Call Center Academy Niedersachsen

What Call Center Academy Niedersachsen does

Call-Center Akademie Niedersachsen GmbH is a Hannover-based, privately held consulting and training services firm founded in 1996 by managing director Thomas Lockert, focused exclusively on personnel development for call centers, service centers, and e-commerce operations in the DACH region. The company delivers a portfolio of professional services — customized Seminars, one-on-one Coachings (2–10 sessions of 60–90 minutes each), Beratung (consulting) for recruiting and strategic positioning, Workshops on leadership and team development, and a 9-module Trainerausbildung (train-the-trainer) certification program — sold on a quote-based, project-priced basis with a published guarantee of free retraining if objectives are not met.

The firm's only physical product is PhoneTrain Premium, a PC-based telephone training kit developed over more than 10 years and bundled with proprietary PhoneTrain recording/playback/annotation software, a headset, cordless phone, USB converter, active speaker system, and Acer Aspire One Netbook (Windows 7 Starter) in a compact case. A second proprietary asset is the Metaprofilanalyse® methodology (and its now-electronic software form), an analytical framework used for employee selection, team composition, and leadership development. PhoneTrain Premium is sold directly through the website via proforma invoice at €1,165.01 inclusive of VAT, with €7.95 domestic and €14.90 EU shipping.

The business operates with 1–10 employees from a single Hannover headquarters (HRB 57271, Registergericht Hannover), with no subsidiaries, no disclosed investors, and no M&A activity. Customer acquisition relies on direct B2B outreach (phone, email, contact form), Google AdWords, and the founder's 25+ year reputation across sectors including services, retail, banking, insurance, public administration, tourism, and industry. Service revenue is professional-services-based (fixed project fees), supplemented by one-time hardware sales; no subscription, recurring, or disclosed financials exist in the public record.

Name

Call Center Academy Niedersachsen

Legal name

Call-Center Akademie Niedersachsen GmbH

Website

https://callcenter-akademie.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Call-Center Akademie Niedersachsen is a Hannover-based consulting and training firm founded in 1996 that delivers seminars, coaching, workshops, and consulting for call centers, service centers, and e-commerce operations in Germany, alongside the proprietary PhoneTrain telephone training kit.

Ownership category

akta.pro rank

Product category

Corporate Training and Consulting Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

akta.pro secondary industries

Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Technical Support & Troubleshooting (EDABACAD)

Keywords

• Call center training
• Personnel development services
• Telephone training equipment
• Corporate coaching services
• Customer service consulting

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Seminare (Seminars): Customized training seminars for call center staff and customer-facing employees, addressing topics such as customer service, sales, and phone communication. Priced as fixed rates based on program scope and objectives.
2. Coachings (Coaching): One-on-one coaching sessions (2-10 sessions of 60-90 minutes each) for personal development, typically addressing topics like role clarification, success strategies, conflict resolution, and personal efficiency in the workplace.
3. Beratung (Consulting): Strategic consulting services including Metaprofilanalyse for employee selection and development, recruiting support, and mid-term strategic positioning of client organizations.
4. Workshops: Customized workshop development and facilitation on topics including leadership, team development, communication, conflict management, and organizational culture.
5. PhoneTrain Product Sales: Sale of PhoneTrain Premium hardware/software bundle for internal trainer use. One-time purchase model with total price of €1,165.01 including VAT plus shipping costs.
6. Trainerausbildung (Trainer Certification): 9-module train-the-trainer program equipping managers and employees to plan and deliver workshops and seminars within their own organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Call-Center Akademie Niedersachsen (CAN) delivers customized B2B training, coaching, consulting, and workshops for call centers, service centers, and e-commerce customer-service teams, addressing customer communication, sales, complaint management, and leadership. It also sells the PhoneTrain Premium telephone-training kit (proprietary PC-based software plus hardware bundle) and applies the trademarked Metaprofilanalyse® methodology for employee selection, team composition, and development.

Product overview

Call-Center Akademie Niedersachsen offers a portfolio of training and development services centered around communication, sales, and leadership excellence for call centers and service organizations. The core proprietary product is PhoneTrain Premium (a physical telephone training kit with proprietary PC-based PhoneTrain software), complemented by consulting methodologies including Metaprofilanalyse® for analyzing mental approaches and thinking styles. Services include customized Seminars for customer-facing staff and leaders, one-on-one Coachings, Workshops on organizational topics, Beratung (consulting) for recruiting and strategic planning, and a Trainerausbildung (trainer certification) program. The offerings are designed for in-house and external service centers, call centers, and e-commerce operations, delivered using experiential learning approaches.

Differentiator

Problem solved

Functional benefit

Brands

• PhoneTrain: PC-based telephone training case with specialized software for recording, evaluating, and digitizing simulated phone calls for seminar training and onboarding of new employees.

