WellBeing Brewing
WellBeing Brewing is a St. Louis-based craft non-alcoholic beer and hemp-infused beverage company founded in 2017, serving health-conscious, sober-curious, and California-sober consumers through DTC e-commerce, subscriptions, and wholesale retail channels nationwide.
- Company typePrivate
- Founded2017
- HeadquartersMaryland Heights, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WellBeing Brewing does
WellBeing Brewing is a craft non-alcoholic (NA) beer and hemp-infused beverage company founded in 2017 in St. Louis, Missouri, by Jeff Stevens. The company produces a portfolio of NA craft beers — including an IPA, Dark Amber, Golden Wheat, Light Pale Ale, and a wheat beer with electrolytes — alongside a hemp-infused line comprising THC seltzers, a CBD/CBG brew, and zero-calorie CBD sparkling waters in multiple flavors. Its core technology includes a proprietary low-temperature dealcoholization process that preserves craft beer flavor (rather than boiling off aromatics as traditional methods do) and nano-encapsulation technology for hemp beverages that enables faster, more predictable THC/CBD onset (15-30 minutes vs. 1-2 hours for conventional edibles). Every batch undergoes multi-stage lab testing with COAs published on every product.
WellBeing Brewing firmographics
Firmographics- Name
- WellBeing Brewing
- Legal name
- WellBeing Brewing
- Website
- https://wellbeingbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WellBeing Brewing is a St. Louis-based craft non-alcoholic beer and hemp-infused beverage company founded in 2017, serving health-conscious, sober-curious, and California-sober consumers through DTC e-commerce, subscriptions, and wholesale retail channels nationwide.
- Ownership category
- akta.pro rank
WellBeing Brewing industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Breweries (31212), Soft Drink and Ice Manufacturing (31211)
- SIC
- Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industries
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where WellBeing Brewing is headquartered
LocationHeadquarters
- HQ city
- Maryland Heights
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WellBeing Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Online sales through their Shopify storefront at wellbeingbrewing.com. Customers purchase individual products or bundles at listed prices with free shipping thresholds. Primary revenue stream for direct consumer sales.
- Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on every order. Customers choose delivery frequency (every 2, 4, 6, or 8 weeks) and customize their box with any combination of products. Provides predictable recurring revenue with customer retention benefits.
- Wholesale/B2B Distribution: Wholesale sales to retailers, restaurants, bars, and distributors nationwide. Partners receive competitive margins, full product access, and marketing support including POS materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume-based shipping incentives |
| Subscription | Monthly | Subscribe & Save program with 10% recurring discount |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
WellBeing Brewing product offering
Product offeringCore offering
WellBeing Brewing is a St. Louis-based craft brewery that produces non-alcoholic beers and hemp-infused beverages (CBD and low-dose THC). The company brews traditional craft beers and uses a proprietary low-temperature dealcoholization process to remove alcohol while preserving flavor, and applies nano-encapsulation to its cannabinoid beverages for faster absorption. Products are sold direct-to-consumer via an online storefront, through a subscription program, and via a wholesale network to retailers, bars, and restaurants.
Product overview
WellBeing Brewing is a craft non-alcoholic beer company founded in 2017 in St. Louis, Missouri, that produces two primary product lines: non-alcoholic craft beers (Intentional IPA, Hellraiser Dark Amber, Heavenly Body Golden Wheat, Match Day Light, Victory Wheat + Electrolytes) and hemp-infused beverages (Golden Haze THC Seltzer, Golden Hemp CBD/CBG Brew, CBD Sparkling Waters in Melongrass and Yuzu Bloom flavors, and the Margo Price Peach Tea collaboration seltzer). The company also offers curated bundles (NA Social Kit, CBD Social Kit, THC Social Kit), a subscription service (Subscribe & Save with 10% discount), and a wholesale program for retailers. Products are available in 12oz and 16oz formats, with nano-encapsulation technology used in hemp beverages for faster absorption. The company was acquired by MNG Brands in March 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Intentional IPA West Coast-style non-alcoholic IPA brewed with Mosaic and Citra hops delivering pineapple and peach notes with a clean bitter finish. Contains 0.3% ABV. Sold in 12oz 4-packs.
