What Wolf ButterBack does

Wolf ButterBack KG is a German B2B manufacturer of premium deep-frozen bakery products (Tiefkühlbackwaren), headquartered and operating from a single production and administration site in Fürth, Bavaria. Founded in 1990 and part of the Martin Braun-Gruppe (Geschwister Oetker Beteiligungen KG) conglomerate, the company employs over 650 staff and produces a full-range assortment covering unfilled and filled croissants, sweet pastries (Plundergebäcke), savory snacks, American bakery items (donuts, muffins), lye pastries (Laugengebäcke), fried pastries (Siedegebäcke), mini pastries, and bread specialties under the Diversi Foods sub-brand.

Production combines hand-crafted methods with modern technology and is positioned around Clean Label formulations (no artificial additives, no hydrogenated fats, no palm fats/oils), pure brand butter (Markenbutter), RSPO-certified sustainable palm oil, and IFS/BRC food safety certifications. Products are offered at multiple convenience levels — ungegart, backfertig, vorgebacken, fertig gebacken, and gebrauchsfertig — to suit bakery, food-service, and retail bakery-counter use cases.

The business model is B2B transaction-based with non-public pricing accessed through a Customer Service Portal (KSP) for registered customers. Distribution runs through a direct field sales force (17 representatives in Germany, 6 in Austria), an internal sales team (Innendienst), and dedicated Key Account Managers, supported by on-site technical application advisors and digital content including application video clips, e-paper catalogs, and a newsletter. Customers are segmented horizontally across bakeries and bakery retailers (primary), food service operators, and retail chains, served primarily in Germany and Austria with additional presence in Italy, France, and other export markets. A new five-person management team assumed leadership on January 1, 2025.

Name

Wolf ButterBack

Legal name

Wolf ButterBack KG

Website

https://butterback.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Wolf ButterBack KG is a German B2B manufacturer of premium deep-frozen bakery products — croissants, pastries, snacks, lye goods, and bread specialties — serving bakeries, food service operators, and retail chains across the DACH region and select export markets from its Fürth production facility, under the Martin Braun-Gruppe (Geschwister Oetker).

Ownership category

akta.pro rank

Product category

Frozen Bakery Products

NAICS

Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Frozen bakery products
• B2B bakery supply
• Frozen pastry doughs
• Clean label bakery
• Commercial bakery manufacturer

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Frozen Bakery Products B2B Sales: Wolf ButterBack generates revenue through the manufacture and sale of deep-frozen premium bakery products (Tiefkühlbackwaren) to B2B customers including bakeries, baker's own retail outlets, food service operators, and retailers. Products are sold as frozen doughlings at various convenience levels (backfertig, ungegart, fertig gebacken, gebrauchsfertig) with a full-range assortment covering Croissants, sweet pastries, savoury snacks, American Bakery, Laugen products, bread specialities, and mini pastries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wolf ButterBack manufactures and distributes premium deep-frozen (TK) bakery products to B2B customers, including bakeries, bakery retail chains, food service operators, and retailers. The full-range assortment covers croissants (filled and unfilled), sweet pastries, savory snacks, American bakery items, lye pastries, fried pastries, mini pastries, and bread specialties under the Diversi Foods sub-brand, available at multiple convenience levels. Products are made using pure brand butter, RSPO-certified palm oil, and Clean Label formulations without artificial additives.

Product overview

Wolf ButterBack is a manufacturer and supplier of premium quality deep-frozen (TK) bakery products. The company operates from a single production and administration site in Fürth, Germany, employing over 650 staff. The product portfolio consists of a comprehensive range of frozen pastry doughs and finished bakery goods including: Croissants (filled and unfilled in various styles from classic German to French), Sweet Pastries (fruit-based, nut-based, and cream-filled varieties), Savory Snacks (vegetarian and meat-based filled pastries), American Bakery products (donuts and muffins), Lye Pastries (Laugengebäcke), Fried Pastries (Siedegebäcke), Mini Pastries, and Bread Specialties under the Diversi Foods sub-brand. The company also provides a Customer Service Portal (KSP) as a service platform. Products are available in various convenience grades: ungegart (unbaked), backfertig (ready-to-bake), vorgebacken (pre-baked), and fertig gebacken (fully baked). Many products feature clean label formulations without artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• Diversi Foods: A sub-brand under Wolf ButterBack offering an authentic range of traditional bread and baguette specialities, including premium stone-oven baked baguettes, as well as breads for enjoyment and healthy alternatives.

