Lifeline Batteries

What Lifeline Batteries does

Lifeline Batteries is a US family-owned manufacturer of premium Absorbent Glass Mat (AGM) sealed lead-acid batteries and Lithium Iron Phosphate (LiFePO4) batteries, operating as part of the Concorde Battery Corporation family of companies. Founded circa 1990 and headquartered in San Dimas, California with a second manufacturing facility in Atlanta, Georgia, the company produces batteries for marine, recreational vehicle (RV), racing, military, industrial, mining, oil & gas, photovoltaic, electric vehicle, and standby/backup power applications. Core technical differentiators include a proprietary lead-oxide paste, fully sealed polyethylene separators, and inspectable inter-cell welds developed by Concorde engineers, with product designs derived from the same processes used in Concorde's aerospace aviation battery line. The LiFePO4 line adds built-in Bluetooth monitoring via a mobile app, an internal self-heating system for cold-temperature operation, and a Battery Management System (BMS) for overcharge, over-discharge, and short-circuit protection.

The company sells through an extensive global dealer network (located via a 'Find a Dealer' feature on its website) and directly via its website, with distribution and marketing coordinated from two US locations by six family members and additional staff. Pricing is not publicly listed; customers are routed to dealers for quotes, consistent with a B2B/B2C premium-hardware model. Revenue is generated entirely from hardware sales of batteries, including AGM deep-cycle, starting, and dual-purpose models in 2V, 6V, 12V, and 16V configurations, plus LiFePO4 deep-cycle units. The brand is positioned as a premium, Mil-Spec, US-made alternative to mass-produced competitors, with certifications including US Coast Guard approval, DOT Haz Mat Exempt status, UL listing, and Mil-Spec compliance supporting military, government, and safety-conscious commercial buyers.

Name

Lifeline Batteries

Legal name

Lifeline Batteries, Inc.

Website

https://lifelinebatteries.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Lifeline Batteries is a US family-owned manufacturer of premium AGM and LiFePO4 batteries, serving marine, RV, racing, military, and industrial markets globally through an extensive dealer network from facilities in California and Georgia.

Ownership category

akta.pro rank

Product category

Battery Manufacturing

NAICS

Battery Manufacturing (335910), Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Compliance, EPR & Battery Passport Services (Regulatory Reporting, Traceability, Audits) (EUAFACAJ), Testing, Grading & State-of-Health (SoH) Diagnostics (EOL Assessment, Certification) (EUAFACAH)

Keywords

• AGM battery manufacturing
• Marine battery systems
• RV battery solutions
• LiFePO4 lithium batteries
• Deep cycle batteries

Headquarters

HQ city

San Dimas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Battery Sales: Lifeline Batteries generates revenue through the sale of premium AGM (Absorbent Glass Mat) batteries and LiFePO4 lithium batteries. The company manufactures and sells batteries directly to customers through their dealer network and directly via their website. Products include marine batteries, RV batteries, racing batteries, and deep cycle batteries for various industrial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Lifeline Batteries manufactures premium Absorbent Glass Mat (AGM) sealed lead-acid batteries and LiFePO4 lithium batteries using the same technology and manufacturing processes employed by sister-company Concorde for aerospace aviation batteries. The portfolio includes deep cycle, starting, dual-purpose, and racing models in 2V, 6V, 12V, and 16V configurations, sold to end customers through an extensive global dealer network with primary markets in marine, recreational vehicle (RV), racing, industrial, and military applications.

Product overview

Lifeline Batteries, operated by the same families as Concorde Battery Corporation, is a US-based manufacturer of premium Absorbent Glass Mat (AGM) and Lithium Iron Phosphate (LiFePO4) batteries. The product portfolio centers on three main battery technologies: (1) AGM Batteries - sealed lead-acid batteries meeting military specifications with proprietary lead-oxide paste and sealed separators, available in 2V, 6V, 12V, and 16V configurations for deep cycle, starting, and dual-purpose applications; (2) LiFePO4 Lithium Batteries - featuring the LL-12V128-GC2 with built-in Bluetooth monitoring, internal self-heating, and Battery Management System; and (3) Racing Batteries - specialized high-cranking AGM batteries for 12V and 16V racing systems. These products serve the Marine, RV, Racing, Aviation, Solar/Photovoltaic, Military, and Industrial markets. The company operates manufacturing facilities on both coasts (San Dimas CA and Atlanta GA) and sells globally through distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• SunExtender: Photovoltaic/solar battery brand marketed by Concorde Battery Corporation family of companies.
• Concord
• Chairman
• Advanced Power Products