- Hellraiser Dark Amber Hop-forward non-alcoholic dark amber ale with floral aroma, spicy hops, and rich malt backbone. Sold in 12oz 4-packs. Vegan, no sugar.
- Heavenly Body Golden Wheat Award-winning golden wheat non-alcoholic craft beer with full-flavored profile. Sold in 4-pack format.
- Match Day Light Light English Pale Ale-style non-alcoholic beer at 35 calories per 12oz serving. Sold in 12oz 6-packs for low-calorie active consumers.
- Victory Wheat + Electrolytes Non-alcoholic wheat beer with added electrolytes for post-workout hydration and athletic recovery support. Sold in 4-packs.
- Margo Price Peach Tea Seltzer Collaboration seltzer with Grammy-nominated artist Margo Price. Peach tea flavored seltzer with 5mg THC and 5mg CBD per 12oz can, nano-encapsulated for faster absorption. 32 calories, alcohol-free.
- Golden Haze THC Seltzer Non-alcoholic seltzer with 3mg hemp-derived THC. Citrus-forward, light-bodied with piney hop finish. Uses fast-acting nano-encapsulation technology. Sold in 4-packs.
- Golden Hemp CBD/CBG Brew Non-alcoholic beer infused with 20mg CBD and 10mg CBG. Crisp summer lager style with fast-acting nano CBD technology. Light, clear-headed effect. Sold in 4-packs.
- CBD Sparkling Water - Melongrass
Quantifiable outcome
- 33% reduction in upper respiratory infections observed in athletes consuming NA beer post-exercise (German Olympic study)
- +2 more outcomes
Companies that use WellBeing Brewing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
WellBeing Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WellBeing Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- MNG BrandscoreMNG Brands acquired WellBeing Brewing Co. in March 2025. The acquisition strengthens MNG Brands' position in the $11 billion non-alcoholic beverage market while providing WellBeing with expanded distribution, increased production capacity, and access to MNG's wholesale network and financial resources. MNG Brands plans to leverage WellBeing's brand reputation to expand into infused beverages, including THC-infused drinks, positioning itself as a comprehensive wellness beverage provider.
- Margo PriceflagshipGrammy-nominated country singer-songwriter Margo Price collaborated with WellBeing Brewing to create the Peach Tea THC + CBD Seltzer. The product features 5mg THC and 5mg CBD per 12oz can with peach tea flavor. Created to bring relaxation with flavor, leveraging Margo's brand and audience for cross-promotion. Nano-encapsulation technology enables faster absorption. Limited edition collaboration product.
- CBD KratomminorPartner brand listed in footer as a related/cross-promotional brand. CBD Kratom is a retailer of hemp and CBD products that carries WellBeing beverages in their stores.
- beeZbeeminorPartner brand listed in footer. Relationship appears to be cross-promotional or co-marketing within the wellness beverage ecosystem.
- Korthals' CollectionminorPartner brand listed in footer representing cross-promotional relationships within the hemp/wellness beverage space.
- Todd AdamsminorPartner brand listed in footer representing CBD brand partnerships within the wellness beverage ecosystem.
- Song RyderminorPartner brand listed in footer representing cross-promotional relationships within the hemp/cannabis beverage space.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WellBeing Brewing competitors and assessment
Company assessmentDirect peers
- Athletic Brewing Company: The leading U.S. non-alcoholic craft brewer, Athletic Brewing produces a full lineup of NA IPAs, ambers, lagers, and seasonal SKUs via a proprietary brewing/dealcoholization process and a hybrid DTC-plus-wholesale model — virtually identical thesis, channel mix, and target consumer as WellBeing Brewing.
- Partake Brewing: A Canadian-born, Colorado-based non-alcoholic craft brewery selling IPAs, blondes, stouts and seltzers across grocery, DTC, and on-premise channels — competes head-to-head with WellBeing in the same low-calorie, calorie-conscious NA craft segment.
