Rai Grant Insurance Brokers

Name

Rai Grant Insurance Brokers

Legal name

Rai Grant Insurance Brokers Limited

Website

https://raigrantinsurance.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: Commission-based revenue model where Rai Grant Insurance Brokers earns commissions from insurance premiums paid by clients. They represent multiple insurance carriers and receive commission percentages ranging from 7.5% to 20% depending on coverage type. Commissions are paid annually for both new business and renewals. Some insurers also pay Contingent (Profit) Commissions based on growth, profitability, volume, retention, and services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rai Grant Insurance Brokers is an independent insurance brokerage that represents multiple insurance carriers to arrange commercial, personal, credit, life and financial, group, and specialized (music/new media) insurance coverage on behalf of its clients. Founded in 1985 and headquartered in Markham, Ontario, the firm is staffed by 70 professionals serving over 20,000 households and businesses with expert advice and policy placement across multiple insurance markets.

Product overview

Rai Grant Insurance Brokers offers a comprehensive portfolio of insurance products through a multi-market brokerage model. The company provides six core product categories: Commercial Insurance Solutions, Personal Insurance Solutions, Credit Insurance Solutions, Life and Financial Solutions, Group Home & Auto Solutions, and Music and New Media Solutions. Founded in 1985 and headquartered in Markham, Ontario, the firm serves over 20,000 households and businesses with a staff of 70 professionals. As an independent insurance broker, they access multiple insurance markets to find optimal coverage combinations for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Solutions
• Personal Insurance Solutions
• Credit Insurance Solutions
• Life and Financial Solutions
• Group Home & Auto Solutions
• Music and New Media Solutions

Quantifiable outcome

• Serving over 20,000 households and businesses with 70 professionals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• AvivacoreOthersInsurance carrier partner representing auto, property, and liability coverages. Commission-based relationship where Aviva pays commissions on policies placed through Rai Grant Insurance Brokers.
• IntactcoreOthersInsurance carrier partner representing auto, property, and liability coverages. Commission-based relationship where Intact pays commissions on policies placed.
• WawanesacoreOthersInsurance carrier partner. Commission-based relationship for auto, property, and liability coverages.
• LombardcoreOthersInsurance carrier partner representing auto, property, and liability coverages.
• Dominion of CanadacoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• Economical MutualcoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• MarkelcoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• AxacoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• Sovereign GeneralcoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• ChieftaincoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• Nordic Facility AutocoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• PafcocoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• Royal & Sun AlliancecoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• Western AssurancecoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.
• ZurichcoreOthersInsurance carrier partner. Commission-based relationship for various coverage types.

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• Aon Canada: Global insurance brokerage and advisory firm with substantial Canadian operations. Comparable as a multi-carrier broker serving personal and commercial clients, though primarily focused on mid-market and enterprise.
• HUB International: Global insurance brokerage with significant Canadian operations across personal and commercial lines. Comparable as a multi-carrier independent broker, but operates at significantly larger scale with broader specialty and commercial capabilities.
• The Co-operators: Canadian insurance and financial services co-operative with multi-line P&C, life, and group benefits offerings distributed through a network including broker relationships. Comparable in offering breadth, but a carrier/incumbent rather than a pure broker.
• Marsh Canada: Subsidiary of Marsh McLennan, operating a major insurance brokerage and risk advisory practice in Canada. Comparable as a multi-carrier broker, though skewed toward larger commercial and specialty accounts.

Direct peers

• Billyard Insurance Group: Canadian insurance brokerage chain with multiple retail locations, focused on personal lines (auto, home) and small commercial. Comparable independent broker model and personal/commercial product mix; has been actively acquiring smaller brokerages.
• Westland Insurance Group: Large Canadian independent insurance brokerage operating across multiple provinces with personal, commercial, and specialty lines. Directly comparable in independent broker model and product mix, though with broader geographic reach.
• BrokerLink: One of Canada's largest retail insurance brokerage chains, owned by Intact Financial. Operates a multi-branch independent broker model serving personal and commercial lines across multiple provinces — directly comparable in customer base and product breadth, but at much larger scale.

Emerging players

• Sonnet Insurance: Direct-to-consumer online insurance provider owned by Intact Financial, offering personal lines (auto, home) without a broker intermediary. Comparable product set in personal P&C; represents the direct distribution model that competes with Rai Grant's broker-mediated value proposition.
• Mitch Insurance: Canadian digital-first insurance broker offering personal lines online. Comparable in that it distributes multiple carriers' products to Canadian consumers, but with a fundamentally different technology-led GTM model that competes for the same end customer.

Regional players

• CAA Insurance (Ontario): Ontario-focused insurance provider and broker affiliated with the Canadian Automobile Association. Comparable as a personal-lines-focused insurance distributor in Ontario, with strong brand recognition in the same provincial geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raigrant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rai Grant Insurance Brokers