Dodge City Convention & Visitors Bureau

Name

Dodge City Convention & Visitors Bureau

Legal name

Dodge City Convention and Visitors Bureau

Website

https://visitdodgecity.org

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing and Convention Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing services
• Convention planning services
• Visitor information services
• Group tour coordination
• Leisure travel promotion

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism Promotion Services: The CVB operates as a government-funded destination marketing organization. Revenue is generated through hotel/motel tax allocations, marketing grants, and potentially membership fees from local tourism businesses. Services to visitors are free; revenue comes from public funding sources.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Dodge City Convention & Visitors Bureau is a destination marketing organization (DMO) that promotes Dodge City, Kansas as a leisure travel, group tour, and convention destination. It provides free visitor information, convention and meeting planning assistance, group tour coordination, a printed and online visitors guide, and promotion of signature events such as Dodge City Days, Roundup Rodeo, Historic Trolley Tours, and the Long Branch Variety Show.

Product overview

Dodge City Convention & Visitors Bureau operates as a tourism marketing and visitor services organization offering a unified portfolio of information services and experiential products. The core offerings include the Dodge City Visitors Guide, Visitor Information Center services, and Historic Trolley Tours. The organization coordinates major events including the Dodge City Days Festival and Roundup Rodeo, provides group/meeting planning assistance, and supports local attractions through marketing grants. The Long Branch Variety Show (running since 1958) and Dodge City Raceway Park are featured entertainment products. Additional services include newsletter communications, National Travel & Tourism Week programming, and media visit coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Dodge City Visitors Guide
• Convention and Group Planning Services
• Visitor Information Center Services
• Dodge City Days Festival
• Roundup Rodeo
• Historic Trolley Tours
• Long Branch Variety Show
• CVB Newsletter

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gunsmoke Trail Pass PartnerscoreStrategic or Co-development Partner · 1 May 2023Collaborative tourism initiative with organizations in Abilene, Hays, and Wichita to promote the Gunsmoke Trail, a road trip adventure through four Kansas communities featured on the Emmy award-winning Western TV show. Allows fans to earn points and prizes by visiting locations along the trail.
• Wild West Country Tourism CoalitioncoreStrategic or Co-development Partner · 1 March 2023Tourism coalition spanning 22 counties across Southwest Kansas with 36 museums, art centers, and information centers. The CVB participates in annual Museum Passport program promoting regional tourism.
• Kansas Division of Travel & TourismcoreStrategic or Co-development PartnerState tourism agency that coordinates media visits and promotional initiatives with the CVB for destination marketing.
• Dodge City GlobeminorGTM or Marketing PartnerLocal newspaper (continuously published since 1878) serving as a media partner for news coverage and promotional content about Dodge City events and attractions.
• SWKS RadiominorGTM or Marketing PartnerGroup of 5 radio stations (K95 Super Hits, 96.3 The Marshal, 1370 KGNO, LA Fiesta 93.9, La Mexicana 101.5) serving Western Kansas as media partners.
• Western Kansas BroadcastingminorGTM or Marketing Partner8 radio stations covering multiple formats in western Kansas, serving as media partners for CVB promotional content.
• KWCH/KSNminorGTM or Marketing PartnerKansas television stations providing regional news coverage and promotional opportunities for Dodge City tourism.
• High Plains Public RadiominorGTM or Marketing PartnerPublic radio station founded in 1977 serving the High Plains region, providing cultural and educational content coverage.
• Dodge City Sports CommissioncoreStrategic or Co-development PartnerOrganizing body created under the CVB to attract and host sporting events including Shrine Bowl, state basketball tournaments, and Wild West Bowl championships.
• Shriners Hospitals for ChildrenminorOthersBeneficiary of Shrine Bowl events. SHC provides pediatric specialty care regardless of ability to pay. Over $2.75 million donated through Shrine Bowl by 2017.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City of Tombstone Tourism: Tourism operation for Tombstone, Arizona — another iconic Old West frontier town competing for the same heritage-traveler segment, with comparable gunfighter/western reenactment product and small-city CVB structure.
• Visit Topeka: Convention & Visitors Bureau for Topeka, Kansas — a comparable small/medium Kansas city DMO. Runs similar visitor services, event promotion, convention sales, and group tour planning, making it a direct functional peer.
• Visit Wichita: Convention & Visitors Bureau for Wichita, Kansas — the largest in-state peer. Operates a similar DMO model promoting a Kansas city's events, conventions, attractions, and lodging base, with comparable tourism marketing grants and visitor information services.
• Visit Omaha: Convention & Visitors Bureau for Omaha, Nebraska — a comparable mid-sized CVB in the central US Plains operating convention sales, group tour services, and event promotion with a similar municipal funding model.
• Bandera County Convention & Visitors Bureau (Texas Hill Country): Texas Hill Country CVB marketing itself as the 'Cowboy Capital of the World' — a direct heritage-tourism peer with rodeo events, dude ranch product, Western festivals, and small-CVB structure comparable to Dodge City.
• Deadwood – City of Deadwood Tourism: Tourism authority for Deadwood, South Dakota — a peer Old West heritage destination with comparable Western history positioning, historic-trolley-style attractions, casino/hospitality mix, and event-driven GTM (rodeos, re-enactments, heritage festivals).
• Explore Lawrence: Destination marketing organization for Lawrence, Kansas. Comparable community-focused CVB promoting attractions, events, lodging, and group tours within the state of Kansas.

Broad incumbents

• Travel Oklahoma: State-level DMO for Oklahoma, a neighboring state in the central US heritage corridor. Operates a similar destination marketing function promoting events, attractions, and travel planning for a regional audience overlapping Dodge City's drive market.
• TravelKS (Kansas Department of Commerce – Travel & Tourism Division): State-level Destination Marketing Organization for Kansas. Operates as the umbrella tourism body coordinating media visits, statewide campaigns, and partnerships that include local CVBs such as Dodge City; directly comparable in function but with broader geographic scope.

Regional players

• Wyoming Office of Tourism: State DMO for Wyoming, a central US state whose frontier/Western heritage positioning (Yellowstone, Cody, Cheyenne Frontier Days) overlaps Dodge City's Old West audience but serves a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/visitdodgecity
• Instagraminstagram.com/visitdodgecity
• Xx.com/visitdodgecity
• LinkedInlinkedin.com/company/dodge-city-area-arts-council-carnegie-center-for-the-arts-7

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dodge City Convention & Visitors Bureau