The Digital Marketing Association

What The Digital Marketing Association does

The Digital Marketing Association (DMA) is a UK-registered non-profit membership organization (company number 7939291) headquartered at 207 Regent Street, London, that promotes education, certification, and professional development in digital marketing. Its core offerings are organized around three membership tiers — Professional (£79/year), Educational Organization (£247/year), and Corporate (£527/year) — and a curriculum of training products that includes a 5-day intensive award program (£2,950 ex VAT), online diplomas (£1,950 ex VAT), and postgraduate diplomas awarded by University of California, Irvine Division of Continuing Education. The DMA also operates the Certified Digital Marketer Program, which grants graduates Certified Member status and directory listing, and it runs a digital library of resources, a curated tools section, events, and a members directory.

The organization's go-to-market is community-led, targeting individual digital marketing professionals, corporate organizations with marketing teams, and educational institutions that teach digital marketing. Distribution is hybrid: self-serve online registration through dmaglobal.com, delivered in-person in London, Manchester, Glasgow, and Dublin, and online diploma delivery globally. Approved Learning Providers (Oxford College of Marketing in the UK, Australian College of Marketing in Australia) extend the certification pathway into additional geographies, while Corporate In-House Training offers an enterprise sales motion via direct outreach. The DMA is governed by an Industry Advisory Board with members from Google, LinkedIn, Barclays, Intel, and SAP Labs, which lends brand authority to the credentialing platform.

The DMA does not develop proprietary technology products; its intellectual property is the curriculum, the certification brand, and the relationships with academic partners (UCI, Imperial College London, CAM Foundation). Revenue is generated through membership subscriptions, course fees, and corporate training, with no venture or external funding disclosed. The organization is led by CEO and Chair Dr. Marialena Zinopoulou, who also lectures at Imperial College Business School, Regents University London, and UCL.

Name

The Digital Marketing Association

Legal name

The Digital Marketing Association

Website

https://dmaglobal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Digital Marketing Association is a UK non-profit membership organization that provides digital marketing education, certification, and professional development through tiered memberships, postgraduate diplomas (awarded by University of California, Irvine), and training programs targeting individual professionals, corporates, and educational institutions.

Ownership category

akta.pro rank

Product category

Professional Education and Certification

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Professional certification programs
• Digital marketing education
• Postgraduate diplomas
• Professional membership association
• Emerging technologies training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Membership: Annual membership fees for individual digital marketing professionals, providing access to membership benefits, directory listing, designatory letters (MDigMA), networking opportunities, and discounts on events and educational packages.
2. Educational Organization Membership: Annual membership fees for educational organizations teaching digital marketing, including directory listing, certificate, logo usage, and discounts for students.
3. Corporate Membership: Annual membership fees for organizations serving the digital marketing industry, providing benefits including free professional memberships for staff, student discounts, logo usage rights, and fast-track diploma/certificate approval.
4. Training Programs - Intensive Awards: 5-day intensive award courses priced at £2,950 (ex VAT) covering various digital marketing and emerging technology topics.
5. Training Programs - Online Diplomas: Online diploma programs spanning 6-12 months priced at £1,950 (ex VAT), providing comprehensive digital marketing education.
6. Certified Digital Marketer Program: Certification program resulting in entry into Association's Certified Member grade and Members Directory as 'Certified Digital Marketer'. Verification process for graduates from endorsed Postgraduate Digital Marketing qualifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Digital Marketing Association (DMA) is a non-profit professional membership association that sells annual memberships (Professional, Corporate, Educational), professional certification through its Certified Digital Marketer Program, and accredited training programs including postgraduate diplomas in Digital Marketing and Social Media awarded by the University of California, Irvine Division of Continuing Education, as well as intensive awards covering emerging technologies such as AI/ML, Extended Reality, Blockchain, 5G, and IoT.

