Aviso WA

What Aviso WA does

Aviso WA Insurance Brokers (legal entity Triton Broking Services (WA) Pty Ltd; ABN 30 009 439 203; AFSL 230778) is a Western Australian insurance brokerage founded in 1982 as IC Frith & Associates (WA) and rebranded in 2021 as part of integration into the Aviso Group / Envest Group / Ardonagh Group global insurance distribution platform. The company operates seven offices across Western Australia (Midland headquarters, Northam, Merredin, Geraldton, Dandaragan, Esperance, Bunbury) and an authorised representative network, serving SMB, commercial, agricultural, transport, hire-and-rental, and personal insurance customers across Australia with a particular focus on regional WA.

The product portfolio spans business insurance (commercial motor, cyber liability, professional indemnity, workers compensation, industrial special risks, business package), personal insurance (car, home and contents, caravan, travel, landlords), specialist lines (aviation, marine, medical malpractice, hard-to-place liability, food trailer, horticulture, prize indemnity, product recall, prestige vehicles), farm and crop insurance (including parametric weather products via the Aviso Climate & Weather sub-brand launched 2023-04), and a DIY online channel (Aviso WA Direct, launched 2023-03). Aviso WA holds access to 120+ insurance suppliers and supports premium funding through three partners (Elantis, Attvest, IQumulate). The Aviso WA Direct platform enables self-service quote-and-bind for simple commercial and personal lines, while BizCover referral extends digital reach for small business.

Revenue is generated primarily through commission from insurers on placed policies, supplemented by BizCover referral commissions and premium-funding arrangement fees. Pricing is predominantly quote-based against individual risk profiles; Cyber Insurance is one of the few products with disclosed indicative pricing from approximately A$900 per year. The go-to-market is sales-led and relationship-driven (broker consultations across the office network, supported by content marketing, NIBA-aligned professional credibility, and community sponsorships including Healthy Heads in Trucks & Sheds), augmented by a referral channel via BizCover and a self-serve channel via Aviso WA Direct. Headcount sits in the 11-50 range; no equity funding rounds or M&A activity specific to Aviso WA are disclosed.

Name

Aviso WA

Legal name

Triton Broking Services (WA) Pty Ltd

Website

https://avisowa.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Aviso WA is a Western Australian insurance brokerage arranging business, personal, specialist, and parametric weather insurance across seven regional offices for SMB, agricultural, and personal clients, operating within the Ardonagh/Envest/Aviso Group network.

Ownership category

akta.pro rank

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Placement Commission: Aviso WA earns commission from insurance providers when placing policies on behalf of clients. The company is transparent about this remuneration model and discloses it in its Financial Services Guide. Commission rates are not publicly disclosed.
2. Referral Fee — BizCover: When clients are referred to BizCover Pty Ltd for online business insurance, Aviso WA earns a commission from BizCover for each policy purchased as a result of the referral.
3. Premium Funding Arrangement Fees: The company facilitates premium funding through Elantis Premium Funding, Attvest Finance, and IQumulate, earning referral or arrangement fees in the process.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aviso WA is a Western Australian insurance brokerage that places business, personal, farm, transport, hire and rental, and specialist insurance lines on behalf of clients using 120+ insurer relationships. Services include risk identification, policy selection, insurer negotiation, premium funding arrangement, and in-house claims advocacy, delivered through seven WA offices, an authorised representative network, and the Aviso WA Direct DIY online platform.

Product overview

Aviso WA is a large, privately-owned insurance broker in Western Australia offering a comprehensive portfolio of insurance products and services. The company operates as a broker (not a direct insurer), providing access to over 120 insurance suppliers. The product portfolio spans core business areas including Business Insurance (with sub-products like commercial motor, cyber liability, professional indemnity, workers compensation), Personal Insurance (car, home, travel), Farm & Crop Insurance, Specialist Insurance (aviation, marine, medical malpractice), and niche offerings like Aviso Climate & Weather (parametric insurance). Additional services include Hire & Rental Insurance, Transport & Logistics Insurance, Premium Funding, and DIY Online (Aviso WA Direct). The company is part of the Aviso Group and the global Ardonagh Group, with offices across Western Australia providing localized service backed by national negotiating power.

