Performize
Performize is an Italian WooCommerce-focused eCommerce agency that builds, optimizes, and maintains online stores for Italian SMBs, specializing in web performance and Core Web Vitals via its proprietary Smart Loading™ methodology, and is developing the PeakProfit SaaS analytics product.
- Company typePrivate
- Founded2019
- HeadquartersCattolica, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Performize does
Performize s.r.l. is an Italian eCommerce agency founded around 2019 by Andrea Cardinali, headquartered in San Giovanni in Marignano (RN) with operational presence in Cattolica (RN). The company specializes in WooCommerce development and web performance optimization, building and maintaining custom eCommerce sites on WordPress/WooCommerce with proprietary plugin development, Core Web Vitals tuning, server-side GA4 configuration, marketing automation integration, GDPR compliance, and ongoing technical support. Its underlying technology stack is WordPress and WooCommerce, augmented by a registered proprietary methodology called Smart Loading™ developed by the founder.
The business operates primarily on a professional services model with project-based engagements for SMB eCommerce clients, supplemented by a recurring technical support and maintenance subscription stream and a tiered live online Web Performance Workshop (6th edition, January 2026) priced from €197 to €1,497. Distribution is direct via website contact forms and free consultations, with no resellers. Revenue is generated in Italy only. The customer base spans 500+ eCommerce projects across verticals including jewelry, travel, beauty, fashion, F&B, and nonprofits, with named logos such as Ellius Jewelry, Meeters, Gulliver.it, Aleas Cosmetics, Fondazione Veronesi, King Attitude, G.Sun, Zambon Fiori, and Bioyve.
Performize is developing PeakProfit, a SaaS product for micro and small eCommerce businesses that analyzes visitor purchasing behavior and provides KPI-based segmentation, with live WooCommerce integration, planned Shopify support, and connectors to ActiveCampaign and Brevo. PeakProfit is backed by a non-dilutive EU regional grant from Regione Emilia-Romagna under the PR-FESR 2021-2027 program. The company is bootstrapped (aside from the grant), founder-controlled, and ranked among the Top 24 eCommerce Agencies in Italy by Casaleggio Associati in 2024.
Performize firmographics
Firmographics- Name
- Performize
- Legal name
- Performize s.r.l.
- Website
- https://performize.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performize is an Italian WooCommerce-focused eCommerce agency that builds, optimizes, and maintains online stores for Italian SMBs, specializing in web performance and Core Web Vitals via its proprietary Smart Loading™ methodology, and is developing the PeakProfit SaaS analytics product.
- Ownership category
- akta.pro rank
Where Performize is headquartered
LocationHeadquarters
- HQ city
- Cattolica
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Performize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- eCommerce Development Services: Custom WooCommerce development, plugin development, and website functionality creation. Revenue is generated through project-based engagements for eCommerce store development and optimization.
- Technical Consulting: Technical consulting services for eCommerce businesses experiencing technical problems, performance issues, or seeking expert analysis of their platforms.
- Workshop and Training: Web Performance workshops (2-3 days) conducted online via Zoom, with theory, practical labs, and Q&A sessions. Includes manual, Facebook group access, and follow-up materials. Pricing tiers: Regular (€597 launch/€797 regular), VIP (€1,197 launch/€1,497 regular), Auditor (€197 launch/€297 regular).
- Technical Support and Maintenance: Ongoing technical support, infrastructure maintenance, and system management for eCommerce platforms.
- PeakProfit SaaS: In development: SaaS product for micro and small businesses selling online, analyzing visitor purchasing habits and providing actionable reporting. Integrates with email marketing platforms (ActiveCampaign, Brevo) and WooCommerce/Shopify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VIP Access - Full workshop with mastermind session |
| One time/ perpetual license | Pay-as-you-go | Regular Access - Full workshop with hands-on labs |
| One time/ perpetual license | Pay-as-you-go | Auditor Access - Observer-only workshop access |
| Other | Pay-as-you-go | Installment payment option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Performize product offering
Product offeringCore offering
Performize is an Italian eCommerce agency specializing in WooCommerce development and web performance optimization for online stores. The company delivers custom plugin and theme development, site-speed and Core Web Vitals optimization, technical consulting, ongoing infrastructure maintenance, eCommerce migration to WooCommerce, GDPR-compliance services, B2B agency training, and a paid Web Performance Workshop built on its proprietary Smart Loading™ methodology. It also develops PeakProfit, a SaaS analytics product for micro and small eCommerce businesses that segments customers by purchasing behavior and integrates with email marketing platforms.
