Tantra

What Tantra does

Tantra, operating as My Tantra Store, is a privately held Indian direct-to-consumer e-commerce company headquartered in West Delhi (A-31, Mohan Garden). It sells a horizontal portfolio of car accessories, mobile accessories, audio products, office/desk accessories, fitness accessories, and lifestyle gadgets under the in-house "Tantra" brand through its Shopify-based storefront at mytantrastore.com. The company serves individual consumers across India, with pan-India shipping via FedEx, Bluedart, and Delhivery, and supports both prepaid (UPI, Google Pay, Phone Pay, cards) and cash-on-delivery orders.

The technology stack is a standard Shopify storefront with lightweight proprietary touches: WhatsApp-based customer support via a deep-link integration, hCaptcha for form protection, and a few product-level "AI"-branded features such as the TANTRA Smart Dongle for wireless CarPlay/Android Auto conversion and a face-tracking Smart Video Recording Phone Holder. There is no proprietary platform, mobile app, API, or developer-facing surface — the technical differentiator is primarily product assortment and D2C margin capture rather than software IP.

The business model is straightforward unit-based retail: products priced from Rs. 99 to Rs. 9,999, with combo kits and bundle discounts in the Rs. 250–899 range, GST applied across the catalog, free shipping above Rs. 999, and a Rs. 50 charge below Rs. 499. Revenue is generated entirely through one-time online purchases with no subscription, licensing, or B2B channel disclosed. No revenue, headcount, funding, or ownership figures are publicly disclosed; the company appears bootstrapped and independently operated.

Name

Tantra

Legal name

Tantra

Website

https://mytantrastore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tantra (My Tantra Store) is a privately held Indian D2C e-commerce company selling car, mobile, audio, office, and lifestyle accessories under its own brand via a Shopify storefront serving consumers across India.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct retail sales of car accessories, mobile accessories, and tech gadgets through own e-commerce platform. Revenue generated through one-time product purchases at varying price points from Rs. 99 to Rs. 9,999.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tantra (My Tantra Store) is an India-based direct-to-consumer e-commerce retailer that sells branded car accessories, mobile accessories, and lifestyle gadgets through its own Shopify storefront. Its product range spans magnetic vehicle phone holders, CarPlay/Android Auto wireless converters, Bluetooth receivers, portable speakers, wireless chargers, laptop stands, tire inflators, car care kits, and fitness accessories, priced from Rs. 99 to Rs. 9,999. Orders are fulfilled pan-India via FedEx, Bluedart, and Delhivery with both prepaid and cash-on-delivery payment options.

