O.Henry Magazine

What O.Henry Magazine does

O.Henry Magazine is a monthly print and digital arts and lifestyle publication serving Greensboro, North Carolina and the broader Guilford County / Piedmont Triad region. Founded in 2013 and operated under The Pilot LLC — a fourth-generation North Carolina publishing company led by publisher David Woronoff — the magazine distributes 18,000 free copies per month through a curated network of more than 150 upscale retailers, grocers, boutique hotels, fine-dining restaurants, medical practices, libraries, community centers, and outdoor blue boxes near cultural venues. Its editorial content spans local arts and culture, profiles of community figures, homes and gardens, food and wine, outdoor activities, essays, poetry, and short fiction, targeting a college-educated, affluent readership (91% college-educated, 64% with household income above $100,000, 58% female, 72% under age 54).

The magazine is built on a WordPress content platform with digital edition distribution via Issuu and a weekly email newsletter ("O Hey") delivered through Mailchimp. Its revenue model combines display advertising sales — offering tiered ad sizes with award-winning design services included — with annual consumer subscriptions priced at $50 in-state and $60 out-of-state for 12 issues. The company also operates the O.Henry Magazine Author Series (launched 2022), a live event program featuring bestselling authors that drives community engagement and subscription conversion, alongside special Profiles & Leading Women editions, a community calendar, an annual pet photo contest, and ticket giveaway promotions.

The business runs with a lean staff of approximately 10-12 named professionals covering editorial, creative, advertising sales, design, subscriptions, and circulation, all under The Pilot LLC umbrella. In 2025 the publication won seven North Carolina Press Association awards (five advertising, two editorial), reinforcing its positioning as a premium regional lifestyle brand within The Pilot LLC's diversified North Carolina portfolio, which also includes The Pilot newspaper, Business North Carolina, PineStraw, SouthPark, Walter, First Flight digital agency, and The Country Bookshop.

Name

O.Henry Magazine

Legal name

The Pilot LLC

Website

https://ohenrymag.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

O.Henry Magazine is a monthly arts and lifestyle publication serving Greensboro, NC, distributing 18,000 free copies monthly across 150+ vetted venues to reach an affluent, college-educated readership, with revenue from regional advertising sales and annual subscriptions.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

Travel & Outdoors Magazines (MPAJAEAH), Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Regional lifestyle magazine
• Arts and culture publishing
• Magazine advertising sales
• Subscription publishing
• Author event series

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Sales: The primary revenue stream comes from selling advertising space in the monthly magazine. O.Henry offers various ad sizes including full page, 2/3 page, 1/2 page, 1/3 page, 1/4 page, 1/6 page, and 1/8 page placements. Award-winning design services are included in the advertising price.
2. Subscriptions: Annual subscriptions sold directly to consumers. North Carolina residents pay $50 for 12 issues; out-of-state subscribers pay $60 for 12 issues. Subscriptions provide recurring revenue and direct customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

O.Henry Magazine publishes a monthly arts and entertainment lifestyle magazine covering Greensboro, North Carolina, featuring local arts, culture, homes, gardens, food, wine, profiles, and short fiction. The magazine distributes 18,000 free copies monthly across greater Guilford County through 150+ hotels, retailers, restaurants, and outdoor blue boxes, complemented by a paid subscription channel, an Issuu e-edition, advertising sales, and a live Author Series.

Product overview

O.Henry Magazine is a monthly arts and entertainment lifestyle magazine serving Greensboro, North Carolina, positioned as 'The Art & Soul of Greensboro.' The publication produces a print magazine (18,000 free copies monthly), an e-edition via Issuu, and subscription-based home delivery. The product portfolio includes the core monthly magazine, special Profiles & Leading Women editions, the O.Henry Magazine Author Series live events, a weekly email newsletter, an annual Pet Photo Contest, and calendar content. The magazine operates a digital archive of past issues and offers advertising services to local businesses. The publication focuses on local arts, culture, profiles of notable people, homes, gardens, food, wine, and outdoor content.

Differentiator

Problem solved

Functional benefit

Products and services

• O.Henry Magazine (Print) Monthly print arts and entertainment lifestyle magazine covering Greensboro, North Carolina; 18,000 copies distributed free each month across 150+ regional businesses.
• O.Henry Magazine E-Edition Digital version of the monthly magazine accessible via the Issuu platform.
• O.Henry Magazine Subscription Annual subscription providing 12 monthly issues delivered to the subscriber's home. North Carolina residents pay $50/year; out-of-state subscribers pay $60/year.
• Profiles & Leading Women Edition Special annual publication featuring profiles of notable women and community leaders in the Greensboro area, published in January and July.
• O.Henry Magazine Author Series Live author events featuring book talks, signings, and food/beverage experiences; past speakers include Kristy Woodson Harvey, Mary Kay Andrews, Beatriz Williams, Patti Callahan Henry, and founding editor Jim Dodson.
• O.Henry Magazine Advertising Print advertising placements in the monthly magazine with award-winning design services bundled into the price; various ad sizes from full page to 1/8 page.

Quantifiable outcome

• 64% of readers take action after seeing a magazine ad
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Pilot, LLCcoreOthersParent company that owns and publishes O.Henry Magazine. The Pilot, LLC is a fourth-generation North Carolina publishing family led by publisher David Woronoff, producing award-winning publications across North Carolina including The Pilot newspaper, Business North Carolina magazine, SouthPark magazine, PineStraw magazine, and First Flight digital agency.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garden & Gun: National lifestyle magazine covering Southern culture, food, travel, and outdoor content with premium CPM advertising and a similar affluent-reader value proposition, providing a benchmark for O.Henry's editorial and pricing model.
• Southern Living: Dominant Southern U.S. lifestyle magazine covering homes, gardens, food, and travel with a similar editorial pillar mix; a scaled benchmark for O.Henry's category positioning and ad-sales dynamics.

Direct peers

• Walter Magazine: Sibling publication under The Pilot LLC, a monthly lifestyle magazine focused on Raleigh, North Carolina, with similar editorial pillars (arts, culture, food, profiles) and a parallel free-distribution advertising model.
• PineStraw Magazine: Sibling lifestyle magazine under the same parent (The Pilot LLC) covering the Sandhills region of North Carolina with similar arts, culture, and literary editorial focus and a comparable rural/small-city distribution model.
• Our State Magazine: North Carolina-based monthly lifestyle magazine covering arts, culture, food, and travel; comparable regional free/subscription model, advertiser-supported business model, and literary editorial style to O.Henry.
• SouthPark Magazine: Charlotte-based lifestyle magazine under The Pilot LLC covering arts, culture, homes, and dining; nearly identical format, editorial pillars, and advertiser-supported distribution model to O.Henry.
• Greensboro Magazine: Direct Greensboro lifestyle-magazine competitor covering local arts, dining, and community content; competes head-to-head with O.Henry for readers, contributors, and local advertising budgets in the same distribution geography.

Regional players

• Yes! Weekly: Greensboro-area local publication covering arts, culture, dining, and community events; overlaps directly with O.Henry's distribution geography and competitive set for local advertisers and reader attention.
• Triad City Beat: Alternative-weekly publication serving the same Piedmont Triad market (Greensboro/Winston-Salem/High Point), competing for local advertisers and arts/culture readers though with a more news-oriented editorial focus.

Others

• Business North Carolina: Another publication under The Pilot LLC, a statewide monthly magazine covering North Carolina business; shares parent-company infrastructure and ad-sales synergies but serves a more B2B/financial-news audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ohenrymag
• Facebookfacebook.com/ohenrymagazine
• LinkedInlinkedin.com/company/o-henry-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O.Henry Magazine