Det Gode Liv

What Det Gode Liv does

Det Gode Liv (legal entity Det-Gode-Liv DGL ApS, CVR 39566214) is a privately held Danish addiction treatment center founded in 2017 by Lars Johansen and Kenneth Pedersen, both with personal experience of addiction and recovery. The company provides residential (døgnbehandling, 5–6 week programs) and outpatient (ambulant, 1–2 sessions per week) treatment across alcohol, drug (cocaine, hash, opioids, amphetamines, LSD, MDMA, GHB, ketamine), gambling, gaming, shopping, and medication dependencies, with bundled family/relative counseling (pårørendebehandling) included at no extra cost. Service delivery is human-led by therapists, nurses, a psychiatrist, and peer staff with lived recovery experience, supported by a 24/7 phone line, an online alcohol self-assessment tool, and a branded podcast ('Vi Taler Afhængighed'); no proprietary technology platform is described.

The business operates eight locations across Denmark: a residential headquarters and treatment center in Brørup (Vejlevej 21, 6650 Brørup), outpatient clinics in Aalborg, Aarhus, Roskilde, Vejen, Føvling, and Outrup, plus the Kursuscenter Gamst acquired and renovated in 2020 as a course and aftercare facility with overnight accommodation. Revenue is generated through three channels: private-pay treatment (pricing not publicly disclosed), health-insurance reimbursement through verification with seven major Danish insurers (If, Gjensidige, Skandia, PFA, Almbrand, Tryg, DS-Sundhed), and free outpatient alcohol treatment delivered to citizens referred by Danish municipalities under §141 of the Health Act — a channel enabled by the company's approval from Socialtilsynet under §5 of the social supervision law.

The company differentiates itself via a claimed-first-in-Denmark 2-year treatment guarantee against relapse (conditional on completing 12 months of mandatory aftercare), a multi-addiction portfolio, a national geographic footprint, and a peer-based staffing model. It is privately held with no disclosed external investors or parent company, employs 11–50 staff, and is headquartered in Vejen, Denmark.

Name

Det Gode Liv

Legal name

Det-Gode-Liv- DGL ApS

Website

https://det-gode-liv.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Det Gode Liv is a Danish private addiction treatment center founded in 2017, providing residential and outpatient programs for alcohol, drug, gambling, gaming, and behavioral addictions across eight locations in Denmark. It serves individuals, families, employers, and municipality-referred citizens, funded through private pay, health insurance reimbursement, and §141 municipal contracts.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Addiction treatment services
• Alcohol rehabilitation
• Residential treatment programs
• Outpatient addiction care
• Family therapy addiction

Headquarters

HQ city

Vejen

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Pay Treatment: Clients pay directly for residential (døgnbehandling) and outpatient (ambulant) treatment programs. Pricing is not publicly disclosed on the website; prospective clients are directed to contact for a quote.
2. Health Insurance Reimbursement: Det Gode Liv is verified by major Danish health insurers (If, Gjensidige, Skandia, PFA, Almbrand, Tryg), enabling clients to claim reimbursement for treatment costs through their health insurance policies.
3. Municipal Referrals (§141): As a privately operated treatment center approved by Socialtilsynet (social supervision authority), Det Gode Liv accepts citizens referred through Danish municipalities under §141 of the Health Act, which mandates free alcohol treatment. The company can offer outpatient treatment to municipality-visited citizens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Det Gode Liv is a Danish addiction treatment center delivering residential (døgnbehandling, 5–6 weeks) and outpatient (ambulant, 1–2 sessions per week) programs for alcohol, drug, gambling, gaming, shopping, and medication dependencies. Every program includes free Pårørendebehandling (family therapy), 12 months of monthly Efterbehandling (aftercare), and access to a unique 2-year Behandlingsgaranti (treatment guarantee against relapse). Services are delivered directly through owned facilities across Jutland and Zealand, supplemented by health-insurance and municipal-referral intake channels.

