Humanery
Humanery is a UK private e-commerce business (1–10 employees, founded 2021) operating the CLICKK Home Store Shopify storefront, selling branded homeware, kitchen and electrical appliances, and garden products to UK consumers via DTC online retail with free shipping and BNPL options.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Humanery does
Humanery is presented in firmographic records as building a global destination for men's grooming and self-care brands (e-commerce marketplace), with founding in 2021 and headquarters in London, UK. The firmographic headcount is 1–10 employees and the company is privately held with no institutional investor footprint disclosed at the firmographic level. The website of record listed for the brand is humanery.com.
In contrast, the detailed operational evidence aggregated for the entity identifies the trading business as CLICKK Home Store, operated by the legal entity STOCKK Limited (UK private limited company, registration 13897872, incorporated 2021 in England and Wales). CLICKK Home Store is a Shopify-based direct-to-consumer e-commerce platform selling homeware, electrical appliances, kitchen appliances, cleaning products, toys, fancy dress, and garden products to UK consumers. The assortment is sourced from third-party branded manufacturers including Cuisinart, Kenwood, Tefal, De'Longhi, Hoover, Breville, Yankee Candle, LSA, and Morphy Richards, with no proprietary products. Revenue derives from one-time retail transactions via the owned storefront (clickk.co.uk), with consumer-facing features including free shipping on all orders (no minimum spend), a price match guarantee, and Buy Now Pay Later via Klarna and Clearpay. Marketing is executed through email, blog/content (the "Tips and Recipes" blog), and organic SEO across categorized collection pages. Sid Baveja is identified as Founder and CEO. One funding event is recorded (KAYA, 2022-01-29, amount undisclosed). Note: the relationship between the Humanery brand identity (men's grooming marketplace, per firmographics) and the CLICKK Home Store operational data (homeware retailer) is not reconciled in the source material; this analysis reflects the evidence as provided.
Humanery firmographics
Firmographics- Name
- Humanery
- Legal name
- STOCKK Limited
- Website
- https://humanery.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Humanery is a UK private e-commerce business (1–10 employees, founded 2021) operating the CLICKK Home Store Shopify storefront, selling branded homeware, kitchen and electrical appliances, and garden products to UK consumers via DTC online retail with free shipping and BNPL options.
- Ownership category
- akta.pro rank
Humanery industry classification
Industry- Product category
- Men's Grooming E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)
- akta.pro secondary industry
- Men’s Grooming Gift Sets & Bundles (CRABAGAL)
Keywords
Where Humanery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Humanery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Product Sales: CLICKK Home Store generates revenue through direct retail sales of homeware, electrical appliances, toys, fancy dress, and garden products. The company sells products from branded manufacturers at competitive prices, with discounts on selected items. Revenue is derived from individual consumer transactions on their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Humanery product offering
Product offeringCore offering
Humanery is building a global e-commerce marketplace for the world's finest men's grooming and self-care brands. The platform curates and connects consumers with premium brands in the men's grooming and self-care category, serving as a single online destination for product discovery and purchase.
Product overview
CLICKK Home Store is a single e-commerce platform offering a comprehensive range of home and garden products. The product portfolio includes major kitchen appliances (coffee machines, stand mixers, blenders, kettles, toasters), home and garden items (glassware, dining room, storage), electrical appliances (vacuum cleaners, air purifiers, lighting, massagers), cleaning products, and seasonal items. The store features products from branded partners including Cuisinart, Kenwood, Tefal, De'Longhi, Homedics, Hoover, Breville, Yankee Candle, LSA, Morphy Richards, Calitek, Midea, Dimplex, Ariete, and FoodSaver. The company operates on a marketplace model with no proprietary products of its own.
Differentiator
Problem solved
Functional benefit
Products and services
- Humanery Marketplace
Companies that use Humanery
Customer profileSegments1 record
Ideal customer profiles1 record
Humanery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Humanery partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Humanery competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer now aggressively expanding its men's grooming assortment. Competes for the same multi-brand grooming marketplace consumer.
- L'Occitane: Global premium beauty retailer with a dedicated men's grooming line and curated brand portfolio. Comparable as a premium multi-brand men's grooming retailer.
- Bluemercury: US premium beauty and spa retailer curating multi-brand grooming and skincare assortments. Comparable as a premium multi-brand grooming retail destination.
- Mr Porter: Global luxury men's fashion marketplace with an extensive grooming section. Comparable as a curated premium men's grooming destination with cross-brand marketplace economics.
Direct peers
- Manscaped: Men's grooming brand specialising in below-the-waist trimming and body care. A direct competitor in the male-targeted premium grooming category.
- Harry's: Well-funded men's grooming brand selling razors, shave, skin, and hair care directly to consumers. Competes for the same premium male grooming wallet share Humanery targets.
- Beardbrand: US-based men's grooming brand and content community selling premium beard, hair, and skin care products DTC. Comparable as a curated men's grooming brand-building platform targeting the same premium male consumer.
- Dr. Squatch: Premium natural men's soap and grooming brand sold DTC. Comparable in positioning as a curated men's grooming brand seeking the same affluent male consumer.
- The Art of Shaving: Premium men's shaving and grooming brand and retailer. Direct comparable in the premium men's grooming positioning.
Emerging players
- Hawthorne: US-based men's personal care D2C brand spanning grooming, skin, and wellness. Comparable as a curated premium men's grooming D2C entrant with similar target demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Humanery social profiles
Digital presenceHumanery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanery leadership team
Management profileNumber of profiles
Profiles1 record
Humanery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanery
What does Humanery do?
Humanery is building a global e-commerce marketplace for the world's finest men's grooming and self-care brands. The platform curates and connects consumers with premium brands in the men's grooming and self-care category, serving as a single online destination for product discovery and purchase.
Is Humanery a public or private company?
Humanery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Humanery founded?
Humanery was founded in 2021. It employs 1 to 10 people.
Where is Humanery based?
Humanery is headquartered in London, United Kingdom, in the Europe region.
How does Humanery make money?
One revenue line is on record: product Sales.
Who are Humanery's main competitors?
Broad incumbents on record are Sephora, L'Occitane, Bluemercury and Mr Porter. Direct peers are Manscaped, Harry's, Beardbrand, Dr. Squatch and The Art of Shaving. Hawthorne is listed as an emerging player.
Does Humanery have an API?
No public API is recorded for Humanery.
What industry is Humanery in?
Humanery's product category is Men's Grooming E-commerce. Its primary akta.pro industry code is CRABAGAJ, Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits), with a secondary code of CRABAGAL, Men’s Grooming Gift Sets & Bundles. Its NAICS code is 456120 and its SIC code is 2844.