Roman Spa Hot Springs Resort

What Roman Spa Hot Springs Resort does

Roman Spa Hot Springs Resort is an independent, family-owned boutique hotel and spa located at 1300 Washington St. in downtown Calistoga, Napa Valley, California. Founded approximately in 1976, the property operates 60 guest rooms and suites across three tiers (Classico, Superiore, and the top-end Splendido Suite with a two-person JACUZZI® tub fed by natural geothermal water), supported by three on-site geothermal pools — a large outdoor pool at 92–96°F, an outdoor jetted hot tub at 103°F, and an indoor jetted pool at 100°F — sourced from on-site wells tapping an underground geothermal aquifer.

The integrated Baths at Roman Spa is one of only three Calistoga spas offering fully private mud baths, combining volcanic ash, peat moss, and naturally heated mineral water, and it holds an exclusive Northern California partnership with OSEA Malibu for plant-based skincare. The spa menu spans massages (classic, deep tissue, CBD-infused, lymphatic drainage, prenatal), mud baths ($145–$150), mineral baths ($110), Hot Springs Rejuvenation, and Mud-Water-Massage packages ($269–$329), plus enhancements such as Theragun, cupping, hot stones, sound healing, and a CBD Tincture add-on, with a 20% automatic gratuity.

Revenue is generated across seven streams: hotel lodging (primary), spa treatments and wellness services, bundled packages (Best Of Bay Area, Stars Stripes & Steam, Romantic Rendezvous, Sweet Indulgences, 7th Night Free, The Calistoga Experience, Mother's Day "She Deserves It"), gift certificates via the Boomtime platform, day-use pool access, retail skincare (OSEA), and recurring weekly spa promotions (Two for Tuesdays, Wellness Wednesdays, Locals' Thursdays, Feel-Good Fridays). GTM is direct-to-consumer via the resort's website with phone-based inside-sales reservations, complemented by partnerships with Kind Traveler, Visit Calistoga, and a network of Calistoga wineries and restaurants that anchor the bundled package offerings. The digital presence is powered by Milestone Inc., and the resort is WCAG 2.2 AA, GDPR, and CCPA compliant.

Name

Roman Spa Hot Springs Resort

Legal name

Roman Spa Hot Springs Resort

Website

https://romanspahotsprings.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Roman Spa Hot Springs Resort is a family-owned, 60-room boutique spa resort in Calistoga, Napa Valley, operating since 1976, featuring natural geothermal hot springs pools and an onsite day spa offering private mud baths, massages, and wellness treatments to leisure and wellness travelers.

Ownership category

akta.pro rank

Product category

Boutique Hot Springs Resort and Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Lodging (Room Revenue): Primary revenue stream from 60 guest rooms and suites across three tiers (Classico Rooms, Superiore Rooms, Splendido Suite with JACUZZI® Tub). Pricing varies by room type and season; complimentary self-parking and Wi-Fi included; revenue boosted by direct-booking incentives.
2. Spa Treatments and Wellness Services: The Baths at Roman Spa (open daily 9 AM – 5 PM) generates revenue from massages (Classic, Deep Tissue, CBD, Lymphatic Drainage, Prenatal), mud baths ($145–$150/person), mineral baths ($110/person), Hot Springs Rejuvenation, Mud-Water-Massage packages, and enhancements (cupping, hot stones, aromatherapy, Theragun, sound healing, OSEA Salts of the Earth Scrub, CBD Tincture, CBD Cream). 20% automatic gratuity added to all spa bills.
3. Package and Bundled Experience Sales: Curated multi-night packages that combine lodging with spa treatments, wine tastings, dining, and amenities: Best Of Bay Area (15% off), Stars Stripes & Steam (Fourth of July), Calistoga Wine Festival, Best Of Calistoga, Romantic Rendezvous, Sweet Indulgences, 7th Night Free, The Calistoga Experience, and Mother's Day "She Deserves It."
4. Spa Gift Certificates: Hotel & spa gift certificates sold online via Boomtime platform (bathsromanspa.boomtime.com), usable across treatments, therapies, and services.
5. Day Spa and Day-Use Pool Access: Day-use access to three onsite geothermal pools (90°–104°F) for non-hotel guests, plus a $15 Wellness Wednesday day-use pool rate.
6. Retail Skincare Product Sales: Retail sale of OSEA Malibu plant-based skincare products available at the spa.
7. Recurring Spa Promotions (Weekly Cadence): Daily/weekly promotional cadence drives spa traffic: Two for Tuesdays ($245), Wellness Wednesdays (10% off + $15 pool day rate), Locals' Thursdays (15% off for Napa/Sonoma County residents), Feel-Good Fridays ($480 package), Early Bird Massage (weekday mornings).

