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MetroList Services

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uuid002gtho

Namestring
MetroList Services
Legal namestring
MetroList Services, Inc.
Websiteurl
metrolist.com
Company typeenum
Private
Founded yearint
1985
Descriptiontext

MetroList Services, Inc. is a privately held California corporation founded in 1985 and headquartered in Sacramento, California. The company operates the largest Multiple Listing Service (MLS) in Northern California, providing a centralized property listing platform that covers 26 counties including Sacramento, San Francisco, San Mateo, Santa Clara, San Joaquin, El Dorado, Placer, Marin, Sonoma, Napa, and others. The platform is built on SaleCORE technology and serves licensed real estate agents and brokers through a subscription-based model, while also offering consumer-facing property search, search-by-county, search-by-voice, open house listings, and agent-finder functionality via the metrolist.com web platform.

The company's product portfolio includes the core MetroList MLS platform and dedicated property search tools spanning map-based, location-based, and voice-based search. In November 2025, MetroList launched Lundy Navigator, an AI-powered voice-activated assistance tool that provides real-time operational support to real estate subscribers around the clock. The same month, the company participated in a $1 million strategic funding round into RealReports, an AI-powered property intelligence platform based in New York, alongside MLS Now.

MetroList generates revenue primarily through recurring subscription fees paid by real estate professionals under subscriber agreements; pricing is not publicly disclosed. The company operates with a small team of 11-50 employees and pursues a sales-led go-to-market motion focused on direct engagement with real estate agents and brokers across Northern California. No API, developer portal, mobile app, or public funding history is disclosed.

Short descriptiontext

MetroList Services, Inc. is a Sacramento-based private company operating the largest Multiple Listing Service in Northern California, providing subscription-based property listing and search tools to real estate professionals across 26 counties.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSacramento, United States
HQ citystring
Sacramento
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
multiple listing service, real estate MLS platform, property listing database, MLS subscription services, real estate data platform
Product category
Multiple Listing Service (MLS)
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1MLS Subscription Services
TypeSubscription Recurring
Description

Revenue generated from real estate professionals subscribing to access the Multiple Listing Service platform for property listings, searches, and related real estate data across Northern California

metrolist.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

MetroList Services operates the largest Multiple Listing Service (MLS) in Northern California, providing licensed real estate agents and brokers subscription-based access to a comprehensive property listing database spanning 26 counties. The platform delivers property search, listing management, open house information, and agent-finding tools for real estate professionals, and includes the Lundy Navigator AI-powered voice assistant for 24/7 subscriber support. The platform is built on SaleCORE technology.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MetroList Services operates the MetroList MLS Platform, the largest Multiple Listing Service in Northern California, covering 26 counties. The platform offers a comprehensive property search system with traditional, map, and voice-based search capabilities. The product portfolio includes the core MLS platform and Lundy Navigator, an AI-powered voice-activated assistant launched in November 2025 to provide 24/7 subscriber support. The platform is built and powered by SaleCORE technology.

Product and service2 records
1MetroList MLS Platform
CategoryMultiple Listing Service Platform
Description

Primary Multiple Listing Service (MLS) platform for Northern California, providing property search, agent finder, and real estate listing management services across 26 counties including Sacramento, San Francisco, San Joaquin, El Dorado, San Mateo, and Santa Clara. Subscribers are licensed real estate agents and brokers.

2Lundy Navigator
CategoryAI-powered Assistant
Description

AI-powered voice-activated assistance tool that provides 24/7 support to MetroList subscribers, delivering immediate, accurate answers to real estate professionals' operational questions via natural language processing and voice queries.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Realtor.com (Move, Inc.)
TypeBroad incumbent
Description

Realtor.com is operated by Move, Inc. (a News Corp subsidiary) and is one of the largest U.S. residential listing portals. It is a broad incumbent that redistributes MLS-sourced listing data and offers agent marketing products, sitting adjacent to MetroList's core MLS platform.

2Zillow Group
TypeBroad incumbent
Description

Zillow is the largest consumer-facing real estate platform in the U.S., with adjacent offerings to agents (Zillow Premier Agent). It is a broad incumbent that competes indirectly with MetroList by aggregating and redistributing MLS listing data to consumers and offering agent tools, but does not directly serve as an MLS.

3Stellar MLS
TypeDirect peer
Description

Stellar MLS is a large regional MLS serving Florida. It is comparable to MetroList as a subscription-based regional MLS serving real estate professionals, and is similar in scale and operational model to a large county-coverage MLS like MetroList's Northern California footprint.

