Protection Insurance

What Protection Insurance does

Protection Insurance is an independent, privately-held insurance brokerage headquartered in Orlando, Florida, operating across more than 35 US states with physical offices in Florida, Pennsylvania, Georgia, Texas, Tennessee, North Carolina, South Carolina, and Utah. The company was founded in Central Florida by a group of colleagues with multi-generational insurance industry experience, initially specializing in Health and Life Insurance before expanding into Property and Casualty, Commercial, Medicare Advantage, ACA/Obamacare, Supplemental, and ancillary lines (umbrella, boat, golf cart, motorcycle). Protection Insurance serves three primary customer segments: individual consumers seeking personal lines coverage, small-to-medium businesses requiring commercial protection, and licensed insurance agents seeking a platform to access 35+ carrier contracts. The business operates on a broker commission model, earning transaction-based fees from insurance product sales facilitated through its hybrid digital-and-agent distribution channel.

The company's technology stack centers on a digital insurance marketplace platform accessible via website and mobile application, featuring AI-assisted tools, real-time policy management, payment tracking, and centralized multi-line coverage administration. A dedicated Agent Portal enables independent agents to manage their book of business, access contracting tools, track commissions, and process policies, forming the operational backbone of the agent-led distribution model. The platform is bilingual (English/Spanish) and operates under HIPAA compliance for protected health information handling. Under CEO David Araujo (industry veteran since 2005) and a six-person named leadership team, Protection Insurance combines traditional insurance brokerage expertise with digital self-service capabilities, positioning as a one-stop-shop for consumers and a multi-carrier platform for independent agents.

Go-to-market combines direct digital acquisition through the website and mobile app with a distributed independent agent network that provides personalized consultation and policy servicing across state footprints. Marketing channels include the company website, LinkedIn and Instagram organic presence, monthly email newsletter, and the agent portal as a referral/partner channel. The company has no disclosed venture capital or private equity backing, no parent company, no subsidiaries, and no public revenue figures, operating as a single privately-held entity with an independent contractor agent distribution model.

Name

Protection Insurance

Legal name

Protection Insurance

Website

https://protectioninsurance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Protection Insurance is a privately-held, Orlando-based multi-line insurance brokerage operating across 35+ US states, distributing auto, home, commercial, health, Medicare, and life insurance through a digital platform and independent agent network serving individual consumers, SMBs, and licensed agents.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Multi-carrier insurance agency
• Medicare Advantage plans
• Commercial property insurance
• Independent agent network

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broker Commissions: Protection Insurance earns commissions from insurance product sales. Independent agents receive commissions for product sales according to their contract terms with the agency. The company acts as a broker connecting customers with insurance carriers including health, supplemental, Medicare Advantage, life insurance, and Property and Casualty (P&C) insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Protection Insurance operates as an independent multi-carrier insurance brokerage selling personal lines (auto, homeowners, life, Medicare Advantage, ACA, supplemental, specialty) and commercial lines through a hybrid digital platform and independent-agent distribution model across 35+ US states. The agency earns commissions by connecting customers to 35+ carrier partners and supports agents via a proprietary Agent Portal with real-time policy management and AI-powered tools.

Product overview

Protection Insurance is a multi-line insurance brokerage offering a comprehensive portfolio of insurance products through an integrated digital platform and network of independent agents. The core offering centers on eight major product lines: Auto Insurance, Homeowners Insurance, Commercial Insurance, Medicare Advantage, Affordable Care Act (Obamacare) Plans, Supplemental Plans, Life Insurance, and Other Services (including umbrella, boat, golf cart, and motorcycle insurance). The company operates a digital Agent Portal platform that enables independent agents to manage policies, access contracting tools, and serve clients in real-time. Protection Insurance works with multiple carrier partners to provide comparison shopping across health, life, and P&C lines, positioning itself as a one-stop-shop for insurance needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance for drivers covering PIP (Personal Injury Protection), PDL (Property Damage Liability), and optional coverages such as Bodily Injury Liability, collision, comprehensive, and uninsured/underinsured motorist coverage. Sold to individual consumers in Florida and other licensed states.
• Homeowners Insurance Property insurance protecting primary residences, secondary homes, vacant homes, and rental properties against damages from fires, storms, hurricanes, and other disasters. Includes dwelling coverage, personal property coverage, liability coverage, and Florida-specific protections such as floods and sinkholes.
• Commercial Insurance Multi-line business insurance covering commercial property, general liability, workers' compensation, professional liability, commercial auto, business interruption, cyber liability, flood, directors and officers liability, and equipment breakdown. Designed for small-to-medium business owners protecting operations, employees, and assets.
• Medicare Advantage Medicare Advantage plans from private insurers approved by Medicare, bundling hospital, medical, and prescription drug coverage with additional benefits such as dental, vision, hearing, and fitness programs. Targeted at Medicare-eligible consumers.
• Affordable Care Act (Obamacare) Plans ACA marketplace health insurance plans in Bronze, Silver, Gold, and Platinum metal tiers, covering essential health benefits including preventive services, hospitalization, emergency care, prescription drugs, and mental health services.
• Supplemental Plans Insurance policies complementing primary health coverage, including accident insurance, critical illness insurance, hospitalization insurance, dental and vision insurance, and disability income insurance.
• Life Insurance Financial protection for families including term life, whole life, universal life, variable life, indexed universal life, and renewable/convertible term life policies with various coverage periods and cash value accumulation options.
• Specialty Insurance (Umbrella, Boat, Golf Cart, Motorcycle) Additional insurance products including umbrella policies for asset protection, boat insurance, golf cart insurance, and motorcycle insurance covering vehicles and liabilities not included in standard policies.
• Agent Portal Digital platform for licensed independent insurance agents to manage their book of business, access contracting tools, track commissions, and serve clients with real-time policy and coverage information.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

39 partnerships are on record, tiered core and supporting.

