Yes Digital

What Yes Digital does

Yes Digital is a privately held, Brisbane-based digital marketing agency founded in 2016 that delivers performance marketing services to Australian small and mid-market businesses. Its service portfolio spans Google Ads management (Silver/Gold/Platinum tiers priced from $245/week to custom 15% of ad spend), SEO (Essential/Growth/Advanced tiers up to $1,345/week), paid social across Meta, TikTok, Reddit, and LinkedIn, Klaviyo-powered email automation, organic social media, content production (photography, video, branding packages from $850 to $2,500), and website development on WordPress and Shopify with a $7,000 minimum engagement. The underlying technology stack is entirely third-party and standard for the category — Google Ads, GA4, Google Tag Manager, Klaviyo, WordPress, and Shopify — with no proprietary platform, models, or patents disclosed.

The business model blends three revenue streams: recurring subscription retainers (week-to-week billing with no long-term lock-in contracts), project-based one-time fees for web, content, and branding work, and usage-based ad spend pass-through with a percentage-of-spend fee on larger clients. Distribution runs through two parallel paths: a publicly priced self-serve website checkout for SMBs purchasing standard packages, and direct consultation for mid-market and enterprise clients engaging custom strategy work. The customer base is fragmented across verticals (cleaning B2B, fitness equipment hire, seasonal ecommerce) with documented case-study outcomes including a 221% conversion increase for a national B2B cleaning brand and ROAS growth from 3.4 to 15.81 over 18 months for a seasonal ecommerce client.

The company is founder-led, bootstrapped (no disclosed funding or institutional investors), and operates from a single Brisbane headquarters serving domestic Australian clients. The named team comprises six individuals led by CEO Jade and 10-year-tenured General Manager Andrew, with leadership in web, design, and finance — a lean operating structure that constrains scalability but supports the agency's month-to-month, high-touch service positioning.

Name

Yes Digital

Legal name

Yes Digital

Website

https://yesdigital.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Yes Digital is a Brisbane-based, privately held digital marketing agency serving Australian SMBs and mid-market businesses with Google Ads, SEO, paid social, email, content, and web development services on tiered, month-to-month subscription retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Web development services
• Brand strategy design

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Retainer Services: Core revenue stream from recurring management retainers across Google Ads, SEO, social media, and email marketing services. Delivered as tiered weekly/monthly subscription packages (Silver/Gold/Platinum SEO, Bronze/Silver/Gold social media, Essential/Growth/Advanced SEO). No long-term lock-in contracts — month-to-month arrangements. Revenue is recurring and predictable, driven by ongoing retainer fees plus ad spend pass-through.
2. Project-Based Services: One-time fees for web development, content creation (video shoots), and branding/logo design packages. Priced as fixed total amounts (e.g., $350–$960 for video content, $850–$2,500 for logo design, $7,000 minimum for web development). Provides upfront revenue recognition and acts as customer acquisition touchpoint for ongoing retainer relationships.
3. Ad Spend Pass-Through: Client ad budgets are managed through the agency's Google Ads accounts. The agency charges either a flat management fee or a percentage of ad spend (e.g., Platinum Google Ads package includes 15% of ad spend). Revenue is proportional to client ad budget size, creating a usage-based revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Yes Digital is a Brisbane-based digital marketing agency that delivers Google Ads management, SEO, social media advertising (Meta, TikTok, Reddit, LinkedIn), email marketing via Klaviyo, web development (WordPress and Shopify), content production, and brand strategy services. The agency operates primarily on month-to-month recurring retainer packages with tiered pricing (Silver/Gold/Platinum), supplemented by project-based work such as web builds and logo design.

Product overview

Yes Digital is a digital marketing agency offering a comprehensive suite of performance-driven marketing services. The core offerings consist of Google Ads Management (paid search with Silver/Gold/Platinum tiers), SEO Management (Essential/Growth/Advanced tiers), Email Marketing (Klaviyo-powered automation flows), Social Media Marketing (Meta, TikTok, Reddit, LinkedIn paid ads), Organic Social Media, Content Creation & Production (photography and video), Brand Strategy & Positioning (Bronze/Silver/Gold branding packages), and Website Development (WordPress and Shopify). These services are designed to work together as an integrated digital growth strategy, with the agency acting as a 'Partner in Progress' to drive measurable revenue growth for clients across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management

Quantifiable outcome

• +221% increase in conversions for a national B2B cleaning brand using Google Ads restructured campaigns
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationYes Digital is represented as 'Certified Google Ads Experts' with 10+ years managing 6-figure Google Ads budgets. Google Ads certification is a core platform capability required to manage client campaigns and deliver the agency's primary service offering. Google provides the advertising platform infrastructure (Search, Display, YouTube) through which Yes Digital delivers managed campaign services.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta platforms (Facebook and Instagram) are the primary paid social advertising channels alongside TikTok, Reddit, and LinkedIn. Yes Digital runs Meta Ads campaigns for clients as part of its social media marketing service offering, including graphically designed ads, basic remarketing, and conversion tracking setup.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webimax: US-based full-service digital agency providing SEO, PPC, web design, and social media marketing. Comparable service mix targeting SMB and mid-market clients seeking measurable digital growth.
• KlientBoost: US-based digital agency specializing in paid media (Google Ads, Meta) and CRO, with a strong performance-marketing and case-study-led growth model. Closely mirrors Yes Digital's Google Ads-anchored, ROAS-validated positioning.
• WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, social media, email, and web design with transparent pricing and ROI reporting. Directly comparable service mix to Yes Digital, with overlapping SMB/mid-market focus and outcome-driven positioning.
• Directive: B2B-focused performance marketing agency specializing in paid media, SEO, and content for SaaS and mid-market clients. Comparable multi-channel paid-media expertise with enterprise-tier reporting rigor.
• Reload Media: Australian performance marketing agency focused on paid search, paid social, and SEO. Domestic peer with overlapping Google Ads management expertise and similar mid-market client profile.
• Disruptive Advertising: US-based PPC and SEO agency emphasizing conversion-focused paid media management and lifecycle marketing. Comparable Google Ads-led value proposition and similar mid-market / e-commerce client base.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design, and email marketing for SMBs and mid-market. Multi-channel offering and tiered service structure align closely with Yes Digital's positioning.
• King Kong: Australian digital marketing agency offering SEO, Google Ads, social media, and web design to SMBs. Direct domestic competitor with similar services, performance-led branding, and aggressive growth positioning.
• Ignite Digital: Canadian digital marketing agency offering SEO, Google Ads, social media, web design, and branding with case-study-driven positioning. Similar full-funnel SMB-to-mid-market service offering.

Regional players

• Megaphone Marketing: Australian digital marketing agency offering Google Ads, SEO, and social media with a content-led and brand-positioning focus. Domestic regional peer with overlapping service offerings and SMB client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Yes-Digital-Australia-112421971892015
• Xx.com/yesdigital2

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Digital