Jaguacy

What Jaguacy does

Jaguacy is a Brazilian family-owned avocado producer and exporter founded in the early 1970s in the interior of São Paulo state, with headquarters in Bauru. The company controls the full production chain from its proprietary seedling nursery through cultivation across three Brazilian states to fresh and processed product distribution, and it self-describes as Brazil's largest avocado exporter and a pioneer in commercial avocado cultivation in the country. Its product portfolio spans bulk fresh avocados (10kg boxes), pre-ripened avocados, baby-portioned 800g packs, and collectible bowl formats, plus value-added derivatives — cold-pressed avocado oil, HPP-processed frozen avocado pulp, and fresh guacamole marketed under the Sr. Guaca brand.

The company runs a hybrid go-to-market: direct-to-consumer e-commerce via lojaavocado.com.br, distribution through major Brazilian supermarket chains (including a Carrefour private-label relationship), and B2B foodservice supply to restaurant chains including Taco Bell, alongside containerized international export. Underlying capabilities include High Pressure Processing (HPP) for shelf-life extension without chemical preservatives, biotechnology-driven seedling production in a proprietary nursery, and internationally recognized food-safety certifications (Global GAP and SMETA/Sedex, plus Carrefour and Yum Brands audits). Revenue is generated through one-time sales of fresh fruit and processed derivatives, with publicly disclosed unit pricing for consumer SKUs and quote-based pricing for bulk B2B and export contracts; no revenue figure is publicly disclosed in the available materials.

Name

Jaguacy

Legal name

Jaguacy

Website

https://avocado.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jaguacy is a family-owned Brazilian avocado producer and exporter founded in the early 1970s, controlling the chain from proprietary seedling nursery to fresh and processed products (oil, pulp, guacamole) for retail, foodservice, and international markets.

Ownership category

akta.pro rank

Product category

Fresh Avocado Production

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Avocado production
• Fresh produce
• High pressure processing
• Guacamole processing
• Avocado oil

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Avocado Sales: Production and sale of fresh avocados in multiple formats including bulk (10kg boxes), pre-mature, baby (individual 800g packaging), and bowl collections. Sold through supermarket chains, online store, and export channels.
2. Processed Avocado Products: Value-added avocado derivatives including frozen avocado pulp, avocado oil (cold-pressed), and fresh guacamole (Sr. Guaca brand). Utilizes HPP preservation technology for extended shelf life without additives.
3. International Export: Export operations positioning Jaguacy as Brazil's largest avocado exporter, shipping avocado containers internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jaguacy is a Brazilian avocado grower and processor that produces fresh Hass avocados and processed avocado products (including guacamole and avocado oil) from farms in Bauru, São Paulo. Output is sold to food-service operators, supermarket retailers, export markets, and direct consumers via an online channel.

Product overview

Jaguacy is a Brazilian avocado producer and exporter offering a portfolio of avocado products. The company operates its own nursery for seedling production and farms across three states in Brazil. Their product portfolio includes fresh whole avocados sold in bulk (a Granel) and various value-added formats: pre-ripened avocados (Pré-Maduro), individual-portioned Baby avocados, decorative bowl packaging, cold-pressed avocado oil (Azeite de Avocado), frozen pulp for foodservice, and fresh guacamole (Sr. Guaca). The company also sells directly to consumers through its online store (lojaavocado.com.br) and supplies major supermarket chains nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Hass Avocados Whole fresh Hass avocados grown at Jaguacy's Brazilian operations, supplied to food-service operators, supermarket retailers, export markets, and direct consumers.
• Processed Guacamole Processed guacamole produced using High Pressure Processing (HPP) technology for extended shelf life and food safety, sold through food-service and retail channels.
• Avocado Oil Avocado oil derived from Jaguacy's own avocado production, sold as a value-added processed product alongside fresh and processed guacamole.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• Global GAPcoreOthersGlobal GAP certification partnership providing independent verification of Jaguacy's good agricultural practices and sustainable farming standards at international levels.
• SedexcoreOthersSMETA ethical trade audit partnership certifying Jaguacy's health, safety, and worker welfare practices through Sedex's member ethical trade audit process.
• CarrefourmajorChannel Partner/ Reseller/ DistributorCarrefour private label product audit and supply partnership, with Jaguacy meeting Carrefour's standards for sustainable supplier development and non-GMO food production commitments.
• Taco BellmajorChannel Partner/ Reseller/ DistributorDirect B2B supply partnership for avocado pulp to Taco Bell restaurants in Brazil, with Jaguacy meeting Taco Bell's food safety and quality system standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avocados From Mexico: Marketing organization promoting Mexican avocados in the US market under a partnership between Mexican growers and importers. Comparable to Jaguacy as a competing origin in global avocado trade, though it operates as a marketing board rather than a vertically integrated producer.
• Dole plc: Global fresh-produce major with broad portfolios including avocados. Comparable to Jaguacy as a competitor in fresh and processed avocado distribution to multinational retailers and foodservice accounts, though much more diversified across fruit categories.
• Del Monte Foods: Large global producer and marketer of fresh and processed fruits and vegetables, including avocado products. Comparable to Jaguacy as a competitor in retail and foodservice channels with broad fresh-produce capabilities that overlap with Jaguacy's avocado offerings.

Direct peers

• Henry Avocado: US avocado grower and distributor with operations in California, Mexico, and Peru. Comparable to Jaguacy as a vertically oriented avocado producer-marketer serving retail and foodservice accounts in multiple geographies.
• Index Fresh: US-based avocado supplier with sourcing across multiple origins and a focus on ripening and bagging for retail and foodservice. Comparable to Jaguacy as a category-specialist avocado supplier with international sourcing and B2B customer base.
• West Pak Avocado: California-based avocado grower, packer, ripener, and distributor serving retail and foodservice customers. Comparable to Jaguacy in its focus on the avocado category, supply-chain control, and B2B ripening/distribution model.
• Camposol: Peru-based multinational agro-industrial company with significant avocado production and exports to global markets. Comparable to Jaguacy as a large-scale Latin American avocado exporter with international certifications and integrated farming/processing operations.
• Mission Produce: One of the world's largest avocado growers, packers, and distributors with operations across the US, Mexico, Peru, Colombia, and Guatemala. Directly comparable to Jaguacy as a vertically integrated avocado producer with significant export operations and ripening/distribution capabilities.
• Calavo Growers: US-headquartered avocado marketer and distributor with growing operations in Mexico. Comparable to Jaguacy as a major avocado supplier serving retail and foodservice channels, including processed avocado products such as guacamole.

Others

• Hass Avocado Board: US national promotion and research organization for the Hass avocado category. Not a direct competitor but comparable as a category-level industry body influencing avocado demand and supply-chain standards relevant to Jaguacy's export business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avocadojaguacy
• Facebookfacebook.com/avocadojaguacy
• Instagraminstagram.com/avocadojaguacy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaguacy