Schneider Geo

What Schneider Geo does

Schneider Geo GmbH is a privately held German software company founded in 2013 and headquartered in Garmisch-Partenkirchen, Bavaria, with a secondary office in Freyung. The company develops GUIBO.travel, a cloud-based SaaS platform positioned as a digitization layer for tour operators — specifically those focused on active travel such as hiking, mountain biking, and skiing. The platform enables operators to capture, centrally manage in the cloud, and publish product and geo data consistently across websites, mobile apps, and print from a single source, eliminating the need for operators to build custom interfaces or standalone applications.

The technical foundation combines proprietary workflow and content-management software with third-party geospatial infrastructure: Mapbox provides vector map display, GraphHopper powers route calculation and turn-by-turn navigation, Google Cloud Services hosts document storage and collaboration, and Cloudinary manages media assets. A consumer-facing companion, the GUIBO App (iOS and Android), delivers the same geo and travel content as a mobile travel guide with GPS, turn-by-turn, and voice navigation for end travelers of operator customers. Distribution is via a product-led growth motion through the cloud platform and mobile app stores.

The company is founder-led by managing directors Daniel Poodratchi and Jochen Schneider, with a headcount of 1–10. No external institutional funding, M&A activity, or revenue figures are disclosed. Approximately 14 operator customers are publicly listed, including Radreisen, Vagabond, Velociped, Eurofun Touristik, Snowspace, Inntour, and s-cape — all small-to-mid German active-travel operators. Revenue is generated through SaaS subscriptions on the GUIBO.travel platform, mobile application licenses, and implementation/professional services, though pricing is not publicly disclosed. The business operates primarily within Germany with global app-store reach.

Name

Schneider Geo

Legal name

Schneider Geo GmbH

Website

https://schneidergeo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Schneider Geo GmbH provides GUIBO.travel, a cloud-based SaaS platform that helps German active-tour operators digitize, centrally manage, and multi-channel publish product and geo data, paired with a mobile travel guide app offering GPS navigation and voice guidance for end travelers.

Ownership category

akta.pro rank

Product category

Travel and Tourism Software

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Tourism software
• Travel digitization
• Cloud platform
• Mobile travel guide
• Geo data publishing

Headquarters

HQ city

Partenkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. GUIBO.travel Platform Subscription: Cloud-based SaaS platform for travel organizers to manage and distribute digital travel information. Provides tools that integrate seamlessly into existing company appearances.
2. Mobile Applications: Travel guide apps for iOS and Android featuring GPS navigation, maps, and voice navigation for active travel.
3. Professional Services: Implementation and support services for tourism businesses to digitize their product and geo data.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

GUIBO.travel is a cloud-based SaaS platform that enables tour operators to centrally manage, digitise and publish travel information (routes, sights, accommodations, elevation data) across websites, mobile apps and print channels, and to integrate booking and route tools into their existing web presence without custom interface or app development. The GUIBO App provides a consumer-facing mobile travel guide that tracks the user's position via GPS, displays relevant travel content and offers offline content from a customer-specific catalogue.

Product overview

Schneider Geo offers a single unified platform called GUIBO.travel, designed specifically for tour operators to digitize travel information. The core platform GUIBO.travel enables cloud-based travel document management and exchange with travel operators, with publishing tools that integrate seamlessly into existing websites. The GUIBO App (a mobile add-on module) provides land maps, GPS navigation, turn-by-turn directions, voice navigation, and background information for active travel operators. Together, the platform allows tour operators to centrally manage product and geodata, then publish consistently across websites, mobile apps, and print from a single source.

Differentiator

Problem solved

Functional benefit

Brands

• GUIBO.travel: Leading platform for digitization of travel information for tour operators. Manages travel documents in the cloud and enables exchange with tour operators. Also includes a travel guide app for active tour operators with maps, GPS navigation, turn-by-turn directions, voice navigation, and background information.

Products and services

• GUIBO.travel Cloud-based SaaS platform that lets tour operators centrally manage, digitise and publish travel content (routes, sights, accommodations, elevation data) across websites, mobile apps and print, and integrate booking and route tools into their existing web presence without custom interface development.
• GUIBO App Mobile travel-guide application that tracks the user's position via GPS, displays relevant travel content from a customer-specific catalogue and provides offline content for travellers in areas without mobile reception.

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google Cloud ServicescoreTechnology or IntegrationCloud storage and services used for document storage, management, and collaboration. Primary infrastructure for cloud services.
• MapboxcoreTechnology or IntegrationProvides vector map services for displaying maps within applications. Essential for location-based features.
• GraphHoppercoreTechnology or IntegrationRouting engine provider enabling route calculation and navigation functionality for travel applications.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorDistribution platform for iOS application delivery to end users.
• Google PlaycoreChannel Partner/ Reseller/ DistributorDistribution platform for Android application delivery to end users.
• GREG Digitales GründerzentrumminorStrategic or Co-development PartnerDigital founder center in Freyung where the company has an office location, suggesting support for startup ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Checkfront: Checkfront provides online booking and reservation management for tours, activities, and rentals—comparable as B2B SaaS serving tour operators with similar SaaS architecture and target customer.
• Bokun: Bokun (now part of Tripadvisor) is a SaaS platform for tour and activity operators covering booking, distribution, and channel management—comparable as B2B tour operator software with overlapping operator-tooling scope.
• Regiondo: Regiondo offers ticketing, booking, and distribution software for tours, attractions, and activities—particularly strong in the DACH region, making it a direct regional competitor to Schneider Geo.
• Rezdy: Rezdy is a booking and reservation software platform for tour and activity operators, providing inventory, channel management, and operator-side tools—adjacent to Schneider Geo's tour operator tooling focus.
• Outdooractive: Outdooractive is a European platform for outdoor and active travel with maps, route planning, GPS navigation, and tour content—directly comparable to Schneider Geo's GUIBO.travel and GUIBO App combination in active travel content and navigation.
• Komoot: Komoot provides route planning, GPS navigation, and tour content for hiking, biking, and active travel. Overlaps with Schneider Geo's navigation and digital travel document capabilities for active tour operators and end users.
• TrekkSoft: TrekkSoft (now part of Bokun/Tripadvisor) provided tour and activity operator software with booking and channel management features—comparable B2B SaaS serving the same operator persona.

Broad incumbents

• GetYourGuide: GetYourGuide is a large global tours and activities marketplace that also provides supplier tools for operators—an incumbent competitor with overlapping operator-software capability and far greater scale.
• TourRadar: TourRadar is a multi-day tour marketplace with operator software capabilities, providing booking, distribution, and content tools—an adjacent incumbent in the tour operator software space.
• Viator: Viator is a major online marketplace for tours and activities operated by Tripadvisor. While broader and consumer-facing, it competes indirectly for tour operator attention and offers adjacent operator software through Bokun.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/schneider-geographic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider Geo