Product overview

Det Gode Liv is a Danish addiction treatment center offering a comprehensive portfolio of treatment services for various dependencies. The core offerings include residential (døgnbehandling) and outpatient (ambulant) treatment programs. The company specializes in alcohol addiction treatment as its primary service, supplemented by specialized programs for cocaine, cannabis, gambling, shopping, gaming, and medication addictions. All treatment programs include free family/relative counseling (pårørendebehandling) and aftercare. The company distinguishes itself with a unique 2-year treatment guarantee against relapse. Treatment is delivered across multiple Danish locations including residential facilities in Brørup/Gjerndrup and Føvling, and outpatient clinics in Aalborg, Aarhus, Roskilde, Gamst, and Outrup.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2-year treatment guarantee against relapse (first in Denmark)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• If (Trygg-Hansa)minorChannel Partner/ Reseller/ DistributorIf is a major Danish health and property insurer. Det Gode Liv is listed as 'forsikringsverificeret' (insurance verified) on the company website with If's logo displayed. Clients with If health insurance policies can seek reimbursement for treatment costs at Det Gode Liv.
• GjensidigeminorChannel Partner/ Reseller/ DistributorGjensidige is a Danish insurance company. Det Gode Liv is listed as 'forsikringsverificeret' with Gjensidige's logo displayed, enabling clients with Gjensidige health insurance to claim reimbursement for treatment.
• SkandiaminorChannel Partner/ Reseller/ DistributorSkandia is a Swedish-founded mutual insurance company operating in Denmark. Listed as a verified insurer partner on Det Gode Liv's website, allowing clients to seek reimbursement for treatment costs.
• PFA PensionminorChannel Partner/ Reseller/ DistributorPFA Pension is one of Denmark's largest pension and health insurance providers. Listed as a verified insurer partner enabling health insurance reimbursement for Det Gode Liv treatment clients.
• AlmbrandminorChannel Partner/ Reseller/ DistributorAlmbrand is a Danish insurance company offering health and property coverage. Listed as a verified insurer partner on Det Gode Liv's website.
• TrygminorChannel Partner/ Reseller/ DistributorTryg is one of the largest Nordic insurers operating in Denmark. Listed as a verified insurer partner enabling reimbursement claims for Det Gode Liv treatment.
• DS-Sundhed (Danish Health Insurance Cooperative)minorChannel Partner/ Reseller/ DistributorDS-Sundhed is a Danish health insurance cooperative. Listed as a verified insurer partner on Det Gode Liv's website.
• Socialtilsynet (Danish Social Supervision Authority)coreOthersSocialtilsynet is the Danish government authority that approves and supervises social service providers. Det Gode Liv is approved by Socialtilsynet, which is a prerequisite for entering agreements with municipalities to deliver §141 (free municipal) alcohol treatment. This regulatory approval is foundational to the company's municipal referral revenue stream.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Priory Group: Priory Group is the UK's largest independent mental health and addiction treatment provider, offering residential and outpatient services across dozens of sites. It is a broad incumbent overlap with Det Gode Liv on addiction treatment modality, family programs, and insurance-funded access.
• Caron Treatment Centers: Caron is a major US nonprofit addiction treatment operator with residential and outpatient programs covering multiple substance and behavioral addictions. It is comparable in clinical philosophy (trauma-informed, family-inclusive) and program breadth, though at much larger scale.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest nonprofit addiction treatment provider in the United States, operating residential, outpatient, and recovery services across a broad portfolio. It is comparable as an incumbent in the broader SUD treatment space with similar whole-family programming and aftercare offerings, though substantially larger and multi-jurisdictional.

Direct peers

• Novavi: Novavi is a Danish addiction treatment provider operating multiple centers nationwide with outpatient and residential programs. It is the closest direct competitor to Det Gode Liv in the Danish private-pay and municipality-referred SUD treatment market, serving similar patient profiles with comparable service offerings.
• Modus Behandling: Modus Behandling is a Swedish addiction treatment provider with residential and outpatient programs covering alcohol, drug, and behavioral addictions. It is comparable in service mix and clinical model to Det Gode Liv, though operating in the adjacent Swedish market.
• KABS (Københavns Center for Alkohol- og Stofmisbrugsbehandling): KABS is the publicly operated alcohol and substance abuse treatment center for the Capital Region of Denmark. It is a direct peer in SUD treatment delivery, including §141 outpatient services, on the eastern Danish geography where Det Gode Liv also operates (Roskilde).
• Castle Craig Hospital: Castle Craig is a UK/Scottish residential addiction treatment hospital offering medically supervised detox and therapy for alcohol, drug, and behavioral addictions. It mirrors Det Gode Liv's residential-plus-aftercare model and 12-month continuing-care structure, with comparable philosophy and follow-up guarantees.
• Askovhus: Askovhus is a Danish residential addiction treatment facility with a long-established track record in alcohol and substance misuse programs. It overlaps with Det Gode Liv's residential (døgnbehandling) offering and competes for the same Socialtilsynet-approved client pool.
• Alfa-Forsorg: Alfa-Forsorg is a Danish addiction and social service provider with outpatient treatment programs approved under §141. It overlaps with Det Gode Liv on municipal-referred alcohol treatment and on social-services delivery models in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoBdRfnHHlz6hkWwqRPQg5Q
• Facebookfacebook.com/det.gode.liv.ressource.behandlingscenter
• LinkedInlinkedin.com/company/det-gode-liv-ivs
• Instagraminstagram.com/behandlingscenter_dgl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Det Gode Liv