Amsterdam Bicycle Company

What Amsterdam Bicycle Company does

Amsterdam Bicycle Company is a direct-to-consumer e-commerce retailer that imports and sells handmade Dutch bicycles, e-bikes, cargo bikes, and e-cargo bikes from the Netherlands to US customers. Founded in 2018 with a 1-10 person team and operating from offices in Heemstede, Netherlands and Dover, Delaware, the company functions as the exclusive US importer of the Azor bicycle range and partner-manufactured Bakfiets cargo and e-cargo lines. The catalog spans standard upright bicycles priced from $1,449 to $2,049, e-bikes from $3,425 to $4,649, cargo bikes from $2,849 to $5,799, and electric cargo bikes from $5,749 to $7,799, alongside specialty models and accessories priced from $15 to $435.

The operating model is build-to-order from a small-scale Dutch production facility, with a 4-6 week production lead time, an annual 3-week summer closure, and a documented broad customization surface across frame style and size, RAL color (over 20 options), drivetrain, brakes, tires, racks, saddles, lights, and accessories. Core technology is a curated integration of established components: Shimano Nexus and Enviolo internal gear hubs, Shimano roller brakes, fully enclosed chain guards, dynamo-hub-powered LED lighting, three-layer powder coating for corrosion protection, and—on e-bikes and e-cargo bikes—Shimano Steps EP6 motors (up to 85Nm torque) with 504Wh batteries for ranges up to 75-85 miles and a 440 lb maximum capacity on heavy-duty variants. International fulfillment to US customers uses FedEx with bundled customs and duties handling, and professional in-home assembly is offered through Velotooler in select US regions.

Revenue is generated through one-time hardware sales of bikes and accessories, with no disclosed recurring revenue or subscription component. Customer segments are organized by use case: individual urban and suburban riders prioritizing low-maintenance, upright-position comfort; families replacing car trips with cargo bikes for transporting up to three children and errands; e-bike and e-cargo customers seeking pedal-assist for hills, distance, or heavy loads; and specialty buyers (tandems, folding tandems, kids tandems, twin bikes for multiple children, heavy-duty 440 lb models). Marketing is conducted primarily through organic channels including the company e-commerce site (SEO), Facebook (@AmsterdamBicycle), Instagram (@amsterdambicyclecompany), customer testimonials and third-party reviews, and direct email communication, supported by personalized phone and email sales support. The company is privately held with no disclosed parent, no institutional or external funding, and no corporate transactions in the available record.

Name

Amsterdam Bicycle Company

Legal name

Amsterdam Bicycle Company

Website

https://amsterdam-bicycle.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsterdam Bicycle Company is a direct-to-consumer retailer that imports handmade Azor Dutch bicycles, e-bikes, cargo bikes, and e-cargo bikes from the Netherlands and sells built-to-order units to US consumers, with prices ranging from $1,449 to $7,799 plus accessories.

Ownership category

akta.pro rank

Product category

Bicycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Dutch bicycles
• Cargo bikes
• Electric bicycles
• Bicycle retail
• Cycling accessories

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Bicycle Sales: One-time sale of handmade Dutch bicycles, e-bikes, cargo bikes, and e-cargo bikes. Products are built to order with extensive customization options including frame, color, components, and accessories. Prices range from approximately $1,449 to $7,799 depending on bike type and specifications.
2. Accessories and Options: Sale of accessories and customization options including tires, saddles, racks, lights, locks, rain covers, child seats, and custom RAL color options. Prices range from $15 to $435.
3. Professional Assembly Services: Through Velotooler partnership, offering professional assembly services for customers who prefer not to self-assemble their bikes. Additional fee service on top of bike purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amsterdam Bicycle Company is the exclusive US importer of Azor-branded handmade Dutch bicycles, e-bikes, cargo bikes, and e-cargo bikes. Products are hand-built to order in a small-scale production facility in Heemstede, the Netherlands, extensively customized (frame style, RAL color, components, accessories), and shipped directly to US customers' doors via FedEx. The offering spans traditional city bicycles (Oma/Opa fiets), electric assist bicycles with Shimano Steps systems, front-loader cargo bikes (Long, Compact, Trike variants), heavy-duty models up to 440 lbs capacity, specialty tandems and twin bikes, and a comprehensive accessories line, with prices ranging from $1,449 to $7,799.

