The Real Estate Store

What The Real Estate Store does

The Real Estate Store Inc. (TRES) is a privately held, founder-operated full-service real estate corporation headquartered at 13225 Philadelphia St in Uptown Whittier, California. The company operates a vertically integrated one-stop model consisting of three wholly-owned units: The Real Estate Store (brokerage handling residential and commercial listings, purchases, and investments), LoanAxis Inc. (mortgage lending, est. 2000), and EscrowAxis Inc. (escrow services, est. 2002). It serves individual home buyers and sellers, commercial property buyers and sellers, real estate investors, and first-time homebuyers across Whittier and surrounding Los Angeles County communities.

The company's technology stack is a conventional real estate marketing platform rather than a proprietary technology moat. It includes 24/7 virtual 3D home tours, personalized listing videos, professional photography with 50+ photos per listing, drone aerial footage, and a digital storefront for marketing templates (SOI letters, listing presentations, flyer templates) and self-paced workshops (Listing Presentation at $59.95, Door Knocking Success at $49.95, bundle at $75). Distribution is primarily a direct sales model through the physical Whittier office, supplemented by phone/email outreach, an e-commerce channel for digital products, and a recruiting channel for real estate agents. The go-to-market combines sales-led relationship selling, event-driven lead generation (buyer seminars, First Time Homebuyer Workshops, a 16-Week Breakfast Club program, open houses), and channel-partner recruitment of agents through a free licensing program, a 90-day mentoring program, and TRES University workshops.

The business model is commission-based on residential and commercial real estate transactions, with ancillary revenue from agent coaching, mentoring, marketing-template sales, and digital workshop downloads. The brokerage serves a long tail of individual residential clients across distributed LA County zip codes, with no enterprise or institutional customer concentration. Leadership is family-run: CEO Wasilik E. Klimenko (25+ years, thousands of transactions) leads a team that includes 3rd-generation Realtor Brianna Klimenko, Escrow Officer Yvette M. Rodriguez, Sr Loan Processor Georgina Fonseca, and Marketing Specialist Amanda Venegas. A strategic partnership with Old Republic Home Warranty was announced in April 2024 to add home warranty services to the transaction offering.

Name

The Real Estate Store

Legal name

The Real Estate Store Inc.

Website

https://wasilik.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Real Estate Store Inc. (TRES) is a privately held, founder-operated full-service real estate corporation in Uptown Whittier, California, operating an integrated brokerage (TRES), mortgage (LoanAxis), and escrow (EscrowAxis) platform serving residential and commercial buyers, sellers, investors, and aspiring real estate agents across Los Angeles County.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

SECONDARYFSAEAEAA

Residential Mortgage Brokerage (Purchase & Refinance)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Mortgage lending
• Escrow services
• Real estate agent coaching

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate commission-based revenue from residential and commercial property sales and purchases
2. Marketing Templates Sales: Digital marketing templates sold to real estate agents including SOI letters, listing presentations, and promotional flyers
3. Digital Workshop Downloads: Online courses and workshops sold as digital downloads including listing presentations and door knocking success programs
4. Agent Coaching & Mentoring Programs: 90-day mentoring program and real estate coaching services for agent development
5. Agent Team Recruitment: Revenue from recruiting real estate agents who join the team and operate under the TRES brokerage

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Real Estate Store is a full-service real estate corporation offering integrated brokerage, mortgage (LoanAxis), and escrow (EscrowAxis) services under one roof. It serves residential and commercial buyers, sellers, and investors in the Whittier and greater Los Angeles County area, while also providing agent coaching, mentoring, licensing programs, and digital marketing resources for real estate professionals.

