What GESTION does

GESTIÓN (legal name: Gestión de Medios S.A.) is a Spanish media consultancy founded in 1980 in Donostia-San Sebastián, operating as a wholly-owned subsidiary of T2Ó AdMedia Services, S.L. and integrated as a core member of the t2ó ONE marketing and communication ecosystem. The company delivers integrated media strategy, planning, and campaign management for enterprise clients with a primary geographic focus on the Basque Country and northern Spain, extending to national-scale campaigns as needed. Its named client base spans healthcare (Urgo Healthcare), telecommunications (GUUK/Grupo Másmóvil), retail (BM Supermercados), government (Gobierno Vasco – Euskadi 2030), banking/finance (Laboral Kutxa), and food & beverage (JATA).

The service portfolio is built around two flagship offerings: MEDIA 360, providing holistic campaign management across TV, outdoor, radio, print, and digital channels; and DIGITAL FULL-FUNNEL, a modular suite covering programmatic media, SEO, paid search, paid social, analytics, e-commerce/marketplaces, CRO, demand generation, content strategy, and affiliation. These sit atop five supporting service modules: client strategy and management, media strategy and investment, integrated digital solutions, data science (with stated application of data, audiences, and AI processes), and custom technological development. The underlying technology stack is described as an integration of data science, AI, and programmatic capabilities without proprietary platform licensing or IP being disclosed.

Revenue is generated through B2B media consulting, media planning/investment services, and professional digital marketing engagements on a quote-based, scope-driven pricing model with no public rate cards. The go-to-market is sales-led and consultancy-oriented, leveraging 45+ years of regional relationships to build long-term partnerships with key regional advertisers, supported by ecosystem-level cross-referrals within t2ó ONE. The company operates with 11-50 employees, is private with no public listing or external funding rounds disclosed, and is led by Director General Jon Paul Aizarna alongside directors covering Finance, Planning, and Digital functions.

Name

GESTION

Legal name

Gestión de Medios S.A.

Website

https://gestiondemedios.es

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

GESTIÓN (Gestión de Medios S.A.) is a Spanish media consultancy founded in 1980 in Donostia-San Sebastián, integrated within the t2ó ONE ecosystem, providing media strategy, MEDIA 360 omnichannel campaign management, and DIGITAL FULL-FUNNEL digital marketing services to enterprise brands primarily across the Basque Country and northern Spain.

Ownership category

akta.pro rank

Product category

Advertising & Media Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Content Strategy & Planning (BPAFAIAG)

Keywords

• Media planning services
• Digital marketing agency
• Advertising consultancy
• Programmatic media buying
• Performance marketing services

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Consulting and Strategy Services: Revenue generated from providing strategic media consulting, planning, and investment services to brands seeking brand growth and marketing success.
2. Digital Marketing Services: Fees for integrated digital solutions including programmatic media, SEO, paid social, analytics, e-commerce, and CRO services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GESTIÓN is a media consultancy and advertising agency providing integrated media planning, campaign management, and digital marketing services for brand growth. Its portfolio covers holistic management of campaigns across TV, outdoor, radio, print, and digital channels (MEDIA 360) as well as full-funnel digital services such as programmatic media, SEO, paid search, paid social, analytics, e-commerce, CRO, and content strategy (DIGITAL FULL-FUNNEL). Offerings are delivered to enterprise brands, regional advertisers, and government organizations, primarily in the Basque Country and northern Spain.

Product overview

GESTIÓN is a media consultancy integrated in the t2ó ONE ecosystem, founded in 1980 in Donostia-San Sebastián, offering a portfolio of marketing and media services organized around two core products: MEDIA 360 (comprehensive campaign management across TV, outdoor, radio, print, and digital) and DIGITAL FULL-FUNNEL (a modular suite of digital marketing services including programmatic media, SEO, paid social, analytics, e-commerce, CRO, and content strategy). These core products are supported by five service modules: Estrategia y gestión de clientes (client strategy and management), Media Strategy and Investment, Soluciones Digitales Integradas (integrated digital solutions), Data Science (data and AI-powered marketing personalization), and Desarrollo Tecnológico (custom technological development). The company positions itself at the intersection of strategy, data/analytics, and technology innovation for brand growth.

