The Commons Club

What The Commons Club does

The Commons Club at The Brooks, Inc. is a member-owned private club founded in 1999 and headquartered at 9930 Coconut Road, Estero, Florida, with a secondary Beach Club facility on Little Hickory Island in Bonita Springs. The Club serves approximately 2,300 member families residing exclusively in five neighborhoods within The Brooks master-planned community: Copperleaf, Lighthouse Bay, Shadow Wood, Shadow Wood Preserve, and Spring Run. Beach Club membership is capped at 1,575 families, with a waitlist mechanism once the cap is reached.

The Club's core product is an integrated lifestyle portfolio accessed through a three-tier membership structure (Gold, Silver, Bronze): a private Gulf-coast Beach Club on Little Hickory Island (the only private beach club on the island), a 10,000 sq ft Health & Lifestyle Center with Life Fitness and Technogym equipment, a 20-meter lap pool, and physical therapy services; a Wellness Spa offering massage, facials, and skincare; The Enrichment Center providing educational, social, and cultural programming; The Rookery Restaurant (a renovated, waterside restaurant overlooking 300 roosting shorebirds, positioned as the only waterside dining venue in Estero); a 7-court waterside pickleball complex; and outdoor lifestyle features including trails, fire pits, and a wedding-ready Lakeside Gazebo.

The business model is subscription/recurring revenue: initiation fees plus annual dues across the Gold, Silver, and Bronze tiers, supplemented by F&B, spa, events (including weddings), and programming revenue. The Club is privately held with no parent company, no external funding, and no public listing. Distribution is exclusively direct — through a Membership Director (Kat Allen), the Club website, and word-of-mouth within The Brooks community. The current General Manager, Joseph Archazki, has led the Club since 1994.

Name

The Commons Club

Legal name

The Commons Club at The Brooks, Inc.

Website

https://thecommonsclub.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Commons Club is a member-owned private club founded in 1999 in Estero, Florida, serving approximately 2,300 families in The Brooks community with a private Beach Club, restaurant, fitness center, spa, and pickleball complex via Gold, Silver, and Bronze membership tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Estero

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues and Initiation Fees: The club generates revenue through membership fees including initiation fees and recurring annual dues for Gold, Silver, and Bronze membership tiers. The membership structure is designed to serve 2,300+ member families with exclusive access to club amenities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Commons Club at The Brooks is a member-owned private club serving approximately 2,300 families residing in The Brooks communities in Estero, Florida. It sells Gold, Silver, and Bronze tier memberships that grant access to a private Beach Club on Little Hickory Island, a 10,000 sq ft Health & Lifestyle Center, the Enrichment Center, The Rookery Restaurant, the Wellness Spa, and a 7-court Pickleball Complex. Membership to the Beach Club is capped at 1,575 families, creating exclusivity.

Product overview

The Commons Club at The Brooks is a member-owned private club offering a portfolio of lifestyle and recreational amenities organized as a unified membership experience. The core offerings include a private Beach Club on Little Hickory Island (Gulf coast access), the Health & Lifestyle Center (10,000 sq ft fitness and wellness facility), The Enrichment Center (educational and social programming), The Rookery Restaurant (waterside dining), the Wellness Spa, and a 7-court Pickleball Complex. These facilities are accessed through a three-tiered membership structure (Gold, Silver, Bronze) limited to 1,575 families residing in The Brooks communities. Outdoor amenities including trails, yoga, and lakeside fire pits complement the structured facilities. The club is positioned as an integrated lifestyle destination rather than a single-product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Club Private members-only beach club on Little Hickory Island in Bonita Springs, Florida, offering Gulf coast access with staff-set loungers, umbrellas, grills, games, docks, kayaking, paddleboarding, and catering kitchen facilities for The Commons Club members.
• Health & Lifestyle Center 10,000 sq ft fitness and wellness facility featuring Life Fitness and Technogym equipment, personal training, group fitness, functional training, physical therapy, a heated 20-meter lap pool, hot tub, sauna, and locker rooms for club members.
• The Enrichment Center Social, cultural, and lifelong learning facility offering educational classes, creative arts, events, speaker series, computer lab with high-speed internet, concerts, theater tickets, lectures, and community activities for club members.
• The Rookery Restaurant Private waterside restaurant overlooking 300 roosting shorebirds in Estero, Florida, featuring a renovated dining room, full-service patio, bar, live entertainment (Rockin' the Rook), monthly Lobster Nights, and weekly poker tournaments for club members.
• Wellness Spa Full-service spa offering hot stone massage, European facials, microdermabrasion, anti-aging treatments, and dry sauna, provided by certified estheticians and massage therapists for club members. Holds Massage Establishment License #MM25410 and Cosmetology Establishment License #CE9982522.
• Pickleball Complex
• Beach Club Membership (Gold, Silver, Bronze) Three-tiered membership program (Gold, Silver, Bronze) for residents of The Brooks communities, with Gold members receiving full access to all amenities including Beach Club, Health & Lifestyle Center, Wellness Spa, Rookery Restaurant, and Pickleball. Beach Club membership is capped at 1,575 families.
• Outdoor Lifestyle Features Outdoor amenities including lakeside fire pits, gazebo, tree canopy seating, shoreline bird watching, walking trails, yoga on the Green, basketball, and bicycling through Southwest Florida landscapes for club members.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quail West Golf & Country Club: Private luxury club in Naples, FL, offering golf, spa, fitness, and dining. Closely comparable product set and membership structure in the same SW Florida affluent corridor.
• Bonita Bay Club: Private member-owned club in Bonita Springs, FL, offering golf, dining, beach, fitness, and tennis amenities. Beach Club Director Dawn Manzoni previously worked at Bonita Bay, indicating direct operational overlap and the same SW Florida private-club model.
• Shadow Wood Country Club: Private equity-owned club located within The Brooks community, sharing members with The Commons Club. Offers golf, dining, and social amenities in the same geographic catchment, making it a directly competitive alternative.
• Grey Oaks Country Club: Private equity country club in Naples offering golf, dining, wellness, and resort-style amenities. Comparable ultra-affluent membership model and full-amenity positioning.
• Pelican Bay Foundation: Private membership organization in Naples, FL, offering tennis, fitness, dining, and beach access to residents of a master-planned community. Same model of community-tied private recreation amenities.
• The Forest Country Club: Private member-owned club in Fort Myers, FL, providing golf, dining, fitness, and social programming. Same member-owned governance model and comparable SW Florida demographic focus.
• Mediterra Beach Club & Country Club: Private club in North Naples featuring two golf courses, a private beach club, tennis, dining, and spa. Closely mirrors The Commons Club's beach-club-plus-amenity model.
• Spring Run Golf Club: Private golf and country club within The Brooks community, serving the same homeowner base. Competes directly with The Commons Club for member engagement and discretionary spend in the same neighborhoods.

Others

• Troon: Large third-party manager of private clubs, golf courses, and resort facilities. Relevant as a potential operating partner or strategic acquirer rather than a direct competitor.

Broad incumbents

• Invited (formerly ClubCorp): National operator of more than 200 private golf and country clubs. Operates many peer clubs in Florida and provides a benchmark for managed-club scale, though not a direct substitute for the member-owned model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJTcmHx6EvhNdEmeqZGfLFw
• Facebookfacebook.com/TheCommonsClub
• Instagraminstagram.com/thecommonsclub
• LinkedInlinkedin.com/company/commons-club-fitness-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Commons Club