Storch und Beller

What Storch und Beller does

Storch und Beller & Co. GmbH is a family-owned German Sanitätshaus (medical supply retailer and orthopaedic workshop) headquartered in Karlsruhe, founded in 1943 by Curt Storch and Karl Beller. The company operates 12 branches across Baden-Württemberg and Rhineland-Palatinate with approximately 260 employees, delivering a multi-disciplinary service portfolio that spans Homecare (stoma, wound, incontinence, enteral nutrition), Medical Technology (oxygen and sleep therapy devices), Orthopädieschuhtechnik (custom shoes, modifications, insoles), Orthopädietechnik (prostheses, orthoses, compression stockings, bandages), Rehatechnik (wheelchairs, walking aids, care beds, stair lifts), and a dedicated Storch und Beller Junior pediatric line.

The core technical model combines in-house master-craftsman workshops — multiple Orthopädietechnik-Meister and an Orthopädieschuhmachermeister — with digital measurement tools including contactless 3D scanning for prosthetics and orthoses and the proprietary 3F gait analysis software paired with 2D foot scanning. A flagship line is the CLP corset, a Chêneau-based scoliosis brace developed over 25 years by Master Orthopaedic Technician Jan Jurkoweit and produced through digital manufacturing. The company also distributes specialised third-party products such as the Exopulse Mollii Suit (neuromodulation), Lifta stair lifts, and Van Raam Easy Rider tricycles.

Revenue is generated primarily through hardware sales of medical aids, orthopaedic devices, rehabilitation equipment, compression stockings, and custom-manufactured products. Pricing is not publicly disclosed; a large share of transactions is processed through the German statutory health insurance system (GKV) via prescription, with the remainder being private pay. The customer base is broad and consumer-focused, segmented by clinical condition (amputation, breast cancer, lymphoedema/lipedema, stroke, scoliosis), mobility-impairment, pediatric orthopaedic needs, and athletes. The go-to-market is sales-led through in-person specialist consultation across 12 branches, complemented by e-commerce partnerships with Sanivita and Co-med, and community engagement via trade fairs (REHAB, OTWorld, Offerta), the annual Freiburger Skoliose Talk, social media, and charitable and media appearances.

Name

Storch und Beller

Legal name

Storch und Beller & Co. GmbH

Website

https://storch-beller.de

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

Storch und Beller is a family-owned German Sanitätshaus operating 12 branches across Baden-Württemberg and Rhineland-Palatinate with ~260 employees, manufacturing and supplying custom orthopaedic devices, prosthetics, rehabilitation aids, compression therapy, and homecare products to patients with medical conditions, mobility impairments, and paediatric needs.

Ownership category

akta.pro rank

Product category

Orthopaedic and Rehabilitation Medical Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

akta.pro secondary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Orthopaedic medical supplies
• Custom prosthetics manufacturing
• Rehabilitation equipment supply
• Medical homecare services
• Orthopaedic shoemaking services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Medical equipment and orthopaedic product sales: Primary revenue from sale of medical aids, orthopaedic devices, rehabilitation equipment, compression stockings, bandages, and custom-made products. Many products are covered by statutory health insurance (GKV) through prescription processing.
2. Sanivita Online Shop: E-commerce revenue from the Sanivita online shop offering health products including compression stockings, bandages, breast prostheses, nursing care products, sports equipment, and body care products.
3. Custom manufacturing and fitting services: Revenue from custom-made orthopaedic products including prosthetics, orthoses, custom shoes, and special constructions. These are individual solutions manufactured in the company's own workshops.
4. Co-med Online Shop cooperation: Revenue from the Co-med online shop cooperation for medical specialist stores.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Storch und Beller & Co. GmbH is a Sanitätshaus (medical supply house) that manufactures and supplies orthopaedic devices (prostheses, orthoses, custom braces, compression stockings, bandages), orthopaedic shoes and insoles, rehabilitation equipment (wheelchairs, walking aids, care beds, stair lifts), and homecare/medical-technology products (oxygen therapy, sleep therapy, wound/stoma/incontinence care). The company provides individual consultation, fitting, and custom in-house manufacturing through 12 branches across Baden-Württemberg and Rhineland-Palatinate, complemented by online-shop partnerships (Sanivita, Co-med).