Differentiator

Problem solved

Functional benefit

Brands

• Aviso Climate & Weather: Parametric weather insurance products for Western Australian agriculture sector, offering temperature and rainfall covers for farmers.
• Aviso WA Direct

Products and services

• Business Insurance Comprehensive business insurance solutions tailored to individual business needs, covering risks including burglary, business interruption, business package, commercial motor, contract works, corporate travel, cyber liability, directors and officers, fire and perils, general property, industrial special risks, machinery breakdown, management liability, marine transit, motor trade, professional indemnity, public and products liability, strata, tax audit, and workers compensation.
• Personal Insurance Personal insurance solutions including car, caravan, domestic workers compensation, home and contents, landlords, personal accident and illness, pleasure craft, and travel insurance tailored to individual needs and budgets.
• Farm Insurance Customisable insurance package for farms covering home building and contents, farm property, theft, business liability, motor vehicles, machinery breakdown, and road transit; tailored for WA broad acre, horticulture, and pastoral operators.
• Crop Insurance Protection for broad acre farming against severe weather, natural disasters, stray livestock, chemical overspray, and market price volatility for wine grapes, barley, wheat, oats, and canola.
• Aviso Climate & Weather Parametric weather insurance offering temperature and rainfall covers for Western Australian agriculture sector including Dry Season Cover, Frost Protection, Canola Heat Stress, and Wet Harvest.
• Specialist Insurance Specialised insurance for specific industries and operators facing unique risks, including aviation, book keepers PI, commercial marine hull, food trailer, hard-to-place liability, horticulture, medical malpractice, pleasure craft, prize indemnity, product recall, rural, and special and prestige vehicles.
• Aviation Insurance Coverage for aircraft owners, operators, airside property owners, and those working in airside environments or supplying aircraft products, with access to specialist markets.
• Hard-to-Place Liability Insurance Specialist liability coverage for complex businesses outside standard risk profiles including amusement parks, nightclubs, mining, scaffolding, pharmaceutical, with limits up to $30M.
• Medical Malpractice Insurance Insurance for medical centres, clinics, day surgeries, hospitals, and healthcare professionals covering medical malpractice, administration errors, Medicare fraud, privacy breaches, and prosecutions.
• Hire & Rental Insurance Insurance designed for the hire and rental industry by Hire Insurance Brokers (WA), covering property equipment, event hire, plant and equipment, workers compensation, public/products liability, cyber, and management liability.
• Transport & Logistics Insurance Insurance solutions for the transport and logistics industry addressing specific risks faced by operators in this sector, including transport, logistics, road pilots, heavy motor, and marine transit coverage.
• Aviso WA Direct DIY online insurance solution allowing clients to apply, pay, get multiple quotes instantly, compare options, and receive instant Certificates of Currency for quick and easy self-service cover (third-party-powered platform).
• Premium Funding Cash flow solution allowing businesses to spread insurance premium payments over monthly instalments, arranged through Elantis Premium Funding, Attvest Finance, and IQumulate partners.
• Cyber Liability / IT Liability Insurance Coverage for data breaches, failure to protect private information, computer hacking damage, and business interruption from loss of services; premiums start as low as $900 per year depending on the size and nature of the business.
• BizCover Online Business Insurance Referral Referral of online business insurance customers to BizCover Pty Ltd, enabling instant online business insurance quotes and policy purchase via BizCover's platform with Aviso WA earning commission on resulting policies.

Quantifiable outcome

• Third-ranked Insurance Business Top 10 Brokerage in Australia (2019)

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered supporting, core and minor.