Pricing tiers

Go-to-market motion3 records

Core offering

Roman Spa Hot Springs Resort is a 60-room boutique spa resort in downtown Calistoga, California, offering Tuscan-inspired guest accommodations across three tiers (Classico Rooms, Superiore Rooms, Splendido Suite) anchored by three natural geothermal mineral pools fed from an underground aquifer. The onsite Baths at Roman Spa sells mud baths, mineral baths, massage therapies (Classic, Deep Tissue, CBD, Lymphatic Drainage, Prenatal), and curated multi-night packages that bundle lodging with local wineries, restaurants, and spa treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Baths at Roman Spa: The onsite day spa at Roman Spa Hot Springs Resort offering mud baths, mineral baths, massages, body treatments, and spa packages utilizing the property's natural geothermal water. Open daily 9 AM–5 PM.

Products and services

• The Baths at Roman Spa (onsite day spa) Onsite day spa at Roman Spa Hot Springs Resort offering mud baths, mineral soaks, massage therapies (Classic, Deep Tissue, CBD, Lymphatic Drainage, Prenatal), and body treatments using volcanic ash, peat moss, and naturally heated mineral water; one of only three Calistoga spas with a fully private mud bath experience. Open daily to hotel guests and day visitors.
• Classico Rooms Standard-tier guest rooms at Roman Spa Hot Springs Resort adorned with sophisticated cherry wood furnishings and original artwork by local artist Helene Minnelli; includes plush triple-sheeted linens, complimentary Wi-Fi, in-room coffee, flat-screen TV, tub/shower combo, mini-fridge, and single-cup coffee makers, available in king, queen, or twin bed configurations. Variants include Classico with Kitchens (extended-stay) and Classico Family Suites (two-bedroom).
• Superiore Room Mid-tier guest room at Roman Spa Hot Springs Resort featuring custom furniture, a grand 6 ft wood and gold fabric headboard, king-sized beds with luxurious linens and white-on-white triple-sheeted bedding, an Andrew Morgan throw, walk-in glass shower with oversized shower head, 40" flat-screen TV, soft Chamois robe and slippers, hair dryer, and writing desk.
• Splendido Suite with JACUZZI® Tub Top-tier premium suite at Roman Spa Hot Springs Resort featuring a two-person JACUZZI® tub filled with natural geothermal water, marble and stone bathrooms with mosaic tile accents, dual-sink marble vanities, glass walk-in shower for two with dual 12" Hansgrohe rain showers and a traditional showerhead, 46" flat-screen TV with enhanced sound system, dual fireplace, hardwood floors with artisanal rugs, and a king bedroom with lavish linens.
• Curated Multi-Night Packages (Romantic Rendezvous, Sweet Indulgences, Best Of Calistoga, Best Of Bay Area, Stars Stripes & Steam, 7th Night Free, Mother's Day 'She Deserves It') Curated multi-night resort packages combining lodging with spa treatments, partner winery tastings (Picayune Cellars, Lola Wines), dining (Lovina, Calistoga Inn Restaurant & Brewery, Cafe Sarafornia), artisan chocolates (Earth & Sky), and a Bella Bakery gift card for Mother's Day offers.
• Spa Massage Therapies (Classic, Deep Tissue, CBD, Lymphatic Drainage, Prenatal) Standalone massage services at the Baths at Roman Spa: Classic Massage ($149–$219), CBD Massage via Vital Body Therapeutics ($174–$244), Lymphatic Drainage Massage ($174–$249), and 75-minute Prenatal Massage ($209–$219), with weekday/weekend differential pricing.
• Mud Bath and Mineral Bath Treatments Private geothermal bathing rituals blending volcanic ash, peat moss, and naturally heated mineral water: Mud Bath ($145–$150 per person) and Mineral Bath ($110 per person, includes geothermal soak, self-applied clay mask, sugar scrub, and relaxation room access). Both 18+.
• Mud-Water-Massage Package and Hot Springs Rejuvenation Multi-service packages combining geothermal bathing with massage therapy at the Baths at Roman Spa: Mud-Water-Massage Package ($269–$329 per person, optional tandem couples experience) and Hot Springs Rejuvenation ($239–$299 per person). 18+ only.
• Hotel & Spa Gift Certificates Hotel & spa gift certificates sold online via the Boomtime storefront (bathsromanspa.boomtime.com), redeemable across Roman Spa's treatments, therapies, and services; available for digital purchase, print, or front-desk pickup.
• Day-Use Geothermal Pool Access (incl. Wellness Wednesday $15 rate) Day-use access to the resort's three on-site natural geothermal mineral pools (90°–104°F) for non-hotel guests, with a discounted $15 Wellness Wednesday day-use pool rate as part of the weekly promotional cadence.
