Preglife

What Preglife does

Prelife is a Stockholm-headquartered digital health platform that operates Scandinavia's leading pregnancy and early-parenthood mobile application, with over 10 million users across 11 country-specific markets in Europe and the United States. The company's core product is the Preglife App, a freemium iOS and Android application providing week-by-week pregnancy tracking, fetal development monitoring, and postpartum support through the first two years of a child's life. The platform is built around an extensive library of expert-authored content developed by more than 30 named healthcare professionals (midwives, OB/GYNs, psychologists, physiotherapists), supplemented by localized content for each regional market and sub-products including a Pregnancy Calendar, Trimester 4 postpartum program, Breastfeeding Guide, Giving Birth Guide, and a distinct Preglife Wellness subscription offering curated workout, mindfulness, and rehabilitation content.

The company monetizes through three primary streams: a freemium in-app model with premium content subscriptions (Preglife Premium), recurring premium wellness subscriptions, and a B2B channel offering native advertising placements and integrated membership acquisition services to brands targeting pregnant and new-parent demographics. Preglife also operates the Gravidbarometern, an annual research report produced in partnership with Verian that provides proprietary insights into the Swedish pregnancy experience and positions the company as a thought leader in maternal health. The firm was founded in 2010, employs 11-50 staff, has received disclosed investment from eEquity (2019), acquired Bej in 2021, and recently launched the Preglife Award research grant initiative (2024).

Name

Preglife

Legal name

Preglife

Website

https://preglife.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Prelife is a Stockholm-based digital health company operating Scandinavia's leading pregnancy and parenting mobile app, with 10M+ users across 11 European and US markets. It monetizes via freemium subscriptions, premium wellness content, and B2B native advertising aimed at brands targeting expectant and new parents.

Ownership category

akta.pro rank

Product category

Prenatal & Postnatal Health Mobile Applications

NAICS

Child Care Services (62441), Educational Services (61), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)

Keywords

• Pregnancy tracking app
• Maternal health content
• Postpartum wellness programs
• Parenting mobile platform
• Digital maternity services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Freemium App Model: Free app download with premium content and features available through in-app purchases or subscriptions. Basic tracking features are free while advanced wellness programs and premium expert content require payment.
2. Premium Wellness Subscriptions: Paid wellness program offering customized workout routines, meditation, prehab/rehab exercises, and postpartum recovery content tailored to individual pregnancy stages.
3. Native Advertising & Partnerships: B2B revenue through native advertisement placements and integrated membership/offer campaigns for partners seeking access to pregnant and new parent demographics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Preglife operates a mobile pregnancy and parenting application that tracks fetal and baby development week by week from conception through two years postpartum. The app delivers expert-authored educational content covering pregnancy, childbirth, breastfeeding, and newborn care, supplemented by a premium subscription and a standalone wellness program offering curated workouts, mindfulness, prehab, rehab, and postpartum recovery routines. The platform serves 10M+ users across 11 country-specific localizations in Europe and the US.

Product overview

Preglife is a unified pregnancy and parenting platform offering a free core app paired with premium subscription services. The main product is the Preglife App, a mobile pregnancy tracker providing week-by-week monitoring and expert-authored content covering pregnancy through baby's first two years. The platform includes several integrated sub-products: a Pregnancy Calendar (Trimester 1-3 tracking), Trimester 4 postpartum support, a Breastfeeding Guide by Elisabeth Hjärtmyr, and a comprehensive Giving Birth Guide by Gudrun Abascal. Premium features under Preglife Premium offer enhanced wellness content and tracking tools. The wellness-specific offering, Preglife Wellness, provides curated workout and mindfulness programs. Additionally, Preglife publishes Gravidbarometern, an annual Swedish pregnancy research report in partnership with Verian. The platform is available across multiple European markets and the US through regional sites.

Differentiator

Problem solved

Functional benefit

Brands

• Preglife Wellness: A complete wellness program during pregnancy and after birth, featuring workout routines, meditation, and mindfulness programs customized to pregnancy stages.
• Gravidbarometern

Products and services

• Preglife App A mobile pregnancy and parenting tracker providing week-by-week pregnancy monitoring, expert-authored content, and tools supporting users from pregnancy through their baby's first two years, including a pregnancy calendar, fetal movement tracking, and curated articles.
• Preglife Premium Premium subscription offering access to advanced expert content, customized development trackers, personal statistics, checklists, and wellness-relevant offers for pregnancy and postpartum users.
• Preglife Wellness A complete wellness program tailored by experts during pregnancy and after birth, including curated workout programs, mindfulness, meditation, prehab and rehab exercises, and postpartum recovery support customized to the user's pregnancy stage.

Quantifiable outcome

• 10M+ users across Europe
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Verian (formerly Sifo)coreStrategic or Co-development Partner · 1 January 2026Annual collaboration with Verian (formerly known as Sifo) to produce the Gravidbarometern research report, providing insights into pregnancy experiences in Sweden. The partnership enables Preglife to publish authoritative research on maternal health topics and positions the company as a thought leader in the pregnancy and parenthood space.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Flo Health: Flo Health is the leading global period, ovulation, and pregnancy tracking app with 300M+ users and a freemium plus premium subscription model. It is the most directly comparable competitor to Preglife in target customer, mobile-first delivery, and pregnancy/women's-health content focus.
• BabyCenter: BabyCenter, owned by Everyday Health Group, is one of the longest-established pregnancy and parenting information platforms, offering week-by-week tracking, expert content, and community features. It competes directly with Preglife in content depth and parenting community, and has a much larger US footprint.
• Ovia Health: Ovia Health, owned by Labcorp, provides fertility, pregnancy, and parenting tracking apps with employer-benefit distribution. It is a direct peer in mobile pregnancy tracking and an incumbent with deep US employer-channel penetration that threatens Preglife's US expansion.
• Natural Cycles: Natural Cycles is a subscription-based women's health app focused on fertility tracking and cycle planning, FDA-cleared for contraception. It overlaps with Preglife in women's health subscription monetization, expert-led positioning, and European origin.
• Clue: Clue is a Berlin-based femtech app focused on menstrual and reproductive health tracking with a freemium subscription model. It shares a European base, mobile-first women's health positioning, and content-plus-tracking approach with Preglife.
• The Bump: The Bump, owned by The Knot Worldwide, is a pregnancy and new-parent content and tools platform with a mobile app and registry integrations. It is a direct competitor in pregnancy week-by-week content, tools, and new-parent community.
• Glow: Glow is a US-based women's health app suite spanning fertility, pregnancy, and baby tracking with a freemium model and advertising/partnership monetization. It is comparable to Preglife in mobile-first women's health tracking and B2B partnership revenue.

Emerging players

• Peanut: Peanut is a social networking app for mothers with adjacent content, expert Q&A, and community features. It overlaps with Preglife on the community/connection feature but is differentiated by a social-network-first approach rather than tracking and content.
• Elvie: Elvie is a femtech brand offering connected postpartum and pelvic-floor devices (e.g., Elvie Pump, Elvie Trainer) alongside companion apps and content. It overlaps with Preglife Wellness on postpartum recovery content and exercises but anchors its offering in hardware rather than software.

Broad incumbents

• Maven Clinic: Maven Clinic is a digital women's and family health platform offering virtual care, fertility, pregnancy, postpartum, and pediatric services through employer and health-plan partnerships. It is a broader incumbent in pregnancy care that competes for the same expectant-parent audience with a clinician-driven, higher-acuity model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/preglife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preglife