ROC Ventures
- Company typePrivate
- Founded2014
- HeadquartersFranklin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
ROC Ventures firmographics
Firmographics- Name
- ROC Ventures
- Legal name
- ROC Ventures, LLC
- Website
- https://rocventures.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ROC Ventures industry classification
Industry- Product category
- Sports & Entertainment / Mixed-Use Real Estate Development
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industries
- Arenas & Indoor Sports Centers (MPAKAEAB), Athletics Facilities & Venue Management (EDALAIAL)
Keywords
Where ROC Ventures is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROC Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Professional Sports Teams: Revenue from professional sports team operations including the Milwaukee Wave (indoor soccer) and Milwaukee Milkmen (independent professional baseball), generating income through ticket sales, merchandise, concessions, and sponsorship partnerships.
- Facility Rentals and Venue Access: Revenue from renting sports facilities, fields, event venues, and entertainment spaces including the MOSH Performance Center, Luxe Golf Bays, and Ballpark Commons venues to individuals, teams, and organizations.
- Youth and Adult Sports Programs: Revenue from youth soccer camps, baseball academies, adult leagues, and training programs including SCW Soccer Club, Rock League Baseball, Prospect Training Academy, and Milwaukee Wave Camps.
- Real Estate Development: Revenue from mixed-use real estate development at Ballpark Commons including retail and office building rentals, multi-family apartment units, and senior living facilities.
- Entertainment Venues: Revenue from entertainment operations including The Milky Way Drive-In theater, Luxe Golf Bays, and food and beverage operations at various venues.
- Coworking Space: Revenue from Bullpen Coworking space including private office leases, dedicated desk memberships, access passes, and meeting room rentals.
- Foundation Programs: Donations from scoreboard recognition program ($100-$200 per message) supporting ROC Foundation community initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Collaboration Space - $1,500/month |
| Subscription | Monthly | Private Office Spaces - $650-$700/month |
| Per seat | Monthly | Dedicated Desks - $275/month |
| Subscription | Monthly | Access Pass - $150/month |
| Unit Pricing | Pay-as-you-go | Boardroom Rental - $500 full day / $275 half day |
| Unit Pricing | Pay-as-you-go | Conference Room Rental - $330 full day / $180 half day |
| One time/ perpetual license | Pay-as-you-go | Single Line Scoreboard Message - $100 donation |
| One time/ perpetual license | Pay-as-you-go | Full Scoreboard Message - $200 donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ROC Ventures product offering
Product offeringCore offering
ROC Ventures owns and operates a diversified portfolio of professional sports teams (Milwaukee Wave indoor soccer and Milwaukee Milkmen baseball), entertainment venues (The Milky Way Drive-In, Luxe Golf Bays), sports facilities (The Rock Sports Complex, MOSH Performance Center, Franklin Field stadium), youth and adult sports programs (SCW Soccer Club, Rock League Baseball, Prospect Training Academy, camps), coworking space (Bullpen Coworking), and the Ballpark Commons mixed-use real estate development in Franklin, Wisconsin. The portfolio is unified by a 'Return on Community' philosophy that integrates sports, entertainment, dining, residential, and commercial destinations.
Product overview
ROC Ventures operates a diversified portfolio of sports, entertainment, and real estate brands centered on the 'Return on Community' philosophy. The portfolio includes two professional sports teams (Milwaukee Wave indoor soccer and Milwaukee Milkmen baseball), entertainment venues (Milky Way Drive-In, Luxe Golf Bays), sports facilities (Rock Sports Complex with replica baseball fields, MOSH Performance Center, Franklin Field stadium), youth development programs (SCW Soccer Club, Prospect Training Academy, Rock League Baseball leagues, Wave and Milkmen camps), coworking space (Bullpen Coworking), and the Ballpark Commons mixed-use development. ROC Foundation manages community outreach and nonprofit partnerships. The offering is a multi-brand platform combining professional sports entertainment with community recreation, youth development, and real estate development.
Differentiator
Problem solved
Functional benefit
Brands
- Milwaukee Wave: Professional indoor soccer team, the United States' longest-running soccer franchise with seven MASL Championships
- Milwaukee Milkmen
- The Milky Way Drive-In
- The Rock Sports Complex
- Ballpark Commons
- Rock League Baseball
- SCW Soccer Club
- Prospect Training Academy
- MOSH Performance Center
- Luxe Golf Bays
- Bullpen Coworking
- ROC Foundation
Products and services
- Milwaukee Wave Professional indoor soccer team competing in the Major Arena Soccer League (MASL), the longest-running professional soccer franchise in the US and seven-time MASL Championship winner. Offers ticketed game attendance and merchandise to fans and families in the Milwaukee region.
- Milwaukee Milkmen Independent professional baseball team and member of the American Association of Professional Baseball, based in Franklin, Wisconsin. Offers ticketed game attendance and merchandise to baseball fans and families.
