Bodan GmbH

Name

Bodan GmbH

Legal name

BODAN Großhandel für Naturkost GmbH

Website

https://bodan.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Organic Wholesale Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Health, Organic & Natural Grocery Wholesale (AFAIABAI)

akta.pro secondary industries

Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)

Keywords

• Organic wholesale distribution
• Natural food supply
• Fresh produce wholesale
• Bio specialty distribution
• Organic product assortment

Headquarters

HQ city

Überlingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Organic Products: BODAN generates revenue through wholesale distribution of organic products including fresh produce, dairy, cheese, meat, cosmetics, and dry goods to independent organic retailers. The company offers a full range of over 12,000 daily available products with efficient warehouse and transport logistics.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

BODAN Großhandel für Naturkost GmbH is an organic wholesale distributor (Öko-Großhändler) supplying independent bio stores in southern Germany with a full range of more than 12,000 daily-available certified organic products, including fresh produce, dairy, cheese, meat, fish, frozen and dry goods, beverages, natural cosmetics, and household items. Distribution is supported by an own fleet of approximately 20 refrigerated trucks delivering overnight from three locations (Überlingen, Garching bei München, Möglingen bei Stuttgart) to approximately 550 sales points. Complementary services include strategic and specialist consulting, customer service, marketing materials and store equipment, curated purchasing by specialized buyers, the BODAN Online Shop, and the halloBIO-App white-label mobile platform.

Product overview

BODAN is an organic wholesale company (Öko-Großhändler) serving independent organic stores in southern Germany. The core offering consists of a Vollsortiment (full product range) of over 12,000 daily-available organic products, supported by the BODAN Online Shop and BODAN Dialog platforms for ordering and customer communication. Complementary service modules include strategic and specialized consulting (covering store founding, IT systems, assortment, marketing, cosmetics, fresh produce, cheese counters, and unpackaged solutions), customer service with daily personal consultation, marketing materials and store equipment provisioning, curated purchasing services, and logistics with an own fleet of refrigerated trucks. Additional offerings include the annual BODAN Hausmesse trade fair, the monthly BODAN MARKTPLATZ magazine, the halloBIO-App for customer engagement, the Zukunftslabor innovation lab for store profiling projects, and the bioverita seed breeding program. The BODAN Online Shop integrates with customers' inventory management (Warenwirtschaftssystem) and cash register systems, while the halloBIO-App provides a white-label mobile platform for stores to engage their end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vollsortiment (Full Product Range) Complete organic product assortment of more than 12,000 daily-available certified bio items supplied wholesale to independent bio stores for resale to end consumers.
• BODAN Online Shop 24/7 web-based B2B ordering platform enabling bio store customers to search, filter, and order from BODAN's full product range with certification, origin, and allergen details.
• Strategieberatung + Fachberatung (Strategy and Specialist Consulting) Strategic and specialist consulting for independent bio stores covering store founding, financing, IT and POS systems, assortment and category management, marketing, natural cosmetics, fresh produce, cheese counters, and unpackaged solutions.
• Logistik (Refrigerated Distribution Services) Refrigerated wholesale distribution and logistics services using BODAN's own fleet of approximately 20 trucks (3.5 to 40 tons), delivering overnight to bio stores in southern Germany with reusable transport containers and low-emission vehicles.
• Kurativer Einkauf (Curated Purchasing Service) Specialized purchasing service in which 10 buyers organized by product group (produce, dairy, wine, cosmetics) curate BODAN's organic assortment based on defined quality guidelines to ensure daily availability of over 12,000 items.
• halloBIO-App White-label mobile app platform that bio stores can customize with their own branding to engage end consumers via loyalty systems, promotional push notifications, shop finder, coupons, shared shopping lists, and favorites.

Quantifiable outcome

• 81.4 million EUR revenue in 2024, with over 55% from fresh product assortment
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core and major.

