Dreameasy
Dreameasy is a privately-held UK micro-manufacturer (founded 2004, 1-10 employees) of adjustable beds, mattresses, and TV beds serving consumer end-markets. Its primary commercial domain is currently inactive, with no disclosed pricing, channels, or operational data available.
- Company typePrivate
- Founded2004
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Dreameasy firmographics
Firmographics- Name
- Dreameasy
- Website
- https://dreameasy.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dreameasy is a privately-held UK micro-manufacturer (founded 2004, 1-10 employees) of adjustable beds, mattresses, and TV beds serving consumer end-markets. Its primary commercial domain is currently inactive, with no disclosed pricing, channels, or operational data available.
- Ownership category
- akta.pro rank
Dreameasy industry classification
Industry- Product category
- Bedroom Furniture
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Dreameasy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Dreameasy product offering
Product offeringCore offering
UK-based manufacturer of adjustable beds, mattresses, and TV beds. The company was founded in 2004 and operates with a small team of 1-10 employees. Their website (dreameasy.co.uk) is currently parked on Hostinger DNS, indicating the business has limited direct online infrastructure at present.
Differentiator
Problem solved
Functional benefit
Products and services
- Adjustable Beds
- Mattresses
- TV Beds
Companies that use Dreameasy
Customer profileIdeal customer profiles1 record
Dreameasy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dreameasy competitors and assessment
Company assessmentDirect peers
- Harrison Spinks: UK family-owned mattress and bed manufacturer known for natural-fill, pocket-spring products sold through premium retail and own Hastings Sleep brand. Comparable in scale and product focus to Dreameasy as a UK bed manufacturer.
- Emma Sleep: European bed-in-a-box DTC mattress and sleep brand with active UK operations. Comparable to Dreameasy as a UK mattress seller competing for the same consumer sleep-spend, though with a fully digital operating model.
- Eve Sleep: UK-origin DTC mattress and sleep brand with hybrid, foam, and adjustable bed products. Comparable in product mix and target customer to Dreameasy, though operating at materially larger digital scale.
- Dreams: UK's largest specialist bed and mattress retailer, offering own-label and third-party mattresses and adjustable beds. Direct overlap with Dreameasy's mattress and adjustable bed product categories in the UK market.
- Hypnos Beds: UK-based luxury bed and mattress manufacturer with Royal Warrant, supplying premium residential, hospitality, and contract markets. Comparable to Dreameasy as a UK bed manufacturer with B2B and B2C exposure.
- Sealy UK: Global premium mattress manufacturer with significant UK manufacturing and retail presence. Competes directly with Dreameasy in mid-to-premium mattress and bed categories.
- Bensons for Beds: UK specialist bed and mattress retailer with own-label manufacturing partnerships. Comparable as a UK-focused seller of mattresses, divans, and adjustable beds targeting similar consumer segments.
- Silentnight Group: UK's largest domestic mattress manufacturer, producing innerspring, foam, and hybrid mattresses plus bed divans. Closest comparable to Dreameasy as a UK-based mattress manufacturer serving retail and trade channels.
- Tempur UK: Premium memory-foam mattress and adjustable bed brand with strong UK retail and direct-to-consumer presence. Comparable as a higher-end mattress and adjustable bed competitor in the UK.
Broad incumbents
- IKEA UK: Global home furnishings retailer with a substantial UK mattress, adjustable bed, and TV-bed-adjacent assortment. Comparable as a broad incumbent that competes on price and convenience rather than specialty sleep expertise.
Market position
Customer concentration
Dreameasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dreameasy leadership team
Management profileNumber of profiles
Dreameasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dreameasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dreameasy
What does Dreameasy do?
UK-based manufacturer of adjustable beds, mattresses, and TV beds. The company was founded in 2004 and operates with a small team of 1-10 employees. Their website (dreameasy.co.uk) is currently parked on Hostinger DNS, indicating the business has limited direct online infrastructure at present.
When was Dreameasy founded?
Dreameasy was founded in 2004. It employs 1 to 10 people.
Who are Dreameasy's main competitors?
Direct peers on record are Harrison Spinks, Emma Sleep, Eve Sleep, Dreams, Hypnos Beds, Sealy UK, Bensons for Beds, Silentnight Group and Tempur UK. IKEA UK is listed as a broad incumbent.
Does Dreameasy have an API?
No public API is recorded for Dreameasy.
What industry is Dreameasy in?
Dreameasy's product category is Bedroom Furniture. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2510.