Product overview

My Tantra Store is an e-commerce platform selling a diverse portfolio of car accessories, mobile accessories, and lifestyle gadgets under the Tantra brand. The product lineup centers on car phone holders (magnetic, dashboard, and car mount variants), car electronics (CarPlay/Android Auto converters, Bluetooth receivers), wireless charging solutions (Qi-certified 3-in-1 chargers and MagSafe-compatible chargers), audio products (speakers, earphones, Bluetooth kits), laptop/phone stands and desk accessories, car care products (cleaning kits, microfiber cloths, organizers), tire inflators, and fitness accessories. The company positions itself as a one-stop destination for car utilities, travel accessories, and tech gadgets with products ranging from Rs. 99 to Rs. 9,999. Core offerings include the TANTRA Smart Dongle for CarPlay/Android Auto, various magnetic phone holders, wireless chargers, and bundled car accessory combo kits. The platform operates primarily as an Indian e-commerce business with free shipping on orders over Rs. 999 and offers Flash Sales and Deal of the Week promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• TANTRA Universal 90° Rotating Phone Holder for Laptop & Desktop Universal phone holder with 90-degree rotation for desktop or laptop workspaces, designed for individual consumers seeking hands-free device use.
• TANTRA Strong Magnetic Phone Holder for Car (Vacuum Suction) Dual-axis adjustable magnetic car phone holder with vacuum suction cup, 360-degree rotation, and metal arm construction for secure mounting in vehicles.
• TANTRA Premium Car Cup Holder with Food Tray 2-in-1 car cup holder with detachable food tray, adjustable swivel arm, and universal fit design for road trips, SUVs, and trucks.
• TANTRA Smart Dongle for Wire CarPlay & Android Auto (Wi-Fi, Google Play) AI-powered smart dongle that transforms factory-installed wired CarPlay or Android Auto into wireless functionality, with Wi-Fi connectivity and Google Play support.
• TANTRA Wireless CarPlay & Android Auto Converter Smart wireless converter enabling CarPlay and Android Auto functionality with Wi-Fi and Google Play access for car infotainment upgrades.
• TANTRA Grip Pro Magnetic Mobile Holder for Car Dashboard Car dashboard phone holder with powerful magnets, 360-degree rotation, and universal smartphone compatibility.
• TANTRA Car Armrest Cover Cushion with 2 Storage Bags Soft, comfortable, non-slip car armrest cover with two storage bags, waterproof and durable construction available in multiple colors.
• TANTRA MTS-36 Tire Inflator Portable Air Compressor 12V DC 150PSI portable tire inflator with digital pressure gauge, LED light, and auto shut-off feature delivering 35 L/Min inflation.
• TANTRA Fast Wireless Charger 3-in-1 (Qi-certified 15W) Qi-certified 15W 3-in-1 wireless charging dock compatible with iWatch, AirPods, and iPhone/Samsung Galaxy devices.
• TANTRA Solo Magnetic Wireless Charger 15W 15W MagSafe-compatible magnetic wireless charging pad with USB-C for iPhone 12 series and AirPods.
• TANTRA Laptop Stand Adjustable Ventilated Ergonomic Adjustable ventilated laptop stand with 8-angle height adjustment (7-18cm), ergonomic foldable design for desktop use.
• TANTRA Smart Video Recording Phone Holder (Auto-Sensor Tracking) Auto sensor phone holder with face/object tracking for video recording, offering 360-degree horizontal and 45-degree vertical auto rotation without requiring an app.
• Fluke Bluetooth Receiver Car Kit (BT 5.0) Bluetooth 5.0 car kit with echo and noise cancellation, quick connectivity, and built-in microphone for hands-free calling.
• TANTRA Magico Pro Smart Car Bluetooth AUX Adapter Bluetooth 5.0 receiver with 3.5mm AUX output for home music stereo speakers and headphones, featuring redial and advance features.
• Sound Tank Super Bass Speaker Bluetooth 4.2 portable speaker with advanced wireless technology and wide device compatibility.
• T-1000 Metal Deep Bass Earphone HIFI stereo earphones with energetic bass boost and high precision magnetic neodymium driver.
• TANTRA Car Cleaning Accessory Combo Kit Complete car cleaning kit for interior and exterior care, available with various combinations including headrest hooks and car wiper tablets.
• TANTRA Grid Electronics Organizer Board Electronics organizer board with elastic straps, available in 11.5x7.5 inch and 12.5x8.5 inch sizes for cables and accessories.
• Runzip Sports Waist Running Belt Sports waist belt with 2 wide zipper pockets for phones, sweat-proof fabric, and secure key hook.
• TANTRA TWIST Smart Universal Phone Holder Quick one-touch technology phone holder with double shift locking for windscreen, dashboard, and desk use.
• TANTRA Car Accessories Combo Kit Bundle of car accessories including mobile holder, mini dustbin, and parking magnetic number plate.
• TANTRA Adjustable Cell Phone Stand Desktop Folding Phone Holder Adjustable telescopic cell phone stand and foldable phone holder rack for home or office desktop use.
• Samsung Magnetic Camera Protection Case (Armor Hybrid Metal Ring) Armor hybrid phone case with metal ring back cover for Samsung Galaxy S23 Ultra FE, featuring magnetic camera protection.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Fire-Boltt: Indian wearables and consumer electronics brand expanding into mobile accessories and audio — adjacent competitor in India D2C electronics accessories space.
• Carlinkit: Specialist maker of wireless CarPlay/Android Auto adapters — direct product overlap with Tantra's Smart Dongle and Wireless CarPlay Converter SKUs.

Direct peers

• Zebronics: Indian consumer electronics brand selling audio, mobile accessories, car accessories and personal gadgets — directly comparable in category breadth and India D2C distribution.
• Ambrane: Indian mobile accessories and consumer electronics brand selling power banks, chargers, cables and audio products via own website and marketplaces — closely overlapping Tantra's mobile-accessory assortment.
• Noise: Indian D2C brand in smartwatches, audio and mobile accessories, operating through own e-commerce site with UPI/COD support — a direct comparable in D2C consumer electronics accessories.
• Stuffcool: India-focused mobile accessories brand offering chargers, cables, car mounts and power solutions — overlapping specifically with Tantra's car-phone-holder and charging SKUs.
• Portronics: India-based D2C brand offering portable speakers, chargers, laptop stands and mobile accessories — directly comparable product mix to Tantra's lifestyle/gadget catalog.
• boAt: India's leading D2C audio and mobile accessories brand selling earphones, speakers, chargers and smartwatches online — overlapping directly with Tantra's audio, charger and mobile-accessory lines.

Broad incumbents

• Xiaomi India: Large incumbent in Indian smartphones and accessories (power banks, chargers, audio) — competes on price and scale across overlapping accessory categories.

Others

• Amazon India: Dominant Indian e-commerce marketplace hosting thousands of accessory sellers — Tantra's absence from Amazon limits discovery, making Amazon both a competitive threat and a potential distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MyTantraStore
• LinkedInlinkedin.com/company/my-tantra-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tantra