Name

Macey Insurance Brokers

Legal name

Macey Insurance Brokers Pty Ltd

Website

https://macey.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Business insurance package
• Tradie insurance coverage
• Risk management advisory
• Claims advocacy services

Headquarters

HQ city

Nowra

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Macey Insurance Brokers earns commissions from insurance companies for placing business with them. This is the primary revenue stream for insurance brokers in Australia, where brokers are typically compensated by the insurer as a percentage of the premium.
2. Professional Advisory Fees: Fees charged for professional risk assessment, insurance consulting, and ongoing account management services to business clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Macey Insurance Brokers is an Australian insurance brokerage firm that places business insurance policies with insurers on behalf of clients. The firm provides risk assessment, policy placement, ongoing account management, and claims advocacy for small businesses, tradies, and commercial operations across regional NSW and ACT. Operating since the 1970s through five physical offices, they leverage the Envest broking network to access insurer panels and negotiate coverage.

Product overview

Macey Insurance Brokers offers a comprehensive portfolio of business insurance products and services, centered around their core Business Insurance Package that bundles multiple coverages into a single policy. Their product lineup includes specialized insurance products such as Management Liability, Public & Product Liability, Professional Indemnity, Business Interruption, Cyber Liability, Commercial Motor, and Workers Compensation Insurance. These are organized into three main service categories: Small Business Insurance for individual business owners, Tradie Insurance for trade professionals, and Commercial Business Insurance for larger commercial operations. The company also provides a structured 6-step process called 'The Macey Way' for risk assessment, insurance selection, and claims handling. Macey operates as part of the Envest network, Australia's largest privately owned broking distribution group.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Package
• Management Liability Insurance
• Public & Product Liability Insurance
• Professional Indemnity Insurance
• Business Interruption Insurance
• Cyber Liability Insurance
• Commercial Motor Insurance
• Workers Compensation Insurance

Quantifiable outcome

• Deloitte research: Using a broker helps save businesses more than $297 per year for average standard annual insurance lifecycle
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Protection Insurance AdviserscoreStrategic or Co-development Partner · 21 August 2025Protection Insurance Advisers officially joined the Macey Insurance Brokers family on 21 August 2025. This acquisition united two trusted, locally minded brokerages sharing core values of personal service, honest advice, and protecting what matters most. The Canberra office location and team joined Macey, expanding their ACT presence.
• Think Regional PlatformminorGTM or Marketing Partner · 23 April 2023Macey Insurance Brokers partnered with Think Regional Platform to support their team and expand their reach in regional communities. Think Regional is also used as a career platform for Macey job postings.
• Greg Walsh & Associates (GWA)coreStrategic or Co-development Partner · 26 October 2021Macey acquired the highly respected Kiama-based insurance broking business Greg Walsh & Associates in October 2021. This acquisition expanded Macey's presence in the Illawarra region.
• EnvestcoreStrategic or Co-development PartnerMacey Insurance Brokers partners with Envest, the number one privately owned broking distribution group in Australia with $3.3Billion in Gross Written Premium. Through this partnership, Macey leverages Envest's scale to ensure clients have access to a wide range of insurance companies, broad product range, exclusive policy options, and competitive pricing. This is a strategic partnership providing distribution advantages and market access.
• NIBA (National Insurance Brokers Association)coreStrategic or Co-development PartnerNIBA represents the vast majority of insurance brokers in Australia - about 2600 individual intermediaries from around 500 separate broking companies operating from over 800 locations nationwide. NIBA brokers are responsible for almost 90% of all commercial insurance transacted in Australia. All NIBA brokers subscribe to the Insurance Brokers Code of Practice and belong to AFCA for external complaints.
• QPIB (Qualified Practising Insurance Broker)minorStrategic or Co-development PartnerQPIB is a strict system of professional accreditation introduced by NIBA in 1992 to ensure highest professional standards. Brokers who are QPIBs meet rigorous standards of knowledge, skills and behaviour, have at least four years' broking experience, and are required to complete 25+ hours of Continuing Professional Development per year.
• Shoalhaven Business Chamber (SBC)coreGTM or Marketing PartnerMacey is a member of the Shoalhaven Business Chamber and co-hosts the annual SBC & Macey Insurance Brokers Charity Golf Day, which has raised over $124,000 for local charities over 12 years. This partnership provides community engagement and local business networking opportunities.
• Nowra Men's ShedminorGTM or Marketing PartnerMacey Insurance Brokers partners with Nowra Men's Shed, an organization advocating for men's wellbeing through hands-on woodworking projects. Macey supports their fundraising efforts for local charities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PSC Insurance Group: ASX-listed Australian specialty insurance group with brokerages and underwriting agencies; comparable in offering P&C, professional indemnity, and specialty lines through a network of regional offices.
• Steadfast Group: ASX-listed Australian broker network and group operator with thousands of brokerages under its umbrella. Comparable as it provides the network-scale benefits Macey accesses through Envest, and competes for the same SME/commercial placements.
• Arthur J. Gallagher & Co (Australia): Global insurance broker with substantial Australian operations serving mid-market and large commercial clients. Comparable in commercial lines offering but operates at far greater scale and geographic breadth.
• Marsh (Australia): Global insurance broker with Australian operations serving commercial and corporate clients; comparable in commercial lines offering but typically targets larger accounts than Macey's SME focus.
• AUB Group: ASX-listed Australasian broker network with extensive regional broker representation across Australia and NZ. Directly comparable as a consolidated broker group competing for SME, commercial, and lifestyle insurance business.

Direct peers

• Honan Insurance Brokers: Independent Australian insurance brokerage serving SMEs and commercial clients with multi-office regional presence and similar product breadth (commercial, liability, cyber). Closely comparable mid-market independent Australian broker model.
• EBM Insurance & Risk: Australian mid-market insurance broker focused on commercial and SME clients, with multi-regional office presence. Comparable in target market, product mix, and consultative broker-led distribution.
• Insurance House Group: Australian insurance broker and network operator serving commercial and personal lines clients across multiple locations. Similar product portfolio and SME/mid-market positioning to Macey.
• Ausure Insurance Brokers: Australian broker network with regional offices serving SMEs, tradies, and commercial clients. Comparable in network model, target segments (tradies, small business), and reliance on aggregator scale for product access.

Emerging players

• Coversure Insurance Brokers (Australia): Smaller Australian broker franchise network, comparable as a regional/SME-focused broker with multi-office presence, though smaller in scale than Macey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macey-insurance-brokers-pty-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macey Insurance Brokers