Products and services

• Croissants (Unfilled) Premium unfilled butter croissants available in various forms including Bamberger Hörnchen, Butter-Croissant, ButterBack-Kipferl, Croissant Royal, Laugen-Croissant, Dinkel-Croissant, and Keimkraft-Kipferl. Products range from 65g to 105g and are offered at different convenience levels (ready-to-bake, unbaked, fully baked) for bakeries, food service, and retail customers.
• Croissants (Filled) Filled croissants in varieties including Nougat filling (48% hazelnut), Schokocreme (29% chocolate), Nussfüllung, Marmor-Croissant with milk cream and chocolate, Vanille-Butter-Croissant, Butter-Croissant with Apricot filling, and Marzipan-Butter-Croissant. Targeted at commercial bakeries and food service operators.
• Süße Gebäcke (Sweet Pastries) Sweet pastries including fruit pastries (Pflaumen-Streusel-Schnitte, Marillenspitz, Kirsch-Vanille-Fächer, Birne Helene, Himbeer-Vanille-Tasche, Heidelbeer-Joghurt-Körbchen), nut varieties (Max und Moritz, Streusel-Nuss-Hörnchen), cream pastries (Vanillecreme-Plunder, Sahne-Vanille-Plunder), and yeast-based sweets (Butter-Quarktasche, Franzbrötchen). For bakeries and food service.
• Herzhafte Snacks (Savory Snacks) Savory filled snacks including Avocado-Tomaten-Ecke, Dinkelschiffchen Sour Cream, Spinatstrudel mit Feta, Paprika-Tomatenstrudel, Käseschnecke, Caprese-Snack, Pizzaschleife, Currywurst-Tasche XXL, Flammkuchenwelle, and croissant-based snacks with ham, cheese, and turkey fillings. Targeted at bakeries, food service, and retail.
• American Bakery American-style frozen bakery products including Donuts (natural, dark glazed, vanilla glazed, Nuss-Nougat glazed, with confetti), Donut-Trio-Mix, and Yummy-Muffin varieties (Double Chocolate, Blueberry, Lemon-Choc, Chocolate-Cheesecake, Red Velvet). Targeted at bakeries, cafés, and retail.
• Laugengebäcke (Lye Pastries) Lye pastries including Laugenbreze (standard and Schwäbische Art), Laugenstange, Laugenecke, Laugen-Korn-Ecke, Laugen-Korn-Kipferl, Laugen-Croguette, Maisecke, and Kartoffelecke offered at various convenience grades for B2B bakery customers.
• Siedegebäcke (Fried Pastries) Fried pastries including Apfelberliner (apple doughnut), Berliner-Brezel, and Quarkbällchen (quark balls) — all finished baked products with soft texture and sweet coating, sold as frozen fully-baked items for bakeries and food service.
• Mini-Gebäcke (Mini Pastries) Mini pastries including Mini-Butter-Croissant, Mini-Laugen-Korn-Hörnchen, Mini-Pain au Chocolat, Mini-Quarktasche, Mini-Nuss-Schnecke, Mini-Vanilleschnecke, Mini-Kirschkörbchen, Mini-Apfelkörbchen, Mini-Butterplunder-Mix, and Mini-Twister-Trio in both sweet and savory varieties.
• Brotspezialitäten & Diversi Foods Bread specialties under the Diversi Foods sub-brand including premium stone-oven baked baguettes (Legend Steinofen-Baguette, Balance Baguette with Buchweizenmehl), special bread rolls (Fitness Sandwich-Baguette, Fitness Piccolo, Fitness Dreieck, Mini Pain d'Antan), and specialty breads produced with sourdough and long fermentation times up to 30 hours. For retail chains and bakeries.
• Kunden-Service-Portal (KSP) Online customer service portal providing registered B2B customers with exclusive access to detailed product information, ingredients lists, specifications, recipes, professional images, creative ideas for daily practice, LMIV documentation, and a personal 'Mein WBB' dashboard.
• Yummy-Muffin Salted Caramel Sweet frozen muffin pastry with salted caramel filling launched as a new product in March 2026, targeted at bakeries, food service operators, and retail customers.
• Mango-Curry-Snack Vegan frozen savory snack with exotic mango-curry flavor launched in March 2026 for bakeries, food service, and retail customers.
• Käse-Oliven-Schnecke

