Pulso
Pulso is a 501(c)(3) nonprofit media outlet that produces culturally relevant content for Gen Z and Millennial Latinos across Instagram, TikTok, YouTube, and newsletter, reaching over 1 million people to drive civic engagement and political participation.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pulso does
Pulso, legally organized as Project Pulso, Inc., is a 501(c)(3) nonprofit media outlet founded in 2018 and headquartered in Miami. Its mission is to increase the political power of eligible Latino voters in the United States by producing culturally relevant digital content covering Latino history, pop culture, civic engagement, and personal experiences that are underrepresented in mainstream media. The organization reaches over 1 million Gen Z and Millennial Latinos through a multi-platform distribution strategy spanning Instagram (34.6M lifetime views, 8.23% engagement rate), TikTok (5.2M lifetime video views), YouTube (1.5M lifetime impressions via its podcast 'In Confianza with Pulso'), and an email newsletter (6.67% click-through rate). Its core products are the podcast, written news articles, the newsletter, and branded merchandise; supporting products include custom branded content services, video production, and ad placements offered to brands seeking Latino audience reach.
Pulso is led by Founder & CEO Liz Alarcón with a small four-person team (COO Krysta Villeda, Audience Engagement Lead Sabrina Torres, Video Editor/Producer Aristides Serrano). Its business model combines individual donations with a recurring membership program called 'The List' (founding price $50 one-time, rising to $75; recurring donations from $5/month, with membership activated at $50 cumulative). Members receive branded merchandise, public recognition, and exclusive discounts from a curated network of Latino-owned businesses. A secondary revenue stream comes from advertising, sponsorships, and custom branded content sold to brands targeting Latino audiences. Geographic focus is the United States, with the addressable market defined as approximately 32-36 million eligible Latino voters. The organization operates without venture capital or institutional ownership beyond an early 2019 grant from New Media Ventures.
Pulso firmographics
Firmographics- Name
- Pulso
- Legal name
- Project Pulso, Inc.
- Website
- https://projectpulso.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pulso is a 501(c)(3) nonprofit media outlet that produces culturally relevant content for Gen Z and Millennial Latinos across Instagram, TikTok, YouTube, and newsletter, reaching over 1 million people to drive civic engagement and political participation.
- Ownership category
- akta.pro rank
Pulso industry classification
Industry- Product category
- Digital Nonprofit Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
Keywords
Where Pulso is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Pulso business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Membership Program: Pulso operates as a 501(c)(3) nonprofit that raises funds through donations. The primary fundraising mechanism is 'The List' membership program where donors contribute $50 (founding price, increasing to $75) or recurring monthly donations of $5+ to become members and receive a shirt, exclusive discounts to Latino-owned businesses, and public recognition.
- Advertising and Sponsorships: The organization offers custom branded content, video services, and ad placements to brands seeking to reach Latino audiences. They provide geo-targeted ad campaigns, sponsored content, and newsletter placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The List - Founding Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pulso product offering
Product offeringCore offering
Pulso is a nonprofit digital media outlet that produces and distributes culturally relevant content about Latino history, culture, politics, and civic engagement across Instagram, TikTok, YouTube, an email newsletter, and a podcast. The organization reaches over 1 million Gen Z and Millennial Latinos and operates a donation-funded membership program called 'The List' alongside commercial branded content and advertising services for partner brands.
Product overview
Pulso is a nonprofit media outlet operating as a single integrated platform that reaches over 1 million Latinos across multiple content formats. The organization produces a podcast called 'In Confianza with Pulso,' written news articles, and social media content distributed across Instagram, TikTok, YouTube, and email newsletter. Revenue is generated through a membership program called 'The List' and commercial services including custom branded content, video production, and ad placements. The core offering centers on storytelling about Latino history and culture, with supporting monetization through memberships and professional media services.
Differentiator
Problem solved
Functional benefit
Brands
- In Confianza with Pulso: The podcast name/brand for Pulso's audio content series featuring conversations about Latino history, culture, and personal experiences.
Products and services
- In Confianza with Pulso (Podcast) A weekly podcast from Pulso exploring Latino identity, culture, and complex personal experiences including relationships with guns, abortion, healthcare access, and cultural identity, distributed on YouTube and podcast platforms.