Product overview

Amsterdam Bicycle Company offers a portfolio of handmade Dutch bicycles and cargo bikes manufactured in the Netherlands and shipped directly to customers in the USA. The product lineup spans four main categories: (1) Traditional Bicycles under the Azor brand including the Azor Amsterdam (nostalgic 'Oma fiets'/'Opa fiets'), Azor Ameland (premium comfort), Azor Carolina (classic), Azor Terschelling (clean & smart), Azor Texel (heavy-duty), and Azor Haarlem (1920s elegance) models available in both Ladies and Gents variants; (2) Electric Bicycles (E-Bikes) featuring the same Azor models with Shimano Steps electric pedal assist systems, including lightweight options like Flevoland and Kijkduin, and heavy-duty options like The Tank; (3) Cargo Bikes including Cargo Classic Long/Cruiser Long (full-size front loader), Cargo Classic Compact/Cruiser Compact (compact), Cargo Trike Classic (three-wheel), and Bertus Cargo Bike; (4) Electric Cargo Bikes (E-Cargo Bikes) combining cargo functionality with Shimano EP6 motor systems providing up to 85Nm torque and 504Wh batteries with ranges up to 75 miles; (5) Specialty Bicycles including The Tank, Electric Folding Tandems, and the Twin Bike for multiple children; and (6) a comprehensive Options & Accessories line including tires, locks, racks, seats, lights, and custom colors. All products feature high-quality components including Shimano gear hubs, Shimano roller brakes or disc brakes, Schwalbe tires, Selle Royal seats, Brooks leather components, AXA locks, and Spanninga lights.