4Redfin
TypeBroad incumbent
Description

Redfin is a national residential brokerage and portal that consumes MLS listing data and competes with subscriber agents for buyer and seller relationships. It is a broad incumbent in the real estate data and brokerage space adjacent to MLS operations.

5California Regional MLS (CRMLS)
TypeDirect peer
Description

CRMLS is the largest MLS in California, covering Southern California and parts of Northern California with overlapping geographies. It is a directly competing MLS provider serving real estate professionals with subscription-based listing access, making it the closest competitor to MetroList in California.

6MLS Now
TypeDirect peer
Description

MLS Now is an Ohio-based MLS provider co-investing with MetroList in RealReports. It is a regional MLS peer operating the same subscription-based model serving real estate professionals, and the co-investment signals direct strategic alignment between the two regional MLS operators.

7CoStar Group (Homes.com)
TypeBroad incumbent
Description

CoStar Group operates Homes.com, a residential real estate platform that competes for agent marketing spend and listing visibility. It is a broad incumbent adjacent to MLS providers, leveraging its commercial real estate data infrastructure to push into residential and threaten MLS-brokered listing relationships.

8RealReports
TypeEmerging player
Description

RealReports is an AI-powered property intelligence platform that received $1M in strategic funding from MetroList and MLS Now in November 2025. It is an emerging player whose AI property insights are tightly linked to MetroList's subscriber base, positioning it as both an investee and a complementary technology partner.

9Bright MLS
TypeDirect peer
Description

Bright MLS is one of the largest MLS organizations in the U.S., serving the Mid-Atlantic region. It is a directly comparable MLS peer - regional subscription-based listing platform serving real estate professionals - and demonstrates the scale regional MLS operators can achieve through consolidation.

10BAREIS (Bay Area Real Estate Information Services)
TypeRegional player
Description

BAREIS is an MLS serving the North Bay region of California (Marin, Sonoma, Napa, Mendocino counties) - some of which overlap with MetroList's Northern California coverage. It is a regional MLS peer competing for the same agent subscribers in overlapping Northern California counties.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MetroList Services

Multiple Listing Service (MLS)metrolist.com

MetroList Services, Inc. is a Sacramento-based private company operating the largest Multiple Listing Service in Northern California, providing subscription-based property listing and search tools to real estate professionals across 26 counties.

What MetroList Services does

MetroList Services, Inc. is a privately held California corporation founded in 1985 and headquartered in Sacramento, California. The company operates the largest Multiple Listing Service (MLS) in Northern California, providing a centralized property listing platform that covers 26 counties including Sacramento, San Francisco, San Mateo, Santa Clara, San Joaquin, El Dorado, Placer, Marin, Sonoma, Napa, and others. The platform is built on SaleCORE technology and serves licensed real estate agents and brokers through a subscription-based model, while also offering consumer-facing property search, search-by-county, search-by-voice, open house listings, and agent-finder functionality via the metrolist.com web platform.

The company's product portfolio includes the core MetroList MLS platform and dedicated property search tools spanning map-based, location-based, and voice-based search. In November 2025, MetroList launched Lundy Navigator, an AI-powered voice-activated assistance tool that provides real-time operational support to real estate subscribers around the clock. The same month, the company participated in a $1 million strategic funding round into RealReports, an AI-powered property intelligence platform based in New York, alongside MLS Now.

MetroList generates revenue primarily through recurring subscription fees paid by real estate professionals under subscriber agreements; pricing is not publicly disclosed. The company operates with a small team of 11-50 employees and pursues a sales-led go-to-market motion focused on direct engagement with real estate agents and brokers across Northern California. No API, developer portal, mobile app, or public funding history is disclosed.

MetroList Services firmographics

Firmographics
Name
MetroList Services
Legal name
MetroList Services, Inc.
Website
https://metrolist.com
Company type
Private
Founded year
1985
Operating status
Operating
Headcount range
11–50 employees
Short description
MetroList Services, Inc. is a Sacramento-based private company operating the largest Multiple Listing Service in Northern California, providing subscription-based property listing and search tools to real estate professionals across 26 counties.
Ownership category
akta.pro rank

Where MetroList Services is headquartered

Location

Headquarters

HQ city
Sacramento
HQ country
United States
HQ region
North America

Offices1 record

Markets served

MetroList Services business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. MLS Subscription Services: Revenue generated from real estate professionals subscribing to access the Multiple Listing Service platform for property listings, searches, and related real estate data across Northern California

Go-to-market motion1 record

Distribution channels1 record

MetroList Services product offering

Product offering

Core offering

MetroList Services operates the largest Multiple Listing Service (MLS) in Northern California, providing licensed real estate agents and brokers subscription-based access to a comprehensive property listing database spanning 26 counties. The platform delivers property search, listing management, open house information, and agent-finding tools for real estate professionals, and includes the Lundy Navigator AI-powered voice assistant for 24/7 subscriber support. The platform is built on SaleCORE technology.

