UpValley Inn

What UpValley Inn does

UpValley Inn & Hot Springs is a 22-room boutique hotel located at 1865 Lincoln Avenue in Calistoga, California, at the northern tip of Napa Valley. The property has operated as part of the wellness destination tradition of Calistoga since 1862, and currently operates as a franchisee member of Choice Hotels International's Ascend Hotel Collection. The hotel's core asset is an on-site geothermal well drilled to 4,000 feet, which sources 100% natural Calistoga mineral water heated by subterranean volcanic activity to approximately 230°F at source; this water feeds the property's signature swimming pool and whirlpool, supplemented by a Scandinavian-inspired dry sauna and an eucalyptus-infused steam room. Additional amenities include complimentary cruiser bicycles, a FloWater hydration station, and on-demand shuttle service through Calistoga Shuttle/VineTransit.

Accommodation spans six room categories — Standard, Standard-Accessible, Deluxe, Premium, King Fireplace Suite, and a fully furnished One-Bedroom Apartment — ranging from entry-level pillowtop rooms to a ~500 sqft suite with ledgestone fireplace, wine fridge, and iLLY espresso maker. The business model is straightforward nightly room rental, distributed through the hotel's own direct website (with a 15% direct-booking incentive), the Choice Hotels global booking platform, and a dedicated RFP channel for groups of 10 or more rooms targeting weddings and corporate retreats. Revenue is further shaped by a layered promotional package strategy including AAA discounts, length-of-stay incentives (up to 35% off for 6-night stays), and seasonal offers such as the June "Soak It All In" package.

The primary customer segments are leisure and wine country travelers, wedding groups, corporate retreat planners, and extended-stay guests, with pricing quote-based rather than publicly disclosed. The property is privately owned and operated with no disclosed institutional ownership, funding rounds, or M&A activity; revenue, headcount, and ownership structure are not publicly available.

Name

UpValley Inn

Legal name

UpValley Inn & Hot Springs Napa Valley, an Ascend Collection Hotel

Website

https://upvalleyinn.com

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

11–50 employees

Short description

UpValley Inn & Hot Springs is a privately owned 22-room boutique hotel in Calistoga, California, offering accommodations around a signature geothermal mineral water pool, sauna, and steam room. It serves leisure travelers, wedding groups, corporate retreats, and extended-stay guests as a Choice Hotels Ascend Collection franchisee.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hot Springs & Nature Wellness Lodges (THAAAHAH)

Keywords

• Boutique hotel accommodation
• Geothermal mineral hot springs
• Wine country lodging
• Wellness spa retreats
• Hot springs resort

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Nightly room rentals across multiple room categories including Standard, Deluxe, Premium, King Fireplace Suite, and One-Bedroom Apartment. Revenue generated through direct website bookings and Choice Hotels platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

UpValley Inn & Hot Springs operates a boutique hotel in Calistoga, California offering overnight accommodations across multiple room categories, complemented by signature wellness amenities including a 100% natural geothermal mineral water swimming pool and whirlpool, a Scandinavian-inspired dry sauna, and a eucalyptus steam room. The property is part of Choice Hotels' Ascend Hotel Collection and caters primarily to leisure travelers, wine tourists, and group bookings in Napa Valley.

Product overview

UpValley Inn & Hot Springs is a boutique hotel in Calistoga, California (Napa Valley) offering accommodation and wellness experiences. The property features six distinct room categories: Standard Room, Standard-Accessible Room, Deluxe Room, Premium Room, King Fireplace Suite, and One-Bedroom Apartment. The hotel's signature wellness amenities include a 100% geothermal mineral water swimming pool and whirlpool sourced from an on-site well, a Scandinavian-inspired dry sauna, and a eucalyptus-infused steam room. Additional amenities include complimentary cruiser bicycles, an on-demand Calistoga Shuttle service, and a FloWater hydration station. The hotel offers various package deals including direct booking discounts, extended stay savings, AAA member rates, and seasonal promotions. Group booking services for weddings and corporate events are also available, along with curated wellness, wine tasting, and outdoor adventure itineraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Entry-level guest room with choice of one King Pillowtop Bed or two Queen Pillowtop Beds, complimentary Wi-Fi, flat panel satellite TV with Showtime, in-room Keurig coffeemaker, ensuite bathroom with rain shower, and individual climate control. Sleeps up to 4 guests.
• Standard-Accessible Room Accessible accommodation with mobility and hearing features including roll-in or transfer shower, wheelchair-accessible bathroom, toilet with grab bars, and lower door view. Located on the first floor for convenience.
• Deluxe Room Enhanced room with private outdoor patio or balcony, complimentary local telephone calls, and electronic door lock, including all Standard Room amenities.
• Premium Room Larger guest room with expanded size, added couch seating, 50-inch flat screen television, and maximum privacy. Includes all Deluxe Room amenities.
• King Fireplace Suite Premium suite at nearly 500 square feet featuring a ledge stone remote gas fireplace, separate sitting area with flat panel TV, Mount St. Helena views, wine fridge, refrigerator, freezer, in-room ice maker, wet bar, iLLY Espresso coffee maker, and California King bed with upgraded linens.
• One-Bedroom Apartment Fully furnished apartment-style accommodation with spacious living room, fully equipped kitchen with stainless steel appliances, balcony with mountain views, and private bedroom with King-sized bed. Designed for longer stays.
• Geothermal Mineral Water Pool Outdoor swimming pool fed entirely by 100% natural Calistoga geothermal mineral water from an on-site well, with water that may have a green or golden hue indicating high mineral content.
• Geothermal Mineral Water Whirlpool Outdoor whirlpool/jacuzzi fed by natural geothermal mineral water from an on-site well.
• Scandinavian-Inspired Dry Sauna Handcrafted European dry sauna with European ledgestone accent wall, aspen wood, basswood benches, and alternating dark alder wood. Triple-sealed walls retain heat at constant temperature.
• Eucalyptus Steam Room Eucalyptus-infused steam room with ceramic mosaic penny tile, automatic essential oil dispersal, and continuous filtration for pure steam.
• Group Bookings Service Event planning and room block services for groups of 10 or more rooms, including weddings, corporate events, and wellness retreats, with rustic-meets-modern rooms and geothermal mineral pool amenities.