- The Milky Way Drive-In Drive-in movie theater at Ballpark Commons accommodating 200 vehicles, showing two movies nightly on a 40-foot outdoor LED screen with audio streaming via the Listen Everywhere app.
- The Rock Sports Complex Sports complex featuring six major league baseball replica fields designed with professional-grade drainage, irrigation, sod, root zone mix, and infield dirt, providing a major league experience for youth and adult players.
- Rock League Baseball Adult men's baseball league representing over 55 teams and 900+ players in the greater Milwaukee area as part of MSBL, with age divisions ranging from 18+ to 62+.
- SCW Soccer Club Youth and high school soccer club serving over 1,700 athletes in recreation, academy, and select programs across southeastern Wisconsin, with 32 state cup championships since its 1978 founding.
- Prospect Training Academy Elite baseball strength training and personal development program for youth and high school players in southeastern Wisconsin and northern Illinois, with a focus on college scholarship preparation.
- MOSH Performance Center 45,000 SF sports performance and wellness facility integrating sports medicine, orthopedic services, and a fitness facility, with 77,000 SF of integrated sports training turf anchored by SCW Soccer Club and Prospect Training Academy.
- Luxe Golf Bays Three-level golf entertainment center with 57 heated open-air bays overlooking 250 yards of turf, offering year-round golf entertainment paired with food and beverage partners.
- Bullpen Coworking Coworking space at Ballpark Commons offering furnished private offices ($650–$700/month), dedicated desks ($275/month), access passes ($150/month), and meeting rooms, with amenities including high-speed WiFi, coffee, and parking.
- Milwaukee Wave Summer Camps Youth summer soccer camps providing professional coaching for boys and girls ages 4 through 17 to develop soccer skills.
- Rock League Baseball Youth Programs Youth and high school baseball leagues with spring and fall seasons for players ages 9 through 12 and high school age, held at The Rock Sports Complex.
Quantifiable outcome
- 55+ teams and 900+ players participate in Rock League Baseball adult leagues
- +3 more outcomes
Companies that use ROC Ventures
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
ROC Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
ROC Ventures partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- University of Wisconsin-Milwaukee PantherscoreThe 4,000-seat professional baseball stadium at Ballpark Commons is anchored by both the Milwaukee Milkmen and the University of Wisconsin-Milwaukee Panthers Division I college baseball team, creating a shared facility partnership.
- New Perspective Senior LivingcoreBallpark Commons Senior Housing (60 independent living, 43 assisted living, 46 memory care) will be operated by New Perspective Senior Living, which has a portfolio of 20 communities across 4 states.
- Founders 3coreFounders 3, a Milwaukee-based real estate company, manages the multi-family apartment buildings at Ballpark Commons, handling property management and leasing.
- Midwest Orthopedic Specialty Hospital (MOSH)coreMOSH Performance Center is curated by Midwest Orthopedic Specialty Hospital to integrate performance, fitness, and wellness solutions. MOSH provides comprehensive sports medicine and orthopedic services along with a fitness facility as a key occupant of the 45,000 SF building.
- SCW Soccer ClubcoreSCW Soccer Club, a 32-time State Cup Champion with 1,700+ athletes, anchors 77,000 SF of integrated sports training turf within the MOSH Performance Center fieldhouse.
- Prospect Training AcademycoreProspect Training Academy, the Midwest's newest authority in baseball player development, anchors 77,000 SF of integrated sports training turf within the MOSH Performance Center.
- Wheel & SprocketminorWheel & Sprocket, a bicycle retailer, anchors the retail and office building at Ballpark Commons as a commercial tenant.
- Blend Coffee & CocktailsminorBlend Coffee & Cocktails operates as a tenant anchor in the Ballpark Commons retail and office building, providing food and beverage services.
- Bullpen CoworkingminorBullpen Coworking, operated by ROC Ventures, anchors the Ballpark Commons retail and office building as a commercial tenant offering workspace.
- Dog Haus BiergartenminorDog Haus Biergarten operates as a food and beverage partner at the Luxe Golf Bays entertainment center.
- Brick Pizzeria & RistoranteminorBrick Pizzeria & Ristorante operates as a food and beverage partner at the Luxe Golf Bays entertainment center.
- Hinterhof Beer GardenminorHinterhof operates as a year-round beer garden partner at the Luxe Golf Bays entertainment center.
- Zuern BuildingminorZuern Building is listed as a construction partner for Ballpark Commons development.
- Eagle DisposalminorEagle Disposal is listed as a construction partner for Ballpark Commons development.
- StarfireminorStarfire is listed as a construction partner for Ballpark Commons development.
- Suburban AsphaltminorSuburban Asphalt is listed as a construction partner for Ballpark Commons development.
- PurberominorPurbero is listed as a construction partner for Ballpark Commons development.
- American Association of Professional BaseballcoreThe Milwaukee Milkmen are proud members of the American Association of Professional Baseball, an independent professional baseball league.
- Major Arena Soccer League (MASL)coreThe Milwaukee Wave is a member of the Major Arena Soccer League, winning seven MASL Championships since 1996.