Differentiator

Problem solved

Functional benefit

Products and services

• Azor Amsterdam – Ladies Premium nostalgic 'Oma fiets' women's Dutch bicycle with steel step-over frame, sprung gel-padded seat, fully enclosed chain guard, dynamo-powered lights, and Shimano roller brakes; sold directly to US consumers via Amsterdam Bicycle Company.
• Azor Amsterdam – Gents Premium 'Opa fiets' men's Dutch bicycle with classic styling, steel frame, enclosed chain guard, and high-quality components including Shimano roller brakes and gear hubs; sold to US customers via Amsterdam Bicycle Company.
• Azor Ameland – Ladies Premium Dutch women's bicycle with aluminum step-through 'Oma' frame, aluminum racks, double-sprung Selle Royal Drifter seat, and fully enclosed chain guard; modern luxurious take on the classic Dutch Oma fiets sold to US consumers.
• Azor Ameland – Gents Premium quality and comfort men's Dutch bicycle with aluminum frame and the same high-end components as the Ladies version including internal gear hub and roller brakes; sold to US customers.
• Azor Carolina – Ladies Classic 'Oma fiets' women's Dutch bicycle with traditional Dutch styling, step-through frame design, and comfortable upright riding position; sold to US consumers.
• Azor Carolina – Gents Classic 'Opa fiets' men's Dutch bicycle with traditional Dutch design, robust construction, and quality components; sold to US consumers.
• Azor Terschelling – Gents Clean and smart Dutch men's bicycle designed for urban riding with modern aesthetics while maintaining classic Dutch comfort and reliability; sold to US consumers.
• Azor Texel – Gents Dutch men's bicycle designed for heavy riders up to 330 lbs, with reinforced frame and components for increased weight capacity; sold to US consumers.
• Azor Haarlem – Ladies Elegant Dutch women's bicycle inspired by 1920s design aesthetics, combining vintage looks with modern functionality; sold to US consumers.
• Azor Amsterdam E-Bike – Ladies Premium electric 'Oma fiets' combining classic Dutch styling with Shimano Steps electric pedal-assist system for effortless riding; sold to US consumers.
• Azor Amsterdam E-Bike – Gents Premium electric 'Opa fiets' men's bicycle featuring Shimano Steps EP6 motor with classic Dutch bicycle design and comfortable upright riding position; sold to US consumers.
• Azor Ameland E-Bike – Ladies Premium quality and comfort women's electric bicycle with aluminum step-through frame and Shimano Steps electric-assist system; sold to US consumers.
• Azor Ameland E-Bike – Gents Premium quality and comfort men's electric bicycle with Shimano Steps motor and the same high-end components as the non-electric version; sold to US consumers.
• The Tank E-Bike Heavy-duty electric bicycle capable of carrying up to 440 lbs, designed for riders requiring extra weight capacity with electric pedal assist; sold to US consumers.
• Azor Flevoland E-Bike – Ladies Lightweight women's e-bike designed for easy handling and comfortable riding with electric pedal assist; sold to US consumers.
• Azor Flevoland E-Bike – Gents Lightweight men's e-bike with the same lightweight design as the women's version and Shimano Steps electric assist; sold to US consumers.
• Azor Kijkduin E-Bike – Gents Men's electric bicycle featuring 60Nm EP5 motor with 504Wh battery for extended range and powerful pedal assist; sold to US consumers.
• Azor Kijkduin E-Bike – Ladies Women's version of the Kijkduin e-bike with 60Nm EP5 motor and 504Wh battery for powerful and long-lasting electric assistance; sold to US consumers.
• Azor Zandvoort E-Bike – Gents Lightweight men's e-bike with strong EP6 motor, belt-drive option, and premium components for a premium riding experience; sold to US consumers.
• Azor Zandvoort E-Bike – Ladies Women's lightweight e-bike with EP6 motor combining lightweight design with strong electric assist and optional belt drive; sold to US consumers.
• Azor Elburg E-Bike – Ladies Women's e-bike designed for flat feet on the ground and a very stable ride, featuring low step-through design with Shimano Steps motor; sold to US consumers.
• Bertus Cargo Bike Stable and strong cargo bike from the Bertus brand, featuring a full-size cargo box for transporting children, pets, or cargo; sold to US consumers.
• Cargo Classic Long Classic front-loader cargo bike with full-size cargo box and original looks, featuring 7-speed Shimano Nexus gear hub, Shimano roller brakes, and capacity for up to 3 children; sold to US consumers.
• Cargo Classic Long with Bolted Box Full-size cargo bike featuring a bolted cargo box design for a classic and rugged appearance with enhanced durability; sold to US consumers.
• Cargo Cruiser Long Full-size cargo bike with vintage looks featuring painted fenders, safety bar, cream balloon tires, and elegant old-school headlight; sold to US consumers.
• Cargo Classic Compact Compact cargo bike with smaller cargo box footprint, offering original looks in a more maneuverable size for urban environments; sold to US consumers.
• Cargo Cruiser Compact Compact cargo bike with vintage styling featuring painted fenders and elegant design in a more compact size; sold to US consumers.
• Cargo Classic Long – Board Only Build-your-own cargo bike frame allowing customers to customize their cargo solution with the board-only base model; sold to US consumers.
• Cargo Trike Classic – Wide Full-size three-wheel cargo trike with classic looks, providing enhanced stability for carrying children and cargo; sold to US consumers.
• Cargo Trike Classic – Narrow Compact three-wheel cargo trike with classic looks in a narrower configuration for tighter spaces while maintaining trike stability; sold to US consumers.
• E-Cargo Classic Long Full-size electric cargo bike with original looks, featuring Shimano EP6 motor and 504Wh battery for up to 75 miles range; sold to US consumers.
• E-Cargo Classic Long with Bolted Box Full-size electric cargo bike with bolted box design, Shimano EP6 motor, 504Wh battery, and classic rugged appearance; sold to US consumers.
• E-Cargo Cruiser Long Vintage-looking electric front-loader Bakfiets featuring Shimano EP6 85Nm motor, 504Wh battery, painted fenders, and cream balloon tires, with pedal assist up to 20 mph; sold to US consumers.
• E-Cargo Classic Compact Compact electric cargo bike with original looks, featuring Shimano EP6 motor in a more maneuverable size; sold to US consumers.
• E-Cargo Cruiser Compact Compact electric cargo bike with vintage styling, featuring the same elegant design as the larger Cruiser Long in a compact format; sold to US consumers.
• E-Cargo Trike Classic – Wide Full-size three-wheel electric cargo trike with classic looks, featuring Shimano EP6 motor and 504Wh battery for enhanced stability; sold to US consumers.
• The Tank Very strong Dutch bicycle capable of carrying up to 440 lbs, designed for heavy-duty use and riders requiring extra weight capacity; sold to US consumers.
• Azor Electric Folding Tandem Electric folding tandem bicycle with 28-inch wheels that fits on a hitch bike rack, allowing two riders to travel together with electric pedal assist; sold to US consumers.
• Azor Folding Tandem – 26" Wheels Folding tandem bicycle with 26-inch wheels designed to fit on a hitch bike rack for easy transport; sold to US consumers.
• Azor Folding Tandem – 28" Wheels Folding tandem bicycle with 28-inch wheels featuring the same hitch bike rack compatibility as the 26-inch version; sold to US consumers.
• Azor Tandem Bicycle Fun two-person tandem bicycle for riding together, featuring classic Dutch design and quality components; sold to US consumers.
• Nijland Nindo – Kids Tandem Kids tandem bicycle allowing a child to ride in front while being supervised by an adult, promoting family cycling; sold to US consumers.
• Azor Twin Bike Innovative bicycle designed to accommodate up to 3 children, allowing families to ride together in comfort; sold to US consumers.
• Bicycle Options & Accessories Wide range of bicycle accessories and customization options including chain locks, front racks, kickstands, Schwalbe Marathon Plus tires, Brooks leather grips, lights, brake upgrades, suspension seatposts, saddles, and custom RAL color options (priced $15-$435); sold to US consumers.

