British American Football Association
- Company typePrivate
- Founded1984
- HeadquartersWorcester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
British American Football Association firmographics
Firmographics- Name
- British American Football Association
- Legal name
- British American Football Association
- Website
- https://britishamericanfootball.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
British American Football Association industry classification
Industry- Product category
- Sports Governance and League Management
- NAICS
- Spectator Sports (71121), Professional Organizations (81392), Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- American Football Leagues (MPAKAAAB), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)
Keywords
Where British American Football Association is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
British American Football Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: BAFA generates revenue through membership fees from players, coaches, referees, and volunteers registered through the JustGo platform.
- Sponsorship and Corporate Partnerships: Corporate partnerships with organizations including Nike, UK Sport, and other sponsors provide revenue through sponsorship agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership tiers for players, coaches, and referees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
British American Football Association product offering
Product offeringCore offering
The British American Football Association (BAFA) is the official national governing body for American football in the United Kingdom. It organizes and sanctions multiple national leagues across contact and flag formats for adult, women's, youth (U16, U19), and wheelchair players; runs the Great Britain Lions national teams in international competition; and delivers coaching, officiating, and membership services to affiliated clubs, players, coaches, and referees.
Product overview
The British American Football Association (BAFA) serves as the national governing body for American football in Britain, operating a portfolio of sports programs rather than a technology product. The organization manages multiple contact and flag football leagues across age groups (U16, U19, Adult), including separate programs for men's, women's, and wheelchair formats. Key league products include the Adult Contact National Leagues culminating in Britbowl, the National Women's Football League (NWFL), and various Flag Football leagues (NFFL, WFFL, Youth). BAFA also supports Great Britain Lions national teams competing internationally. Membership services are provided through the JustGo platform. The organization supplements its competitive programs with recognition initiatives including the Hall of Fame and BAFA Community Heroes awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Contact Football League
Companies that use British American Football Association
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
British American Football Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
British American Football Association partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- NFL (National Football League)coreStrategic partnership announced in June 2023 between the NFL and BAFA to develop American football in the UK. The partnership includes support for flag football development and aims to grow participation at grassroots level.
- UK SportcoreUK Sport is listed as a corporate partner supporting British American football, particularly the Great Britain Flag Football team being considered for Olympic inclusion at Los Angeles 2028.
- IFAF (International Federation of American Football)coreInternational governing body for American football. BAFA is the recognized national federation for Great Britain, participating in IFAF World Championships and European Championships.
- BUCS (British Universities and Colleges Sport)corePartnership with BUCS for university American football competitions. BUCS Regional Flag Football Series was fully adopted into the BUCS Programme from 2026-27 season.
- NikemajorOfficial kit supplier and corporate partner of BAFA. Nike logo appears on the website as a partner.
- USA FootballminorUS governing body for American football, listed as a corporate partner. Potential for sharing best practices and development methodologies.
- Sport Recreation AllianceminorUmbrella organization for sport and recreation in the UK, listed as a corporate partner.
- Sport StructuresminorPartner for club development workshops and coaching CPD courses. Works with BAFA to deliver coach education programmes.
- Union Jack ClassicmajorPartnership announced December 2025 including subsidised coach education clinics. An Arizona State coach conducted a clinic in 2026. Events bring together teams for exhibition games.
- Sports ER LtdminorPartnership announced February 2026 to deliver high-level sports trauma training to BAFA clubs and personnel.
- EP SportsminorGB Lions Supporters' Shop operator. Merchandise partner for Great Britain national team merchandise.
- UK CoachingminorPartner organization for coaching development and resources.
- Association of Colleges (AOC)minorPartnership with colleges sector to support American football development in further education institutions.
- Exs & OsminorPodcasting, content creation and media hub partnership for coverage of IFAF World Championships and ongoing British American football content. Creates social media content, player interviews, and videos.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
British American Football Association competitors and assessment
Company assessmentDirect peers
- USA Football: US national governing body for American football. Already a BAFA corporate partner (per data). Comparable as the original/founding NGB for the sport, governing youth and amateur competition and IFAF representation.
- Fédération Française de Football Américain (FFFA): National governing body for American football in France. Closely analogous to BAFA in role and European market context — organizing national leagues, flag development, and IFAF European Championship participation.
- Deutscher American Football Verband (DAFV): German national federation for American football. Comparable to BAFA as one of Europe's largest American football markets, operating league structures, national teams, and grassroots programmes under IFAF.
- American Football Canada: National governing body for American football in Canada, recognized by IFAF. Directly comparable to BAFA in mandate: organizing national leagues, fielding national teams, and governing the sport domestically outside the United States.
- Federazione Italiana di American Football (FIDAFF): Italian federation for American football. Similar role to BAFA as the IFAF-recognized NGB organizing national competition, development pathways, and international representation for Italy.
Regional players
- American Football Ireland: Governing body for American football in Ireland. Comparable as a peer IFAF member federation in the British Isles, though operating in a separate jurisdiction with its own league structure.
Others
- Sport England: UK government arm's-length body distributing National Lottery and exchequer funding to sport organizations, including BAFA. Relevant ecosystem participant as primary public funder for BAFA's 'Together to Inspire' strategy.
- International Federation of American Football (IFAF): Global governing body of which BAFA is a member federation. Comparable as the supranational authority coordinating American football internationally, including Olympic flag football inclusion efforts — relevant as ecosystem counterpart rather than competitor.
Broad incumbents
- Rugby Football Union (RFU): Governing body for rugby union in England. Comparable to BAFA in operating model (NGB with leagues, national teams, community programmes) and UK sports-funding ecosystem participation, but in a larger, more established sport.
- The Football Association (FA): UK national governing body for association football. Comparable as a UK-based NGB operating national leagues, national teams, safeguarding, and government sport funding relationships, but at vastly larger scale and in a different sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
British American Football Association social profiles
Digital presenceBritish American Football Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
British American Football Association leadership team
Management profileNumber of profiles
Profiles5 records
British American Football Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
British American Football Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about British American Football Association
What does British American Football Association do?
The British American Football Association (BAFA) is the official national governing body for American football in the United Kingdom. It organizes and sanctions multiple national leagues across contact and flag formats for adult, women's, youth (U16, U19), and wheelchair players; runs the Great Britain Lions national teams in international competition; and delivers coaching, officiating, and membership services to affiliated clubs, players, coaches, and referees.
Is British American Football Association a public or private company?
British American Football Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was British American Football Association founded?
British American Football Association was founded in 1984. It employs 51 to 100 people.
Where is British American Football Association based?
British American Football Association is headquartered in Worcester, United Kingdom, in the Europe region.
How does British American Football Association make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship and Corporate Partnerships.
Who are British American Football Association's main competitors?
Direct peers on record are USA Football, Fédération Française de Football Américain (FFFA), Deutscher American Football Verband (DAFV), American Football Canada and Federazione Italiana di American Football (FIDAFF). American Football Ireland is listed as a regional player. Others are Sport England and International Federation of American Football (IFAF). Broad incumbents are Rugby Football Union (RFU) and The Football Association (FA).
Does British American Football Association have an API?
No public API is recorded for British American Football Association.
What industry is British American Football Association in?
British American Football Association's product category is Sports Governance and League Management. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKAAAB, American Football Leagues. Its NAICS code is 71121 and its SIC code is 7997.