• Healthy Heads in Trucks & Sheds (HHTS)supportingStrategic or Co-development Partner · 18 August 2020Healthy Heads in Trucks & Sheds is a not-for-profit organisation developing a national mental health and wellbeing strategy for the Australian road transport and logistics industry. GT Insurance (an Aviso Group entity) is a founding sponsor and supporter. HHTS was established by Woolworths Group, Qube, Linfox, and Ron Finemore Transport. Aviso WA participates through its group affiliation.
• Aviso GroupcoreStrategic or Co-development PartnerAviso WA is a member of the Aviso Group — a national network of 11 insurance broker businesses with 44+ offices and $954m+ in GWP. The Aviso Group provides collective negotiating power with insurers, collegial broker network support, and access to technology and niche insurance schemes. Aviso stands for 'Advice and Vision'. Members include Fitzpatrick & Co Insurance Brokers (VIC), Acumen Insurance Brokers (NSW), Aviso Broking (NSW/QLD), Aviso TAS Insurance Brokers, Aviso Integral Insurance Solutions (VIC), Grange Insurance Solutions (WA), NQIB (QLD), and Arete Risk and Insurance Solutions (QLD/NSW).
• Envest GroupcoreStrategic or Co-development PartnerEnvest Group is the parent company of the Aviso Group and a diversified Australian insurance group owned by Ardonagh. Envest has 30+ Australian insurance brands, 700+ staff, 35 office locations, and combined GWP of $1.6bn in Australia. It includes Resilium Insurance and 14 specialist underwriting agencies. Aviso WA benefits from the group's collective scale, technology investment, and professional support framework.
• National Insurance Brokers Association (NIBA)coreOthersAviso WA subscribes to and is bound by NIBA's Insurance Brokers Code of Practice. NIBA is the peak representative body for intermediated insurance in Australia, representing ~450 member firms and 15,000 brokers. NIBA membership provides professional development, industry representation, and code compliance — a mark of legitimacy and ethical standards.
• BizCover Pty LtdminorChannel Partner/ Reseller/ DistributorBizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) acts as agent of the insurer for online business insurance comparisons. Aviso WA refers clients to BizCover and earns commission when a policy is purchased. BizCover does not compare all insurers — only those listed on its platform. Aviso WA discloses this referral arrangement and associated remuneration.
• Elantis Premium FundingsupportingChannel Partner/ Reseller/ DistributorElantis Premium Funding has over 29 years of experience in Australia and New Zealand offering brokers reliable, personalised and flexible premium funding solutions. Aviso WA arranges premium funding through Elantis for clients seeking to spread insurance premium payments over monthly instalments.
• Attvest FinancesupportingChannel Partner/ Reseller/ DistributorAttvest Finance offers a complete range of funding options including workers compensation and non-cancellable policies, with domestic and strata plan premiums. Known for close broker partnerships and flexible settlement terms (weekly, fortnightly, monthly, quarterly repayments). Aviso WA refers clients to Attvest.
• IQumulatesupportingChannel Partner/ Reseller/ DistributorIQumulate is a premium funder with 70+ dedicated staff across Australia & New Zealand, focused on personal relationships and using technology to personalise experiences. Aviso WA arranges premium funding through IQumulate.
• Hire and Rental Industry Association (HRIA) / HRIA InsurancecoreStrategic or Co-development PartnerAviso WA's Hire Insurance Brokers (WA) product is offered in partnership with the Hire and Rental Industry Association. HRIA Insurance provides specialist insurance products designed by the hire industry for the hire industry. The partnership enables access to HRIA's industry expertise and targeted insurance schemes for hire and rental businesses.
• Insurer Network (Allianz, CGU, Blue Zebra, QBE, Zurich, Vero, 360 Underwriting, Chubb, Global Transport Insurance, Mansions of Australia, CHU, SUU, NTI, SCI, DUAL, AIG, Berkley, Relyon, Point, BHSI)coreChannel Partner/ Reseller/ DistributorAviso WA has access to 120+ insurance suppliers. On its insurer emergency contacts page, the company lists partnerships with major Australian insurers including Allianz, CGU, Blue Zebra, QBE, Zurich, Vero, 360 Underwriting, Chubb, Global Transport Insurance, Mansions of Australia, CHU, SUU, NTI, and SCI. These relationships enable the company to place a wide range of commercial and personal lines coverage.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AUB Group: ASX-listed Australian insurance broker network operating a similar model of aggregating regional brokers with collective insurer bargaining power. AUB is a like-for-like network peer to the Aviso/Envest group that Aviso WA sits within.
• Honan Insurance Group: Australian mid-market insurance broker with comparable commercial and specialty capabilities. Often cited alongside Steadfast, AUB and PSC as a leading independent broker network in Australia.
• Steadfast Group: Australia's largest broker network, operating a very similar aggregator-of-regional-brokers model with shared underwriting schemes and supplier access. Closest structural comparator to Aviso WA's group-level model.
• PSC Insurance Group: ASX-listed Australian insurance broker with comparable mix of commercial, specialty, and personal lines. Similar size and acquisition-led growth profile to Aviso WA's parent group context.

Emerging players

• BizCover: Australian online small-business insurance platform that Aviso WA actively refers customers to. Represents the digital, self-service model that competes with traditional brokers for commoditised small-commercial lines.

Broad incumbents

• Gallagher Australia: Australian arm of global broker Arthur J. Gallagher & Co., offering overlapping commercial and specialty broking at national scale. Acts as a larger incumbent against which Aviso WA competes for mid-market and corporate accounts.
• Aon Australia: Global insurance and reinsurance broker with significant Australian operations. Comparable to Marsh as a broad incumbent whose scale and carrier relationships set the benchmark Aviso WA benchmarks itself against.
• WTW (Willis Towers Watson) Australia: Global insurance broker operating in Australia across commercial, specialty, and reinsurance lines. Overlaps with Aviso WA's specialty and corporate placement work at the upper end of the market.
• Marsh Australia: Global insurance broker and risk advisor with substantial Australian presence. Competes with Aviso WA on large commercial and specialty placements; not focused on regional WA, but anchors the top end of the broker market.

Others

• Ansvar Insurance: Australian specialty insurer (education, community, faith-based, strata) and listed Aviso WA partner. Not a direct competitor but a carrier-partner in Aviso WA's Community Education Program grants and broader placement ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/18385834/admin
• Xx.com/avisowa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviso WA