Quantifiable outcome

• E-cargo bikes can carry up to 3 children with range up to 75-85 miles on single charge
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Azor BikecoreOEM/ Whitelabel/ Licensing PartnerPrimary bicycle manufacturer supplying handmade Dutch bicycles and cargo bikes. Azor Bike is a Dutch manufacturer producing high-quality bicycles with traditional Dutch craftsmanship. Amsterdam Bicycle Company is an authorized reseller offering the full Azor model lineup with extensive customization options shipped directly to US customers.
• FedExcoreChannel Partner/ Reseller/ DistributorInternational shipping partner handling freight logistics from Netherlands manufacturing facility to US customers' doorsteps. Handles customs, duties, and import documentation as part of service.
• VelotoolersupportingImplementation/ SI/ Consulting PartnerMobile bike assembly service partner providing professional final assembly for customers in select US regions. Mechanic comes to customer's location to complete bike setup after delivery. Addresses customer hesitation about self-assembly.
• Bakfiets.nlcoreOEM/ Whitelabel/ Licensing PartnerManufacturer of cargo bikes and e-cargo bikes branded as 'Cargo Classic' and 'Cargo Cruiser' lines. Produces front-loader cargo bike designs including the Long and Compact variants with electric assist options.
• ShimanocoreTechnology or IntegrationComponent supplier providing core bicycle technology including Nexus and Enviolo internal gear hubs, roller brakes, Steps electric drive systems, EP6 motors, and Dynamo hubs for lighting. Essential technology partnerships for product quality.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Specialized Bicycle Components: Specialized is a major US bicycle and e-bike manufacturer with broad product portfolio including the Turbo e-bike and Haul ST cargo e-bike. A broad incumbent competing across e-bike categories with vastly larger marketing budget and dealer network, but lacks the authentic Dutch niche positioning.
• Trek Bicycles: Trek is one of the world's largest bicycle manufacturers with broad e-bike lineup (Allant+, Domane, Rail) including the Fetch+ family cargo e-bike. A broad incumbent with extensive US dealer network competing in adjacent e-bike and cargo categories rather than the authentic Dutch niche.

Direct peers

• Urban Arrow: Urban Arrow is a Dutch e-cargo bike manufacturer with growing US distribution, offering front-loader family cargo bikes with Bosch electric assist. Directly comparable to ABC's Bakfiets-sourced Cargo Classic and E-Cargo Cruiser lineup targeting the same family transportation use case.
• Yuba Bicycles: Yuba is a US-based cargo and family bike brand selling long-tail and front-loader cargo bikes (Mundo, Spicy Curry, Boda Boda) directly to American families. Competes for the same family transportation and car-replacement use case that ABC targets with its Bakfiets cargo lineup.
• Rad Power Bikes: Rad Power Bikes is the largest US e-bike DTC brand, offering a broad lineup including the RadWagon electric cargo bike. Competes with ABC's e-bike and e-cargo categories on price ($1,200-$2,400 entry point) and US-based fast shipping — a direct threat to ABC's premium Dutch positioning.
• Riese & Müller: Riese & Müller is a premium German e-bike and e-cargo bike manufacturer with US dealer network and DTC presence. Targets the same premium Bosch-powered e-bike customer with comparable pricing ($4,000-$10,000+), directly overlapping ABC's high-end Azor and e-cargo SKUs.
• Workcycles: Workcycles is a Dutch manufacturer of traditional city bikes, cargo bikes (Oma, Opa, Fr8, Kr8), and e-cargo bikes. Sells direct internationally including to US customers, competing with ABC's classic Dutch and cargo bike offerings with similar handmade craftsmanship positioning.
• Gazelle Bikes: Gazelle is a major Dutch bicycle manufacturer (Royal Dutch Gazelle) with its own US DTC channel selling premium Dutch e-bikes and city bikes directly to American consumers. Competes head-to-head with ABC's Azor lineup in the same premium upright e-bike category.
• Dutch Bike Co: Dutch Bike Co (Seattle) is the most direct US peer — also a DTC retailer of authentic Dutch city bikes (Sparta, Gazelle, Batavus, Cortina) to US consumers. Operates a similar e-commerce + showroom model targeting the same customer segment seeking upright Dutch-style commuting bikes.
• Xtracycle: Xtracycle is a US cargo bike brand selling long-tail family cargo bikes (EdgeRunner, RFA, Hopper) and e-cargo variants directly to American families. Competes with ABC's cargo lineup on the family transportation use case with US-based assembly and faster lead times.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmsterdamBicycle
• Instagraminstagram.com/amsterdambicyclecompany
• LinkedInlinkedin.com/company/amsterdam-bicycle-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam Bicycle Company