Autocenter Goedert

Name

Autocenter Goedert

Legal name

Autocenter Goedert S.A.

Website

https://autocentergoedert.lu

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133), Specialized Automotive Repair (811114), Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel & Rim Repair/Refurbishment (TLAKADAG), Mobile Auto Repair & Roadside Assistance (TLAKAAAL), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive repair services
• Tire sales fitting
• Vehicle maintenance workshop
• Car wash services
• Auto parts retail

Headquarters

HQ city

Hollerich

HQ country

Luxembourg

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Workshop Services: Revenue from mechanical maintenance and repair services including oil changes, tire mounting/balancing, braking, suspension, steering, transmission, air conditioning, diagnostics, ADAS recalibration, windshield repair/replacement, and equipment installation. Services are performed at 5 workshop locations and priced individually or as packages.
2. Tire Sales: Revenue from sale of tires (summer, winter, all-season) across multiple brands (Michelin, Continental, Goodyear) and rims. Tires can be purchased online via the webshop with or without mounting services, or directly in shops. The business also offers tire storage (seasonal storage at a fee).
3. Auto Parts and Accessories Retail: Revenue from sale of auto equipment (interior protection, driver accessories, safety equipment), multimedia and GPS, car racks and carriers, replacement parts (wipers, bulbs, tools, batteries), oils and operating fluids, cleaning and detailing products.
4. Equipment Rental: Revenue from rental of roof boxes (from €35 for a weekend, €70/week), hitch boxes (from €59 for a weekend, €140/week), and bike carriers (€120/week). Also snow chain rental (from €18 for a weekend).
5. Fuel Sales: Revenue from fuel sales at 6 stations: 2 under the Goedert brand (Frisange, Remich), 3 under the Aral brand (Belle Etoile, Bereldange, Hollerich), and 1 under the BP brand (Foetz).
6. Car Wash Services: Revenue from car wash services at 4 G-Car Wash locations including a 49m tunnel wash. Facilities at Belle Etoile, Bereldange, Bourmicht, and Hollerich.
7. Retail and Food Services: Revenue from Velocenter Goedert (bicycle shop and workshop in Hollerich) and 2 Food2go convenience stores (~400 m² each) in Bereldange and Hollerich offering local, regional, fresh, organic, gluten-free products, freshly prepared sandwiches, salads, hot pasta dishes, pastries, and baked goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Autocenter Goedert is a multi-site automotive service and retail operator in Luxembourg, providing workshop services (tire sales and fitting, mechanical maintenance, diagnostics, braking, suspension, air conditioning, battery, lighting, electric vehicle servicing), windshield repair/replacement and ADAS recalibration (Glasscenter Goedert), and equipment installation (tow bars, roof boxes, parking aids, reversing cameras). It also sells auto parts and accessories, operates 6 fuel stations, 4 car washes, a bicycle center, and 2 convenience stores under related Goedert-group sub-brands.

Product overview

Autocenter Goedert is a multi-service automotive company operating as a unified service platform with workshop services, retail products, and specialty sub-brands. The core offering consists of automotive workshop services (Prestations Atelier) including tire sales/mounting, vehicle maintenance, braking, air conditioning, battery services, windscreen services, and mechanical repairs. Retail operations include auto equipment, auto parts, multimedia/GPS, oils and fluids, and maintenance/cleaning products. The company also operates specialty sub-brands including G-Car Wash (car wash services), Velocenter Goedert (bike shop), Food2go (convenience stores), Glasscenter Goedert (windscreen specialist), and fuel stations under Goedert/Aral/BP brands. Additional services include vehicle rental (roof boxes, bike carriers, snow chains), pickup service, and online appointment booking. The group employs over 190 staff across 9 sites in Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• G-Car Wash: Car wash services with multiple locations including a 49m tunnel wash
• Velocenter Goedert
• Food2go
• Glasscenter Goedert
• Stations Carburant Goedert
• Pneus Service Hoffmann
• Autocenter Goedert

Products and services

• Workshop Services (Prestations Atelier) Comprehensive automotive workshop services covering tire mounting/replacement, oil changes and servicing, braking systems, suspension and steering, transmission and clutch, air conditioning, battery and starting, lighting, electric vehicle servicing, diagnostics and fault finding, and equipment installation (tow bars, roof boxes, roof bars, parking aids, reversing cameras, auxiliary heaters, car radios). For private vehicle owners and commercial customers across Luxembourg.
• Tire Sales and Fitting Sale and fitting of summer, winter, and all-season tires across multiple brands, including geometry control and seasonal tire storage. Available online via the webshop and across physical centers.
• Glasscenter Goedert — Windscreen Repair, Replacement and ADAS Recalibration

Quantifiable outcome

• Manufacturer warranty preserved when servicing vehicles at Autocenter Goedert centers, performed in accordance with manufacturer recommendations.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bosch Car Service NetworkcoreStrategic or Co-development PartnerAutocenter Goedert is a member of the Bosch Car Service network, which ensures a high level of technical competence, continuous technician training, and compliance with automotive manufacturer standards. Being part of this network allows Autocenter Goedert to service vehicles while preserving the manufacturer's warranty, using quality-equivalent replacement parts and following manufacturer recommendations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Euromaster: Michelin-owned European tire and auto service network with direct overlap in tire mounting/balancing, alignment, and maintenance services for individual vehicle owners.
• Point S: Cooperative-style European tire and auto service dealer network; independent member model closely mirrors Autocenter Goedert's family-run multi-brand positioning across tires and light mechanical work.
• AD (Autodistribution): European network of independent automotive parts distributors and service centers; the parts distribution and service center network model closely parallels Autocenter Goedert's combined retail/workshop operations.
• Roady: French auto center cooperative offering tire sales, mechanical maintenance, and accessory retail through affiliated independent centers; structurally similar to Autocenter Goedert's multi-site independent model.
• First Stop: European tire and light mechanical service chain (Bridgestone-affiliated); comparable business model focused on tire sales, fitment, and maintenance across multiple geographies.

Broad incumbents

• Speedy: Large French auto service center network providing tire changes, maintenance, and mechanical repair across multi-brand vehicles; the closest analog in scale, model, and customer base.
• Feu Vert: European auto service and tire retailer operating its own center network; offers the same combined tire sales, mechanical repair, and accessory retail value proposition as Autocenter Goedert.
• Midas: International franchise network of automotive service centers (brakes, exhaust, maintenance); comparable multi-brand service model though with a narrower workshop scope than Autocenter Goedert.
• Norauto: European multi-brand automotive service and tire retail chain with hundreds of centers; directly comparable multi-site service + tire + parts model, though significantly larger and primarily France-centric.

Regional players

• Garage M. Losch: Luxembourg-based automotive dealer and service group; serves as the closest domestic peer given shared Luxembourg footprint and overlapping automotive service and parts activities, though more dealer-channel than multi-brand independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/autocentergoedert
• Facebookfacebook.com/AutocenterGoedert
• Instagraminstagram.com/autocenter_goedert
• LinkedInlinkedin.com/company/r-goedert-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocenter Goedert