t2ó one
t2ó ONE is a Spain-founded, privately held multi-brand marketing solutions group operating 11 specialized agencies and five proprietary AI platforms across EMEA, North America, and LATAM, serving approximately 300 enterprise clients in telco, travel, financial services, retail, and QSR verticals.
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What t2ó one does
t2ó ONE is a privately held Spanish marketing solutions group founded in 2004 by Óscar Alonso and headquartered in Madrid. The company operates as a multi-brand portfolio of 11 specialized subsidiaries covering digital marketing (t2ó), adtech and data (FiT), media planning (LPF, Gestión de Medios, Rebel & Thorn), digital sales (GAIN), e-commerce (OnTop), mobile app performance (Leadgenios), first-party data enrichment (Xeerpa), and creative services (Fly Me to the Moon, Crafted). It serves approximately 300 enterprise clients across telecommunications, hospitality, financial services, retail/CPG, beauty, and QSR verticals, with named logos including Movistar, KFC, Palladium Hotel Group, and EVO Bank.
The company's core technology stack consists of five proprietary AI-driven products built primarily on Google Cloud Platform: ClaudIA (predictive AI/ML platform), Vimana (predictive demand solution with automatic campaign activation on Google Ads and Meta, focused on travel), Sofia (generative AI tooling), Polaris (cross-media measurement and planning), and Stockrails (lead management for contact centers). These tools are deployed alongside partner integrations with Google, Meta, TikTok, Amazon Ads, Microsoft, Salesforce, and HubSpot to deliver end-to-end marketing execution. Google Marketing Partner Awards (Gold and Silver in 2024) and quantified client outcomes (e.g., 68% non-refundable revenue uplift at Palladium, 207% delivery revenue growth at KFC, 50.88% paid media revenue growth at EVO) validate the AI-led offering.
t2ó ONE generates revenue primarily through professional services (full-service digital marketing, media planning/buying, creative, and AI-powered campaign execution) with a growing component of subscription/recurring revenue from proprietary technology platforms (ClaudIA, Vimana). Pricing is custom B2B scope-based with no publicly disclosed rates. The group employs 500+ people across offices in Madrid, Milan, Houston, Toronto, and Mexico City, with reported operating presence in Brazil, Ecuador, and Colombia. Reported EBITDA was €21M at close of 2025 with a €25M target for end of 2026; revenue is not publicly disclosed. The company has executed two acquisitions in 12 months — Fly Me to the Moon (2025) and Crafted (Italy, January 2026) — signaling continued inorganic expansion of creative and geographic capabilities.
t2ó one firmographics
Firmographics- Name
- t2ó one
- Legal name
- t2ó one
- Website
- https://t2o.one
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- t2ó ONE is a Spain-founded, privately held multi-brand marketing solutions group operating 11 specialized agencies and five proprietary AI platforms across EMEA, North America, and LATAM, serving approximately 300 enterprise clients in telco, travel, financial services, retail, and QSR verticals.
- Ownership category
- akta.pro rank
t2ó one industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Agency CRM, Sales Automation & Client Servicing (THALAGAB)
- akta.pro secondary industry
- Hybrid/Tech-Enabled TMCs (OBT-Integrated, Automation-First) (THACAAAI)
Keywords
Where t2ó one is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
t2ó one business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Services: Full-service digital marketing agency providing integrated marketing solutions including strategy, creative, media planning and buying, and AI-powered solutions to enterprise clients
- Technology Solutions: Proprietary AI and data technology platforms (ClaudIA, Vimana) deployed for client campaigns
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
t2ó one product offering
Product offeringCore offering
t2ó ONE is a global marketing solutions group operating as a multi-brand portfolio that delivers integrated digital marketing services — including strategy, creative, media planning and buying, adtech, data analytics, and AI-powered campaign optimization — to enterprise brands across verticals such as travel, retail, financial services, telecommunications, and CPG. The group combines 11 specialized service brands (t2ó, FiT, LPF, GAIN, OnTop, Leadgenios, Xeerpa, Gestión de Medios, Rebel & Thorn, Fly Me to the Moon, Crafted) with a proprietary AI technology stack (ClaudIA, Vimana, Sofia, Polaris, Stockrails) to deliver end-to-end marketing solutions across Spain, Italy, North America, and Latin America.
Product overview
t2ó ONE is a global marketing solutions group operating as a multi-brand portfolio. The ecosystem consists of: (1) Core service brands including Digital 360/t2ó, FiT (Adtech & Data), LPF (Media Solutions), GAIN (Digital Sales), OnTop Media (e-Commerce), Leadgenios (Mobile Apps), Xeerpa (1st Party Data), and Gestión de Medios (Cross-Media); (2) Acquired creative agencies including Rebel & Thorn, Fly Me to the Moon, and Crafted; (3) Proprietary AI/technology stack comprising ClaudIA (predictive modeling with AI/ML), Sofia (generative AI tools), Polaris (Cross-Media Measurement), Stockrails (Lead Management), and Vimana (Predictive Demand for Travel). The group combines creativity, media, data analytics, and AI technology to deliver end-to-end marketing solutions across Spain, Italy, Mexico, USA, Canada, and LATAM.
Differentiator
Problem solved
Functional benefit
Brands
- t2ó: Digital 360 marketing agency accelerating business across technology and digital marketing.
- FiT
- LPF
- GAIN
- OnTop
- Leadgenios
- Xeerpa
- Gestión de Medios
- Rebel & Thorn
- Fly Me to the Moon
- Crafted
Quantifiable outcome
- 68% increase in non-refundable rate revenues for Palladium Hotel Group
- +4 more outcomes
Companies that use t2ó one
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
t2ó one technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
t2ó one partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and core.