Product overview

The Real Estate Store Inc. is a one-stop real estate corporation operating as a unified platform offering three integrated companies: The Real Estate Store (brokerage), LoanAxis (mortgage), and EscrowAxis (escrow). This integrated model allows clients to list homes, purchase homes, obtain financing, and close escrow all in one location. Beyond core real estate services, the company offers a suite of professional development products including a 90 Day Mentoring Program, Free Real Estate Licensing Program, TRES University Workshops, Digital Download Workshops (listing presentations and door knocking training), and Marketing Templates (S.O.I. templates and promotional materials). Additional services encompass Wasilik's Seller Marketing Plan featuring professional photography, drone footage, virtual 3D tours, and social media marketing, along with buyer services including pre-qualification, free consultations, and first-time homebuyer workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• The Real Estate Store (Brokerage Services) Full-service residential and commercial real estate brokerage offering property listings, purchases, and investments for buyers and sellers in Whittier and surrounding Los Angeles County areas.
• LoanAxis (Mortgage Services) Mortgage company providing various home loan products integrated with the brokerage to offer convenient in-house financing for homebuyers.
• EscrowAxis (Escrow Services) Escrow services company handling property transaction closings, providing end-to-end real estate transaction services under the same roof as brokerage and mortgage.
• Free Real Estate Licensing Program Training and licensing program providing aspiring agents with a team approach to real estate, including tools, support, and incentives to expand their business.
• 90 Day Mentoring Program Exclusive mentorship program empowering agents with skills, knowledge, and confidence through a customized business plan covering lead generation, calendar mastery, and farming strategies.
• Digital Download Workshops Self-paced digital training programs including Create a Powerful Listing Presentation and Door Knocking Success courses with editable templates for real estate professionals.
• Marketing Templates Ready-to-use marketing materials including SOI templates, listing presentations, and annual goal templates in PDF and Microsoft Publisher editable formats for real estate agents.
• Wasilik's Seller Marketing Plan Comprehensive seller marketing program featuring professional photography, drone footage, virtual 3D tours, personalized websites, and social media marketing to help sellers achieve top dollar.
• TRES University Workshops Educational workshops and training sessions covering purchase contracts, CMA analysis, brand refreshing, time management, and lead generation for real estate agents.
• Buyer Services Comprehensive buyer services including pre-qualification, free buyer consultations, and first-time homebuyer workshops covering the home buying process, financing options, and closing procedures.
• Seller Services Home selling services including free market evaluations, home preparation guidance, and professional listing marketing plans to help sellers achieve optimal sale prices.

Quantifiable outcome

• Homes with 9+ photos viewed in detail 99% more often
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Old Republic Home WarrantyminorStrategic or Co-development Partner · 7 April 2024Partnership with Old Republic for home warranty services. Company offers free home warranty workshops and uses Seller Protection Plan as a selling point in listing presentations. Home warranty provides additional coverage benefits for both sellers and buyers.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage with proprietary platform and agent tools. Comparable to TRES as a real estate brokerage serving buyers and sellers, but at vastly greater scale and with significant venture capital backing.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, focused on residential brokerage with strong agent training and coaching programs. Comparable to TRES in residential brokerage and agent development emphasis, but at massive franchise scale.
• Coldwell Banker: Established national real estate franchise with residential and commercial brokerage services. Comparable to TRES in core brokerage activity but operates at franchise scale with national brand recognition and broader geographic reach.
• ERA Real Estate: Global real estate franchise where TRES's founder Wasilik Klimenko began his career. Comparable as a residential brokerage brand with franchise structure and broader geographic reach than TRES's independent operation.

Emerging players

• Redfin: Technology-driven residential brokerage with integrated mortgage and title services. Highly comparable to TRES's integrated brokerage-plus-mortgage-plus-escrow model, but at tech-scale with lower commission structure.
• Side: Technology platform that powers independent real estate teams and brokerages. Comparable to TRES as it enables smaller brokerages to access enterprise-level technology and back-office infrastructure, though Side partners typically maintain branding autonomy.

Direct peers

• eXp Realty: Cloud-based residential brokerage with agent-centric revenue-share model. Directly comparable to TRES as a recruitment-driven brokerage serving buyers and sellers, with a stronger technology and agent-economics proposition.
• HomeSmart: Discount-fee brokerage with strong agent economics and technology platform. Comparable to TRES as a residential brokerage serving similar buyers and sellers, with more aggressive agent recruitment and competitive commission structure.
• Realty ONE Group: Unconventional brokerage franchise with a coaching and agent-development focus similar to TRES's 90-day mentoring model. Comparable as a brokerage emphasizing agent success systems and brand-driven growth.

Regional players

• First Team Real Estate: Large Southern California-based residential brokerage with strong local presence in coastal and inland markets. Comparable to TRES as a regional brokerage operating in overlapping Southern California geography with residential transaction focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheRealEstateStoreInc
• LinkedInlinkedin.com/company/the-real-estate-store-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Estate Store