Differentiator

Problem solved

Functional benefit

Products and services

• MEDIA 360 Holistic, integrated management of advertising campaigns providing a single vision across TV, outdoor, radio, print and digital channels, for brands seeking coherent omnichannel media execution.
• DIGITAL FULL-FUNNEL Modular full-funnel digital marketing suite covering Martech, Programmatic Media, SEO, Paid Search, Paid Social, Analytics, E-Commerce & MarketPlaces, Intelligence Creative, CRO, Demand Generation Programs, Content Strategy, and Affiliation, for brands seeking end-to-end digital growth.
• Estrategia y Gestión de Clientes Strategic client consulting that drives business outcomes through a global strategic vision, for enterprise clients seeking aligned marketing and business strategy.
• Media Strategy and Investment Deep channel expertise applied to maximize return on media investments and meet marketing and business objectives, using personalized insights to optimize media planning and buying.
• Soluciones Digitales Integradas Integrated digital solutions that drive brand growth and digital sales, maximizing consumer value and perception through coordinated online strategies.
• Data Science Application of data, audiences, and AI processes to personalize marketing actions and improve campaign outcomes, using analytics and artificial intelligence for audience targeting and optimization.
• Desarrollo Tecnológico Custom technological development providing innovative, efficient processes at the forefront of marketing technology, oriented toward accelerating client business results.

Quantifiable outcome

• +16M advertising impacts and +4M unique users in 10 weeks for Urgo Healthcare Netflix campaign
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• t2ó ONEcoreStrategic or Co-development PartnerGestión de Medios is integrated as a core member of the t2ó ONE ecosystem, a marketing and communication group that leads the new era of marketing and communication. This integration provides synergies to maximize technology power and deliver better outcomes for clients.
• t2ócoreStrategic or Co-development PartnerParent company of Gestión de Medios. T2Ó AdMedia Services, S.L. is the legal entity responsible for the website and services, based in Madrid.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM (WPP): WPP's media investment group aggregating Mindshare, Wavemaker, EssenceMediacom and mSix&Partners. Directly comparable overarching function (media planning and buying at scale) and parent of several agencies that compete head-to-head with Gestión for enterprise advertisers' media budgets.
• PHD Worldwide (Omnicom): Omnicom-owned global media agency with Spanish presence. Comparable as a media strategy and buying network competing for the same enterprise advertiser budgets on integrated traditional + digital campaigns.
• Zenith (Publicis Groupe): Publicis-owned global media agency with operations in Spain. Directly comparable service offering (media strategy, planning, performance, content, data) but at significantly larger scale and broader geographic reach than a regional agency.
• Havas Media: Global media agency network within Havas, active in Spain. Directly comparable offering of media strategy, programmatic, data-driven planning, and integrated campaign management for enterprise advertisers.
• Mindshare (WPP / GroupM): WPP-owned global media agency present in Spain. Comparable to Gestión as a full-service media planning and buying agency serving enterprise advertisers with data-driven, multi-channel campaign management.
• OMD Worldwide (Omnicom): Omnicom's flagship global media agency with Spanish operations. Highly comparable function – multi-channel media planning, buying, and performance marketing for enterprise brands – competing for the same advertiser wallet as Gestión.
• Carat (Dentsu): Global media agency network within Dentsu International with Spanish operations (Carat Spain). Directly comparable to Gestión de Medios because it provides media strategy, planning, and buying across traditional and digital channels, but at far greater scale and global reach.

Direct peers

• Equmedia: Madrid-based independent media agency specializing in data-driven media planning, programmatic buying, and performance marketing. Comparable to Gestión as a Spanish full-service media agency competing for similar enterprise advertisers with similar digital full-funnel capabilities.
• Ymedia Wink: Spanish independent media agency offering strategic media planning, programmatic, performance marketing, and data analytics. Closely comparable to Gestión de Medios in service mix and target market – both compete for Spanish enterprise and regional advertisers with similar full-service media agency capabilities.

Regional players

• MediaPlaneta: Spanish media agency with strong presence in performance marketing and digital transformation for enterprise clients. Comparable to Gestión in service mix (media, digital, performance) and Spanish-market focus, though operating from a different geographic base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gestion-de-medios-s.a

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GESTION