Quantifiable outcome

• 223 participants in Q1 2026 customer survey, generating €1,115 donation to NABU peatland protection project.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Insight CXminorOthers · 1 January 2026Insight CX is an agency specializing in Customer Experience that collaborated with Wolf ButterBack to conduct a digital customer survey in Q1 2026. The survey gathered insights into retailer and customer needs, purchasing routines, and satisfaction with products, service, and sales team. For each completed questionnaire, Wolf ButterBack donated €5 to a charitable cause.
• NABU (Naturschutzbund Deutschland)minorOthers · 1 January 2026NABU (Nature and Biodiversity Conservation Union) received a donation of €1,115 from Wolf ButterBack as part of a Q1 2026 customer survey initiative. The funds support NABU's 'Moorschutz ist Klimaschutz' (Peatland Protection is Climate Protection) project, which focuses on preserving peatland ecosystems that store large amounts of CO2 and contribute to climate protection.
• Martin Braun Group (Martin Braun-Gruppe / Geschwister Oetker Beteiligungen KG)coreOthersWolf ButterBack is part of the Martin Braun Group (Geschwister Oetker Beteiligungen KG). The group provides strategic oversight, sourcing efficiencies, and shared standards including RSPO certification for sustainable palm oil. Wolf ButterBack is described as the group's specialist for frozen bakery products.
• Stiftung Kindertraum (Austria)minorOthersAn annual tradition in cooperation with Stiftung Kindertraum, Wolf ButterBack's Austrian sales team fulfills the wishes of seriously ill or disabled children from Austria by donating Christmas-present budgets to the foundation instead of giving Christmas gifts to customers. In 2025/2026, a donation helped a 16-year-old named Sophie receive an assistance dog named 'Chase'.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Délifrance: Délifrance is a French frozen bakery specialist producing Viennoiserie, breads, and pastries for retail bakery chains and food service in Europe and internationally. Closely comparable in frozen bakery manufacturing, B2B customers (bakeries, hotels, cafés), and premium positioning.
• Aryzta: Aryzta is one of the largest European frozen bakery manufacturers, producing par-baked breads, Viennoiserie, and sweet pastries for retail and food service across multiple European markets. Directly comparable to Wolf ButterBack in product category, B2B customer base, and frozen/par-baked production model.
• Lantmännen Unibake: Lantmännen Unibake is a leading European frozen bakery producer with operations across multiple countries, producing breads, pastries, and snacks for retail and food service. Comparable in frozen bakery manufacturing scale, B2B go-to-market, and European footprint.
• La Lorraine Bakery Group: La Lorraine Bakery Group is a Belgian frozen and fresh bakery manufacturer serving retail, food service, and quick-service restaurants across Europe with a broad assortment of breads, Viennoiserie, and snacks. Directly comparable in frozen bakery manufacturing, B2B channels, and full-range product strategy.
• Vandemoortele: Vandemoortele is a Belgian food group with a leading European frozen bakery business producing breads, Viennoiserie, and pastries for retail, food service, and out-of-home channels. Directly comparable in frozen/par-baked bakery manufacturing, B2B model, and multi-country European footprint.
• EDNA International: EDNA International is a German-based frozen bakery and snack producer specializing in B2B supply of frozen doughs, croissants, and snack products to in-store bakeries and food service across Europe. Directly comparable as a German-headquartered frozen bakery B2B supplier serving the same customer base.

Broad incumbents

• Bahlsen: Bahlsen is a major German biscuit, cake, and baked goods manufacturer producing branded packaged bakery products for grocery retail. Overlaps in industrial bakery manufacturing and German market but competes in ambient branded retail rather than frozen B2B foodservice supply.
• Kuchenmeister: Kuchenmeister is a long-established German industrial bakery producing packaged cakes, rolls, and baked goods for retail grocery channels under its own brand. Comparable as a German-headquartered industrial bakery but operates more in ambient retail rather than frozen B2B foodservice supply.

Emerging players

• J. Schmitt Bakery (CSM Ingredients/Bakers Life): J. Schmitt is a German frozen bakery producer with deep roots in Bavarian specialty bakery, comparable to Wolf ButterBack in regional German frozen bakery production. Now operating under CSM Ingredients; comparable in frozen dough products, B2B bakery customers, and German market focus.

Others

• Martin Braun Group (Parent): Martin Braun Group is Wolf ButterBack's parent and one of Europe's leading suppliers of bakery raw materials, finished products, and frozen specialty goods (including Intergast). Directly comparable product categories (frozen bakery, B2B bakery customers), but operates as the parent holding rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf ButterBack