Product overview

Storch und Beller is a Sanitätshaus (medical supply store) offering a comprehensive portfolio of healthcare products and rehabilitation services across 12 branches in Baden-Württemberg and Rhineland-Palatinate, Germany. The company operates as a unified service provider combining multiple specialized areas rather than a software platform: Homecare services (stoma therapy, wound care, incontinence), Medical Technology (oxygen therapy, sleep devices), Orthopedic Shoemaking (custom shoes, insoles, modifications), Orthopedic Technology (prostheses, orthoses, compression stockings, bandages), Rehabilitation Technology (wheelchairs, walking aids, beds), and Pediatric Rehabilitation. Key products include the Exopulse Mollii Suit (neuromodulation), Lifta stair lifts, custom sport insoles, and own-brand compression stockings launched in 2024. The company also maintains e-commerce partnerships with Sanivita and Co-med online shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare services Individual homecare services including stoma therapy, incontinence supply, wound care, enteral nutrition, and tracheostomy care delivered to patients at home through the Homecare specialist team across the regional branch network.
• Medical Technology (Medizintechnik) Supply, setup and consultation for stationary and mobile home oxygen concentrators, pressurized gas cylinders, liquid oxygen, and sleep therapy (CPAP) devices for patients requiring respiratory or sleep therapy support.
• Orthopaedic Shoemaking (Orthopädieschuhtechnik) Custom-made orthopaedic shoes, shoe modifications (Zurichtungen), therapeutic shoes, shoe insoles and special supplies manufactured by trained orthopaedic shoemakers (Orthopädieschuhmacher).
• Orthopaedic Technology (Orthopädietechnik) Custom-manufactured orthoses for arm, leg and torso, foot and leg prostheses, hand and arm prostheses, compression stockings, insoles, and bandages; solutions are produced in the company's own workshops.
• Rehabilitation Technology (Rehatechnik) Rehabilitation equipment and aids including wheelchairs, walking aids, daily-living aids, accessible-home consulting, stair-climbing devices, care beds, and patient lifters for mobility-impaired and post-clinical patients.
• Storch und Beller Junior (Paediatric Rehabilitation) Individualised supply for young patients including orthoses and prostheses for arm, torso and leg, helmet therapy, and custom orthopaedic solutions designed for growth accommodation and age-appropriate use.
• Exopulse Mollii Suit Neuromodulation suit with 58 electrodes providing direct skin-contact muscle-stimulation therapy, offered within the Orthopädietechnik service line for patients with specific neuromuscular indications.
• Lifta Stair Lift Systems (Lifta Treppenliftsysteme) Stair-lift systems for barrier-free mobility in private homes, offered through partnership with Lifta as part of the home-accessibility and mobility product range.
• Custom Sport Insoles (Sport-Einlagen) Custom-made orthopaedic sport insoles for jogging, walking, hiking and skiing designed to relieve, support and improve force transmission from foot to shoe, fitted using 3F gait analysis and 2D foot scanning.
• Eigenmarke Kompressionsstrümpfe (Own-Brand Compression Stockings) Premium-quality compression stockings sold under the company's own Storch und Beller brand, available alongside major manufacturer brands with new branded packaging introduced in April 2024.
• Easy Rider Special Bicycle (Easy Rider Spezialfahrrad) Adult tricycle (Easy Rider) supplied by Van Raam, offered by Storch und Beller as a safe and comfortable mobility option for adults with mobility limitations.

