Eatour

What Eatour does

Eatour (legal entity: EATOUR® Srl) is an Italian integrated agro-production company founded in 2020 and headquartered in Viterbo, Italy. It designs and sells modular hydroponic vertical farming systems — Farmy GDO for retail and HoReCa environments producing up to 90 plants in continuous cycle, Farmy UP (also referenced as FARMY HOME) for homes and high-end restaurants producing up to 60 plants, and a larger Vertical Farming (Lost Farm) system for industrial-scale controlled-environment production — supported by a proprietary PLANT&PICK autonomous plant management layer and a patented 'mobile cradle' (culle mobili) system that allows harvesting without killing the plant. The company claims up to 95% water savings and 90% land savings versus traditional farming, year-round cultivation of up to 50 vegetable varieties, and zero pesticide use, and aligns its messaging with the UN 2030 Agenda and 17 SDGs.

The business operates four revenue streams: hardware sales of modular farming units to HoReCa, large retail (GDO), and private consumers; professional ESG and Formazione consulting services for corporates; managed urban and agro farming services including redevelopment of abandoned spaces (CAU — Urban Agricultural Communities); and a freemium mobile app (App Eatour) with the EATCOIN® virtual currency that rewards sustainable consumption and is redeemable on e-commerce. Go-to-market blends product-led hardware sales, direct enterprise field sales for large urban/agricultural projects, and event-driven visibility through international competitions (UNWTO Top 100, Reinventing Cities, Financial Times Hack The Normal, CIHEAM Organic Ecosystem). Customer segments are intentionally broad — HoReCa, GDO, private consumers, municipalities, and corporates — but disclosed named customer engagements are limited to pilots and showcase projects (Istituto Montemurro, Azienda Agricola Donna Maddalena, Dea Swing Beach / Costa Smeralda OASIS project).

Name

Eatour

Legal name

EATOUR® Srl

Website

https://eatour.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Eatour (EATOUR® Srl) is an Italian vertical-farming startup that designs and sells modular hydroponic systems (Farmy GDO, Farmy UP, Vertical Farming) with proprietary PLANT&PICK automation for HoReCa, large retail, private consumers, and urban regeneration projects.

Ownership category

akta.pro rank

Product category

Vertical Farming Equipment

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI)

akta.pro secondary industries

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Vertical farming systems
• Hydroponic cultivation modules
• Controlled environment agriculture
• Urban farming services
• ESG consulting services

Headquarters

HQ city

Viterbo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vertical Farming Hardware Sales: Sale of modular vertical farming systems (Farmy GDO, Farmy UP, Vertical Farm modules) for restaurants, supermarkets, hotels, and private homes. Systems range from small home units to large industrial installations.
2. Eatour App & EATCOIN: Mobile app that serves as a food diary tracking eating habits, CO2 emissions, and water consumption. Users earn EATCOIN virtual currency for responsible behaviors, redeemable for sustainable products.
3. Professional Services & Consulting: ESG consulting services including sustainability audits, training, and certification support. Formazione (training) services for businesses undergoing ecological transition.
4. Urban & Agro Farming Services: Conversion and redesign services for abandoned urban spaces and agricultural areas into productive farming environments. Includes urban farming project development and CAU (Urban Agricultural Communities) creation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eatour designs, manufactures, and sells modular hydroponic vertical farming systems (Farmy GDO for retail and large distribution, Farmy UP for homes and restaurants, and full-scale Vertical Farming installations) that enable year-round cultivation of up to 50 vegetable varieties with up to 95% water and 90% land savings versus traditional farming. The company complements its hardware with the Eatour mobile app featuring EATCOIN virtual currency, plus professional services including urban regeneration, agro farming conversion, ESG consulting, and sustainability training.

Product overview

Eatour is a vertical farming company offering a portfolio of controlled-environment agriculture solutions. The core offering is the Vertical Farming (Lost Farm) system, complemented by specialized modules: Farmy GDO for retail and restaurant environments producing up to 90 plants, and Farmy UP for home use producing up to 60 plants with patented mobile cradle technology. The ecosystem is supported by the App Eatour, a food diary application with EATCOIN rewards for sustainable consumption. All products share common technology foundations including automated growth control, environmental monitoring, and hydroponic cultivation methods.

Differentiator

Problem solved

Functional benefit

Brands

• Farmy GDO: Automated modular system for restaurants, markets and large-scale distribution, producing up to 90 plants in continuous cycles with complete environmental control.
• Farmy UP
• App Eatour
• Plant&PICK
• Ringo
• EATCOIN