Product overview
Performize is an Italian eCommerce agency (s.r.l.) offering a portfolio of specialized services and one SaaS product. Its core offerings center on WooCommerce development and web performance optimization, complemented by supplementary services including server-side GA4 configuration, marketing automation integration, technical consulting, ongoing support and maintenance, GDPR compliance, and CMS migration to WooCommerce. The company also delivers B2B training and a live Web Performance Workshop based on its proprietary Smart Loading™ methodology. PeakProfit is its SaaS product, a customer analytics tool for micro and small eCommerce businesses. Free educational resources include the PerforMail newsletter, a free eCommerce best practices class, a Core Web Vitals cheat sheet, and the Performize Talks video series.
Differentiator
Problem solved
Functional benefit
Brands
- PeakProfit: A SaaS (Software as a Service) solution for micro and small eCommerce enterprises that analyzes visitor purchasing behavior and provides actionable reporting for product and marketing decisions, with integrations for email marketing platforms.
Products and services
- Sviluppo WooCommerce (WooCommerce Development) Custom WooCommerce theme and plugin development service focused on performance, security, and compatibility, performed in-house by Performize's team. The firm has over 15 years of WooCommerce development experience and has built dozens of proprietary plugins for eCommerce functionality. Intended for Italian SMB eCommerce businesses seeking specialized WordPress/WooCommerce engineering support.
- Ottimizzazione Velocità eCommerce (eCommerce Speed Optimization) Web-performance optimization service that intervenes directly on eCommerce site structure and code to reduce page load times, including Core Web Vitals optimization (LCP, INP/FID, CLS). Targets Italian SMB eCommerce businesses losing conversions to slow-loading stores.
- Configurazione GA4 Server Side (Server-Side GA4 Configuration) Server-side Google Analytics 4 configuration service enabling more reliable tracking, improved data quality, and better performance versus client-side GA4 implementation. Targeted at Italian eCommerce stores needing accurate analytics without degrading site speed.
- Marketing Automation per eCommerce Service connecting eCommerce store data with email marketing and advertising platforms to enable automated customer segmentation and campaign management. Aimed at Italian SMB eCommerce operators looking to maximize value from existing traffic through automated workflows.
- Consulenza Tecnica eCommerce (eCommerce Technical Consulting) Technical consulting service for eCommerce businesses facing unresolved technical problems on their stores. Leverages cross-disciplinary expertise to analyze problems from multiple perspectives and produce better solutions on complex issues. Sold as a standalone professional engagement.
- Assistenza e Supporto Tecnico WooCommerce Ongoing technical support and maintenance covering infrastructure maintenance, system administration, and technical assistance to keep eCommerce sites fast, secure, and updated. Sold as a recurring subscription-style engagement to Italian SMB eCommerce clients.
- Privacy & GDPR Compliance for eCommerce GDPR and Cookie Law technical-compliance service for eCommerce, including cookie audit, consent management implementation, privacy policy updates, and contact-form modifications. Sold as a standalone compliance project.
- Migrazione eCommerce a WooCommerce eCommerce migration service that moves sites from any CMS to WooCommerce, covering initial analysis, preparation, data migration (product sheets, customer reviews), testing, launch, and SEO preservation. Targeted at merchants moving to WooCommerce.
- Formazione B2B (B2B Training) B2B training program covering WordPress and WooCommerce development best practices, plugin selection, maintenance management, and web performance optimization techniques for agency teams. Targets Italian digital agencies and freelance developers.
- Workshop Web Performance (6th edition) Paid live online workshop on web performance optimization, built around the proprietary Smart Loading™ method. Available in three paid tiers (Auditor, Regular, VIP) with theory sessions, hands-on labs on participants' own sites, Q&A, printed manual, Facebook group access, and a bonus copy of founder Andrea Cardinali's book 'Velocità che Vende'. 6th edition scheduled for January 2026. Sold to eCommerce operators, agencies, and freelance developers.
- PeakProfit (SaaS) SaaS product targeting micro and small eCommerce businesses that analyzes visitor purchase behavior and produces KPI-based customer-segmentation reports. Includes connectors for ActiveCampaign and Brevo to automate transfer of segmented audiences into email marketing workflows. WooCommerce integration is live and Shopify integration was in preparation at time of documentation.