Quantifiable outcome

• 100% geothermal mineral water pool - unique natural resource from on-site well

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FloWaterminorOthersFloWater provides an ultra-filtration water station in the hotel courtyard, offering guests complimentary filtered chilled water as an eco-friendly alternative to bottled water. Located next to the ice dispenser.
• Calistoga Shuttle / VineTransitcoreOthersComplimentary on-demand shuttle service for hotel guests providing door-to-door transportation to Calistoga wineries, restaurants, shopping, and attractions. Guest passes provided at check-in.
• Dr. Wilkinson's Backyard ResortminorStrategic or Co-development PartnerDr. Wilkinson's Backyard Resort & Mineral Springs is a nearby spa partner offering additional spa treatments and mud baths for hotel guests seeking extended wellness experiences beyond the hotel's mineral pool.
• Ascend Hotel Collection / Choice HotelscoreChannel Partner/ Reseller/ DistributorUpValley Inn is a member of the Ascend Hotel Collection by Choice Hotels. The Ascend Collection is a portfolio of distinctive boutique hotels that provides brand affiliation, reservation systems, marketing support, and distribution through the Choice Hotels platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Napa Valley Marriott Hotel & Spa: Full-service branded hotel in Napa offering spa and wine country access. Comparable as a Napa Valley lodging competitor but at a larger scale and broader business/leisure mix, lacking the Calistoga thermal-springs specialization.
• Villagio at The Estate Yountville: Upscale Yountville resort in the heart of Napa wine country with spa and group amenities. Comparable as a Napa Valley wine country wellness destination but at higher price point and larger scale than UpValley.
• The Meritage Resort and Spa: Large Napa Valley resort with spa, cave wellness, and meeting space. Comparable as a Napa wellness-focused lodging option for leisure and corporate groups but at significantly larger scale and broader amenity set than UpValley.

Direct peers

• Solage, Auberge Resorts Collection: Luxury Calistoga wellness resort offering mineral pools, spa, and wine country experiences. Comparable as a direct Calistoga competitor but operating at a higher price point and brand tier (Auberge), illustrating the premium end of the same niche.
• Calistoga Spa Hot Springs: Calistoga property featuring multiple geothermal mineral pools and hot springs-focused accommodations. Closely comparable in thermal-springs wellness positioning and Calistoga geography with overlapping guest use cases.
• Golden Haven Hot Springs: Calistoga hot springs inn offering private mineral pools and spa services. Comparable in the Calistoga thermal-springs lodging niche, targeting wellness travelers and couples on shorter stays.
• Dr. Wilkinson's Backyard Resort & Mineral Springs: A directly adjacent Calistoga hot springs resort offering mineral pools, mud baths, and spa treatments. Mentioned as a partnership partner for extended spa experiences, but also a direct competitor in the same thermal-springs wellness niche with overlapping guest demographics.
• Mount View Hotel & Spa Calistoga: Boutique Calistoga hotel with spa services and proximity to Napa wineries. Comparable in product category and Calistoga geography but with less emphasis on the geothermal mineral water differentiation.
• Roman Spa Hot Springs Resort: Calistoga hot springs resort with natural mineral pools, mud baths, and spa services. Comparable as a direct competitor in Calistoga's hot springs category targeting similar wellness- and wine-focused travelers.
• Indian Springs Calistoga: Historic Calistoga resort featuring natural geothermal mineral pools, geysers, and spa services. Comparable as a Calistoga-based thermal-springs lodging targeting wellness and wine country leisure travelers with similar room counts.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UpValleyInn
• Instagraminstagram.com/upvalleyinn/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpValley Inn