. The brewery also operates a brewery tour experience and rents out the Hayle Taproom as a wedding and private event venue.
Is St.Ives Brewery a public or private company?
St.Ives Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St.Ives Brewery founded?
St.Ives Brewery was founded in 2010. It employs 11 to 50 people.
Where is St.Ives Brewery based?
St.Ives Brewery is headquartered in Hayle, United Kingdom, in the Europe region.
How does St.Ives Brewery make money?
Five revenue lines are on record. Direct Beer Sales are the primary driver. The others are merchandise Sales, wedding Venue Hire, brewery Tours and trade/Wholesale.
Who are St.Ives Brewery's main competitors?
Direct peers on record are Vocation Brewery, St Austell Brewery, Penzance Brewing Co, Sharp's Brewery, Skinner's Brewery, Cornish Orchards and Harbour Brewing Co. Broad incumbents are Camden Town Brewery, Beavertown Brewery and BrewDog.
Does St.Ives Brewery have an API?
No public API is recorded for St.Ives Brewery.
What industry is St.Ives Brewery in?
St.Ives Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.