• AetnacoreOthersMajor health insurance carrier partner offering health insurance products through Protection Insurance's marketplace
• AIGcoreOthersMajor insurance carrier partner providing various insurance products through Protection Insurance
• AmbettercoreOthersHealth insurance carrier partner offering ACA marketplace plans through Protection Insurance
• American AmicablesupportingOthersLife insurance carrier partner providing life insurance products
• AmericosupportingOthersLife insurance carrier partner
• AmeriHealth CaritascoreOthersHealth insurance carrier partner offering Medicaid and Medicare related products
• AntidotesupportingOthersHealth insurance technology partner
• AvMedcoreOthersFlorida-based health insurance carrier partner
• Blue Cross Blue Shield (BCBS)coreOthersMajor national health insurance carrier providing comprehensive health coverage plans
• CFGsupportingOthersHealth insurance carrier partner
• CHRISTUS HealthsupportingOthersHealth insurance partner
• CignacoreOthersMajor global health insurance carrier partner
• Devoted HealthcoreOthersMedicare Advantage carrier partner specializing in senior health coverage
• FidelitysupportingOthersLife insurance carrier partner
• Florida BluecoreOthersFlorida's Blue Cross Blue Shield affiliate, primary health insurance carrier for Florida market
• ForesterssupportingOthersLife insurance carrier partner
• Freedom HealthcoreOthersMedicare Advantage carrier partner
• Health SuncoreOthersFlorida-based Medicare Advantage and health insurance carrier
• HealthfirstcoreOthersMedicare Advantage and health insurance carrier partner
• John HancockcoreOthersMajor life insurance carrier partner
• MedicasupportingOthersHealth insurance carrier partner
• Mutual of OmahacoreOthersMajor life and health insurance carrier partner
• Mutual TrustsupportingOthersLife insurance carrier partner
• National Life GroupcoreOthersLife insurance carrier partner
• Occidental LifesupportingOthersLife insurance carrier partner
• Optimum HealthcarecoreOthersMedicare Advantage carrier partner
• Oscar HealthcoreOthersACA marketplace and health insurance carrier partner
• Priority HealthsupportingOthersHealth insurance carrier partner
• ProperitysupportingOthersHealth insurance carrier partner
• QuartzsupportingOthersHealth insurance carrier partner
• Simply HealthcarecoreOthersMedicare Advantage and Medicaid health insurance carrier partner
• TransamericacoreOthersMajor life insurance and financial services carrier partner
• Ultimate HealthcoreOthersMedicare Advantage carrier partner
• United HealthcarecoreOthersMajor national health insurance carrier providing comprehensive health, Medicare, and supplemental coverage
• WellcarecoreOthersMedicare Advantage and Medicaid health insurance carrier partner highlighted on About page
• Molina HealthcarecoreOthersMedicare and Medicaid health insurance carrier partner highlighted on About page
• HumanacoreOthersMajor Medicare Advantage and health insurance carrier partner highlighted on About page
• CarePluscoreOthersFlorida-based Medicare Advantage carrier partner highlighted on About page
• AnthemcoreOthersBlue Cross Blue Shield affiliate and major health insurance carrier partner highlighted on About page

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hub International: Global insurance brokerage with personal, commercial, and employee benefits lines. Comparable product breadth and customer segments, but at the national/international scale that a smaller multi-line brokerage competes against for commercial accounts.
• Brown & Brown Insurance: Large national insurance brokerage and risk management firm with commercial and personal lines. Comparable as a multi-line brokerage competitor, though operating at materially larger scale and broader product scope.

Emerging players

• Insurify: Digital-first insurance comparison platform that competes for the same multi-line consumer funnel. Partial overlap: drives quote comparison top-of-funnel but leans more heavily on carrier-direct fulfillment.
• QuoteWizard (LendingTree): Insurance comparison marketplace owned by LendingTree that connects consumers with multiple carriers. Partial overlap in the multi-carrier comparison shopping experience, primarily on auto and home lines.

Direct peers

• The Zebra: National insurance comparison marketplace focused on auto and home, with broadening into other P&C lines. Comparable in its digital-first, multi-carrier quote-comparison value proposition aimed at consumers.
• Trusted Choice: Network of independent insurance agents offering multi-line coverage across personal and commercial lines. Comparable in the independent-agent distribution model and multi-carrier access.
• GoHealth: Medicare-focused health insurance brokerage with a digital platform and agent network. Comparable in the Medicare Advantage and ACA brokerage model, with overlapping carrier roster.
• SmartFinancial: Multi-line insurance marketplace/brokerage that compares quotes across dozens of carriers for auto, home, life, health, and commercial lines digitally. Directly comparable product breadth, carrier-agnostic positioning, and digital-plus-agent distribution model.
• SelectQuote: Multi-line insurance brokerage with strong Medicare Advantage, life, and supplemental health distribution. Direct competitor in the Medicare Advantage and senior health brokerage space, with overlapping carrier partners.
• HealthMarkets: Multi-state insurance brokerage distributing health, Medicare, life, and supplemental products from major carriers. Comparable in product breadth across individual health and life lines and agent-driven distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/protectioninsurance_
• Facebookfacebook.com/100083435766780
• LinkedInlinkedin.com/company/protectioninsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protection Insurance