Energia de Todos

What Energia de Todos does

Energia de Todos (legal name ENERGIA DE TODOS LTDA, CNPJ 41.876.287/0001-03) is a Brazilian private limited company headquartered in Elói Mendes, Minas Gerais, that delivers residential and commercial solar energy through a distributed-generation consortium (consórcio) model rather than via rooftop installation. Customers subscribe to receive solar energy credits generated at remote UFV (Usina Fotovoltaica) farms operated and managed by Energia de Todos in partnership with CMU Energia; individuals receive a 10% discount on their energy bill plus 2% cashback, while business customers (Pessoa Jurídica) are eligible for up to 15% discount under a direct sales motion. No physical panel installation, no joining fee, and no maintenance fee are required, opening the product to renters, apartment residents, and households that lack capital or roof space for traditional solar.

The company runs a 100% digital onboarding flow via its website, with bill delivery and customer support over WhatsApp and email. Its primary distribution and rewards layer is the Cartão de TODOS membership ecosystem: cashback (up to 12%) is credited through the Cartão de TODOS mobile app and can be redeemed against the card's monthly fee, partner purchases, or future energy bills, making the energy subscription economically contingent on Cartão de TODOS affiliation. Marketing is concentrated in organic social (Facebook, Instagram), WhatsApp, and email, with no disclosed paid acquisition or field-sales infrastructure beyond a business direct-sales channel.

The business model is a monthly subscription tied to solar credits injected into customer consumer units, combined with a revenue-share on cashback earned inside the Cartão de TODOS partner network. Energia de Todos reports 40,000+ registered homes, businesses, and industries across 8 Brazilian states (Minas Gerais, São Paulo, Goiás, Bahia, Paraíba, Alagoas, Paraná, and Rio de Janeiro). The company operates with 11–50 employees, holds no disclosed funding rounds or institutional investment, and is LGPD-compliant; its competitive position rests on the no-installation distribution model and Cartão de TODOS ecosystem integration rather than proprietary technology depth.

Name

Energia de Todos

Legal name

ENERGIA DE TODOS LTDA

Website

https://energiadetodos.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Energia de Todos is a Brazilian renewable-energy company that sells discounted solar energy to consumers and businesses via a distributed-generation consortium, integrated with the Cartão de TODOS loyalty ecosystem and requiring no rooftop installation.

Ownership category

akta.pro rank

Product category

Distributed Solar Energy Services

NAICS

Electric Power Distribution (221122)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Community Solar Development & Subscription Management (EUAMAJAA)

akta.pro secondary industry

DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections) (EUADALAO)

Keywords

• Distributed solar energy
• Renewable energy subscription
• Energy bill discounts
• Cashback rewards program
• Virtual solar consortium

Headquarters

HQ city

Elói Mendes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Solar Energy Billing: Monthly energy billing based on solar credits injected into customer units. Customers receive 10% discount on energy bills plus earn 2% cashback. No joining fees or maintenance charges.
2. Cashback Revenue Share: Cashback earned on transactions within the Cartão de TODOS ecosystem, with up to 12% cashback on energy services. Revenue derived from the broader Cartão de TODOS partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Energia de TODOS operates a distributed solar energy subscription service that delivers solar-generated energy credits to customers through a consortium (consórcio) of solar generation farms (UFV - Usinas Fotovoltaicas) without requiring physical panel installation. Customers, who must be Cartão de TODOS affiliates, receive a 10% (individual) to 15% (business) discount on their electricity bills plus up to 12% cashback credited to the Cartão de TODOS app. The service is delivered via 100% digital onboarding with no joining or maintenance fees.

Product overview

Energia de Todos operates as a unified solar energy service combining two core offerings: a solar energy subscription providing 10-15% discounts on electricity bills (up to 12% for individuals, up to 15% for businesses), and a cashback rewards program integrated with the Cartão de TODOS loyalty platform. The service uses a distributed solar generation consortium model where customers receive solar-generated energy credits without installing panels, managed through digital-only onboarding and bill delivery via WhatsApp and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Energia de TODOS Solar Energy Subscription Subscription service providing 10% discount (individuals) and up to 15% discount (businesses) on electricity bills through a virtual solar consortium model, without requiring installation of solar panels on customer premises. Targets homeowners, renters, apartment residents, and commercial establishments in Brazil seeking lower electricity costs and access to renewable energy.
• Cashback Rewards Program Rewards program offering up to 12% cashback credited to the Cartão de TODOS app within 40 days of energy bill payment. The cashback is redeemable for paying the Cartão de TODOS monthly fee, purchasing from partner merchants, and applying to future Energia de TODOS energy bill payments.

Quantifiable outcome

• 10% discount on energy bills
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Cartão de TODOScoreStrategic or Co-development PartnerPrimary strategic partner providing the membership ecosystem and cashback platform. Energia de TODOS is exclusively available to Cartão de TODOS affiliates. Cashback is credited through the Cartão de TODOS App and can be used for monthly fees, partner purchases, and future energy payments.
• CMU EnergiacoreStrategic or Co-development PartnerPartner in the solar energy consortium managed by EDT. CMU Energia collaborates in the generation and management of distributed solar energy for the consortium.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neoenergia: Large Brazilian electric utility with significant distributed generation and renewable energy offerings for residential and commercial customers. Comparable as a broad incumbent in the same Brazilian electricity market but operates as a regulated utility rather than a subscription marketplace.
• Comerc Energia: Brazilian energy retailer and distributed generation operator serving commercial and industrial customers with solar and other renewable energy supply. Comparable as a broader incumbent in Brazilian distributed solar / energy-as-a-service, but at much larger scale and with a heavier commercial focus.
• Sunrun: US-listed residential solar subscription company offering solar-as-a-service with no upfront installation cost. Broad incumbent in the subscription solar category; comparable business model archetype but operating in the US rather than Brazil.

Direct peers

• Solfácil: Brazilian distributed solar platform operating a marketplace and financing model for residential and commercial solar, including solar credit/consortium offerings. Comparable as a digital-first distributed solar distributor targeting underserved Brazilian consumers and SMBs.
• Faro Energy: Brazilian-focused distributed solar developer operating portfolios of small-to-mid-scale solar plants sold as subscription/credit products to commercial and industrial customers. Closely matches the consortium-style distributed generation asset model.
• Sunne: Brazilian solar energy subscription/credit startup offering customers access to solar energy without rooftop installation via distributed generation partnerships. Directly comparable business model (virtual solar credits, no installation, recurring subscription) and overlapping customer segment.

Emerging players

• Aurora Solar: Software platform for distributed solar sales, design, and operations used by residential and commercial solar installers worldwide. Adjacent rather than direct; comparable because it enables the same customer-acquisition and operational workflow that Energia de TODOS digital motion depends on.
• Reverde: Brazilian distributed solar subscription provider offering access to solar credits without rooftop installation, targeting residential and small business customers. Closely matches the no-installation, credit-based distributed solar model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550327964311
• Instagraminstagram.com/energiadetodosoficial?igsh=MWExZ3kzNW92b292OA==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energia de Todos