Finish Line Real Estate

What Finish Line Real Estate does

Finish Line Real Estate, LLC is an independent residential real estate brokerage headquartered at 1306 W. Main St. in Medford, Oregon, serving home buyers and sellers across Medford, the Rogue Valley, and the broader Southern Oregon region. The firm operates with a six-agent team led by Owner/Broker Vicki Macormic, combining for over 40 years of real estate experience, and runs a nearly 100% referral-based business built on personalized one-on-one client service, ethics, and community reputation. Services include buyer representation, seller representation, comparative market analysis, negotiation, transaction management, and assistance with diverse property types including traditional, bank-owned, HUD, investor, and short-sale homes.

The firm's technology stack is conventional and non-proprietary: it relies on the regional Multiple Listing Service (MLS) for listing distribution and supplements that with online real estate portals (Zillow, Realtor.com, Homes.com, Craigslist), a Wix-hosted company website, and a Facebook page for top-of-funnel awareness. There are no software products, APIs, mobile apps, or AI-driven tools, and service delivery is conducted directly by individual licensed agents rather than through a unified platform.

Finish Line Real Estate generates revenue through standard residential real estate commissions on closed transactions, with commission rates negotiated on a per-deal basis and not publicly disclosed. Its go-to-market is sales-led and relationship-driven, with the referral channel effectively serving as both marketing and customer acquisition. The firm holds no external funding, has no parent company, and is privately held by its operating broker.

Name

Finish Line Real Estate

Legal name

Finish Line Real Estate, LLC

Website

https://finishlinerealestate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Finish Line Real Estate is an independent residential real estate brokerage in Medford, Oregon, serving home buyers and sellers across the Rogue Valley and Southern Oregon through a six-agent team operating on a nearly 100% referral-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Real estate agent services
• Property listing services

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: The company earns revenue through real estate transaction commissions on home sales and purchases. Agents represent buyers and sellers in the Rogue Valley and Southern Oregon markets, earning standard real estate commissions on completed transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Finish Line Real Estate is an independent real estate brokerage that provides personalized buyer and seller representation in residential real estate transactions. The firm serves the Rogue Valley, Medford, and Southern Oregon markets, offering one-on-one agent services throughout the entire transaction process. Revenue is generated through standard real estate transaction commissions on completed home sales and purchases.

Product overview

Finish Line Real Estate is an independent real estate agency offering personalized buyer and seller representation services in Medford, the Rogue Valley, and Southern Oregon. The company operates as a traditional real estate brokerage with no distinct software products or modules—it provides direct real estate agent services including property listings, MLS access, comparative market analysis, home staging assistance, negotiation expertise, and transaction guidance. Services are delivered through individual licensed agents rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation One-on-one personalized real estate agent services for individuals purchasing residential homes in the Rogue Valley, Medford, and Southern Oregon. Includes MLS access, comparative market analysis, property search guidance, negotiation expertise, and complete transaction management from initial search through closing.
• Home Seller Representation Personalized real estate agent services for individuals selling residential homes in Southern Oregon. Includes property listing on MLS and online portals, marketing, pricing guidance, negotiation on behalf of the seller, and full transaction management. Experience with bank-owned, HUD, investor, traditional, and short-sale property types.
• First-Time Home Buyer Assistance Guided, step-by-step assistance for first-time home buyers navigating the purchasing process, including education on paperwork, pre-approval, smart purchasing decisions, and avoidance of costly mistakes. Includes pace-setting explanations and patient support throughout the transaction.

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, moderate and minor.

• Rogue Valley Association of RealtorscoreOthersVicki Macormic served as 2017 President of this regional real estate association, indicating active membership and leadership in the Rogue Valley real estate community.
• Women's Council of RealtorscoreOthersVicki Macormic has held multiple leadership positions including 2005 President, 2013 President, and was awarded 2003 Realtor of the Year by this national professional organization.
• Multiple Listing Service (MLS)coreTechnology or IntegrationThe company utilizes MLS for listing properties, which provides broad exposure to the real estate marketplace and is essential for buyer and seller representation.
• Medford Chamber of CommercemoderateGTM or Marketing PartnerVicki Macormic serves as an Ambassador with the Medford Chamber of Commerce, indicating active community involvement and business networking.
• Realtor.commoderateChannel Partner/ Reseller/ DistributorThe company maintains listings on Realtor.com, a major online real estate marketplace for property visibility.
• Homes.comminorChannel Partner/ Reseller/ DistributorThe company maintains listings on Homes.com for additional online property exposure.
• Ashland Elks Lodge #944minorOthersVicki Macormic is a member of the Ashland Elks Lodge #944, indicating community involvement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Century 21: Global residential real estate franchise with established Oregon operations; directly competes with Finish Line for buyer/seller representation and agent talent in the Rogue Valley market.
• Keller Williams Realty: Large U.S. residential brokerage franchise with a heavy agent-centric model; comparable to Finish Line's relationship-driven approach but at vastly greater scale and with proprietary training/tech infrastructure.
• Coldwell Banker: National residential brokerage franchise with established presence in Oregon; competes for the same agents and listings as Finish Line, with materially larger marketing budgets and brand recognition.
• RE/MAX: Global residential real estate franchise operating across the U.S., including Oregon; competes with Finish Line for agent recruitment and seller mandates with a recognizable global brand.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with U.S. operations; competes for the same agent talent and residential listings as Finish Line in regional Oregon markets.
• Berkshire Hathaway HomeServices: National residential brokerage network with Oregon franchises; competes for the same high-touch residential clients and listings that Finish Line serves in Southern Oregon.

Regional players

• John L. Scott Real Estate: Pacific Northwest residential brokerage with offices across Oregon, including Rogue Valley; directly comparable as a regional independent-style brokerage serving the same Southern Oregon geography and buyer segments.
• Windermere Real Estate: Large Pacific Northwest-focused residential brokerage with deep Oregon/Washington coverage; competes with Finish Line for the same buyer/seller pool in Southern Oregon and employs a similar agent-driven, locally branded model.

Emerging players

• Compass: Tech-enabled national brokerage expanding aggressively into secondary markets; represents an emerging threat to Finish Line as it recruits local agents and invests in proprietary consumer technology.
• eXp Realty: Cloud-based brokerage with a low-overhead, agent-centric revenue model; competes with Finish Line for independent-agent recruiting in Oregon through attractive commission splits and remote operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FinishLineRealEstate
• LinkedInlinkedin.com/company/finish-line-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finish Line Real Estate