My Pregnancy Journey

What My Pregnancy Journey does

My Pregnancy Journey is a South Africa-based, consumer-facing digital platform that supports expectant parents through pregnancy tracking, due date management, baby gender tracking, and structured checklist preparation for hospital delivery and partner involvement. Founded in 2019 and headquartered in Pretoria, the company targets a horizontal segment of expectant families with distinct user personas — Mother, Father, Grandparent, and Other — and offers two specialized checklist modules (Dad Checklist and Hospital Checklist) alongside the core tracking product. Distribution is fully self-serve via direct website registration at mypregnancyjourney.co.za, and the .co.za domain plus operating geography data confirm an exclusively South African market focus. Headcount is reported in the 11–50 range, but the underlying technology stack, ownership structure, and management team are not publicly disclosed.

The business model is not clearly monetized: no pricing model, paid plans, advertising, or partnership revenue is disclosed in available source data, and the only recorded capital event is a non-dilutive $0 participation in The Future is Female Mentorship Programme in August 2023. The platform collects standard registration data (name, age, location, pregnancy details, contact preferences, newsletter opt-in), but no commercial transaction, premium feature, or B2B integration is evidenced. The product is described as the "first educational pregnancy App," but the underlying delivery is a website rather than a native mobile application, and no patents, trademarks, certifications, awards, or regulatory clearances are recorded. From a competitive perspective, the offering competes in a global category dominated by well-funded apps (Flo, BabyCenter, Pregnancy+) and a long tail of localized tools, with no disclosed differentiation beyond caregiver-persona inclusion and South African market focus.

Name

My Pregnancy Journey

Website

https://mypregnancyjourney.co.za

Company type

Private

Founded year

2019

Headcount range

11–50 employees

Short description

South Africa-based pregnancy tracking platform serving expectant mothers, fathers, grandparents, and other caregivers with due date management and hospital/partner checklists, distributed via self-serve website registration.

Ownership category

akta.pro rank

Product category

Pregnancy and Maternal Health Software

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industry

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

Keywords

• Pregnancy tracking software
• Prenatal education tools
• Maternal health platform
• Due date calculator
• Family pregnancy app

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Core offering

My Pregnancy Journey provides a digital pregnancy tracking platform that allows expectant mothers, fathers, grandparents, and other caregivers to monitor pregnancy progress, manage due dates, record baby gender, and prepare for hospital delivery. The platform includes dedicated checklists (Dad Checklist and Hospital Checklist) to help families coordinate responsibilities and organize hospital preparation tasks across multiple caregivers.

Product overview

My Pregnancy Journey is a single, unified digital platform designed to support expectant parents throughout the pregnancy journey. The platform provides core tracking functionality including due date management and baby gender tracking, supported by specialized checklist modules for fathers and hospital preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• My Pregnancy Journey Platform A pregnancy tracking and management platform that allows expectant mothers, fathers, grandparents, and other caregivers to monitor pregnancy progress, track due dates, record baby's gender, and prepare for hospital delivery through personalized checklists and milestone tracking.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Bump: Pregnancy and parenting app from The Knot Worldwide, offering tracking tools, checklists, and registry features. Closely comparable in combining tracking, checklists, and partner-inclusive tools for expectant parents.
• BabyCenter: One of the largest global pregnancy and parenting apps, offering week-by-week tracking, checklists, and community features. Directly competes with My Pregnancy Journey on the core pregnancy-tracking use case, but at a vastly larger scale and global reach.
• What to Expect: Pregnancy and parenting platform based on the iconic book brand, with app-based tracking, milestone content, and community. Comparable in offering pregnancy tracking and hospital preparation content to expectant parents.

Broad incumbents

• Pregnancy+ (Philips): Philips-branded pregnancy tracking app with daily content, fetal development imagery, and kick counters. Comparable product offering under a major healthcare conglomerate's brand, competing for the same end user.
• Ovia Health: Women's and family health platform offering pregnancy tracking, benefits integration, and employer/health-plan partnerships. Comparable in serving expectant mothers but with a stronger B2B health-plan distribution angle.

Regional players

• Preglife: Pregnancy and baby tracking app with strong presence in Northern/Eastern Europe. Comparable product offering (tracking, checklists, content) though primarily serving a different geography.

Emerging players

• Clue: Menstrual and reproductive health app with a pregnancy mode. Comparable in serving women across the reproductive health lifecycle with a digital-first, consumer subscription model.
• Glow: Women's health app ecosystem covering fertility, pregnancy, and postpartum with community and data-driven insights. Comparable in targeting the same user lifecycle (fertility through pregnancy) with a digital-first model.
• Baby2Body: AI-driven pregnancy and postpartum wellness platform offering personalized fitness, nutrition, and content programs. Comparable in targeting expectant mothers with personalized digital content, though with a wellness rather than tracking focus.
• Flo Health: One of the largest women's health apps globally, with period tracking, pregnancy mode, and AI-driven insights. Comparable in serving the same expectant-mother user with a pregnancy module inside a broader women's health product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/PregnancyJour
• Facebookfacebook.com/MyPregnancyJourneyApp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pregnancy Journey