Product overview

MetroList Services operates the MetroList MLS Platform, the largest Multiple Listing Service in Northern California, covering 26 counties. The platform offers a comprehensive property search system with traditional, map, and voice-based search capabilities. The product portfolio includes the core MLS platform and Lundy Navigator, an AI-powered voice-activated assistant launched in November 2025 to provide 24/7 subscriber support. The platform is built and powered by SaleCORE technology.

Differentiator

Problem solved

Functional benefit

Products and services

  • MetroList MLS Platform Primary Multiple Listing Service (MLS) platform for Northern California, providing property search, agent finder, and real estate listing management services across 26 counties including Sacramento, San Francisco, San Joaquin, El Dorado, San Mateo, and Santa Clara. Subscribers are licensed real estate agents and brokers.
  • Lundy Navigator AI-powered voice-activated assistance tool that provides 24/7 support to MetroList subscribers, delivering immediate, accurate answers to real estate professionals' operational questions via natural language processing and voice queries.

Companies that use MetroList Services

Customer profile

Segments2 records

Ideal customer profiles1 record

MetroList Services technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

MetroList Services partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

MetroList Services competitors and assessment

Company assessment

Broad incumbents

  • Realtor.com (Move, Inc.): Realtor.com is operated by Move, Inc. (a News Corp subsidiary) and is one of the largest U.S. residential listing portals. It is a broad incumbent that redistributes MLS-sourced listing data and offers agent marketing products, sitting adjacent to MetroList's core MLS platform.
  • Zillow Group: Zillow is the largest consumer-facing real estate platform in the U.S., with adjacent offerings to agents (Zillow Premier Agent). It is a broad incumbent that competes indirectly with MetroList by aggregating and redistributing MLS listing data to consumers and offering agent tools, but does not directly serve as an MLS.
  • Redfin: Redfin is a national residential brokerage and portal that consumes MLS listing data and competes with subscriber agents for buyer and seller relationships. It is a broad incumbent in the real estate data and brokerage space adjacent to MLS operations.
  • CoStar Group (Homes.com): CoStar Group operates Homes.com, a residential real estate platform that competes for agent marketing spend and listing visibility. It is a broad incumbent adjacent to MLS providers, leveraging its commercial real estate data infrastructure to push into residential and threaten MLS-brokered listing relationships.

Direct peers

  • Stellar MLS: Stellar MLS is a large regional MLS serving Florida. It is comparable to MetroList as a subscription-based regional MLS serving real estate professionals, and is similar in scale and operational model to a large county-coverage MLS like MetroList's Northern California footprint.
  • California Regional MLS (CRMLS): CRMLS is the largest MLS in California, covering Southern California and parts of Northern California with overlapping geographies. It is a directly competing MLS provider serving real estate professionals with subscription-based listing access, making it the closest competitor to MetroList in California.
  • MLS Now: MLS Now is an Ohio-based MLS provider co-investing with MetroList in RealReports. It is a regional MLS peer operating the same subscription-based model serving real estate professionals, and the co-investment signals direct strategic alignment between the two regional MLS operators.
  • Bright MLS: Bright MLS is one of the largest MLS organizations in the U.S., serving the Mid-Atlantic region. It is a directly comparable MLS peer - regional subscription-based listing platform serving real estate professionals - and demonstrates the scale regional MLS operators can achieve through consolidation.

Emerging players

  • RealReports: RealReports is an AI-powered property intelligence platform that received $1M in strategic funding from MetroList and MLS Now in November 2025. It is an emerging player whose AI property insights are tightly linked to MetroList's subscriber base, positioning it as both an investee and a complementary technology partner.

