Wyoming Office of Tourism
The Wyoming Office of Tourism is the official state government agency that markets Wyoming as a travel destination through travelwyoming.com, the 'Mavericks Wanted' brand campaign, paid multi-market advertising, and partnerships with regional DMOs, serving leisure travelers, group/meeting planners, and accessibility-focused visitors statewide.
- Company typePrivate
- Founded1998
- HeadquartersCheyenne, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wyoming Office of Tourism firmographics
Firmographics- Name
- Wyoming Office of Tourism
- Legal name
- Wyoming Office of Tourism
- Website
- https://travelwyoming.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Wyoming Office of Tourism is the official state government agency that markets Wyoming as a travel destination through travelwyoming.com, the 'Mavericks Wanted' brand campaign, paid multi-market advertising, and partnerships with regional DMOs, serving leisure travelers, group/meeting planners, and accessibility-focused visitors statewide.
- Ownership category
- akta.pro rank
Wyoming Office of Tourism industry classification
Industry- Product category
- State Tourism Marketing
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising (7310)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Adventure & Expedition Travel Agencies (THAKAFAB), Geotourism & Geology/Volcano/National Monument Tours (THAAAEAG)
Keywords
Where Wyoming Office of Tourism is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wyoming Office of Tourism business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Distribution channels4 records
Marketing channels8 records
Wyoming Office of Tourism product offering
Product offeringCore offering
Wyoming Office of Tourism promotes Wyoming as a travel destination through its official tourism website (travelwyoming.com), providing trip planning tools, destination guides, itineraries, event calendars, lodging resources, and regional travel content organized across four regional routes (Salt to Stone, Rockies to Tetons, Park to Park, and Black to Yellow). The agency also runs the 'Mavericks Wanted' brand campaign and distributes tourism content through paid advertising across domestic and international markets to drive visitor spending to the state.
Product overview
Wyoming Office of Tourism operates travelwyoming.com as a tourism destination marketing platform. The site serves as the official travel website for Wyoming, providing visitors with information about attractions, lodging, events, and trip planning resources. The platform is structured as a content-driven marketing website organized into sections including Things To Do, Places To Go, National Parks, Events, Lodging, Plan Your Trip, Deals, Group Travel, Meeting & Event Planning, Film, and Tourism Industry. No distinct branded product modules or SaaS offerings are identified in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Wyoming Official Website (travelwyoming.com)
Companies that use Wyoming Office of Tourism
Customer profileSegments5 records
Ideal customer profiles5 records
Wyoming Office of Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wyoming Office of Tourism partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Visit CaspercoreVisit Casper led the Hell's Half Acre improvement project, a $1.35 million initiative including scenic boardwalk, fencing, picnic tables, vegetation and roadway upgrades. The project received grant funding from the Wyoming Office of Tourism, demonstrating a core partnership for regional tourism development in Natrona County.
- Wyoming Outdoor Recreation DivisioncoreCo-funded the $1.35 million Hell's Half Acre improvement project with grant contributions alongside the Wyoming Office of Tourism, supporting outdoor recreation infrastructure development across Wyoming.
- Natrona County Parks DepartmentminorProvided in-kind contributions to the Hell's Half Acre improvement project, partnering with Visit Casper and Wyoming Office of Tourism on regional park enhancements.
- Brand USAcoreWyoming Office of Tourism participates as an exhibitor in Brand USA events including Canada Connect West 2025, a multi-city event series connecting Canadian travel professionals with U.S. destinations through one-on-one meetings and networking in Calgary, Edmonton, and Vancouver.
- Teton Adaptive SportsminorA non-profit organization offering year-round adaptive sports programming (climbing, camping, cycling, skiing, etc.) for children and adults with different abilities in the Jackson Hole area. Featured by Wyoming Office of Tourism as part of accessible tourism promotion.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wyoming Office of Tourism competitors and assessment
Company assessmentDirect peers
- Visit Utah: Utah Office of Tourism's 'Mighty 5' national parks campaign and adventure-focused branding directly compete for outdoor adventure travelers in the Mountain West. Highly comparable state DMO with strong content site and dispersive-tourism positioning.