Products and services

• Vertical Farming (Lost Farm) Controlled environment agriculture system enabling year-round vegetable production using digital tools for production control and resource management. Capable of growing up to 50 types of vegetables with 95% water savings and 90% land reduction versus traditional farming.
• Farmy GDO Fully automated modular hydroponic system for retail environments, restaurants, and large-scale distribution. Produces up to 90 plants continuously with complete environmental control including temperature, humidity, lighting, water quality, nutrients, and ventilation. Replicable at industrial scale.
• Farmy UP Patented modular hydroponic unit for high-end homes and restaurants, functioning as an interior design object. Produces up to 60 plants continuously with an exclusive 'mobile cradle' (culle mobili) system that allows harvesting without killing the plant, enabling continuous growth cycles.
• App Eatour Mobile food diary application that tracks dietary habits and monitors CO2 emissions and water consumption. Includes the EATCOIN virtual currency rewards system, redeemable for sustainable products on e-commerce or at certified restaurants.
• Urban Farming Service Service recovering public and private abandoned buildings and unused metropolitan areas to create productive Urban Agricultural Communities (CAU), reducing urban degradation and providing community farming and educational opportunities.
• Agro Farming Service Conversion and redesign service for unused agricultural structures such as greenhouses and sheds into productive farming environments, addressing the high cost of dismantling versus restoration.
• Formazione (Training & ESG Consulting) Training and consulting services for companies undergoing ecological transition, including ESG audits, sustainability reporting support, and certification guidance to help businesses align with sustainability frameworks.

Quantifiable outcome

• 95% water savings compared to traditional farming
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Cavalieri di RomaminorStrategic or Co-development Partner · 1 August 2023Promoting company in the OASIS project at Costa Smeralda, a sustainability package combining luxury and sustainable tourism principles.
• Service in CoastminorStrategic or Co-development Partner · 1 August 2023Promoting company in the OASIS project at Costa Smeralda, contributing to sustainable tourism development in the luxury segment.
• Save The PlanetminorStrategic or Co-development Partner · 1 August 2023Partner in OASIS sustainability project, collaborating on environmental initiatives at Costa Smeralda.
• Lombaridni 22minorStrategic or Co-development Partner · 1 August 2023Partner in OASIS sustainability project at Costa Smeralda.
• AR SecurityminorStrategic or Co-development Partner · 1 August 2023Partner in OASIS sustainability project at Costa Smeralda.
• CIHEAM - Mediterranean Agronomic Institute of BaricoreStrategic or Co-development Partner · 29 September 2022Eatour admitted to the Organic Ecosystem Innovation Program 2022, an acceleration and Co-Design project organized in collaboration with Almacube. CIHEAM is an International Institute promoting research and innovative solutions for agronomy through international cooperation, founded in 1962 with 13 member states.
• AlmacubecoreStrategic or Co-development Partner · 29 September 2022Co-Design partner in the Organic Ecosystem Innovation Program 2022, working with Eatour to develop concrete solutions for agricultural systems and processes innovation using a hands-on approach.
• Fondo SGR REDOcoreStrategic or Co-development Partner · 1 September 2021Winner of the international Reinventing Cities competition with the ARIA project. Eatour part of winning team, building a pedagogical Vertical Farm and productive area in over 16 hectares, integrated into the scientific district POD.
• In Cibum (InCibum Lab)coreStrategic or Co-development Partner · 3 April 2021Italy's first MISE-certified food incubator. Eatour selected as startup to accelerate, with partnership opening scenarios for integrated business and product development closer to needs of chefs, large distribution, agricultural companies, and private citizens.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AeroFarms: US-based vertical farming leader operating large-scale indoor farms using aeroponic technology. While Eatour operates at much smaller scale, both companies serve the controlled environment agriculture market with proprietary growing technology.
• Kalera: Vertical farming company operating hydroponic indoor farms producing fresh leafy greens for retailers and food service. Comparable to Eatour in the CEA leafy greens category with overlap in retail distribution focus.
• Plenty: US vertical farming company focused on large-scale indoor farms using proprietary technology for leafy greens and herbs. Comparable to Eatour as both pursue indoor CEA production, though Plenty operates at industrial scale with significantly greater capital backing.
• 80 Acres Farms: US-based vertical farming operator using advanced technology and automation for indoor produce. Operates at larger scale than Eatour but serves similar CEA produce categories for retail and food service customers.
• Bowery Farming: US-based indoor vertical farming operator producing leafy greens for retail and food service. Operates at substantially larger scale than Eatour but serves overlapping customer segments in fresh, pesticide-free, locally-grown produce for retailers and restaurants.

Emerging players

• Agricool: French vertical farming startup using containerized indoor farms to grow fresh produce in urban areas. Comparable to Eatour as a European CEA modular-farming startup focused on urban and local food production.

Direct peers

• Smallhold: US vertical farming company building distributed indoor farming infrastructure with modular units in restaurants and grocery stores. Comparable to Eatour for distributed modular farming with a focus on fresh, locally-grown mushrooms and greens.
• Planet Farms: Italian vertical farming company based in Lombardy operating fully-automated indoor growing facilities supplying retailers across Italy and Europe. As an Italian CEA peer with retail distribution focus, Planet Farms is highly comparable to Eatour in geography and customer segments.
• Infarm: Berlin-based vertical farming company that grows fresh produce directly in supermarkets, restaurants, and distribution centers using modular in-store growing units. Highly comparable to Eatour's Farmy GDO model targeting HoReCa and retail for on-site production.
• Babylon Micro-Farms: US-based vertical farming company producing modular, self-contained growing systems for on-site food production in restaurants, schools, and senior living facilities. Directly comparable to Eatour's modular approach to small-footprint indoor farming installations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eatourverticalfarming
• LinkedInlinkedin.com/company/eatour
• Instagraminstagram.com/eatour_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatour