btodigital

What btodigital does

Btodigital (legal entity SOCIEDAD DE PROFESIONALES EXPERTOS SPE S.A.S.) is a private Colombian digital-marketing agency and AI technology firm headquartered in Medellín with a secondary office in Bogotá. Founded in 2015 and operating 10+ years, the company delivers an integrated marketing-services portfolio spanning SEO, paid advertising (Google, Meta, TikTok, LinkedIn), inbound marketing with CRM automation, web development, Shopify and MercadoLibre e-commerce, branding, medical marketing (via its ConectaMed model), and AI consulting — supplemented by a growing suite of proprietary AI products.

The proprietary technology stack is built on Anthropic Claude (Opus 4.7, Sonnet 4.6, Claude Code), Google Gemini AI, and Google Cloud Platform (Cloud Run, BigQuery, Vertex AI). Flagship products include Ranqio (an AI-powered SEO agent that audits and publishes optimized articles directly to WordPress), ShopiUP (a published Shopify App Store application for catalog optimization using Gemini AI Vision), Sello (a multi-tenant retail QA SaaS using Vertex AI for audio transcription and rubric-based scoring), Brassia Intelligence (a BigQuery-based CRM BI platform), and a set of free diagnostic tools (DiagnostIQ, Digital Maturity Score, AdProfit Score, Buyer Persona Generator, Content Strategy Generator, Ad Generator). Enterprise integrations include custom Cloud Run middleware (e.g., the Hyundai Electronics Colombia Shopify↔Microsoft Dynamics 365 connector) and MCP servers connecting Claude to HubSpot, Bitrix24, Notion, Slack, and Linear.

The business model combines monthly retainer marketing services (3M–8M+ COP/month in Colombia, $1,000–$1,500+ USD/month elsewhere), AI consulting and implementation projects (from $5,000 for chatbots, from $15,000 for complex AI agents with MCP), freemium proprietary tools including ShopiUP on the Shopify App Store, and recurring SaaS subscriptions for Sello and Brassia Intelligence. The agency operates direct field sales for enterprise accounts and remote inside sales for mid-market and SMB clients across 22 cities in 11 LatAm countries plus Miami, cites 400+ active client companies, and maintains Google Partner Premier 2026 status (top 3% in Colombia for 3+ consecutive years) with 146 verified 5-star Google reviews.

Name

btodigital

Legal name

SOCIEDAD DE PROFESIONALES EXPERTOS SPE S.A.S.

Website

https://btodigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Btodigital is a Medellín-based, 10+ year-old Colombian digital marketing agency and AI technology firm serving 400+ companies across 22 cities in 11 LatAm countries plus Miami, delivering SEO, paid ads, e-commerce, and AI consulting backed by a proprietary stack built on Claude, Gemini AI, and Google Cloud Platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Digital marketing services
• AI SEO automation
• Shopify development services
• Inbound marketing CRM
• Paid media advertising

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services Retainer: Monthly retainer engagements for SEO, paid advertising, inbound marketing, web development, e-commerce, branding, medical marketing, and AI consulting. Retainers are quoted per client with tailored scope; pricing varies by market (3M–8M COP/month for Colombian PYMES, 1,000–1,500+ USD/month for other markets).
2. AI Consulting and Implementation: Project-based and retainer consulting for Claude AI implementation, AI agents, chatbots, MCP server integrations, and team training. Chatbot implementation from 5,000 USD; complex AI agents with MCP from 15,000 USD.
3. ShopiUP Shopify App: Native Shopify App published on Shopify App Store. Freemium model — free to start, monetized via premium features or usage. Generates leads for the agency's Shopify services.
4. SaaS Platform (Sello, Brassia Intelligence): Multi-tenant SaaS products (Sello for retail QA, Brassia Intelligence for CRM analytics) deployed for enterprise clients, likely on recurring subscription basis.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

btodigital is a Medellín-based digital marketing agency that sells monthly-retainer marketing services (SEO, paid ads on Google/Meta/TikTok/LinkedIn, inbound marketing with CRM automation, web and Shopify development, e-commerce strategy, MercadoLibre optimization, branding and medical marketing) and AI consulting/implementation (Claude AI agents, chatbots, MCP servers). The agency also builds and sells proprietary AI software products — Ranqio (AI SEO agent), ShopiUP (Shopify App for catalog optimization), Sello (retail QA platform) and Brassia Intelligence (CRM analytics) — deployed on Google Cloud Platform.

Product overview

btodigital is a digital marketing agency with a portfolio of proprietary AI-powered products and professional services operating across Latin America and the US Hispanic market. The core product ecosystem centers on Ranqio (AI SEO agent publishing to WordPress) and ShopiUP (Shopify App for product optimization), supported by free diagnostic tools (Digital Maturity Score, AdProfit Score, Buyer Persona Generator, Content Strategy Generator, Ad Generator) consolidated in a unified dashboard. Services span SEO, digital advertising (Google/Meta/TikTok/LinkedIn Ads), inbound marketing with CRM, web development, e-commerce strategy, Shopify development, branding, medical marketing, and AI consulting with Claude implementation. The company operates as Google Partner Premier and Shopify Partner across 22 cities in 11 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ranqio: AI-powered SEO agent that audits websites, generates optimized articles, and publishes directly to WordPress with Gemini AI
• ShopiUP
• DiagnostIQ
• AdProfit Score
• Buyer Persona
• Sello
• El Mejor DOC
• Brassia Intelligence

Products and services

• Ranqio Proprietary SaaS SEO agent that audits websites, generates and publishes optimized articles directly to WordPress using Gemini AI and Claude Code. Built on Google Cloud Run. Available free-to-start with paid premium tiers.
• ShopiUP Official Shopify App Store app that optimizes product titles, descriptions, meta tags and alt texts at scale using Gemini AI and Vision AI. Includes per-product SEO scoring and automatic alt-text generation. Freemium model with paid premium features.
• Sello (Citybags QA Platform) Multi-tenant B2B SaaS platform deployed on Google Cloud that records sales conversations, transcribes audio and evaluates against configurable brand rubrics using Vertex AI Gemini 2.5 to deliver scores and actionable feedback to commercial leaders. Sold to enterprise retail clients (first deployment at Citybags).
• Brassia Intelligence Business intelligence SaaS platform built on Google Cloud / BigQuery that ingests CRM data on a 12-hour cadence, normalizes it and delivers actionable commercial-operations dashboards to enterprise clients (e.g., Brassia Estética).
• Posicionamiento SEO Monthly retainer SEO service for businesses across Latin America, leveraging the proprietary Ranqio AI agent for automated audits, content generation and ranking optimization.
• Pauta Digital (Ads) Managed paid-advertising service across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads. Delivered as a monthly retainer by a Google Partner Premier certified team with data-driven campaign optimization.
• Marketing de Contenidos Retainer content-marketing service producing AI-optimized content across multiple channels to attract and convert leads for B2B and B2C clients.
• Inbound Marketing & CRM Retainer inbound-marketing and CRM automation service including lead nurturing, marketing automation and Clientify CRM implementation for B2B lead management.
• Diseño Web & WordPress Web design and WordPress development service building fast, conversion-optimized websites integrated with the agency's AI tools.
• Consultoría Digital Digital-strategy consulting engagement including comprehensive AI-powered audits and 3-6 month strategic roadmaps for digital transformation initiatives.
• Estrategia E-commerce E-commerce strategy retainer service for scaling online sales across Shopify, MercadoLibre, Google Shopping and regional payment gateways (MercadoPago, Webpay/Transbank, Niubiz, Culqui, Yape, Plin).
• Shopify Development Shopify Partner development service for professional store creation, migration and optimization, including proprietary ShopiUP app integration and ERP middleware (e.g., Shopify-to-Microsoft-Dynamics-365 integration).
• MercadoLibre Optimization Specialized MercadoLibre marketplace optimization retainer service for product visibility and sales growth on the Latin American marketplace platform.
• Branding & Diseño de Marca Brand identity and visual-design retainer service producing strategic brand positioning and visual identities for clients in Latin America.
• Marketing Médico (ConectaMed) Specialized healthcare marketing retainer service using the proprietary ConectaMed patient-acquisition framework, including patient acquisition through SEO and targeted advertising for medical clinics and specialists.
• Consultoría e IA AI consulting and implementation retainer/project service for businesses. Implements Claude (Anthropic), Gemini and GPT solutions including AI agents, chatbots, MCP server integrations and team training. Simple chatbot implementations from 5,000 USD; complex AI-agent deployments with MCP servers from 15,000 USD.