Products and services

• Seminare (Seminars) Customized group training programs for customer-facing employees, leaders, and aspiring internal trainers, covering customer orientation, sales techniques, complaint management, leadership, and communication. Delivered on-site or at CAN's Hannover facility for enterprise and mid-market customers in call center, service center, and e-commerce operations.
• Coachings (One-on-One Coaching) Individual coaching engagements of 2–10 sessions of 60–90 minutes each, addressing role clarification, success strategies, conflict resolution, and personal effectiveness for managers and customer-facing professionals.
• Beratung (Consulting) Strategic consulting for mid-term business orientation of client organizations, recruiting support for new employees (including applicant interviews and assessment center design), and integration of Metaprofilanalyse for personnel selection.
• Workshops Customized workshops developed and facilitated on client-selected topics including leadership, new business development, communication, team development, and conflict management for corporate teams and managers.
• Trainerausbildung (Trainer Certification) 9-module certification program that enables managers or employees to plan and conduct workshops and seminars within their own organization, covering teaching methods, communication, rhetoric, media use, and real workshop planning.
• PhoneTrain Premium (Telephone Training Kit) PC-based telephone training kit for recording, evaluating, and digitizing simulated phone calls during seminars and onboarding. Bundle includes proprietary PhoneTrain software, headset, cordless phone with USB converter, active speaker system, and Acer Aspire One Netbook with Windows 7 Starter in a compact case (37 x 26.5 x 13 cm). Software enables audio recording with two-click commenting/annotation and MP3 export for email sharing or training documentation archiving. Sold for €1,165.01 incl. VAT plus shipping.
• Metaprofilanalyse® Analytical methodology (with trademark status) that determines individual thinking styles through targeted questions in one-on-one sessions, now available in electronic form via interactive software. Used for employee selection, development in sales and leadership, and efficient team composition.

Quantifiable outcome

• Sustainable learning retention - training results maintained one year after program completion

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• ProfilminorStrategic or Co-development PartnerPartner organization contributing to training and consulting services. Logo displayed on 'Unsere Partner' section of the company website.
• Cordula PartnerminorStrategic or Co-development PartnerPartner organization or consultant contributing to training and consulting services. Logo displayed on 'Unsere Partner' section of the company website.
• Schreiter PartnerminorStrategic or Co-development PartnerPartner organization or consultant contributing to training and consulting services. Logo displayed on 'Unsere Partner' section of the company website.
• Frohne PartnerminorStrategic or Co-development PartnerPartner organization or consultant contributing to training and consulting services. Logo displayed on 'Unsere Partner' section of the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Contact Center World: Global association and content provider for the contact center industry, offering awards, conferences, and best-practice training resources. Comparable as a content/training resource for call center professionals, though with a community/media orientation rather than bespoke delivery.
• ICMI (International Customer Management Institute): US-based organization offering contact center training, certifications, events, and consulting to customer-experience professionals. Closest functional peer in the call-center training and certification niche, with comparable target audience of contact center leaders and agents.
• RAUEN Coaching: German coaching and consulting firm specializing in leadership development, HR consulting, and personality diagnostics. Comparable as a regional German training/consulting competitor offering overlapping leadership coaching, psychometric analysis (similar to Metaprofilanalyse), and personnel development services.
• Strategic Contact: US-based consulting firm focused on contact center strategy, operations, and training. Comparable as a niche consulting/training peer serving call center leaders with similar methodologies (assessment, training, and operational advisory).

Regional players

• IHK (Industrie- und Handelskammer) Training Programs: Chambers of Industry and Commerce in Germany offer accredited training and certification for customer-facing roles across their regional networks. Comparable as a low-cost, regionally-organized provider of customer service and sales training, primarily serving SMEs in their catchment areas.
• Call Centre Helper (UK): UK-based call center training and content provider offering online resources, training courses, and an industry magazine. Comparable as a call-center-focused training content provider in the European market, though operating primarily in the UK rather than Germany.

Broad incumbents

• COPC Inc. Global consulting and training provider for customer experience and call center operations, offering certifications (COPC Standards) and CX improvement programs. Directly comparable as a call-center-focused training and consulting firm, but operating at significantly larger scale and global reach.
• Haufe Akademie: Major German corporate training provider offering seminars, e-learning, and certifications across leadership, sales, and customer service topics. Comparable because it competes for the same German B2B training budget for customer-facing staff and leadership, though at significantly larger scale.
• TÜV Rheinland Akademie: German training division of TÜV Rheinland offering certified professional development programs including customer service, communication, and leadership. Comparable as a Germany-based B2B training provider competing for corporate upskilling budgets, but with much broader content catalog and brand recognition.
• Studiengemeinschaft Darmstadt (SGD): German distance-learning and professional development institution offering certified courses across business, communication, and management topics. Comparable as a German professional training provider with overlapping customer-service and communication curricula.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/callcenterakademie
• Instagraminstagram.com/callcenter_akademie_niedersachsen
• LinkedInlinkedin.com/company/call-center-akademie-niedersachsen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call Center Academy Niedersachsen