- Surreal Brewing Company: An early U.S. NA craft brewery (founder was an early NA craft pioneer) producing a multi-SKU lineup of juices, seltzers, and stouts distributed through grocery and DTC — directly overlapping WellBeing on retail positioning and consumer segments like fitness and sober-curious drinkers.
- Two Roots Brewing Co. A craft brewery producing both non-alcoholic craft beers (NA IPAs, lagers, ales) and THC/CBD-infused seltzers and beers — the closest direct peer to WellBeing on the dual NA-craft + hemp-infused beverage portfolio.
- Ceria Brewing Company: Founded by Keith Villa (creator of Blue Moon), Ceria is a non-alcoholic-only craft brewery focused on flavorful NA beers using dealcoholization; the same founder craft-credibility and dealcoholization approach mirrors WellBeing's value proposition to sober-curious consumers.
Broad incumbents
- Heineken N.V. A global brewing incumbent whose Heineken 0.0 is the dominant mainstream NA lager — competes with WellBeing for the same moderation-seeking drinker, but at much larger scale across grocery and on-premise.
- Lagunitas Brewing Company (Hoppy Refresher): Heineken-owned craft brewer with the Hoppy Refresher line of NA craft beer; competes directly in the NA IPA/flavored seltzer aisles but as part of a much larger brewing portfolio with broader distribution.
- BrewDog PLC: Scottish craft brewer with an expanding portfolio of non-alcoholic beers (including "Alcohol Free" and "Sub Zero" lines) — comparable craft brand positioning to WellBeing, but anchored in a much larger alcoholic-craft portfolio and global distribution.
Emerging players
- Bero Brewing: Tom Dundon-backed startup producing premium NA beers (No Worst, Sunset, Edge) targeting social and sober-curious drinkers — same premium brand-led thesis as WellBeing, slightly more recent entrant with celebrity/athlete equity.
- Grüvi: Specialty brewer of non-alcoholic craft beers and wines targeting sober-curious consumers via DTC and retail — overlaps with WellBeing on retail channel strategy and the mindful-drinking consumer persona, with a complementary NA wine product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WellBeing Brewing social profiles
Digital presenceWellBeing Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellBeing Brewing leadership team
Management profileNumber of profiles
Profiles2 records
WellBeing Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellBeing Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellBeing Brewing
What does WellBeing Brewing do?
WellBeing Brewing is a St. Louis-based craft brewery that produces non-alcoholic beers and hemp-infused beverages (CBD and low-dose THC). The company brews traditional craft beers and uses a proprietary low-temperature dealcoholization process to remove alcohol while preserving flavor, and applies nano-encapsulation to its cannabinoid beverages for faster absorption. Products are sold direct-to-consumer via an online storefront, through a subscription program, and via a wholesale network to retailers, bars, and restaurants.
Is WellBeing Brewing a public or private company?
WellBeing Brewing is a private company. It is classified as corporate owned and is currently operating.
When was WellBeing Brewing founded?
WellBeing Brewing was founded in 2017. It employs 1 to 10 people.
Where is WellBeing Brewing based?
WellBeing Brewing is headquartered in Maryland Heights, United States, in the North America region.
How does WellBeing Brewing make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Subscribe & Save) and wholesale/B2B Distribution.
Who are WellBeing Brewing's main competitors?
Direct peers on record are Athletic Brewing Company, Partake Brewing, Surreal Brewing Company, Two Roots Brewing Co. and Ceria Brewing Company. Broad incumbents are Heineken N.V., Lagunitas Brewing Company (Hoppy Refresher) and BrewDog PLC. Emerging players are Bero Brewing and Grüvi.
Does WellBeing Brewing have an API?
No public API is recorded for WellBeing Brewing.
What industry is WellBeing Brewing in?
WellBeing Brewing's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics). Its NAICS code is 31212 and its SIC code is 2082.