What Studio-Image does

Studio-Image (Студио-Имидж) is a privately held Russian B2B promotional products supplier founded in 2017 and headquartered at Perovskoye shosse 43, Moscow. The company sells customized branded merchandise and corporate gifts to Russian business customers through its e-commerce storefront at studio-im.ru, supplemented by a physical production and office site in Moscow. Its offering is organized as a single horizontal catalog of 10,700+ SKUs across 24 main categories — including clothing (2,631 SKUs), writing instruments (1,773), kitchen and tableware (1,153), electronics (1,004), office accessories (982), bags (920), umbrellas (402), personal accessories (464), packaging (126), and edible gifts (95) — plus adjacent services in calendars/planners, die-cut packaging, and printed folders and notebooks.

The company's core technical capability is in-house logo application across diverse surface types, executed through multiple decoration technologies: sublimation (e.g., on mugs), UV printing, laser engraving, embossing, tampography, and die-cutting on a platen press. This multi-method decoration stack, combined with the catalog breadth, supports a one-stop-shop positioning for corporate buyers needing promotional items, event giveaways, employee gifts, conference swag, and branded packaging from a single supplier. Distribution is purely domestic — single-country operation in Russia with no English-language storefront, no foreign offices, and no global footprint claim.

The business model is straightforward B2B e-commerce with unit-based pricing in Russian rubles: budget items from 35 RUB (basic pens), mid-range branded merchandise from 200–2,000 RUB (bags, USB drives, basic electronics), and premium corporate gifts and electronics from 2,000–20,000+ RUB (smart scales, air purifiers, wireless chargers, premium gift sets). Logo printing setup fees run 500–5,800+ RUB per order, with many customization methods including free printing with the setup fee only. Revenue is one-time product sales (one_time_license revenue stream) with pay-as-you-go billing and flexible volume pricing. The firm is independently owned with no disclosed venture capital, private equity, or parent-company backing, and no financial, headcount, or management data has been disclosed publicly.

Name

Studio-Image

Legal name

Студио-Имидж

Website

https://studio-im.ru

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Product category

Promotional Products and Branded Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Promotional merchandise
• Corporate gifts
• Branded souvenirs
• Logo printing
• Custom merchandise

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Products Sales: Sale of branded merchandise and promotional products through an e-commerce platform. Products include souvenirs, corporate gifts, textile items (clothing, caps), writing instruments, bags, electronics, drinkware, calendars, notebooks, and packaging materials with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio-Image sells customizable promotional merchandise and corporate gifts through an online catalog of over 10,700 SKUs across 24 product categories including souvenirs, clothing, bags, writing instruments, electronics, calendars, planners, gift sets, kitchenware, and packaging. The company complements product sales with in-house logo application services using sublimation, UV printing, laser engraving, embossing, tampography, and die-cutting, enabling customers to order branded items for corporate marketing, employee gifting, and event giveaways.

Product overview

Studio-Image is a Russian promotional products company offering a comprehensive catalog of customizable souvenirs and branded merchandise. The core product is the Сувениры (Souvenirs) category, which encompasses over 10,000 items including automotive accessories, business gifts, home goods, outdoor recreation, travel accessories, sports equipment, clothing, office supplies, writing instruments, bags, electronics, and packaging. The company provides complementary services including logo application (Нанесение логотипа), sublimation printing on mugs (Сублимация на кружках), die cutting (Вырубка), and polygraphy/printing services (Полиграфия). The product portfolio includes specialized categories like Электроника (Electronics) with power banks, wireless chargers, flash drives, and smart gadgets; Одежда (Clothing) with t-shirts, caps, and jackets; Сумки (Bags); Пишущие инструменты (Writing Instruments); Подарочные наборы (Gift Sets); and various bag types (Пакеты) including paper, polyethylene, and kraft bags. The company also offers Календари/Ежедневники (Calendars/Planners) for promotional purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Souvenirs (Сувениры)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prodir: European manufacturer of branded promotional writing instruments (pens) and corporate gifts. Directly comparable to the writing-instruments and gift-set segments of Studio-Image's catalog, with in-house decoration and B2B distribution to corporate clients.
• 4imprint: One of the largest North American B2B promotional products distributors with a catalog of tens of thousands of customizable items across categories similar to Studio-Image (drinkware, writing instruments, apparel, bags, electronics). Highly comparable business model: e-commerce ordering with in-house decoration services.
• HALO Branded Solutions: Large US-based B2B promotional merchandise distributor offering a broad catalog of branded products with decoration services, serving enterprise marketing and corporate gifting buyers. Closely comparable in offering breadth, decoration integration, and B2B sales motion to Studio-Image.
• National Pen: B2B promotional products company with strong specialization in branded writing instruments (1,773 SKUs at Studio-Image) and broader merchandise categories. Directly comparable in product mix and SMB-to-enterprise promotional buyer targeting.
• Crestline Promotional Products: US-based B2B promotional products company specializing in customizable merchandise and corporate gifts across categories overlapping Studio-Image's catalog (apparel, drinkware, writing instruments, tech accessories). Comparable catalog-driven e-commerce model with decoration services.

Emerging players

• Swag.com: US-based digital-first B2B promotional products platform offering online design, corporate swag-store, and fulfillment services. Comparable end-customer use case (corporate gifting and branded merchandise) but materially more digitally sophisticated than Studio-Image, representing the digital-native competitive frontier.

Regional players

• Allbiz.ru: Russian-language B2B marketplace aggregating promotional merchandise and corporate gift suppliers, connecting Russian SMB and enterprise buyers with domestic producers. Comparable in serving Russian corporate promotional merchandise demand, though as an aggregator rather than vertically integrated supplier.
• Oasis (Оазис): Russian B2B promotional products and corporate gifts supplier with comparable catalog of customizable souvenirs and merchandise targeting the same domestic corporate buyer base as Studio-Image. Direct regional competitor in the Moscow/Russian market.

Broad incumbents

• Senator Group: European branded merchandise and promotional products manufacturer-distributor with broad catalog of customizable items. Comparable offering breadth and B2B distribution model, though operating primarily in Western European markets rather than Russia.
• Alibaba: Global B2B marketplace that aggregates promotional merchandise suppliers worldwide and serves corporate buyers seeking custom-logo merchandise at scale. Competes with Studio-Image by offering far broader supplier choice and direct-from-factory pricing, though without the same level of in-house decoration integration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio-Image