- MSBL (Men's Senior Baseball League)coreRock League Baseball is part of MSBL and represents over 55 teams and 900+ players as one of the largest adult men's baseball leagues in the United States.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
ROC Ventures competitors and assessment
Company assessmentBroad incumbents
- Life Time Group Holdings: Life Time operates upscale athletic clubs, fitness centers, and sports performance facilities across the U.S. with programming (camps, leagues, training) similar to MOSH Performance Center, Prospect Training Academy, and Wave/Milkmen camps. Broader scale and membership model but overlapping activities.
- Cedar Fair: Cedar Fair is one of the largest regional amusement park operators in North America, monetizing attendance, in-park spending, and group sales at destination entertainment venues. Comparable in venue-driven, experience-based recreational entertainment economics to Luxe Golf Bays, the Drive-In, and group events at Ballpark Commons.
Direct peers
- K1 Speed: K1 Speed operates indoor karting and entertainment centers with food & beverage, group events, and corporate outings. Comparable to Luxe Golf Bays and The Milky Way Drive-In as an indoor/outdoor entertainment venue operator running ticketed leisure attractions and group sales.
- Drive Shack: Drive Shack owns and operates Puttery and Drive Shack venue concepts focused on indoor/outdoor golf and entertainment with F&B. Comparable business model to Luxe Golf Bays — purpose-built golf entertainment destination with event/group sales emphasis.
- ASM Global: ASM Global is the world's largest venue management and event services company, operating stadiums, arenas, convention centers, and theaters. Comparable to ROC Ventures in operating sports facilities (Franklin Field, MOSH Performance Center) and coordinating events at those facilities.
- Topgolf Callaway Brands: Topgolf operates tech-enabled golf entertainment venues with heated/covered bays, food & beverage, and event programming. Highly comparable to ROC Ventures' Luxe Golf Bays (57 bays at Ballpark Commons) as a direct competitor in the golf-based social entertainment category.
- D-BAT USA: D-BAT operates a national franchise network of baseball and softball training academies with batting cages, lessons, and teams. Comparable to Prospect Training Academy and The Rock Sports Complex, offering fee-based baseball skill development at purpose-built facilities.
- Soccer Shots: Soccer Shots is a franchised youth soccer program serving hundreds of thousands of children ages 2-8 with coaching-based programs at partner facilities. Directly comparable to SCW Soccer Club (1,700+ athletes) and the Wave camps in running youth soccer programming at scale.
- i9 Sports: i9 Sports is a franchised youth sports league operator in baseball, soccer, flag football and other sports across hundreds of U.S. markets. Directly comparable to ROC's Rock League Baseball (adult leagues) and youth soccer/baseball programs in scalable, subscription-based amateur sports programming.
Others
- Legends Hospitality: Legends provides hospitality, sponsorship, merchandise, and venue services to sports and entertainment properties including professional teams and stadiums. Adjacent/complementary to ROC Ventures as a service provider to the same professional sports franchise and stadium ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ROC Ventures social profiles
Digital presenceROC Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROC Ventures leadership team
Management profileNumber of profiles
Profiles5 records
ROC Ventures subsidiaries and ownership
Company hierarchySubsidiaries12 records
ROC Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROC Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROC Ventures
What does ROC Ventures do?
ROC Ventures owns and operates a diversified portfolio of professional sports teams (Milwaukee Wave indoor soccer and Milwaukee Milkmen baseball), entertainment venues (The Milky Way Drive-In, Luxe Golf Bays), sports facilities (The Rock Sports Complex, MOSH Performance Center, Franklin Field stadium), youth and adult sports programs (SCW Soccer Club, Rock League Baseball, Prospect Training Academy, camps), coworking space (Bullpen Coworking), and the Ballpark Commons mixed-use real estate development in Franklin, Wisconsin. The portfolio is unified by a 'Return on Community' philosophy that integrates sports, entertainment, dining, residential, and commercial destinations.
Is ROC Ventures a public or private company?
ROC Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROC Ventures founded?
ROC Ventures was founded in 2014. It employs 101 to 250 people.
Where is ROC Ventures based?
ROC Ventures is headquartered in Franklin, United States, in the North America region.
How does ROC Ventures make money?
Seven revenue lines are on record. Professional Sports Teams are the primary driver. The others are facility Rentals and Venue Access, youth and Adult Sports Programs, real Estate Development, entertainment Venues, coworking Space and foundation Programs.
Who are ROC Ventures's main competitors?
Broad incumbents on record are Life Time Group Holdings and Cedar Fair. Direct peers are K1 Speed, Drive Shack, ASM Global, Topgolf Callaway Brands, D-BAT USA, Soccer Shots and i9 Sports. Legends Hospitality is listed as an others.
Does ROC Ventures have an API?
No public API is recorded for ROC Ventures.
What industry is ROC Ventures in?
ROC Ventures's product category is Sports & Entertainment / Mixed-Use Real Estate Development. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 711211 and its SIC code is 7997.