Quantifiable outcome

• Multiple apprentices won chamber champion (Kammersieger) titles at both Freiburg and Karlsruhe, with Leonie also placing 2nd nationally and 3rd in the Rehavital Aha-Preis
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Julius Zorn GmbH (Juzo)coreStrategic or Co-development PartnerLong-term partnership with Juzo, a manufacturer of compression garments. Juzo hosts annual apprentice excursions and training visits. Storch und Beller apprentices visited the Juzo headquarters in Aichach for a two-day program including production tour, company presentation, apprentice project, and exam preparation workshop. Juzo also partners on the Földiklinik seminars for compression therapy education.
• Földiklinik HinterzartencoreStrategic or Co-development PartnerLeading lymphology clinic that partners with Storch und Beller for educational seminars on compression therapy and lymphoedema/lipodema. The clinic is a key knowledge partner for ongoing professional development in compression treatment.
• Orthopädie Freiburg Mitte (Dr. Ferdinand Kloos & Dr. David Fürst-Meroth)minorImplementation/ SI/ Consulting PartnerOrthopaedic practice that presented at the 5th Freiburger Skoliose Talk on the topic of outpatient care for adolescents with idiopathic scoliosis.
• MS Sport Reha TeamcoreStrategic or Co-development PartnerRehabilitation team specializing in sports medicine that collaborates with Storch und Beller for athlete orthotic fitting. Austrian footballers including Marcel Ziegl, Gernot Trauner, and Michael Svoboda were fitted at the Landau branch. The team also visited to present on children's orthopaedics at Storch und Beller.
• SanivitacoreChannel Partner/ Reseller/ DistributorSanivita is a network of medical specialist stores with long-standing experience in health products. Storch und Beller operates an associated Sanivita online shop for compression stockings, bandages, breast prostheses, nursing care products, sports and massage equipment, and body care products.
• Co-med (Cooperation Medizinischer Fachgeschäfte)minorChannel Partner/ Reseller/ DistributorCo-med is a cooperation of medical specialist stores operating an online shop. Storch und Beller directs customers to the Co-med online shop.
• rehavitalminorOthersrehavital is a rehabilitation network that helps patients regain quality of life. Storch und Beller is associated with the network and participates in its programs.
• Deutsches Skoliose Netzwerk (DSN)minorOthersStorch und Beller is a supporting member (Fördermitglied) of the DSN German Scoliosis Network, a patient interest group and non-profit self-help organization for people with scoliosis.
• Lifta TreppenliftsystememinorChannel Partner/ Reseller/ DistributorLifta stair lift systems are offered through Storch und Beller as part of the home accessibility and mobility product range.
• Van RaamminorChannel Partner/ Reseller/ DistributorVan Raam is a manufacturer of special bicycles for people with disabilities. Storch und Beller offers the 'Easy Rider' tricycle for adults from Van Raam in their branches.
• Caritas Förderzentrum LandaucoreOthersCharitable partnership: Storch und Beller donated €1,250 to fund construction of a climbing wall at the Caritas support center in Landau. The donation originated from a handbike simulator charity activity at the REHAB trade fair. The climbing wall provides therapeutic opportunities and enjoyment of movement for children and adolescents.
• AOK Schwarzwald (AOK Nordschwarzwald)minorStrategic or Co-development PartnerSustainability partnership: AOK Nordschwarzwald visited Storch und Beller to discuss sustainability in the medical supply sector, exploring what a medical supply store can do to be sustainable and what AOK is doing in this area.
• InvacareminorChannel Partner/ Reseller/ DistributorInvacare organized a REHAB trade show giveaway of a 15km/h electric scooter. Storch und Beller organized the giveaway and was responsible for delivery of the vehicle to the winner.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Ottobock: German-headquartered global leader in prosthetics, orthotics and exoskeletons. Comparable as the dominant orthopedic-technology manufacturer in the same product categories (prosthetics, orthoses, custom fitting) Storch und Beller services at the regional retail/craft level, though at vastly larger global scale.
• Bauerfeind: German orthopedic devices manufacturer producing braces, compression stockings, insoles and supports. Overlaps directly with Storch und Beller's orthopedic technology, orthoses and own-brand compression stocking product lines as a competing/partnered manufacturer.
• medi: German manufacturer of medical compression, orthopedic braces, insoles and footcare products. Highly comparable product overlap with Storch und Beller's compression stocking and orthotic/orthopedic technology categories, with broader international distribution.
• Össur: Icelandic-headquartered global prosthetics and orthotics manufacturer. Directly comparable in prosthetic limbs, orthotic bracing and custom-fitting workflow — the same clinical categories Storch und Beller serves through its orthopedic technology workshops.

Direct peers

• Pohlig: German orthopedic technology specialist offering custom prosthetics, orthoses and rehabilitation devices. Directly comparable in custom manufacturing, orthopedic shoemaking and pediatric orthopedic solutions to Storch und Beller's Orthopädietechnik and S+B Junior service lines.
• Brillinger: German orthopedic technology manufacturer and Sanitätshaus with custom prosthetics, orthoses and rehabilitation aids. Closely comparable in the custom-manufacturing orthopedic workshop model that Storch und Beller operates across its 12 branches.
• Sanitätshaus Aktuell: German cooperative of independent Sanitätshäuser (medical supply stores). Closest peer by business model — multi-branch retail of orthopedic aids, rehabilitation equipment and homecare supplies with on-site specialist consultation, similar to Storch und Beller's distributed branch network.

Regional players

• Schaub Sanitätshaus: Regional German Sanitätshaus with multiple branches offering orthopedic aids, homecare and rehabilitation products. Comparable as a mid-sized regional medical supply retailer serving similar patient segments, though operating in a different German region.

Emerging players

• Julius Zorn (Juzo): German compression-garment manufacturer and Storch und Beller's strategic training partner. Overlaps directly with the compression stocking product line, and Storch und Beller's own-brand launch in April 2024 directly competes with Juzo's branded offerings in the same regional market.

Others

• rehaVital: German rehabilitation supply network and cooperative, of which Storch und Beller is a member partner. Comparable as a same-industry ecosystem player that aggregates Sanitätshäuser for purchasing, marketing and standardization — direct adjacency rather than head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/storchbeller
• Instagraminstagram.com/storchundbeller

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storch und Beller