What B-Brave does

B-Brave S.r.l. is an Italian IT consultancy and software vendor founded in 2021 and headquartered in Lecce (Apulia), operating with 11-50 employees and a stated share capital of €40,000. The company delivers three core service lines — IT consulting and design, expert consulting for strategic ICT decisions, and offshoring/outsourcing for complex IT solution implementation — alongside a proprietary SaaS product suite comprising B-CRM (a CRM and document-management platform), B-ETL Data Analytics (an ETL/reporting system with a mini-OCR module and cloud storage), B-IoT (an IoT device and machinery monitoring platform), and Health Care Folder (a web-based integrated social-health records management system).

B-Brave targets three primary verticals — Healthcare, Finance, and Manufacturing — with stated use cases spanning digital transformation, Business Intelligence platform implementation, production-process re-engineering, IoT integration, and data analytics. Its go-to-market is sales-led direct engagement, supported by a 'GET STARTED' call-to-action on the website, content marketing via a company blog, organic social presence on LinkedIn and Instagram, and community-building through the Coding GYM Lecce programming lab (10 editions by November 2023) co-hosted with Officine Cantelmo and the Università del Salento.

The company's revenue mechanics combine professional services (consulting, design, outsourcing) with subscription-based SaaS access to its proprietary products, although pricing is not publicly disclosed. Geographic operations are stated to be Apulia-only, but the website is published in Italian, English, and Spanish and the firm joined the Sellalab (Gruppo Sella) impact-innovation ecosystem in November 2024, with associated event visibility including BiDigital in October 2024.

Name

B-Brave

Legal name

B-Brave S.r.l.

Website

https://b-brave.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Brave is an Italian IT consultancy and SaaS vendor founded in 2021 in Lecce, offering consulting, outsourcing, and four proprietary products (B-CRM, B-ETL, B-IoT, Health Care Folder) to healthcare, finance, and manufacturing organizations across Apulia.

Ownership category

akta.pro rank

Headquarters

HQ city

Lecce

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Consulting Services: Complete and tailor-made IT consultancy and design services supporting organizations throughout the entire technological innovation process, from preliminary needs analysis to resolution of specific requirements.
2. IT Expert Consulting: Providing companies with teams of excellent professionals to address strategic choices and find appropriate ICT skills. In the computerization era, every business process is managed and optimized through high technological content systems and solutions.
3. Outsourcing Services: Offsite IT services specializing in implementation of advanced technological solutions and software program integration. An effective way to boost development capabilities and innovate faster.
4. Technology Solutions (SaaS): Proprietary software solutions offered in SaaS mode including B-CRM platform. Revenue generated through subscription-based access to cloud-hosted applications with associated support and maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

B-Brave is an IT company that provides software consulting, design, and development services alongside a portfolio of proprietary SaaS products: B-CRM (customer relationship management), B-ETL Data Analytics (extract, transform, load and reporting), B-IoT (IoT device and machinery monitoring), and Health Care Folder (social-health record management). Services include IT expert consulting and outsourcing for complex IT solutions across healthcare, finance, and manufacturing sectors.

Product overview

B-Brave offers a suite of IT solutions centered around four core proprietary products delivered primarily in SaaS mode. B-CRM serves as the main customer relationship management and document management platform. B-ETL Data Analytics provides data extraction, transformation, and analytics capabilities. B-IoT enables IoT device and machinery management with monitoring and alarm features. Health Care Folder addresses integrated social-health record management for healthcare communities and structures. These products can operate independently or be combined within an integrated technological ecosystem, with the CRM platform potentially serving as a central hub for reporting and data management across solutions.

