PineStraw Magazine
- Company typePrivate
- Founded2010
- HeadquartersSouthern Pines, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
PineStraw Magazine firmographics
Firmographics- Name
- PineStraw Magazine
- Legal name
- PineStraw Magazine (published by The Pilot LLC)
- Website
- https://pinestrawmag.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PineStraw Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where PineStraw Magazine is headquartered
LocationHeadquarters
- HQ city
- Southern Pines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PineStraw Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscriptions: Annual subscriptions sold directly to readers. In-state subscriptions priced at $50 for 12 issues; out-of-state subscriptions at $60 for 12 issues. Subscriptions are delivered monthly via mail to subscribers' homes.
- Advertising: The magazine generates revenue through advertising sales. Local businesses, hotels, and establishments throughout Moore County advertise in the magazine. Design services are included in advertising prices. The magazine emphasizes reaching affluent, educated, art-minded readers who enthusiastically patronize advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state annual subscription |
| Subscription | Annual | Out-of-state annual subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PineStraw Magazine product offering
Product offeringCore offering
PineStraw Magazine is a monthly print lifestyle magazine serving the Sandhills region of North Carolina, covering local arts, entertainment, dining, golf, history, and community stories. The publication prints 15,000 copies per issue, distributed through mailed subscriptions, hotel placement, and free rack distribution at over 100 locations. Revenue is generated through annual subscriptions ($50 in-state, $60 out-of-state for 12 issues) and advertising sales from local businesses.
Product overview
PineStraw Magazine is a single print and digital lifestyle magazine focused on the Sandhills region of North Carolina, delivered monthly via paid subscriptions (15,000 copies) and available digitally through ISSUU flip-books. The publication is complemented by several sub-brands and modules including PS Bride & Groom (wedding supplement), PineStraw Profiles (annual community profiles), and the Straw Shop e-commerce store. Additional digital offerings include the PineBuzz weekly email newsletter, an Arts & Entertainment Calendar for local events, a Scavenger Hunt interactive feature, and the Pinehurst Resort Giveaway contest. The portfolio operates as a unified content brand with multiple entry points for readers and advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- PineBuzz: Weekly newsletter from PineStraw Magazine
- PS Bride & Groom
- PineStraw Profiles
Products and services
- PineStraw Magazine Award-winning monthly lifestyle magazine covering arts, entertainment, food, golf, history, and community stories from the Sandhills region of North Carolina. Published monthly with 15,000 copies printed and distributed.
- PS Bride & Groom Wedding-focused supplement featuring local Sandhills couples' wedding stories, photography, and related content. Available as a digital flip-book on ISSUU.
- PineStraw Profiles Annual profiles section featuring notable community members and personalities from the Sandhills region, including home makeovers and local profiles.
- Straw Shop E-commerce store selling magazine subscriptions (new and renewals) and merchandise. Offers in-state subscriptions at $50 for 12 issues and out-of-state subscriptions at $60 for 12 issues.
- PineBuzz Newsletter Weekly email newsletter delivering curated content highlights from PineStraw Magazine to subscribers' inboxes.
- Arts & Entertainment Calendar Community events calendar featuring local arts and entertainment events in the Sandhills area. Accepts event submissions via email at [email protected].
Companies that use PineStraw Magazine
Customer profileSegments2 records
Ideal customer profiles3 records
PineStraw Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
PineStraw Magazine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and minor.
- IssuusupportingIssuu platform is used to host and distribute digital e-editions of PineStraw Magazine, allowing readers to access the magazine online through flip-book format.
- News KeepsakeminorNews Keepsake offers keepsake products featuring content from PineStraw Magazine and The Pilot, allowing readers to preserve favorite stories in durable keepsake format.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
PineStraw Magazine competitors and assessment
Company assessmentBroad incumbents
- Garden & Gun: National Southern lifestyle magazine covering food, travel, and culture. Comparable in editorial voice, design quality, and affluent target reader, but operates at significantly larger national scale.
- Southern Living: Flagship Southern lifestyle magazine from Dotdash Meredith. Targets a similar affluent, art-minded Southern reader demographic and competes for the same advertiser categories (real estate, travel, dining).
- Coastal Living: Lifestyle magazine focused on coastal communities, with similar monthly print cadence, high-design aesthetic, and affluent reader base. Comparable as a regional/lifestyle print brand.
Others
- The Pilot (Southern Pines): Sister publication to PineStraw under common parent The Pilot LLC. Comparable as a local/regional North Carolina news outlet sharing back-office, ad sales, and circulation infrastructure.
Direct peers
- Cape Cod Life: Regional lifestyle magazine serving an affluent coastal/enclave community. Highly comparable in scale, format, and audience — small staff, resort-area affluent readers, subscription plus local advertising model.
- Yankee Magazine: Long-running New England regional lifestyle magazine. Closely comparable as a long-established, single-region monthly print magazine with subscription and advertising revenue.
- Mountain Living: Regional lifestyle magazine focused on affluent mountain resort communities. Closely matches PineStraw's positioning in a wealthy resort enclave with high-design editorial and home/lifestyle content.
Regional players
- Charlotte Magazine: North Carolina-based regional lifestyle magazine. Comparable as a state-level regional lifestyle title with subscription and advertising model; shares PineStraw's broader North Carolina audience base.
- Our State Magazine: Monthly lifestyle magazine covering North Carolina. Closest direct regional analog to PineStraw, sharing the same state and adjacent geographic markets, with a comparable subscriber-plus-advertising model.
- D Magazine: Dallas-based regional city/regional lifestyle magazine. Comparable as a multi-product local media brand with print flagship, sub-brands, and events — though at a larger urban scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PineStraw Magazine social profiles
Digital presencePineStraw Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
PineStraw Magazine leadership team
Management profileNumber of profiles
Profiles8 records
PineStraw Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PineStraw Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PineStraw Magazine
What does PineStraw Magazine do?
PineStraw Magazine is a monthly print lifestyle magazine serving the Sandhills region of North Carolina, covering local arts, entertainment, dining, golf, history, and community stories. The publication prints 15,000 copies per issue, distributed through mailed subscriptions, hotel placement, and free rack distribution at over 100 locations. Revenue is generated through annual subscriptions ($50 in-state, $60 out-of-state for 12 issues) and advertising sales from local businesses.
Is PineStraw Magazine a public or private company?
PineStraw Magazine is a private company. It is classified as corporate owned and is currently operating.
When was PineStraw Magazine founded?
PineStraw Magazine was founded in 2010. It employs 1 to 10 people.
Where is PineStraw Magazine based?
PineStraw Magazine is headquartered in Southern Pines, United States, in the North America region.
How does PineStraw Magazine make money?
Two revenue lines are on record. Subscriptions are the primary driver. The others are advertising.
Who are PineStraw Magazine's main competitors?
Broad incumbents on record are Garden & Gun, Southern Living and Coastal Living. The Pilot (Southern Pines) is listed as an others. Direct peers are Cape Cod Life, Yankee Magazine and Mountain Living. Regional players are Charlotte Magazine, Our State Magazine and D Magazine.
Does PineStraw Magazine have an API?
No public API is recorded for PineStraw Magazine.
What industry is PineStraw Magazine in?
PineStraw Magazine's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.