TimeOutdoors

What TimeOutdoors does

TimeOutdoors is a UK-based digital marketplace and content platform that aggregates over 5,000 outdoor activity events across running, cycling, swimming, triathlon, walking, and adventure racing disciplines. Founded in 2000 and headquartered in Harrogate, the company operates as a vertical search and discovery site for individual outdoor enthusiasts while serving as a listing channel for event organizers, charities, trip providers, and outdoor brands. The legal entity TOD.com Limited runs a lean operation of 1-10 employees.

The platform is built on Kentico CMS and centers on several interconnected products: an events calendar with deep categorization by discipline and distance (2,698 running events, 259 triathlons, 167 cycling events, 179 walks, 85 swims, plus duathlon, aquathlon, aquabike, swimrun, adventure race, and team events); the MyTOD community with gamified fitness tracking that has accumulated 802,187 outdoor hours; a Charity Events Hub connecting participants with major UK charities (Cancer Research UK, Macmillan, Alzheimer's Society, Muscular Dystrophy UK, Action Medical Research); a Trips & Adventures marketplace for activity holidays and training camps; a Clubs Directory; an international Places guide; and an editorial blog. The One Million Challenge provides a free gamified program with badge milestones at 100, 250, 500, and 1,000 hours, integrated with third-party fitness tracking devices.

Revenue is generated entirely through advertising and listing fees from event organizers, charities, trip providers, and brands, with the platform explicitly noting it relies on advertising revenue to exist. Distribution is digital-direct via the website with a self-serve listing model for organizers, supported by content marketing, SEO, email newsletters, and social media (Facebook, Instagram, LinkedIn). Charity partnerships provide audience and inventory inflows, while Goldman Sachs 10,000 Small Businesses alumni status and Outdoor Industries Association membership provide credibility signals.

Name

TimeOutdoors

Legal name

TOD.com Limited

Website

https://timeoutdoors.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

TimeOutdoors is a UK-based digital marketplace aggregating over 5,000 outdoor activity events across running, cycling, swimming, triathlon, and walking disciplines, serving individual enthusiasts, event organizers, charities, and trip providers through listings, community features, and advertising.

Ownership category

akta.pro rank

Product category

Outdoor Events Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Outdoor events marketplace
• Running cycling events
• Charity event listings
• Outdoor activity directory
• Sports event registration

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising and listing fees from event organizers: Event organizers, charities, and trip providers pay to list their events and adventures on the TimeOutdoors platform. The site clearly states information pages for event organizers, charities, trip providers, brands, and advertisers wanting to list on the website.
2. Advertising revenue from tracking and campaigns: The privacy policy states they use tracking to monitor advertising campaigns and rely on advertising revenue to exist. They track user behavior to provide relevant information.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TimeOutdoors is an online marketplace that aggregates outdoor recreation events across running, cycling, swimming, triathlon, and walking verticals. Event organizers, charities, and trip providers list their activities on the platform, which is free for individual users to browse and register for. The company also runs MyTOD, a community fitness tracking feature that has logged over 802,187 hours of outdoor activity.

