Great Lakes Business Credit

What Great Lakes Business Credit does

Great Lakes Business Credit is a privately held, for-profit commercial finance firm headquartered in Troy, United States, founded in 2002 and operating with 11-50 employees. Its publicly stated positioning is that it offers "more than alternative financing," implying a product set that extends beyond a single lending instrument and likely includes some combination of factoring, asset-based lending, lines of credit, or related working-capital solutions for business borrowers, though no detailed product breakdown was available in the input data.

The company is led by Chief Executive Officer Rhett Rowe. Beyond the leadership role, the firmographic, product, customer, and financial detail in the input is sparse: the company website (greatlakesbusinesscredit.com) returned only a verification/loading page at the time of capture, and no products, pricing, customer logos, segment mix, technology stack, partnerships, funding history, or M&A activity were disclosed. As a result, the underlying mechanics of the business — how it underwrites, funds itself, prices risk, and earns fees — cannot be substantiated from the supplied material.

From an investment-analysis standpoint, the observable profile is that of a small, long-tenured, privately held specialty finance company with limited public footprint. The absence of disclosed revenue, deal volume, or investor base means any quantitative read on scale, capital structure, or unit economics would be inferential. The most actionable near-term diligence steps are obtaining management commentary, a portfolio summary, and customer concentration metrics directly from the firm.

Name

Great Lakes Business Credit

Website

https://greatlakesbusinesscredit.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Lakes Business Credit is a privately held, Troy, US-based commercial finance firm founded in 2002, employing 11-50 people and offering "more than alternative financing" to business borrowers under CEO Rhett Rowe.

Ownership category

akta.pro rank

Product category

Commercial Finance / Business Credit

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Specialty Finance / Structured Credit (FSANADAE)

Keywords

• Business credit financing
• Alternative commercial lending
• Small business funding
• Commercial credit services
• Working capital financing

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Great Lakes Business Credit is a commercial finance company that provides business credit and alternative financing solutions to business clients. Founded in 2002 and based in Troy, Michigan, the company positions itself as offering more than standard alternative financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternative Business Financing

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Credibly: Credibly provides working capital, term loans, and lines of credit to SMBs, occupying a closely overlapping niche to Great Lakes Business Credit.
• BlueVine: BlueVine provides working capital, lines of credit, and invoice factoring to small and mid-sized U.S. businesses, directly competing with Great Lakes Business Credit in the alternative commercial financing space.
• OnDeck (now OnDeck Capital / Enova): OnDeck originated small business term loans and lines of credit, and is a direct comparator in the alternative small business lending category.
• Fundbox: Fundbox offers small business working capital and credit lines, targeting SMBs with short-term financing needs similar to the segment Great Lakes Business Credit serves.
• National Funding: National Funding offers small business loans, working capital, and equipment financing — a closely comparable alternative commercial lender serving U.S. SMBs.
• Headway Capital: Headway Capital provides working capital lines of credit to small businesses, targeting the same alternative financing segment as Great Lakes Business Credit.
• River Capital Finance: River Capital Finance provides factoring and asset-based lending to small and mid-sized businesses, comparable in product mix and target customer to Great Lakes Business Credit.

Emerging players

• Lendio: Lendio operates as a small business loan marketplace connecting SMBs with multiple lenders; comparable as a distribution channel in the same end market, though it does not directly fund loans.
• Currency (formerly Currency Capital): Currency provides revenue-based financing and small business capital solutions, overlapping with the alternative financing positioning of Great Lakes Business Credit.

Broad incumbents

• Triumph Business Capital: Triumph Business Capital offers factoring, asset-based lending, and supply chain finance as part of a larger specialty finance platform — a broader incumbent in the same commercial credit category.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Business Credit