Advance Insurance, Inc.

What Advance Insurance, Inc. does

Advance Insurance, Inc. is a privately held independent insurance agency headquartered in Marietta, Georgia, serving customers in the greater Atlanta metropolitan area. The company functions as an intermediary between insurance carriers and end customers, helping individual consumers and small-to-mid-sized business owners identify appropriate coverage and compare options across multiple carrier partners. Revenue is generated through commissions earned on insurance policies placed with carrier partners, making the agency dependent on carrier compensation economics rather than any proprietary underwriting or risk-bearing activity.

The agency offers six core insurance product lines through a unified service model: auto, home, business, commercial, life, and recreational vehicle (motorcycle, ATV, and boat) insurance. Customer acquisition follows a sales-led motion that relies on phone outreach and a website-based quote request form. The website, dated by its 2020 copyright and 2019/2020 image assets, is built on WordPress/Elementor and provides basic company information, product descriptions, and a lead-capture form. No mobile application, API, SDK, or proprietary technology platform is disclosed; service delivery depends on agent-led consultation rather than digital automation or self-service.

Advance Insurance operates from a single office at 1513 Johnson Ferry Road, Suite T16, Marietta, GA 30062, with stated office hours of Monday through Friday, 9:00am to 5:00pm ET. The company maintains minimal digital marketing presence, with no disclosed active blog, social media accounts, or content marketing program. No ownership structure, funding history, executive leadership team, headcount, revenue figures, carrier-partner identities, regulatory actions, certifications, M&A activity, or strategic partnerships are publicly disclosed in available source materials.

Name

Advance Insurance, Inc.

Legal name

Advance Insurance Inc.

Website

https://advanceinsuranceinc.com

Company type

Private

Operating status

Operating

Short description

Advance Insurance, Inc. is a privately held independent insurance agency in Marietta, Georgia, helping individual consumers and small business owners in the Atlanta metro area compare and purchase auto, home, business, commercial, life, and recreational vehicle insurance through multiple carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Advance Insurance earns commissions from insurance carriers for policies placed. Revenue is generated through policy premiums collected from customers, with the agency receiving a percentage as commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Advance Insurance, Inc. is an independent insurance agency that quotes and places personal and commercial insurance coverage for residents and businesses in the Atlanta, Georgia metropolitan area. The agency represents multiple insurance carriers and helps customers shop, compare, and bind policies across auto, home, business, commercial, life, and motorcycle/ATV/boat lines. Coverage is selected through direct contact with the agency by phone, in person, or via an online quote request form.

Product overview

Advance Insurance, Inc. is a single-location insurance agency offering a portfolio of insurance products through a unified service model. The company provides six core insurance products: Auto Insurance, Home Insurance, Business Insurance, Commercial Insurance, Life Insurance, and Motorcycle/ATV/Boat Insurance. These products are delivered through personalized customer service, with a streamlined quote process and agent-assisted shopping experience. The company positions itself as an insurance partner that helps customers identify their needs and find the right coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage placed through partner carriers, for Georgia drivers seeking to compare pricing across multiple insurers and bind a policy through a local independent agent.
• Home Insurance Homeowners insurance coverage placed through partner carriers for Georgia homeowners, sourced through the independent agency's multi-carrier quote process.
• Business Insurance Business insurance coverage placed through partner carriers for small business owners in the Atlanta metro area, presented as a dedicated coverage line for commercial buyers.
• Commercial Insurance Commercial insurance coverage placed through partner carriers for business and commercial customers, listed alongside the agency's business insurance offering.
• Life Insurance Personal life insurance coverage placed through partner carriers, offered as part of the agency's multi-line personal insurance portfolio.
• Motorcycle / ATV / Boat Insurance Insurance coverage for motorcycles, ATVs, and boats, placed through partner carriers for Georgia vehicle and watercraft owners seeking to compare and bind recreation vehicle policies.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Brown & Brown: National insurance brokerage earning commission and fee revenue across personal and commercial lines. Directly comparable as a multi-line insurance intermediary competing for the same SMB and consumer customers.
• Goosehead Insurance: Independent insurance agency that distributes multiple carriers' personal and commercial lines through a franchise/agent model. Closest comparable to Advance Insurance in business model, multi-line product set, and commission-driven economics.
• Integrity Marketing Group: Large independent distributor of life, health, and annuity products and insurance services. Comparable as an agency/brokerage organization that monetizes through carrier relationships rather than underwriting risk.

Broad incumbents

• Allstate: Large national P&C carrier with a significant captive and independent-agent distribution channel. Overlaps with Advance Insurance on auto, home, and life products, but operates at vastly greater scale with proprietary brand and technology.
• State Farm: Largest U.S. personal lines insurer, distributing primarily through captive agents. Competes head-to-head for the same Atlanta-area auto and home customers and represents both a competitor and a potential carrier partner.
• The Hartford: Large national insurer with a strong small-business commercial focus and agent/broker distribution. Comparable on the commercial and business-owner segments Advance Insurance serves.
• Liberty Mutual: National P&C carrier with both direct and independent-agent distribution. Comparable overlap on personal auto, home, and small commercial lines that Advance Insurance brokers.
• Hiscox: Specialty insurer focused on small business and professional liability, distributed through independent agents and brokers. Comparable commercial-lines and small-business-broker overlap.

Regional players

• COUNTRY Financial: Regional insurance and financial services company using captive agents to sell auto, home, life, and commercial coverage. Similar agency-led, multi-line model in a defined regional footprint.
• Erie Insurance: Regional P&C carrier distributing primarily through independent agents in the Mid-Atlantic and Southeast U.S. Strongly comparable agency-distribution model with similar geographic concentration to Advance Insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Insurance, Inc.