Regional players

  • BAREIS (Bay Area Real Estate Information Services): BAREIS is an MLS serving the North Bay region of California (Marin, Sonoma, Napa, Mendocino counties) - some of which overlap with MetroList's Northern California coverage. It is a regional MLS peer competing for the same agent subscribers in overlapping Northern California counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

MetroList Services social profiles

Digital presence

MetroList Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MetroList Services leadership team

Management profile

Number of profiles

MetroList Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MetroList Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetroList Services

What does MetroList Services do?

MetroList Services operates the largest Multiple Listing Service (MLS) in Northern California, providing licensed real estate agents and brokers subscription-based access to a comprehensive property listing database spanning 26 counties. The platform delivers property search, listing management, open house information, and agent-finding tools for real estate professionals, and includes the Lundy Navigator AI-powered voice assistant for 24/7 subscriber support. The platform is built on SaleCORE technology.

Is MetroList Services a public or private company?

MetroList Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MetroList Services founded?

MetroList Services was founded in 1985. It employs 11 to 50 people.

Where is MetroList Services based?

MetroList Services is headquartered in Sacramento, United States, in the North America region.

How does MetroList Services make money?

One revenue line is on record: MLS Subscription Services.

Who are MetroList Services's main competitors?

Broad incumbents on record are Realtor.com (Move, Inc.), Zillow Group, Redfin and CoStar Group (Homes.com). Direct peers are Stellar MLS, California Regional MLS (CRMLS), MLS Now and Bright MLS. RealReports is listed as an emerging player. BAREIS (Bay Area Real Estate Information Services) is listed as a regional player.

Does MetroList Services have an API?

No public API is recorded for MetroList Services.

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Live signals
GlobeNewswireThree Leading MLSs -- CRMLS, MetroList and High Desert -- Achieve Platinum Certification for RESO Data Dictionary 1.6CRMLS, MetroList, and High Desert MLS achieved RESO Data Dictionary 1.6 Platinum Certification, the highest level. The certification brings advanced data features to over 100,000 California Realtors. RESO expects more MLSs to follow.GlobeNewswireMetrolist to Provide ListTrac's Listing Activity DashboardMetrolist announced a partnership with ListTrac to provide listing metrics and user engagement data to its 16,000 members via a dashboard. The dashboard will show listing views, time spent, and leads, and will be available across Metrolist's Matrix system.GlobeNewswireDenver Metro Area Home Prices Return to 2007 Levels According to Metrolist(R) Housing ReportDenver Metro home prices returned to 2007 levels, with November sales up 20% to 3,692 properties. Average sales price rose 13% year-over-year to $285,664, and inventory fell to 8,847 units, down from 12,634 last year.GlobeNewswireMetrolist Launches dotloop-NOW to More Than 15,000 Members to Eliminate Paperwork in Real Estate TransactionsMetrolist launched dotloop-NOW to its 15,000 members, providing a free online platform for real-time document sharing and signing. The platform saves up to 10 hours per transaction and closes deals 40% faster. It is available to Metrolist members and their clients.GlobeNewswireOctober Home Sales Continue Upward ClimbMetrolist data shows 4,095 properties sold in Denver's metro area in October, a 4% gain over September. Average sales price was $278,438, down slightly from September but 13% above last year, with 66 days on market. Inventory shrank to 9,719 units, and Metrolist expects strong November and December sales.GlobeNewswireDenver Real Estate Market Remains Steady in AugustDenver Metro home sales rose 18% year-over-year in August 2012, with 4,685 units sold, up from 3,973 in August 2011. Average price reached $285,692, 10% higher than last year, while inventory held steady at 10,826 homes. Metrolist expects a strong finish to the year.GlobeNewswireSeasonal Slowdown for Denver Real Estate MarketDenver metro home sales fell 6% in July, with average days on market dropping to 65 and average single-family price at $288,884, down 3% from June. Year-to-date prices remain 8% above 2011 levels, and Metrolist CEO Kirby Slunaker attributes the drop to seasonal cyclical patterns.GlobeNewswireMetrolist Launches Real Estate Website Designed to Make Finding Homes Easier for ColoradansMetrolist relaunched www.REColorado.com, a real estate search engine for Colorado buyers and sellers, offering tools like aerial-view map search, custom searches, and school data. The site, powered by Real Estate Digital, aims to improve consumer access to MLS listings and open houses. A rentals database is planned for early 2012.GlobeNewswireMetrolist of Colorado Goes Live With RETechnology.comMetrolist of Colorado launched RETechnology.com as a member benefit, giving brokers direct access to the real estate technology website. The site provides over 2,500 product descriptions, 1,000 vendors, and 4,000 articles, reaching more than 500,000 agents daily.