- Colorado Tourism Office: State DMO promoting Colorado's outdoor adventure, mountain parks (Rocky Mountain National Park), ski, and Western heritage tourism. Competes head-to-head for the same adventure-tourist persona and runs a comparable content + paid multi-channel model.
- Travel Montana (Montana Office of Tourism): Montana's state tourism office running nearly identical playbook: national park promotion (Glacier), Western/adventure branding, regional itineraries, and out-of-state paid campaigns. Most direct geographic and product-line competitor to Wyoming's Office of Tourism.
- Visit Idaho: Idaho's state tourism office promoting outdoor recreation, less-crowded natural attractions, and adventure travel. Direct regional competitor with similar target segments and dispersive-tourism narrative.
Broad incumbents
- Visit California: California's state tourism marketing organization operating a content-driven DMO website, paid multi-market campaigns, and international trade partnerships. Highly comparable as a U.S. state DMO promoting a destination with flagship parks (Yosemite, Yellowstone-class) and diverse regional itineraries, though much larger in budget and visitor scale.
Others
- Brand USA: National destination marketing organization that Wyoming partners with for international trade shows (Canada Connect West) and inbound-travel promotion. Comparable as a DMO platform, but operates at a national level rather than a single state.
- Yellowstone National Park (NPS): Federal agency operating Wyoming's flagship tourism asset. Comparable as the primary attraction/partner that the Wyoming Office of Tourism's marketing efforts are built around, though not a peer competitor in marketing services.
Emerging players
- Visit Cheyenne: Cheyenne's local tourism DMO previously led by the new Wyoming Office of Tourism executive director (Domenic Bravo). Comparable as a municipal destination marketing body within Wyoming that the state office coordinates with.
- Visit Jackson Hole: Regional DMO inside Wyoming covering the Jackson Hole / Teton area. Comparable as a destination marketing organization within the same state hierarchy that the Wyoming Office of Tourism partners with and channels visitors to.
Regional players
- Xanterra Travel Collection (Yellowstone National Park Lodges): Concessioner operating lodging, tours, and visitor services inside Yellowstone and other national parks. Comparable as an in-park visitor-services operator whose itinerary, lodging, and booking content overlaps with the trips Wyoming promotes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wyoming Office of Tourism social profiles
Digital presenceWyoming Office of Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyoming Office of Tourism leadership team
Management profileNumber of profiles
Profiles1 record
Wyoming Office of Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyoming Office of Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyoming Office of Tourism
What does Wyoming Office of Tourism do?
Wyoming Office of Tourism promotes Wyoming as a travel destination through its official tourism website (travelwyoming.com), providing trip planning tools, destination guides, itineraries, event calendars, lodging resources, and regional travel content organized across four regional routes (Salt to Stone, Rockies to Tetons, Park to Park, and Black to Yellow). The agency also runs the 'Mavericks Wanted' brand campaign and distributes tourism content through paid advertising across domestic and international markets to drive visitor spending to the state.
Is Wyoming Office of Tourism a public or private company?
Wyoming Office of Tourism is a private company. It is classified as state government owned and is currently operating.
When was Wyoming Office of Tourism founded?
Wyoming Office of Tourism was founded in 1998. It employs 11 to 50 people.
Where is Wyoming Office of Tourism based?
Wyoming Office of Tourism is headquartered in Cheyenne, United States, in the North America region.
Who are Wyoming Office of Tourism's main competitors?
Direct peers on record are Visit Utah, Colorado Tourism Office, Travel Montana (Montana Office of Tourism) and Visit Idaho. Visit California is listed as a broad incumbent. Others are Brand USA and Yellowstone National Park (NPS). Emerging players are Visit Cheyenne and Visit Jackson Hole. Xanterra Travel Collection (Yellowstone National Park Lodges) is listed as a regional player.
Does Wyoming Office of Tourism have an API?
No public API is recorded for Wyoming Office of Tourism.
What industry is Wyoming Office of Tourism in?
Wyoming Office of Tourism's product category is State Tourism Marketing. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.