• OSEA Malibu Plant-Based Skincare Retail Retail sale of OSEA Malibu plant-based skincare products at the Baths at Roman Spa under an exclusive Northern California day-spa partnership; OSEA products are also used in select signature treatments such as the OSEA Salts of the Earth Scrub and in-room amenities for the Mother's Day package.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Kind TravelerflagshipGTM or Marketing PartnerRoman Spa Hot Springs Resort is a Kind Traveler Destination Partner through the Every Stay Gives Back program. The resort donates $1 per night to Calistoga Cares Food Pantry, with 100% of those funds going to the pantry to address food insecurity in the Calistoga community. Co-branded messaging appears across the website footer and dedicated blog/press references.
• Calistoga Cares Food PantrycoreOthersRecipient of $1-per-night donations facilitated through Kind Traveler's Every Stay Gives Back program. 100% of donations are passed through to the food pantry, which serves food-insecure households in the Calistoga community requiring regular food assistance.
• Milestone Inc.coreTechnology or IntegrationMilestone Inc. powers Roman Spa Hot Springs Resort's digital presence. The site footer states 'Digital Presence Powered by Milestone Inc.' The privacy policy is administered via [email protected], and Milestone handles GDPR/CCPA compliance and booking-engine integrations.
• OSEA Malibu SkincareflagshipStrategic or Co-development PartnerExclusive Northern California day-spa partnership. The Baths at Roman Spa is the only day spa in Northern California to provide OSEA plant-based products in select treatments and for retail purchase. OSEA's mother-daughter-founded holistic skincare line is featured in signature treatments such as the OSEA Salts of the Earth Scrub, and in-room amenities for the Mother's Day "She Deserves It" package (Osea body products and golden eye masks).
• Picayune CellarscoreGTM or Marketing PartnerWinery partner included in the Best Of Calistoga package (wine tastings for two) and as a featured wine in the Sweet Indulgences package (Picayune Cellars Padlock Cabernet Blend). Located 1458 Lincoln Ave #9, Calistoga.
• Lola WinescoreGTM or Marketing PartnerWinery partner featured in the Best Of Calistoga package, providing wine tastings for two as part of the curated Calistoga experience.
• Lovina RestaurantcoreGTM or Marketing PartnerRestaurant partner for the Best Of Calistoga package, providing dinner for two (starter to share, two entrees, dessert to share). Located at 1107 Cedar St., Calistoga.
• Calistoga Inn Restaurant & BrewerycoreGTM or Marketing PartnerProvides a $50 breakfast voucher in the Best Of Calistoga package and is referenced as a seasonal partner for outdoor patio dining, fire pits, and craft brew experiences. Located at 1250 Lincoln Ave, Calistoga.
• Cafe SaraforniacoreGTM or Marketing PartnerProvides breakfast for two in the Romantic Rendezvous package. Located at 1413 Lincoln Ave, Calistoga; also recommended on FAQs and dining page.
• Bella BakerycoreGTM or Marketing PartnerProvides a $40 Bella Bakery gift card as part of the Mother's Day "She Deserves It" / "May is for Mothers" packages (covered by TravelPulse, TTW, and Palate Press coverage).
• Earth & SkyminorGTM or Marketing PartnerProvides artisan chocolates included in the Sweet Indulgences package.
• BoomtimecoreTechnology or IntegrationPowers Roman Spa's online hotel & spa gift certificate storefront at bathsromanspa.boomtime.com/lgift, enabling curated gift card purchase, print, or front-desk pickup.
• Visit CalistogacoreGTM or Marketing PartnerFeatured partner for the Winter in the Wineries Passport program, the Roman Spa Turns 50 feature, and seasonal destination marketing. Provides co-branded promotional exposure via the Winter in the Wineries Passport and ongoing destination PR.
• Calistoga ShuttlecoreImplementation/ SI/ Consulting PartnerProvides complimentary on-demand transit service for hotel guests. Wheelchair-accessible, heated/air-conditioned shuttles; no advanced reservations required; transit ticket provided by front desk associates.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carneros Resort and Spa: Luxury Napa Valley resort with full-service spa, multiple F&B outlets, and cottages. Competes for premium Napa leisure and spa travelers, with broader scale and amenities than Roman Spa.
• Fairmont Sonoma Mission Inn & Spa: Sonoma County resort with extensive geothermal mineral pools and a large spa. Adjacent wine-country market for similar spa-and-pool leisure travelers; broader branded resort offering.
• Napa Valley Marriott Hotel & Spa: Branded full-service Napa hotel with spa and event space. Captures group and corporate demand that competes for the same Napa Valley leisure traveler with a deeper chain-distribution advantage.
• Meadowood Napa Valley: Luxury Napa Valley estate resort with spa, dining, and event programming. Competes at the high end of Napa leisure/wellness demand that Roman Spa also targets via Splendido Suite and premium spa offerings.
• Solage, an Auberge Resorts Collection: Upscale Napa Valley resort offering geothermal-driven spa, wellness programming, and lodging. Larger-scale luxury incumbent competing for the same wellness-driven Napa visitor, but with a broader resort amenity set.