- Pulso Newsletter
Quantifiable outcome
- Reaching over 1 million Gen Z and Millennial Latinos
- +3 more outcomes
Companies that use Pulso
Customer profileSegments1 record
Ideal customer profiles2 records
Pulso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pulso partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Latino-owned businesses (The List discounts)minorVarious Latino-owned businesses including Two and a Half Street, Silva Espadas, Masienda, Sudz Cauldron, Joyful Jarra, and Peralta PRJCT provide exclusive discounts to Pulso's 'The List' members as part of the membership perk program.
- WHYY's The PulsecoreCollaboration with WHYY's health and science show 'The Pulse' to produce in-depth stories about healthcare access for Latino communities, including the episode about Mexican doctors serving farmworker communities in California.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pulso competitors and assessment
Company assessmentEmerging players
- Pero Like: Latino-focused social-video brand producing culturally relevant short-form content. Comparable to Pulso in audience (young U.S. Latinos) and short-form video-led distribution, though lighter on civic/political coverage.
Broad incumbents
- Telemundo: Major U.S. Spanish-language broadcast and digital media network. Comparable to Pulso as a broad incumbent in U.S. Latino media, with overlapping audience demographic but traditional broadcast/digital hybrid model.
- Univision: Largest U.S. Spanish-language media company across TV, digital, and streaming. Comparable to Pulso as the incumbent in U.S. Latino media, but with vastly greater scale, linear broadcasting heritage, and broader portfolio.
Direct peers
- Belatina: Digital media outlet covering Latina culture, lifestyle, and identity. Comparable to Pulso in target demographic (young U.S. Latinas), cultural content verticals, and social-platform content distribution.
- Voto Latino: Civic engagement nonprofit focused on registering and turning out young Latino voters. Comparable to Pulso in mission (Latino political empowerment), nonprofit structure, and digital-first audience development.
- Being Latino: Community-driven Latino media platform producing digital content celebrating Latino culture. Comparable to Pulso in audience demographic, community-led GTM, and cultural storytelling focus.
- Remezcla: Independent digital media outlet covering Latino culture, music, and politics. Highly comparable to Pulso in audience demographic (U.S. Latinos), platform mix (social-first), and editorial focus on underrepresented Latino stories.
- mitú: Long-running Latino-focused digital media brand producing short-form video and social-first content. Comparable to Pulso in target audience (young U.S. Latinos) and distribution model across TikTok, Instagram, and YouTube.
- HipLatina: Digital media platform producing content celebrating Latina culture, identity, and history. Comparable to Pulso in audience (Gen Z/Millennial Latinas), content verticals (history, culture, identity), and social-media-led distribution.
- Latino Rebels: Latino news and opinion platform with a strong civic/political engagement lens. Closely comparable to Pulso's mission to amplify Latino political voice and reach engaged Latino audiences digitally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pulso social profiles
Digital presencePulso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulso leadership team
Management profileNumber of profiles
Profiles4 records
Pulso funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulso
What does Pulso do?
Pulso is a nonprofit digital media outlet that produces and distributes culturally relevant content about Latino history, culture, politics, and civic engagement across Instagram, TikTok, YouTube, an email newsletter, and a podcast. The organization reaches over 1 million Gen Z and Millennial Latinos and operates a donation-funded membership program called 'The List' alongside commercial branded content and advertising services for partner brands.
Is Pulso a public or private company?
Pulso is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pulso founded?
Pulso was founded in 2018. It employs 1 to 10 people.
Where is Pulso based?
Pulso is headquartered in Miami, United States, in the North America region.
How does Pulso make money?
Two revenue lines are on record. Donations and Membership Program is the primary driver. The others are advertising and Sponsorships.
Who are Pulso's main competitors?
Pero Like is listed as an emerging player. Broad incumbents are Telemundo and Univision. Direct peers are Belatina, Voto Latino, Being Latino, Remezcla, mitú, HipLatina and Latino Rebels.
Does Pulso have an API?
No public API is recorded for Pulso.
What industry is Pulso in?
Pulso's product category is Digital Nonprofit Media. Its primary akta.pro industry code is MPACAFAA, Subscription Fan Membership Platforms (Paid Communities). Its NAICS code is 516 and its SIC code is 7310.