Product overview

The Digital Marketing Association offers a platform of educational programs, professional certifications, and membership services for digital marketing professionals. The core offerings include postgraduate diplomas in Digital Marketing and Social Media awarded by University of California, Irvine, the Award in Emerging Technologies for Business covering AI/ML, XR, Blockchain and IoT, and the Certified Digital Marketer Program. These are complemented by membership tiers (Professional, Corporate, Educational) providing networking, discounts, and professional credentials. Supporting resources include a Digital Library with templates and eBooks, and curated Digital Marketing Tools for professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Annual membership for individual digital marketing professionals providing designatory letters (MDigMA), directory listing, networking opportunities, and discounts on events and educational packages, priced at £79 per year.
• Corporate Membership Annual membership for organizations in the digital marketing industry providing free professional memberships for staff, student discounts, logo usage rights, and fast-track diploma approval, priced at £527 per year.
• Educational Membership Annual membership for educational institutions offering digital marketing qualifications, providing directory listing, certificate, logo usage, free staff memberships, and student discounts, priced at £247 per year.
• Certified Digital Marketer Program Professional certification program verifying digital marketing knowledge and skills, awarding graduates 'Certified Digital Marketer' status in the Members Directory. Qualification pathway includes completion of UCI's Postgraduate Certificate in Digital Marketing.
• Postgraduate Diploma in Digital Marketing Professional diploma awarded by the University of California, Irvine Division of Continuing Education, providing practical digital marketing techniques applicable to the workplace, delivered online over 6-12 months at £1,950 (ex VAT).
• Postgraduate Diploma in Social Media Specialized postgraduate diploma in Social Media Marketing awarded by the University of California, Irvine Division of Continuing Education, delivered online over 6-12 months at £1,950 (ex VAT).
• Award in Emerging Technologies for Business 5-day intensive course providing an overview of trends and technologies affecting the marketing world, including AI/ML, Extended Reality (VR/AR/MR), 5G, Blockchain, and IoT, delivered in-person (London, Manchester, Glasgow, Dublin) and online at £2,950 (ex VAT).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• University of California, Irvine Division of Continuing EducationcoreStrategic or Co-development PartnerCollaboration with UCI Division of Continuing Education to endorse and support their Postgraduate Courses in Digital and Social Media Marketing. All graduates from UCI's Postgraduate Digital Marketing qualification receive Certified Marketer status. UCI awards professional Diplomas and Specialized Studies Programs recognized with the UC seal for excellence.
• Oxford College of MarketingcoreChannel Partner/ Reseller/ DistributorApproved learning provider for UCI Postgraduate Digital Marketing Certificates in the United Kingdom. Offers digital marketing certification programs as part of the Certified Digital Marketer Program.
• Australian College of MarketingcoreChannel Partner/ Reseller/ DistributorApproved learning provider for UCI Postgraduate Digital Marketing Certificates in Australia. Offers digital marketing certification programs as part of the Certified Digital Marketer Program.
• GoogleflagshipStrategic or Co-development PartnerIndustry Advisory Board member providing strategic guidance and industry expertise to the DMA. Represents key industry player supporting the association's mission to promote and maintain high standards in digital marketing.
• LinkedInflagshipStrategic or Co-development PartnerIndustry Advisory Board member providing strategic guidance on professional networking and digital marketing standards. Supports DMA's mission through industry expertise.
• BarclaysflagshipStrategic or Co-development PartnerIndustry Advisory Board member providing financial services sector perspective and strategic guidance to the DMA.
• IntelflagshipStrategic or Co-development PartnerIndustry Advisory Board member providing technology industry expertise and strategic guidance to the DMA.
• SAP LabsflagshipStrategic or Co-development PartnerIndustry Advisory Board member providing enterprise software and technology expertise to support DMA's programs and standards.
• Imperial College LondonflagshipStrategic or Co-development PartnerDMA CEO Dr. Marialena Zinopoulou developed the Emerging Technologies Programme and Course running from 2020 on the MSc Management program at Imperial College London. Dr. Zinopoulou is a lecturer for the MSc Strategic Marketing and MSc Management Program at Imperial College Business School.
• CAM FoundationcoreStrategic or Co-development PartnerSix Digital Marketing Programs developed by DMA CEO Dr. Marialena Zinopoulou in collaboration with top business professionals and academics are accredited by the CAM Foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarketingProfs: MarketingProfs provides marketing training, certifications, and a professional membership community. Comparable to the DMA on the membership-plus-training model, though with a broader marketing (rather than digital-only) focus.
• Digital Marketing Institute: Digital Marketing Institute is the largest direct competitor in professional digital marketing certification, offering Certified Digital Marketing Professional programs globally. Operates the same professional certification and member-benefit model as the DMA and is the most directly comparable peer.
• The Chartered Institute of Digital Marketing: A digital-focused chartered body offering accredited qualifications and membership in digital marketing. Directly comparable membership/certification model to the DMA, with similar focus on digital marketing credentials.
• American Marketing Association (AMA): The AMA is a US-based professional marketing association offering certifications, training, and membership services. Directly comparable organizational model to the DMA, though broader in scope than digital-only, and a strong peer for understanding global professional body benchmarks.
• Chartered Institute of Marketing (CIM): CIM is the UK's leading professional marketing body, offering accredited marketing qualifications, chartered status, and membership services. Although broader than digital-only, it competes with the DMA for the same professional development and certification budgets of UK marketers.
• Simplilearn: Simplilearn offers paid digital marketing certification programs with university partnerships and bootcamp-style training. Directly comparable to the DMA on intensive paid digital marketing certification courses, particularly in the postgraduate segment.

Broad incumbents

• Coursera: Coursera partners with universities including UC Irvine to deliver online marketing specializations and certificates. It is a broad incumbent that competes for the same postgraduate digital marketing audience and operates on a much larger global scale.
• Google Skillshop: Google Skillshop provides free Google Ads, Analytics, and digital marketing certifications that are widely accepted by employers. As a broad incumbent and Advisory Board counterparty, it pressures the DMA's value proposition for individual digital marketers.
• HubSpot Academy: HubSpot Academy offers free, widely employer-recognized digital marketing and inbound marketing certifications. It is a broad incumbent that competes with the DMA on certification recognition, especially for entry-level and mid-market marketers, but offers no paid membership tier.
• LinkedIn Learning: LinkedIn Learning offers subscription-based digital marketing courses with completion badges visible on LinkedIn profiles. As an Advisory Board counterparty to the DMA, it represents both an alignment opportunity and a competitive incumbent in digital marketing education.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheDMAGlobal
• Facebookfacebook.com/DigitalMarketingAssociation
• LinkedInlinkedin.com/groups?gid=4497438

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Digital Marketing Association