Companies that use Performize
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Performize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature1 record
Performize partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 4eComcorePerformize joined 4eCom, an Italian association for eCommerce digital solutions, software, and professionals. The association aims to provide visibility to industry professionals and foster experience and know-how exchange among members. CEO Andrea Cardinali believes in contributing to creating a favorable Italian context for eCommerce through partnerships and knowledge sharing.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Performize competitors and assessment
Company assessmentDirect peers
- WP Buffs: WP Buffs provides WordPress/WooCommerce maintenance, performance optimization, and white-label support to agencies and SMB merchants. Most directly comparable to Performize's recurring support, speed optimization, and WooCommerce specialist service lines.
- 10up: 10up is a US WordPress engineering agency focused on large-scale enterprise engagements, performance, and open-source contributions. Comparable as a specialist WordPress/WooCommerce engineering firm serving performance-conscious clients that overlap with Performize's target market.
- Human Made: Human Made is a UK-based WordPress engineering agency serving enterprise clients with custom platform builds and ongoing support. Highly comparable specialist positioning in the WordPress/WooCommerce ecosystem with similar services-led delivery model.
- WebDevStudios: WebDevStudios is a US-based WordPress and WooCommerce development agency offering custom themes, plugins, and enterprise builds. Operates a closely comparable services-led specialist business model to Performize in the WooCommerce ecosystem, though at significantly larger scale and broader enterprise mix.
Broad incumbents
- SiteGround: SiteGround is a managed WordPress/WooCommerce hosting provider with significant installed base among SMB merchants in Italy and Europe. Comparable in serving WooCommerce merchants with performance and support offerings that overlap with Performize's value proposition.
- Nosto: Nosto is a Finnish eCommerce personalization engine integrating with multiple platforms including WooCommerce. Comparable to PeakProfit's analytics/automation positioning, though at much larger scale and well-funded relative to Performize's bootstrapped status.
- Kinsta: Kinsta provides managed WordPress/WooCommerce hosting on Google Cloud with built-in performance optimization. Comparable to Performize in serving performance-focused WooCommerce merchants, but at platform scale and infrastructure-led versus Performize's services-led approach.
- Liquid Web: Liquid Web operates managed WooCommerce hosting and infrastructure services for SMB and mid-market merchants. Comparable in providing hosting, performance, and support services to WooCommerce merchants that overlap with Performize's customer base.
- WP Engine: WP Engine is a managed WordPress/WooCommerce hosting platform serving SMB and enterprise customers with hosting plus ecosystem services. Overlaps with Performize in WooCommerce performance, hosting-adjacent offerings, and target customers, though at vastly larger scale and platform-led rather than services-led.
Emerging players
- Clerk.io: Clerk.io is a Danish eCommerce personalization and analytics platform targeting WooCommerce and Shopify SMB merchants. Closely comparable to PeakProfit's positioning on SMB eCommerce analytics and marketing-automation integration, though somewhat more mature.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Performize social profiles
Digital presencePerformize compliance and trust
Trust signalCompliance1 record
Performize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performize leadership team
Management profileNumber of profiles
Profiles1 record
Performize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performize
What does Performize do?
Performize is an Italian eCommerce agency specializing in WooCommerce development and web performance optimization for online stores. The company delivers custom plugin and theme development, site-speed and Core Web Vitals optimization, technical consulting, ongoing infrastructure maintenance, eCommerce migration to WooCommerce, GDPR-compliance services, B2B agency training, and a paid Web Performance Workshop built on its proprietary Smart Loading™ methodology. It also develops PeakProfit, a SaaS analytics product for micro and small eCommerce businesses that segments customers by purchasing behavior and integrates with email marketing platforms.
Is Performize a public or private company?
Performize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performize founded?
Performize was founded in 2019. It employs 1 to 10 people.
Where is Performize based?
Performize is headquartered in Cattolica, Italy, in the Europe region.
How does Performize make money?
Five revenue lines are on record. eCommerce Development Services are the primary driver. The others are technical Consulting, workshop and Training, technical Support and Maintenance and peakProfit SaaS.
Who are Performize's main competitors?
Direct peers on record are WP Buffs, 10up, Human Made and WebDevStudios. Broad incumbents are SiteGround, Nosto, Kinsta, Liquid Web and WP Engine. Clerk.io is listed as an emerging player.
Does Performize have an API?
No public API is recorded for Performize.