August Strategay

What August Strategay does

August Strategy is a boutique brand and marketing agency headquartered in Montreal, Canada, founded by Katie Green and Kristen King. The firm operates with a small core team of four, including Gabriel Dufresne leading creative direction and web design/development, and Ariela Valiente handling marketing and social. The agency targets consumer brands, startups, and challenger companies across verticals such as fashion, beauty, wellness, fitness, fintech, real estate, and biotechnology, offering services from brand strategy and naming through to visual identity, website design, campaign execution, and integrated content strategy.

The agency's service stack is built around four practice areas: Brand Strategy and Identity, Product Strategy and Identity, Website Design and Development, and Integrated Content and Campaign Strategy. Website production is concentrated on Webflow and Shopify platforms, with Tailwind CSS as the frontend framework. Notable deliverables include custom visual identity systems, modular email design systems, and gradient-based visual systems tailored to product categories (e.g., EMF waves for Aires Tech). The agency's competitive model is founder-led, with senior principals directly involved in client delivery rather than delegating to a junior bench.

Commercially, August Strategy runs a project-based professional services model with tiered engagements ranging from $10k-$30k entry-level packages to $150k+ multi-year enterprise partnerships, plus hourly advisory work. Client acquisition is driven by portfolio-driven website traffic, direct outreach, and selective referrals. The agency is privately held, bootstrapped, and founder-owned with no institutional investment, subs, or disclosed recurring revenue streams.

Name

August Strategay

Legal name

August Strategy Inc.

Website

https://auguststrategy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

August Strategy is a Montreal-based boutique brand and marketing agency serving consumer brands, startups, and challenger companies across fashion, beauty, wellness, fintech, and biotech with brand strategy, visual identity, website design, and campaign execution services.

Ownership category

akta.pro rank

Product category

Brand Strategy & Marketing Agency Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Brand strategy services
• Visual identity design
• Website design development
• Marketing campaign strategy
• Content strategy creation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Strategy & Identity Services: Consulting fees for brand strategy, positioning, naming, visual identity development, and brand guidelines creation. Projects range from $10k to $150k+ based on scope and complexity.
2. Website Design & Development: Website design and development services including UX/UI design, Webflow and Shopify development, copywriting, and content creation. Typically part of comprehensive brand engagements.
3. Campaign & Content Services: Marketing campaign strategy, creative development, production and execution, content strategy, social media management, and PR services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

August Strategy is a boutique brand, marketing, and digital agency that sells professional services to client companies, including brand strategy and visual identity, product naming and positioning, website design and development (on Webflow and Shopify), campaign strategy and creative execution, and integrated content strategy. Engagements are project-based, typically ranging from $10,000 to $150,000+ in budget, with additional hourly pricing available for advisory work. The agency serves a selective roster of consumer, technology, and financial brands from its Montreal headquarters.

Product overview

August Strategy is a strategic brand marketing agency offering professional services rather than a software product. Their service offerings include Brand Strategy & Identity (positioning, archetype, values, brand voice, brand messaging, storytelling, visual identity, brand guidelines), Product Strategy & Identity (naming, positioning, packaging design, product launch strategy, go-to-market strategy, product line extension, portfolio management), Website Design & Development (strategy, UX/UI design, Webflow & Shopify development, content creation, copywriting, optimization), Campaign Strategy (ideation & planning, creative development, production & execution), and Integrated Content Strategy (audit & analysis, content strategy framework, calendar & planning, distribution & amplification). The company operates as a boutique agency based in Montreal, Canada, serving clients across sectors including beauty, fashion, fitness, wellness, finance, real estate, and biotechnology.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Brand strategy and visual identity development for companies launching, rebranding, or repositioning. Includes positioning, archetype, values, brand voice, messaging, storytelling, visual identity systems, and brand guidelines. Designed for marketers, founders, and brand leaders who need a coherent, end-to-end brand foundation.
• Product Strategy & Identity Product-level naming, positioning, packaging design, launch strategy, and go-to-market planning, including line extension and portfolio management. Built for consumer brands needing product-level brand architecture and packaging, as well as startups preparing products for market entry.
• Website Design & Development End-to-end website design and development services including strategy, UX/UI design, Webflow and Shopify builds, content creation, copywriting, and optimization. Targets brands that need conversion-focused websites or e-commerce experiences aligned with their brand identity.
• Campaign Strategy Marketing campaign ideation, planning, creative development, production, and execution services for client brands. Suited to brands running seasonal campaigns, product launches, or integrated marketing moments across channels.
• Integrated Content Strategy Audit-led content strategy including analysis, framework design, editorial calendar and planning, and distribution and amplification across channels. Intended for brands needing sustained, on-brand content programs rather than one-off campaigns.

Quantifiable outcome

• 900+ pre-orders achieved for The Carry brand at launch

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Instrument: Independent brand and experience agency spanning brand strategy, design, and digital products. Operates in adjacent scope to August but at significantly larger scale.
• Translation LLC: Independent creative agency serving brands across strategy, identity, and campaign work. Comparable in services and brand-building approach though larger and broader than August.
• Anomaly: Larger independent agency offering brand strategy, creative, and campaign execution across consumer categories. Overlaps with August on brand work but serves as a scaled incumbent rather than a boutique specialist.
• Wieden+Kennedy: Iconic independent agency known for brand strategy, creative campaigns, and digital work for global brands. A scaled incumbent whose brand work overlaps with August's positioning and campaign services.

Direct peers

• Character. Boutique brand strategy and design studio serving consumer and tech clients with naming, identity, and digital experience work. Comparable to August in size, vertical mix, and founder-led model.
• Red Antler: Brand strategy and design agency famous for launching challenger brands (Allbirds, Casper). Directly comparable to August Strategy on the startup-and-launch brand positioning and end-to-end identity-to-website scope.
• &Walsh: Boutique brand and digital agency offering brand strategy, identity, and web design for consumer and lifestyle clients. Closely comparable to August Strategy in size, scope, and senior-founder-led delivery model.
• Buck: Creative agency combining brand strategy, design, and digital experience for consumer brands. Comparable in end-to-end service offering spanning identity, web, and campaign work.
• Gin Lane: Brand strategy and design agency historically focused on challenger consumer brands, now operating within &Walsh. Closely comparable to August's startup-and-challenger brand focus and end-to-end identity-plus-website model.
• Meow (creative agency): Boutique creative agency delivering brand identity, strategy, and digital design for consumer brands. Comparable to August in team size and senior-led client engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/august-strategy-inc
• Instagraminstagram.com/auguststrategy
• Facebookfacebook.com/AugustStrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August Strategay