B Radio

Name

B Radio

Legal name

B Radio Ltd

Website

https://bradio.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising: Local businesses advertise on B Radio to reach the station's 42,000+ listeners across central Berkshire. The station offers 30-second adverts and sponsorship opportunities. Radio advertising typically delivers £7.70 return for every £1 spent according to Radio Centre research.
2. Community Radio Grants: Ofcom Community Radio Fund grants to support station sustainability and community mission. B Radio received £19,200 grant to fund a Business Development Executive position.
3. Charity/Non-profit Promotion: Free promotion offered to local charities and not-for-profit organisations through recorded messages broadcast on air

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

B Radio is an Ofcom-licensed community radio station in Reading broadcasting hit music, local news, and community programming on 95.6 FM to over 42,000 listeners across central Berkshire. The station generates revenue primarily through local radio advertising sold to area businesses and offers free promotional airtime to local charities.

Product overview

B Radio is a community radio station broadcasting hit music to Berkshire on 95.6 FM, reaching over 42,000 listeners. The core offering is its broadcast radio service, supplemented by a mobile app for iOS and Android enabling live streaming and podcast access. Content products include branded shows like Mark and Phill, Weekend Vibe, Bangers, and the Berkshire Unplugged podcast featuring unsigned local talent. The station also offers advertising services for local businesses, a free charity promotion service, a VIP Club membership, a volunteer program for community involvement, and podcast recording studio hire. All products are delivered through its Aiir-powered digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• Bangers: A registered trademark of B Radio Ltd, featuring curated music content. Listed alongside Mark and Phill and Berkshire Unplugged as notable station programs.

Products and services

• B Radio 95.6 FM Broadcast Local community radio station broadcasting hit music, local news, Berkshire culture content, and community programming to over 42,000 listeners across central Berkshire on the 95.6 FM frequency.
• B Radio Mobile App Native mobile applications available on iOS App Store and Google Play enabling live radio streaming, podcast access, and listener engagement features including the ability to record and submit charity messages.
• Berkshire Unplugged Weekly radio show and podcast featuring unsigned music talent from or originally from Berkshire, with exclusive unplugged sessions, interviews, and a gig guide for local musicians.
• Bangers Featured music content brand showcasing specific tracks and artists on B Radio, registered as a trademark of B Radio Ltd.
• Mark and Phill Presenter-led show on B Radio featuring the Mark and Phill personalities, part of the station's on-air schedule.
• Weekend Vibe Weekend programming block on B Radio airing from 7:00pm to Midnight featuring curated weekend music content.
• B Radio Advertising Local radio advertising service for businesses targeting 42,000+ listeners across Reading and central Berkshire, including 30-second ad campaigns and sponsorship opportunities tailored to business goals and budget.
• Charity Promotion Service Free promotional service for charities and not-for-profit organisations allowing them to record up to 30-second messages aired on B Radio to promote events, fundraisers, and awareness campaigns; events can also be listed in the online What's On guide.
• VIP Club / Listener Club Membership program offering listeners exclusive content and additional benefits, with registration via the B Radio website and a login authentication system.
• Podcast Recording Studio Hire Professional podcast recording studio available for hire at the Stephen Lawrence Media Centre, Reading University Students Union, for producing podcasts and other audio content.

Quantifiable outcome

• Radio advertising delivers average return of £7.70 for every £1 spent
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smooth Radio: National commercial radio brand from Global, with regional FM variants across the UK. Comparable as a broad incumbent in the Berkshire local ad market, providing an alternative for SMBs comparing local radio options.
• Greatest Hits Radio: National commercial radio network operating across the UK including regional variants. Comparable as a broader incumbent competitor to B Radio in the local commercial radio advertising market, especially for SMB spot and sponsorship spending.

Direct peers

• Heart Berkshire: Heart's Berkshire local station broadcasts hit music and local content to the same Reading and Berkshire audience as B Radio. It is the leading commercial local radio competitor targeting the same 18-40 listener demographic and the same local SMB advertisers for sponsorship and spot advertising.
• Radio Exe: Ofcom-licensed community radio station broadcasting to Exeter and surrounding Devon. Closely comparable to B Radio as a UK community radio licensee running a volunteer-driven, hyperlocal, advertising-supported model targeting local SMBs and community organizations.
• Capital Berkshire (formerly Berkshire's 96.4): Capital's Berkshire FM station competes head-to-head with B Radio on hit-music, 18-40 listener demographics, and local advertiser spend across Reading and central Berkshire, including for spot advertising and show sponsorship inventory.
• Nation Radio: UK commercial radio station network broadcasting hit music to regional audiences across South Wales, the North East, and Scotland. Comparable as a regional/local hit-music station with advertising-driven monetization, though operating at larger network scale than B Radio.
• Radio Verulam: Ofcom-licensed community radio station serving St Albans and surrounding Hertfordshire. Comparable to B Radio as a UK community radio operator funded by local advertising, grants, and volunteers, with similar scale of listener reach and SMB advertiser focus.
• BBC Radio Berkshire: The BBC's local radio station for Berkshire, broadcasting on 94.7, 95.4, 95.8, 103.4, 104.1 and 104.4 FM. It is the most direct competitor to B Radio, serving the same Reading and central Berkshire audience with local news, weather, talk, and music programming, but with the resources and reach of the BBC behind it.

Others

• RadioToday (industry trade publication): UK radio industry news, jobs, and business information publisher. Comparable as a thematic adjacent player that tracks community radio fund grants, audience figures, and competitor performance that affect B Radio's operating context.
• Aiir (technology provider): UK-based radio website CMS and digital platform provider that powers B Radio's website and streaming stack. Comparable as the enabling technology partner that B Radio and many other UK community and commercial radio stations rely on for digital distribution and audience engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/bradiouk
• Facebookfacebook.com/bradioUK
• Instagraminstagram.com/bradiouk
• TikToktiktok.com/@bradiouk
• LinkedInlinkedin.com/company/b-radio-berkshire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Radio