Direct peers

• Dr. Wilkinson's Hot Springs Resort: Historic Calistoga hot springs resort offering geothermal pools, mud baths, and spa treatments with on-site lodging. Most direct local peer, sharing the same town, geothermal water heritage, and mud bath/spa product mix.
• Indian Springs Resort & Spa: Calistoga resort with natural geothermal mineral pools, mud baths, and full-service spa plus lodging. Competes head-to-head for the same wellness- and geothermal-driven leisure traveler in Calistoga.
• Mount View Hotel & Spa: Boutique Calistoga hotel and spa with on-site wellness services, lodging, and proximity to the main Lincoln Avenue strip. Comparable scale and town-level product mix to Roman Spa.
• Golden Haven Hot Springs: Calistoga hot springs motel/resort with private mud baths and geothermal pools. Closest budget-to-mid-tier direct competitor with overlapping mud bath and pool product.

Regional players

• Calistoga Inn Restaurant & Brewery: Calistoga-based hospitality operator with lodging, F&B, and craft brewery. Same-town partner and adjacent competitor for leisure travelers seeking a multi-experience Calistoga stay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/romansparesort
• YouTubeyoutu.be/FKhVvgofFXI
• Facebookfacebook.com/romanspahotsprings
• Instagraminstagram.com/romanspahotspringsresort/?ref=badge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Spa Hot Springs Resort