Quantifiable outcome

• 1,313% ROAS for Universidad EIA postgraduate enrollment campaign
• +6 more outcomes

Named customers13 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability15 records

Feature16 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationBtodigital is a Google Partner Premier agency — the highest tier reserved for the top ~3% of agencies by Google Ads performance in Colombia. This provides certified expertise, beta access, and direct Google support for managing client advertising campaigns on Google Ads, Display, Shopping, and YouTube.
• ShopifycoreTechnology or IntegrationCertified Shopify Partner with an official app (ShopiUP) published on the Shopify App Store. Builds, migrates, and optimizes Shopify stores for clients across Latin America. The partnership includes technical certification and app distribution through the Shopify ecosystem.
• AnthropiccoreTechnology or IntegrationBtodigital is a specialized Anthropic Claude AI implementation partner, using Claude Opus 4.7, Claude Sonnet 4.6, Claude Code, Skills, MCP servers, and the Anthropic API for building AI agents, chatbots, and enterprise automation for Latin American clients. Full Anthropic ecosystem certification across API, Vertex AI, and AWS Bedrock deployment paths.
• Google Cloud Platform (GCP)coreTechnology or IntegrationInfrastructure partner for all proprietary SaaS products and client integrations. Products deployed on Cloud Run (auto-scaling containers), BigQuery (analytics), Vertex AI (Gemini-powered evaluation), Cloud Storage (file storage), Secret Manager (credentials), and Cloud Logging/Monitoring (observability).

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• R/GA: R/GA is a global digital agency combining brand, marketing, product, and engineering services with strong capabilities in AI-driven experience design. Comparable to btodigital in the integrated creative + technology + AI consulting model, but serves Fortune 500 clients globally rather than mid-market LatAm.
• Globant: Globant is a large LatAm-headquartered digital and cognitive transformation services firm offering marketing technology, AI engineering, and digital product development. Comparable to btodigital in AI-first delivery and LatAm footprint, but operates at vastly larger scale across enterprise clients globally.
• Dept Agency: Dept is a global digital agency offering marketing, technology, and AI services including Shopify, SEO, paid media, and creative. Highly comparable to btodigital's full-service + AI tooling approach; both operate Shopify Partner practices and build proprietary marketing technology assets.
• Huge Inc. Huge is a global digital experience agency delivering strategy, design, marketing, and technology including AI and data services. Comparable to btodigital in combining full-service digital marketing with proprietary technology builds and enterprise AI implementation work.

Direct peers

• NP Digital: NP Digital is a global digital marketing agency founded by Neil Patel focused on SEO, content, paid media, and CRO with proprietary tools (Ubersuggest, AnswerThePublic). Direct peer to btodigital in SEO-led services, content marketing, and building proprietary AI-enabled tools for clients.
• Ignite Visibility: Ignite Visibility is a US digital marketing agency specializing in SEO, paid media, social, email, and Amazon advertising with proprietary reporting software. Direct peer to btodigital in SEO-led services, multi-channel paid ads, proprietary tooling strategy, and Google Premier Partner positioning.
• WebFX: WebFX is a US-based digital marketing agency offering SEO, paid advertising, content, and inbound marketing with proprietary marketing technology (MarketingCloudFX). Direct peer to btodigital in the integrated-services-plus-proprietary-tools agency model, though operating at much larger scale and primarily US-focused.
• Power Digital Marketing: Power Digital is a US performance marketing agency offering SEO, paid media, content, CRO, and analytics services. Comparable to btodigital in performance-marketing focus, Google Partner Premier positioning, and use of data/analytics to drive measurable client outcomes.
• Tinuiti: Tinuiti is a large US independent performance marketing agency across paid search, social, SEO, Amazon, and programmatic with proprietary technology. Direct peer in multi-channel paid media, Google/Meta partner certifications, and proprietary marketing-tech stack.

Regional players

• Wildfire (LatAm digital agency): Wildfire is a Colombia-based digital marketing agency offering SEO, paid media, social, and web development for LatAm clients. Regional peer to btodigital in Colombian digital marketing services, comparable customer segments (SMB/mid-market), and overlapping Google/Meta partner positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xwa.me/573053936426
• Facebookfacebook.com/btodigital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about btodigital