Products and services

• Lifeline AGM Batteries Premium Absorbent Glass Mat (AGM) sealed lead-acid batteries meeting military specifications, featuring proprietary lead-oxide paste, fully sealed polyethylene separators, and robust inspectable inter-cell welds. Available in deep cycle, starting, and dual-purpose models for marine, RV, and industrial applications.
• Lifeline Marine Batteries AGM batteries designed for marine applications including starting, deep cycle, and dual-purpose models built to the same standards as aerospace aviation batteries. Models include GPL-4CT, GPL-6CT, GPL-8DL, GPL-L16T, GPL-24T, GPL-27T, GPL-31T, GPL-31XT, GPL-4DL, GPL-U1T, and 2V variants.
• Lifeline RV Batteries Premium AGM batteries for recreational vehicles including motorhomes, travel trailers, and camping vehicles requiring reliable power for appliances and systems. Includes starting, deep cycle, and dual-purpose models built using aerospace-grade processes.
• Lifeline Racing Batteries Specialized high-cranking AGM batteries for car racing applications including Formula, NASCAR, endurance classes, and other motorsport uses. Available in 12V and 16V configurations (LL-1257TB, LL-1236TB, LL-1640TB, LL-16/1240TB) with low internal resistance, providing 50% more cranking amps than gel cell batteries and 20% more power than flooded batteries.
• Lifeline Lithium LiFePO4 Batteries 12.8-volt LiFePO4 deep cycle battery line including the LL-12V128-GC2 with 128Ah capacity, 1638 Wh energy, built-in Bluetooth monitoring, internal self-heating for cold weather charging (-4°F) and discharging (-22°F), and a Battery Management System that protects against over-heating, over-charging, short-circuiting, high voltage, over-discharging, freezing temperatures. Drop-in replacement for standard lead-acid GC2 group sizes with 2000-6000 cycle life.
• GPL-3100HC AGM Battery High-capacity starting AGM battery with 106 Ah capacity, 2,150 PHCA (Pulse Hot Cranking Amps), 1,400 MCA, and 1,175 CCA designed for demanding RV and marine starting applications with fast recharging capability.

Quantifiable outcome

• Industry leading 2% per month self-discharge rate at 77°F (25°C), compared to 10%+ for conventional batteries
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Renogy: Solar and lithium battery brand focused on off-grid, RV, marine, and residential backup. Increasingly competing with Lifeline's lithium line in RV and solar dealer channels and via direct-to-consumer e-commerce.

Direct peers

• VMAXTANKS: AGM and lithium battery maker focused on solar, marine, RV, and mobility applications. Overlaps with Lifeline in marine/RV deep-cycle and solar/photovoltaic verticals with similar dealer-led distribution.
• Crown Battery: US manufacturer of deep-cycle lead-acid and AGM batteries for golf, floor machines, renewable energy, and recreational vehicles. Direct competitor to Lifeline in AGM deep-cycle marine/RV segments.
• Dakota Lithium: LiFePO4 battery maker targeting marine, RV, and outdoor/adventure applications. Comparable drop-in form factors and overlapping marine/RV dealer relationships create head-to-head competition for Lifeline's lithium products.
• Battle Born Batteries: Pure-play LiFePO4 battery maker focused on RV, marine, and off-grid applications — the most direct competitor to Lifeline's newly launched lithium line, with similar drop-in form factors and Bluetooth-enabled BMS.
• RELiON Batteries: LiFePO4 battery maker targeting RV, marine, solar, and industrial markets. Competes directly with Lifeline's lithium line and the marine/RV dealer channel Lifeline relies on.
• Trojan Battery Company: Long-established US manufacturer of deep-cycle lead-acid and AGM batteries for golf, floor cleaning, renewable energy, and recreational vehicles. Directly competes with Lifeline in AGM deep-cycle marine/RV applications.

Broad incumbents

• Dragonfly Energy: Parent of Battle Born Batteries and a publicly listed lithium battery and energy storage company. Indirect but high-relevance competitor given its marine/RV lithium focus and significantly larger capital base than Lifeline.
• Victron Energy: Global power systems provider offering lithium battery banks, inverters, chargers, and monitoring used across marine, RV, off-grid solar, and industrial applications. Competes with Lifeline via integrated system offerings rather than batteries alone.
• East Penn Manufacturing (Deka): One of the largest privately held battery manufacturers in the world, producing AGM, gel, and lithium batteries across automotive, marine, industrial, and stationary applications. Broadly competes with Lifeline across marine and industrial verticals at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ll_batteries
• Facebookfacebook.com/lifelinebatteriesusa
• Instagraminstagram.com/lifeline_batteries

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline Batteries