- CraftedmajorAcquisition of Italian creative agency Crafted (Venice/Milan) with €5M revenue and €1.2M EBITDA, adding 40+ professionals and 360° creative capabilities
- TikTokcoreTechnology partnership for social media marketing solutions and advertising capabilities
- GooglecoreTechnology partnership including Google Cloud Platform, advertising solutions (Search, PMax, Demand Gen, DV360, YouTube), and Vertex AI for machine learning models
- MetacoreTechnology partnership for advertising and campaign activation across Meta platforms
- Amazon AdscoreTechnology partnership for advertising solutions and campaign management
- HubSpotmajorTechnology integration for marketing automation and CRM capabilities
- MicrosoftmajorTechnology partnership for enterprise solutions and advertising capabilities
- SalesforcecoreIntegration for CRM data linking with demand behavior and bookings through direct channel information
- Fly Me to the MoonmajorAcquisition to strengthen creative proposition and expand agency portfolio
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
t2ó one competitors and assessment
Company assessmentDirect peers
- Jellyfish (Brandtech Group): Global digital-first media and creative agency owned by Brandtech Group; combines proprietary tech, media buying, and creative services for enterprise brands — directly comparable positioning to t2ó ONE's multi-brand, tech-enabled model.
- Dept Agency: Amsterdam-headquartered digital agency delivering end-to-end creative, technology, and data services to enterprise brands; similar multi-disciplinary, tech-led agency model with strong European roots and global expansion.
- M+C Saatchi: Independent global advertising group with strong creative, data, and performance capabilities; particularly comparable given Crafted's founder Silvio Meazza was previously a partner at M+C Saatchi and the agency operates in similar Spanish/Italian markets.
- Making Science: Madrid-headquartered digital marketing and ad-tech group operating across EMEA and LATAM; provides performance marketing, proprietary tech (ad-machina, Making Science 360), and M&A-driven roll-up — directly comparable business model and geographic footprint to t2ó ONE.
Broad incumbents
- Publicis Groupe: Global advertising holding company with media (Starcom), creative, and data capabilities; comparable across the full-stack agency services t2ó ONE provides, and former employer of t2ó Italy MD Cristina Ughes (Starcom).
- Havas Media Network: Global media agency network (Havas/CSA) operating in Spain and LATAM; overlaps with t2ó's media planning and data capabilities and is the prior employer of Gain MD Víctor Sánchez López.
- GroupM (WPP): World's largest media investment group (WPP), operating across programmatic, data, and content; overlaps with t2ó's media planning/buying brands (LPF, Gestión de Medios, Rebel & Thorn) but at significantly larger global scale.
- Dentsu: Global advertising holding group with media, creative, and CXM businesses across EMEA and LATAM; competes with t2ó for enterprise marketing budgets and similarly invests in proprietary data and AI platforms.
- Wunderman Thompson / VML (WPP): Global creative, data, and technology agency (now VML under WPP); overlaps with t2ó's creative agencies (Fly Me to the Moon, Crafted) and data-driven marketing capabilities at large enterprise clients.
Emerging players
- Valtech: Global digital experience and transformation agency blending technology, data, and marketing services; comparable in offering AI-driven marketing transformation and first-party data activation for enterprise clients, though with stronger technology consulting orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
t2ó one social profiles
Digital presencet2ó one financial estimates
Financial estimateRevenue estimate
Valuation estimate
t2ó one leadership team
Management profileNumber of profiles
Profiles15 records
t2ó one subsidiaries and ownership
Company hierarchySubsidiaries10 records
t2ó one funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
t2ó one M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about t2ó one
What does t2ó one do?
t2ó ONE is a global marketing solutions group operating as a multi-brand portfolio that delivers integrated digital marketing services — including strategy, creative, media planning and buying, adtech, data analytics, and AI-powered campaign optimization — to enterprise brands across verticals such as travel, retail, financial services, telecommunications, and CPG. The group combines 11 specialized service brands (t2ó, FiT, LPF, GAIN, OnTop, Leadgenios, Xeerpa, Gestión de Medios, Rebel & Thorn, Fly Me to the Moon, Crafted) with a proprietary AI technology stack (ClaudIA, Vimana, Sofia, Polaris, Stockrails) to deliver end-to-end marketing solutions across Spain, Italy, North America, and Latin America.
Is t2ó one a public or private company?
t2ó one is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was t2ó one founded?
t2ó one was founded in 2004. It employs 1 to 10 people.
Where is t2ó one based?
t2ó one is headquartered in Madrid, Spain, in the Europe region.
How does t2ó one make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are technology Solutions.
Who are t2ó one's main competitors?
Direct peers on record are Jellyfish (Brandtech Group), Dept Agency, M+C Saatchi and Making Science. Broad incumbents are Publicis Groupe, Havas Media Network, GroupM (WPP), Dentsu and Wunderman Thompson / VML (WPP). Valtech is listed as an emerging player.
Does t2ó one have an API?
No public API is recorded for t2ó one.
What industry is t2ó one in?
t2ó one's product category is Digital Marketing Services. Its primary akta.pro industry code is THALAGAB, Agency CRM, Sales Automation & Client Servicing, with a secondary code of THACAAAI, Hybrid/Tech-Enabled TMCs (OBT-Integrated, Automation-First). Its NAICS code is 54181 and its SIC code is 7311.