Samsung Card

What Samsung Card does

Samsung Card is a South Korean credit card issuer and subsidiary of Samsung Group, founded in 1988 and headquartered in Seoul. It operates as the top credit card company in South Korea by spending volume, serving millions of consumer cardholders through core credit card products, co-branded partnerships (Hanwha Eagles KBO League, Musinsa fashion platform, Shinsegae Department Store), and personalized cashback and discount offerings. Revenue is generated primarily through merchant transaction and interchange fees on card purchases, interest income from card loan balances, and increasingly through BNPL and emerging digital asset payment services.

The company's technology platform is anchored by the Monimo super-app, which serves as the digital interface for card services and is positioned as the integration layer for future digital asset payment use cases via a newly acquired stake in Dunamu, operator of South Korea's largest crypto exchange Upbit. Product portfolio includes mass-market consumer cards, sports team co-branded cards, fashion platform partnerships, and a planned Samsung Galaxy Card for the US market integrated into Samsung Wallet. AI usage appears limited to vendor-supported CRM automation (ASTAR's AVICA) and standard personalization on transaction data; no proprietary AI models or significant in-house AI capability are disclosed.

Samsung Card operates within Samsung Group's broader financial services ecosystem alongside Samsung Securities, Samsung SDS, Samsung Life Insurance, and Samsung Fire & Marine Insurance, collectively holding over 100 trillion won in capital at end-2025. The company is expanding into small business lending to offset regulatory caps on consumer card loan growth (~1.5% industry target set by the Financial Supervisory Service) and pursuing optionality in digital asset services and US market entry, though standalone revenue figures are not disclosed in the available data.

Name

Samsung Card

Legal name

삼성카드

Website

https://samsungcard.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Samsung Card is South Korea's leading credit card issuer by spending volume, serving mass-market consumers through core cards, co-branded partnerships with sports teams and e-commerce platforms, and the Monimo digital platform, while expanding into digital asset payments and US market entry.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Business / Corporate Credit Cards (FSAKABAF)

akta.pro secondary industries

Private-Label & Store Card Schemes (FSAMAAAE), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Credit card services
• Consumer lending
• Co-branded payment cards
• Card transaction processing
• Digital payment solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Card Transaction Processing: Revenue from merchant transaction fees and interchange fees on credit card purchases across consumer spending categories.
2. Card Loan Interest: Interest income from outstanding card loan balances. Industry total card loans reached 43.02 trillion won at end of May, a record high.
3. Digital Asset Services: Future revenue potential from digital asset payment services through Monimo platform, contingent on regulatory approval for won-based stablecoins.
4. BNPL Services: Buy Now Pay Later offerings as part of the South Korea BNPL market projected to grow 25.2% annually to reach US$1.11 billion in 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Samsung Card is a South Korean credit card issuer that provides consumer credit cards, card loans, interest-free installment plans, and cashback and discount benefits. The company distributes co-branded cards through partnerships with sports teams (Hanwha Eagles), fashion e-commerce platforms (Musinsa), and department stores (Shinsegae), and is exploring future digital asset payment services through its Monimo super-app platform in collaboration with Dunamu (Upbit).

Product overview

Samsung Card operates as a credit card issuer offering multiple co-branded products alongside its core credit card services. The company is expanding into digital asset payment services through its Monimo super-app platform, and holds a 1% stake in Dunamu (Upbit exchange operator) acquired jointly with Samsung Securities and Samsung SDS for 612.8 billion won. Product portfolio includes co-branded cards with sports teams (Hanwha Eagles) and fashion platforms (Musinsa), as well as personalized savings and cashback offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Monimo: Super-app platform through which Samsung Card is exploring future digital asset payment services, contingent on Korean regulatory approval for won-based stablecoins.
• Musinsa Partnership Card

Products and services

• Samsung Card (Monimo Platform)
• Hanwha Eagles Samsung Card
• Musinsa Partnership Card

Quantifiable outcome

• Card loan balance industry total reached 43.02 trillion won at end of May, record high
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Shinsegae Department StoreminorGTM or Marketing Partner · 3 June 2026Samsung Card participates in Shinsegae's '5maming Card Week' promotional event alongside Citibank, Shinhan Card, Hana Card, and BC Baro Card. Campaign offers rewards up to 3.5 million won for luxury purchases between 2 million and 50 million won.
• Hanwha EaglesflagshipStrategic or Co-development Partner · 27 March 2026Samsung Card launched 'Hanwha Eagles Samsung Card' credit card product offering 50% discounts on game tickets, merchandise discounts, and transportation savings for away fans. Annual fee 20,000 won for both domestic and international versions. Focus on Daejeon region.
• MusinsacoreGTM or Marketing Partner · 25 March 2026Samsung Card partnering with South Korea's largest fashion e-commerce platform (over 16 million members) to launch 'Musinsa Partnership Card' replacing existing 2021 partnership with Hyundai Card upon 5-year re-contract expiry. Target MZ generation fashion-conscious consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hana Card: Major Korean credit card issuer participating in the same Shinsegae '5mazing Card Week' promotion as Samsung Card, directly competing for the same consumer credit-card wallet.
• KB Kookmin Card: Korea's largest bank-affiliated card issuer, offering consumer and SMB credit products in the same market as Samsung Card with similar co-branding, installment, and rewards mechanics.
• Hyundai Card: Direct Korean credit card competitor with a near-identical customer base of MZ consumers and co-branded partnerships. Lost the Musinsa partnership to Samsung Card in 2026 after holding it since 2021, making it the most direct head-to-head rival.
• Lotte Card: Korean credit card issuer affiliated with the Lotte conglomerate, with overlapping co-branded retail partnership economics (department store, e-commerce) and consumer rewards positioning similar to Samsung Card.
• Shinhan Card: One of Korea's 'Big 3' credit card issuers, co-marketing with Shinsegae Department Store alongside Samsung Card in the '5mazing Card Week' campaign. Directly comparable on consumer credit card, co-branded, and rewards products.
• BC Card (BC Baro): One of Korea's top-tier card issuers participating in the same Shinsegae promotional campaigns; competes head-to-head with Samsung Card across consumer and SMB lending.
• Woori Card: Bank-affiliated Korean card issuer competing with Samsung Card in consumer credit, installment plans, and SMB lending, particularly in the regulated domestic market.

Emerging players

• Apple Card (Apple / Goldman Sachs): Direct strategic rival for Samsung Card's planned US Galaxy Card — a device-maker-issued credit card embedded in the OEM's wallet app, targeting the same Galaxy-vs-iPhone consumer base.

Broad incumbents

• Samsung Life Insurance: Sibling Samsung Group financial affiliate sharing the same capital base (100T+ won) and cross-sell ecosystem. Not a direct card competitor but a key incumbent for Samsung Card's positioning within the broader Samsung financial stack.
• Samsung Securities: Co-investor with Samsung Card in the 612.8B won Dunamu (Upbit) acquisition. Comparable as a Samsung-affiliated financial services platform with shared digital-asset and capital-markets initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samsungcard
• LinkedInlinkedin.com/company/samsung-card-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Card