Differentiator

Problem solved

Functional benefit

Brands

• B-CRM: CRM system offered in SaaS mode - a platform to help companies manage customer interactions, sales processes, and post-sales activities with modules for prospect management, customer management, contact management, workflow management, and reporting
• B-IoT
• B-ETL
• Health Care Folder

Products and services

• B-CRM A SaaS-based Customer Relationship Management platform that combines typical CRM components with document management capabilities. It manages the entire sales and post-sales process with features including prospect management, customer management, contact management, workflow management, product/service and warehouse monitoring, customer assistance, reports and dashboards, E-Mail manager, SMS, and Customer Portal. Supports multiple users organized hierarchically through roles, profiles, and groups.
• B-ETL Data Analytics
• B-IoT
• Health Care Folder
• IT Consulting & Outsourcing Services

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sellalab (Gruppo Sella)coreStrategic or Co-development Partner · 25 November 2024B-Brave officially became part of the Sellalab ecosystem, the impact innovation platform of the Sella group that provides companies with a network of innovative SMEs and startups with impact solutions. The partnership aims to support the entrepreneurial fabric of the country through open innovation with customized solutions and approaches, generating value for society as a whole.
• SmartCoop - InnoprocessminorStrategic or Co-development PartnerB-Brave is a partner in an important process innovation project in the social-healthcare sector. The company contributes technological innovation competencies to the third sector through the SmartCoop - Innoprocess initiative, supporting innovation in social-healthcare processes.
• Officine CantelmominorGTM or Marketing PartnerOfficine Cantelmo hosts Coding GYM Lecce events, an international programming lab format supported by B-Brave. The partnership provides a venue for community engagement and developer relations activities.
• Università del Salento - Dipartimento di Ingegneria dell'InnovazioneminorGTM or Marketing PartnerThe Department of Innovation Engineering at University of Salento co-supports Coding GYM Lecce events alongside B-Brave and Officine Cantelmo, providing academic partnership for technical community building.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Salesforce: Global CRM and customer-interaction platform incumbent — directly comparable to B-Brave's B-CRM product in customer-management capability, and the dominant incumbent in the category B-CRM targets.
• Capgemini Italia: Global IT services firm's Italian arm delivering large-scale digital transformation to banking, manufacturing and healthcare — represents a global SI incumbent competing for the same enterprise transformation mandates B-Brave targets.
• HubSpot: Mid-market CRM, marketing and sales-hub platform — competes with B-Brave's B-CRM, particularly among the SMB/mid-market customers B-Brave targets in Italy.
• Zucchetti: Italy's largest Italian-owned software/IT house, with extensive vertical SaaS offerings (including healthcare and workforce) — represents the incumbent competitive ceiling that a small S.r.l. with vertical SaaS like B-Brave must differentiate against.
• Engineering Group: Large Italian IT services and software group operating across healthcare, finance and public sector with a broad consulting-plus-IP model — a broad incumbent whose scale dwarfs B-Brave but whose model it mirrors.
• Microsoft (Power Platform / Dynamics 365): Power BI, Power Automate and Dynamics 365 are the dominant analytics/CRM/automation incumbent stack against which B-Brave's B-ETL, B-CRM and B-IoT must position, especially inside Italian enterprises already standardized on Microsoft.
• Siemens Italy (MindSphere / IoT): Industrial IoT and digital-industry incumbent whose platforms compete with B-Brave's B-IoT offering in the manufacturing vertical where B-Brave explicitly sells IoT device and machinery management.

Direct peers

• Lutech Group: Italian IT services and solutions provider focused on digital transformation, cloud, and industry-specific software — directly comparable mid-size Italian SI with vertical SaaS offerings competing in healthcare, finance and manufacturing.
• Data Reply: Reply group entity specialized in data analytics, BI and data-platform consulting — directly comparable peer in the BI/data-analytics practice that maps to B-Brave's B-ETL Data Analytics line.
• Reply S.p.A. Italian IT consulting and systems-integration group with vertical-specific digital transformation practices and proprietary digital products — the closest direct peer in scale and business model (consultancy + proprietary IP) for a firm like B-Brave.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-brave-software
• Instagraminstagram.com/bbravesrl
• Facebookfacebook.com/bbravelecce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Brave