• Regionalwert Leistungen GmbHcoreStrategic or Co-development Partner · 1 January 2022BODAN acquired 100 licenses for Regionalwert-Leistungsrechnung in 2022 to make sustainability performance of organic farms visible, enabling 32 farms in the BODAN Convoy to calculate their sustainability contributions.
• WIR. Bio Power BodenseecoreStrategic or Co-development Partner · 1 January 2015Regional network founded by BODAN and organic farms around Lake Constance to create sustainable value creation cycles from field to consumer. Includes 8 Demeter farms (77 HUBE) and connects farmers, processors, retailers, and consumers for transparent partnerships.
• Ökologische Tierzucht gGmbH (ÖTZ)coreStrategic or Co-development Partner · 1 January 2015BODAN supports ÖTZ from its founding in 2015, contributing 1 cent per egg sold (over 360,000 EUR 2015-2024) for breeding dual-purpose chickens suitable for organic farming.
• Brudertier Initiative Deutschland (BID)coreStrategic or Co-development Partner · 1 January 2013BODAN supports BID which addresses ethical treatment of male chicks in egg production. The initiative has helped end chick culling in Germany through the '1 cent per egg' campaign.
• DemetercoreStrategic or Co-development PartnerBODAN prefers products certified by Demeter (biodynamic agriculture) as part of its quality standards. Demeter is the oldest organic farming association in Germany with strictest guidelines.
• BiolandcoreStrategic or Co-development PartnerBODAN prefers Bioland certified products. Bioland is Germany's largest organic farming association with over 8,700 member farms.
• NaturlandcoreStrategic or Co-development PartnerBODAN prefers Naturland certified products. Naturland is an international organic farming association with social criteria as integral part of guidelines since 2005.
• EPOS Bio Partner Süd GmbHcoreChannel Partner/ Reseller/ DistributorBODAN partner for supplying bio catering and bio gastronomy businesses. EPOS uses BODAN locations in Überlingen and Möglingen as distribution hubs.
• TAGWERK GmbHmajorStrategic or Co-development PartnerBavarian partner with whom BODAN operates a refrigerated logistics location and empty container depot in Garching, enabling regional supply to bio stores based on geographic location of suppliers and customers.
• BioTropic GmbHmajorStrategic or Co-development PartnerPartner providing expertise in organic farming in Africa, Asia, and America. Agricultural engineers support farmers in developing sustainable production structures and functioning distribution channels.
• Naturkost SchrammmajorStrategic or Co-development PartnerLong-term partner for organic produce from abroad, supporting projects like Compost Cooperation for humus building in Andalusia.
• Die RegionalenmajorGTM or Marketing PartnerNationwide network of 11 regional organic wholesalers combining forces for marketing materials, store equipment, and promotional campaigns. BODAN participates in joint purchasing and marketing initiatives.
• Regionalwert AGcoreStrategic or Co-development PartnerBODAN partners with Regionalwert AG on the QuartaVista project and Regionalwert Leistungsrechnung to make sustainability performance of organic farms visible and valued.
• Bundesverband Naturkost Naturwaren (BNN)coreStrategic or Co-development PartnerBODAN is an active member of the Federal Association of Organic Trade, particularly in the sustainability specialist group including peer consulting.
• Gemeinwohl Ökonomie (GWÖ)coreStrategic or Co-development PartnerBODAN is a pioneer company in Community Welfare Economy, creating regular Community Welfare Reports since 2011 with high maturity level certified by external auditors.
• Bio-Musterregion BodenseemajorStrategic or Co-development PartnerBODAN participates in this model region initiative to advance organic farming in the Lake Constance area.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Naturkost Schramm: Naturkost Schramm is a regional organic wholesaler listed as a BODAN partner, specializing in non-EU organic produce sourcing including projects like the Compost Cooperation for humus building in Andalusia. Comparable to BODAN in regional organic wholesale focus and producer-partnership model, with overlapping supplier networks.
• Weiling GmbH: Weiling is one of Germany's largest organic wholesalers, headquartered in Coesfeld, serving independent Bio-Läden across western and central Germany with a similar full-range assortment and cold-chain logistics model. Directly comparable to BODAN in business model (B2B organic wholesale to independents) but operating in a different geographic territory, making it a strong functional peer despite limited regional overlap.
• Dennree GmbH: Dennree is Germany's largest organic wholesaler, supplying the Denn's Biomarkt chain and independent retailers across Germany. Comparable to BODAN as a broadline organic wholesale distributor with refrigerated logistics and full assortment, though at substantially greater scale and with a different go-to-market model (supplying both chains and independents).
• Rinklin Naturkost GmbH: Rinklin is a regional organic wholesaler based in Eichstetten (Baden), serving independent Bio-Läden in Baden-Württemberg and surrounding regions. Highly comparable to BODAN in regional positioning, full organic assortment, and exclusive supply to independent retailers, with potential direct overlap in BODAN's southwestern Germany territory.
• EPOS Bio Partner Süd GmbH: EPOS Bio Partner Süd is a regional organic wholesaler serving bio-catering and gastronomy businesses in southern Germany, explicitly listed as a BODAN distribution partner. Operates a comparable organic B2B wholesale model focused on food service rather than retail, making it a direct peer in the food service sub-segment.

Regional players

• TAGWERK GmbH: TAGWERK is a Bavarian organic wholesale and producer network that operates a refrigerated logistics depot in Garching together with BODAN. Closely comparable in regional scope and organic mission, with strong overlap in southern Germany but focused primarily on Bavaria and member farmers rather than independent retail.
• Naturkost Nord eG: Naturkost Nord is a Hamburg-based regional organic wholesaler serving independent Bio-Läden in northern Germany, operating under a cooperative structure. Comparable to BODAN's regional full-range organic wholesale model and independent-retailer focus, but in a complementary (non-overlapping) northern German territory as part of the Die Regionalen network.
• Biogros GmbH: Biogros is an organic wholesale and producer cooperative operating in the Saarland/Rhineland-Palatinate region, supplying independent Bio-Läden with full organic assortment. Comparable to BODAN as a regional organic wholesaler with similar independent-retailer focus, with potential overlap with the Die Regionalen alliance.

Broad incumbents

• Alnatura Produktions- und Handels GmbH: Alnatura is Germany's largest organic retail chain and a major organic brand owner, operating over 130 stores. While BODAN deliberately does not supply Alnatura, it is a major competitive force shaping the independent retailer landscape BODAN serves, and operates wholesale/brand businesses comparable to BODAN's assortment curation and supplier partnership functions.
• Bio Company GmbH: Bio Company is a large organic supermarket chain in Berlin/Brandenburg and other German regions. Like Alnatura, it competes with BODAN's independent retailer customers for consumer spend, indirectly pressuring BODAN's customer base even though BODAN does not supply Bio Company directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodan GmbH