Product overview

TimeOutdoors is a UK-based outdoor activity events platform offering a unified calendar of over 5,000 outdoor events. The core offering combines an events discovery platform (Events) with social/community features (MyTOD Community), wellness tracking (One Million Challenge), and content (Blog). Events are organized by activity type: Running Events, Cycling Events, Swimming Events, Triathlon Events, Duathlon Events, Aquathlon Events, Aquabike Events, Swimrun Events, Adventure Races, and Walking Events. Additional product verticals include a Charity Events Hub connecting users with charitable causes, a Trips & Adventures marketplace for activity holidays, a Clubs Directory for local sports communities, and a Places guide for destinations. The platform serves participants from beginner to elite levels across running, cycling, swimming, triathlon, and outdoor adventure activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Aggregated online directory of 5,000+ UK outdoor events across running, cycling, swimming, triathlon, and walking categories, allowing individual enthusiasts to discover and register for events and event organizers to list their activities.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Sleep CharitycoreStrategic or Co-development PartnerPartnership for wellbeing content. TimeOutdoors partners with The Sleep Charity to provide sleep guidance as part of their Four Pillars of Wellbeing program. This aligns with TimeOutdoors' focus on holistic outdoor activity and health.
• ICO (Information Commissioner's Office)minorOthersRegistered data controller with ICO under reference Z8428106. Indicates compliance with UK data protection regulations.
• Action Medical ResearchcoreGTM or Marketing PartnerCharity partner for Race the Sun events. Action Medical Research is a prominent beneficiary of TimeOutdoors' adventure racing events including Race the Sun Lake District and Jurassic Coast challenges.
• Cancer Research UKcoreGTM or Marketing PartnerMajor charity partner for Big Hike events and various challenge walks listed on the platform. CRUK is a key beneficiary for walking and hiking fundraising events.
• Macmillan Cancer SupportcoreGTM or Marketing PartnerPartnership for Mighty Hikes walking challenges. Macmillan is a key charity partner for multi-day walking events and challenge walks across the UK.
• Alzheimer's SocietycoreGTM or Marketing PartnerPartner for Trek26 events including Northumberland Coast, North York Moors, and Norfolk Coast challenge walks. Listed as key charity for hiking fundraising events.
• Muscular Dystrophy UKcoreGTM or Marketing PartnerCharity partner for Pedal Paddle Peak adventure events. MDUK is the beneficiary for multi-activity challenges including Lake District and Jurassic Coast events.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Charity Challenge: UK-based challenge event operator running trekking, cycling, and multi-day fundraising challenges for major charities. Adjacent peer: while it organizes events rather than listing them, it shares TimeOutdoors' core fundraising-challenge customer segment and could be both a partner and a competitor.
• British Triathlon: UK governing body for triathlon, maintaining the authoritative calendar of sanctioned triathlon, duathlon, and aquathlon events. Adjacent peer: shares the same triathlon audience and event-supply pool, but acts as regulator/listing authority rather than commercial aggregator.

Broad incumbents

• Strava: Global fitness tracking and social network used by tens of millions of runners and cyclists, increasingly expanding into event discovery, routes, and challenges. Comparable as a community + activity-tracking platform serving the same active-outdoor consumer base TimeOutdoors targets via MyTOD.
• Eventbrite: Global self-serve event ticketing and discovery marketplace. Comparable as an event-listing/marketplace infrastructure provider serving many of the same organizer customers (charities, race organizers), though much broader and less specialized in endurance sports.

Direct peers

• Race Roster: North America–focused endurance event registration and discovery platform used by thousands of race organizers. Comparable as a horizontal event-aggregation and registration-referral layer for endurance sports, though North American rather than UK in geographic focus.
• AllTrails: Global outdoor activity discovery platform (publicly listed, NASDAQ: ALTR) with a large library of trails, hikes, runs, and rides. Comparable as a destination-discovery and community platform for outdoor enthusiasts, with overlapping content, audience, and SEO-led traffic model.
• Komoot: European outdoor routing and discovery platform for hiking, cycling, and running with route planning, community recommendations, and trip discovery. Comparable as a content + community + trip-discovery platform for the same active-outdoor audience TimeOutdoors targets.
• Let's Do This: UK-headquartered endurance event marketplace offering discovery and registration for running, triathlon, cycling, and obstacle events. Most directly comparable peer to TimeOutdoors' core events directory business, with a similar target audience and overlapping event inventory.
• Outdooractive: European outdoor platform combining trail/route discovery, trip planning, and community contributions for hiking, cycling, and running. Comparable as a content + community platform monetizing outdoor enthusiast traffic, though stronger in hiking and continental Europe than TimeOutdoors.

Regional players

• RunBritain: Official UK running events calendar operated by UK Athletics, listing road races, track events, and endurance runs. Comparable as a UK-focused running event aggregator, but with governing-body backing that gives it a different authority and content moat versus TimeOutdoors' broader horizontal offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeoutdoors
• LinkedInlinkedin.com/company/timeoutdoors
• Instagraminstagram.com/timeoutdoorsuk
• Xx.com/timeoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TimeOutdoors